What Does #AerieREAL Mean To You?

What does #AerieREAL mean to you? Since the launch of our campaign: “No supermodels. No retouching. The real you is sexy.” we’ve been listening to your answer. Whether it’s the 42,000 tweets that celebrate body confidence and what Aerie REAL means to you or the 9,000 Instagram photos where our community has shared their “no retouching” moments” we have felt the support and positive response for women everywhere to feel comfortable in their own skin…not retouched.

We feature your Aerie REAL stories and moments everyday on Aerie.com, Facebook, Twitter, Tumblr, and Instagram! Today we are featuring 4 girls that truly wowed us with their confidence, drive, and empowering stories.

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Meet Julia, Amy, Cecilie, and Shanni!

The girls were brought to our headquarters for the ultimate Aerie experience: a tour of our lab store, a meeting with Aerie’s Chief Merchandising Offer and Director of Brand Voice, a $200 shopping spree, a private consultation with our Fit and Style Expert, Jenny Altman, and more!

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Watch the video above and read on to check our their personal style and read their stories that inspired us and that we hope inspire others.

P.S. The girls in these images below have not been retouched.

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What Does #AerieREAL Mean To You?

"Being real is accepting your flaws and all. This is something I have struggled with my whole life. Whether it being my height, hips, thunder thighs, and unruly hair. I've learned over the years that insecurities are not flaws, but strengths. They make you unique and tell a story. My thunder thighs help me kick butt in sports and show the hard work and early morning training I've pushed myself through. My height has made me stretch - literally and figuratively. (Being 5 foot, me and top shelves aren't exactly best of friends.) It gives me enjoyment when I see the perplexed faces of people who underestimate me because of my size. My hips, that don't like, show my heritage and make me proud of where my family came from. My unruly crazy curly hair shows me life is unpredictable and beautiful. It's my trademark no matter how hard I try to change it. I'm better off rocking it and accepting it. No one is perfect, no matter how hard we try to mask it. Our flaws tell a story that we should embrace. It makes us unique. Embrace your flaws. Share your story and be real because imperfections are a beauty to be seen. #AerieREAL" - Amy

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Shop: Three Tassel Necklace | Aerie Striped Cover Up (In Store)

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SHANNI_18971Show me someone who’s got no baggage, and I’ll show you someone who’s got no story.” This is a line by my favorite musician, George Watsky. I was always a storyteller; in elementary school I would be asked to give shorter answers with less detail. But now is time to tell my story. I am not normal. I never have been. But my differences make me shine. I am an author; when I was in high school I wrote a book about quantum physics with my father while still studying for history tests and stressing over term papers. I am a feminist; I teach my little sisters that they are equal to their male peers and talk to my friends about rape culture. I am a nerd; I hold Doctor Who marathons, have books spread all over my floor, and spend hours playing computer games. I am a fighter; I have spent the past year fighting my eating disorder and spreading awareness about mental illness. I have baggage, stretch marks, scars, stories, and my purple hair. I am a girl, a sister, a daughter, a feminist, a fighter, a nerd, an author, a storyteller. But most importantly, I am real. Aerie Real.” – Shanni

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Shop: Dolman Open Knit Sweater | Silky Pants (In Store)

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Growing up, my family members would always call me Cindy Crawford because of the birthmark I have on my face. To others, no one really understood why it was there, why it was so big, and would actually give me home remedies to get rid of the mole. I used to dream of getting it removed and would find a way to hide it in public. Once I got to college, everything changed because everyone told me how unique I looked and to embrace what gifts I’ve been given. I love me and my birthmark and we’re not going anywhere! I still get the occasional stares, double takes, and comments, but that doesn’t stop me from keeping it real. I want to show people around the world that it isn’t a bad thing to have an unusual mark on your skin. Everything about you is beautiful and shouldn’t try to hide it like I used to. Embrace it! – Cecilie


