Behind-The-Scenes: Aerie Goes To Iceland

Our team went to Iceland for our holiday photoshoot, and it was EPIC. This magical place is still fresh in their minds months after the shoot, and we want to share it with you! Read on for favorite moments (moss-covered lava rock! cats! hot dogs!) and travel tips from Summer, our Creative Director, and Erin, Aerie Stylist Extraordinaire.

 

Mývatn Nature Bath

Swimming in steamy geothermal water? Yes, please. Get more info on the Mývatn Nature Baths here.

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Aerie Photographer, Ali, marked her fourth holiday shoot with us. One of Summer’s favorite parts was traveling with Ali and the rest of the extended Aerie family, “truly the best travel companions EVER! I’ve been lucky enough to travel with the same team for years, many of whom I only see a few times a year… so it was extra special to spend this ‘holiday’ season with them and create holiday magic for our Aerie girls. Definitely an unforgettable present. No egos, no divas and of course… no retouching!” 📷

Behind-The-Scenes: Aerie Goes To Iceland

The rest of the team joined later, but Summer headed into the baths before sunrise alone. Take her tip and take off your jewels! “The natural baths will rapidly tarnish sterling silver! I mean it will turn it fast! It can be polished and will return to its silvery shine but I suggest taking off the jewels unless you’re into black metals with an oily sheen. Gold is fine. I’m sure there were signs or maybe this is explained on the tour but who’s reading or listening when there’s steamy blue water and mountains to look at.”

 

Jökulsárlón Glacier Lagoon

Boats and babes are the names of the game at the Jökulsárlón Glacier Lagoon. Our team hit the water and navigated the country with the help of Hero Productions, an Icelandic company that made this shoot possible. In addition to making Aerie holiday magic, they’ve worked on a little show you may have heard of… Game of Thrones!

Behind-The-Scenes: Aerie Goes To Iceland

Whether or not you can pronounce Jökulsárlón, Icelandic is a language unlike anything you’ve ever heard, and it was one of Summer’s favorite parts: “It’s utterly impossible for this gal from central PA to imitate or comprehend Icelandic, but that makes it both stunning and fascinating to listen to.”

Behind-The-Scenes: Aerie Goes To Iceland

Iceland makes it a priority to use eco-friendly practices and maintain the untouched feel of the land. In Erin’s view, “it is our responsibility to keep it that way as Iceland’s tourism booms and more and more people visit.” From large, refillable containers in the hotels instead of mini refillable bottles to opting for the delicious tap water over bottled water, Erin loved “how green and socially responsible the Icelandic people are.” ♻️

Behind-The-Scenes: Aerie Goes To Iceland

 

💎 Diamond Beach 💎

Poppy braved the temps in her Aerie Swim, but don’t forget the extra layers. Erin’s tip: “Wear weatherproof layers and you will be warm and cozy. Don’t try to look cool! Nerd out in the gear and you will be much happier and drier.”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Úlfjótsskáli Luxury Lodge

“Horses and sheep and puffins, oh my! 🐴🐑😻 And that’s just the tip of the iceberg.” Summer and the team traveled to Úlfjótsskáli Luxury Lodge and made some new friends along the way. Start planning your own trip here.

Behind-The-Scenes: Aerie Goes To Iceland

See a stream nearby? Take a drink! Summer drank “straight from a stream with my hands. If it’s good enough for an Icelandic horse, it’s plenty good enough for me!”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Summer and Erin were both ALL about the animals. Horses weren’t the only furry friends to meet. Erin loved the “remarkably loud sheep. Chatty creatures.” And if you know these Aerie girls, you know they’re passionate about one pet in particular— cats!

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Matur (Food)

It’s not a good trip without amazing food, and Iceland was no exception.

Behind-The-Scenes: Aerie Goes To Iceland

Summer was into a surprisingly Icelandic delicacy: “Hot dogs 🌭 try them all! I had the pleasure of sharing my first Icelandic hot dog experience with Iskra and styling assistant, David. Throughout our trip I was able to taste test three dogs from three different places but this was my first and by far the best! First class, #1, Pylsuvagninn Selfossi. Located near the bridge when you arrive in Selfoss, you will not miss it! It’s less than an hour east of Reykjavik.” Erin loved Plokkfiskur, fish stew 🐟 “Warms and coats your insides on the cold day, and you are always on your feet hiking and walking around so don’t be afraid. Protein and carb up!”