julia2JULIA_18326This is Julia, she’s my cousin, my roommate, and my friend. And on top of being all those things she’s talented, driven, and passionate about her dreams. She recently just took a trip through school to Italy for a photography excursion, which is one of her passions that I always find myself in awe after seeing what she creates because they are always so beautiful. I think she knows that she’s good at it because she is so passionate about it. But what I don’t think she ever knows enough is how beautiful she is inside and out, and that is why I am doing this (also because her whole closet is Aerie and I may or may not like to borrow her clothes from time to time. :))  But like I said, Julia is a beautiful girl and I don’t think she quite knows that or embraces that with confidence and that is why I am submitting this little story about her because she would never do it herself. Julia may not find herself to be perfect, but what I see in her is more than what she sees in herself I often think. And that is why I support your #AerieREAL campaign and its aim in promoting natural beauty rather than the unrealistic body images that too many of our girls idealize. Like this photo captures my thrilling Julia’s beauty, free spirit, and zest for life, I think it also has the ability to capture her complete confidence with herself in this moment just as #AerieREAL should do with all women. – Julia was nominated by her cousin, Katelyn

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Congrats once again girls!
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What makes YOU Aerie REAL? Tell us with #AerieREAL on Twitter or write us at social@ae.com.

xoxo,

Aerie

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7 things we love…

Welcome to this week’s edition of 7 Things We Love! Get inspired by all the things inspiring US right now, from what we’re reading and eating to what we’re wearing and listening to. Let us know what you think about our picks in the comments —and give us yours, too!

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WHAT WE’RE WEARING: STAR PRINTED SNEAKERS
Get a little patriotic with your #AEOSTYLE by slipping a pair of star-printed sneakers on your feet! Whether you go for slip-ons or chukkas, this trend is all red, white and you.

WHAT WE’RE EATING: SALT & STRAW ICE CREAM
Let’s face it—nothing says summer like a big scoop of ice cream. But we’re not talking your typical, run of the mill vanilla here. Portland’s Salt & Straw ice cream is handmade in small batches with 17 percent butterfat, all-natural dairy, organic and local ingredients (with a few imported flavors thrown in for good measure). They had us at Chocolate Chip Mint Julep and Sea Salt with Caramel Ribbon.

WHAT WE’RE READING: ELEANOR & PARK BY RAINBOW ROWELL
Honestly? We’re loving this book for the cover alone. It’s just a bonus that this story of two star-crossed teens who meet in 1986 and bond over their mutual love of comic books is SO. FREAKING. GOOD. This is the book EVERYONE is reading right now, so don’t be left out. (Oh, and The Fault in Our Stars’ very own John Green wrote a glowing review of it in The New York Times, so there’s that.)

WHAT WE’RE WATCHING: TAMMY
It seems Melissa McCarthy can do no wrong. Her latest movie centers around a character who loses her job and finds out her husband has been cheating on her. Doesn’t sound like the most uplifting start, sure… but something tells us McCarthy’s physical comedy will find a way to give people more than a few laughs.

WHAT WE’RE DOWNLOADING: THE NEW EMOJI LIST
All right, so these aren’t TECHNICALLY available yet, but we’re chomping at the bit to get our fingers on all new emojis for our texts and Instagram posts. A few of the gems include a sports medal, chipmunk, candle, crayon and a wind blowing face.

WHAT WE’RE LISTENING TO: HUNGER OF THE PINE BY ALT-J
Indie rock band Alt-J isn’t only cool because they’re from England. They have a way of drawing you in with their mesmerizingly awesome beats. This song in particular is tranquil with an edgy vibe and just a little mysterious. (Oh, and it includes Miley Cyrus on a loop. So there’s that.)

WHERE WE’RE GOING: BOSTON
There really isn’t a better place to celebrate the 4th than in one of our most patriotic cities. Boston is home to the Freedom Trail, which includes everything from Old North Church (which, hint hint, played a major part in the American Revolution) and the beautiful Boston Common. But what we’re most excited for is the annual Boston Pops Fireworks Spectacular, which takes place on the Esplanade at the Charles River and includes the concert and one of the most awesome fireworks displays you can possibly imagine. If you need a quick bite, stop at Spike’s for a Junkyard Dog—be sure to get one with a pickle spear inside the bun.

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#AskJenny Question of the Week: Laundering Your Aerie Undies

This week’s question is all about laundering your Aerie Undies! Our takeaways? Not all undies are created equal (when it comes to laundering, at least!)…and some need just a little extra TLC. Read on for Jenny’s tips and tricks on laundering your undies!

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Jenny’s got the quick fix to keeping your Aerie undies just like new!

Q: What’s the best way to wash my Aerie undies?

A: Now that you’ve got new undies you love, you want to make sure they last. It’s just as important to take good care of your undies as you would your bras, swimsuits, and clothes.

For sturdy cotton undies, go ahead and throw them in the washer and dryer as you normally would. However, for lace undies, or even undies that are on the delicate side, I don’t recommend washing them like the basics. Washing items in hot water, with harsh things like jeans and towels, can destroy anything that’s a bit sensitive.

For all lace undies, I do like to give them a wash by hand either in the sink, or in the shower while you’re showering. They wash so easily and dry really quickly when you hang them on a hanger or over a doorknob. If you do want to stick with the laundry machine, do a gentle cycle once a week and put undies in with other delicate items like knits and blouses. I use cold water all the time (more environmentally friendly and laundry friendly) and I don’t use the dryer for delicates. If you notice your undies get caught around the agitator (the piece in the middle of the machine), then stick the undies in a laundry bag. Those agitators are death for delicates!

That’s all for today! Have more questions for Jenny? Tweet your question @Aerie using #AskJenny, or email AskJenny@ae.com.

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What to Wear: 4th of July!

OOOHHH! AHHHH! Happy 4th of July! What’s your plan? Backyard BBQ? Pool party with friends? Late night s’mores and fireworks? (Yes, to all please!) Whatever it may be, we picked out our ultimate #OOTD for any fun fourth activities you have planned. Read on below to shop our look! What to Wear: 4th of July!

Tanks work as the perfect cover-up or cute top to a great outfit! We paired our two favorites with our silky pants and crochet lace shorts. Chilling poolside for the 4th? We mixed and matched our striped bandeau with a printed bikini bottom. What goes underneath it all? Our new Mini Cheeky and our Daisy Hidden Wire Bandeau Bra.

What are your plans on the 4th? Tweet us at @Aerie! Have a great weekend!

xoxo,

Aerie

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What Goes Under Your AEO?

…Aerie, of course! From your new summer Midi Shorts and Festival Shorties to your all-time favorite pair of denim, there is always an undie that makes your look feel…seamless. Sexy only YOU can see!

With 7 different types of fits and 4 collections, it’s hard to find just one favorite. Thongs, Mini Cheekies, and the Outta-Sight Collection give you that “barely there” feel. Bikinis, Boybreifs, Boyshorts, and the Cotton Collection give you that touch of comfort. And, our hearts race for Vintage Lace, one of our best-selling collections. No matter what fit you choose, remember the REAL you is sexy.

What Goes Under Your AEO?

Our first summer look? AE’s Hi-Rise Festival Shortie paired with one of our new Mini Cheekies! Want to learn a bit more about the new Mini Cheeky? Check out our interview with Aerie’s undie merchants!

Next is one of our personal faves, AE’s Super Skinny Jean. What undie you pair it with is up to you! It’s all about what fit makes you the most comfortable. Check out a few of our new arrivals that we paired with the Super Skinny below.

What Goes Under Your AEO? Have a question about bra or undie fit? Email Aerie’s Fit and Style Expert, Jenny Altman at AskJenny@ae.com.

What’s your favorite undie fit? Tell us below!

xoxo,

Aerie

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Soccer Swag #AEOStyle

For a few weeks now, soccer has been the main focus of many sports fans around the world. Whether you’re rooting for USA, Brazil, Germany or one of the 32 teams wearing cleats, we’ve got some soccer #AEOStyle to help you root for your team. Check out a few of our favorite soccer swag below and learn fun facts about the World Cup. Ole!

Don’t forget to shop our Soccer Swag collection, exclusively at AE.com.

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Who are you rooting for??? Tell us in the comments below.

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