 

Akureyri

This little town in northern Iceland was one of Summer’s favorite moments: “It has red hearts in place of the red circles on all the traffic lights. ‘STOP FOR ❤’ what’s better than that? Can we just make a worldwide update to all traffic lights? The whole town has a happy positive vibe and even though we were just passing through, it left a lasting imprint on my heart.” Plan a love stop here.

Behind-The-Scenes: Aerie Goes To Iceland

 

A World Of Amazing 

Between locations on the shoot, Erin “was obsessed with stopping to touch the moss-covered lava rock. It looked like broccoli cotton candy. I had to put my feet in it and feel it between my toes. It was just as good as I imagined. Maybe even better! And we got the most memorable shots with the sun setting as we drove back to hotel after our last day of the shoot. That’s a wrap!” 🌍

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

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How To Hygge With Erin

Hygge (“hoo-gah”): the magic that comes from creating your happy place and living the cozy life. We were inspired by this Nordic concept during our holiday photoshoot in Iceland, and we’re still all about that cozy life back in the US! Watch our video with Aerie Stylist, Erin’s tips for getting your hygge on this season.

Start with cozy layers (duh!)

We LOVE the warm Bouclé Oversized Sweaters and soft Sleep Leggings for cozy hygge feels. Throw on our Pom-Tastic Slippers for ultimate cozy!

Add the essentials.

Fuzzy rugs and plush blankets are must-haves for a hygge-ready home. Mix and match soft plush fabrics with fleeces and faux furs for holiday chill.

Set the scene. 

Surround yourself with twinkle lights, handmade art and your fave happy quotes. Sip on a cup of hot cocoa and start living your best hygge life!

Hygge and kisses!

How do you hygge this holiday season? Comment below & tell us!

 

 

 

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DIY Advent Calendar

Sleigh away the December days with our easy DIY advent calendar! An updated twist on your fave childhood tradition, this customizable calendar is the cutest addition to your holiday decorations. Read on below to see how we made this countdown to Christmas!

WHAT YOU NEED:

  • Pencil
  • Black permanent marker or black paint
  • Fine point permanent marker or fine point brush
  • Wooden sign
  • Nails
  • Hammer
  • Pine sprig
  • String

WHAT TO DO:

  1. Using your pencil, draw numbers on each line, forming the shape of a Christmas tree. Starting with #1 as the top of the tree and work your way down to #20-25 as the trunk.
  2. Go over the pencil numbers with your permanent marker or black paint, whichever you prefer.
  3. Tie pine sprigs together in a circle to form a wreath roughly the size of each number. Add a small bow or ribbon to make it festive!
  4. Once the paint or marker is dry, hammer a nail above each number. This will act as your “wreath” hanger.
  5. Start your countdown to Christmas!

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We’re Popping Up & Giving Back!

This holiday, we’re making #RealWishes come true! Our pop-up truck is hitting the road this week, and this holiday’s Give Real tour is all about giving back.

At 4 stops on the east coast, we’ll be donating 50% of ALL sales to a local non-profit:

  • Philadelphia: Women Against Abuse, a non-profit that provides compassionate services for people in need & leads advocacy & education efforts to help end domestic violence.
  • Washington, D.C.: N Street Village, a charity that empowers homeless & low-income women in D.C. to claim their highest quality of life.
  • Chicago: Bright Pink®, a non-profit dedicated to prevention & early detection of breast & ovarian cancers in young women.
  • NYC: Foster Pride, a charity that helps children in foster care through mentoring & the arts.

 

Get more info and RSVP now at www.aerie.com/popuptour. Stop by and see us if you’re in the area, and stay tuned for more ways that we’ll be giving back all season long (and how you can get involved!) with #RealWishes.

 

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STYLIST’S PICKS: PJ PARTY

Matching sets. Mixed up flannels. Sleep leggings. Joggers. Sweatshirts. This holiday’s PJ collection is bigger and cozier than ever. And it’s better with FRIENDS! Grab your friends, roommates, family members, people you meet on the street… then cozy up in Aerie PJ’s and let’s get this party started.

STYLIST’S PICKS: PJ PARTY

Erin is a big fan of the awkward family photo, and hopes our PJ faves inspire your own holiday pics. Share them with #MyAerie for a chance to be featured on our Insta, or snuggle up with a book and a cup of cocoa and treat yourself to a cozy evening!

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

What are you gifting the girls on your list this holiday? Comment below and tell us!

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Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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