INTRODUCING AEO CONNECTED

NOT YOUR AVERAGE REWARDS PROGRAM

Look, we get it. Rewards programs can be confusing. In theory, the benefits sound great. In practice, you’re never quite sure you’re doing it right, or where you stand with points. We’ve spent the past year working with our teams and shoppers like you to put together a program that’s truly unique. AEO Connected launched last week, and in case you haven’t had a chance to check it out, here are just a few of our favorite perks.

IT’S FREE. And super easy to sign up in store, online, or on the app. Once you’re in, we’ll send you email updates on your Reward status, exclusive offers and more. No forms to fill out, no wasted paper, just Rewards sent straight to your email.

There’s more free where that came from! FREE JEANS & BRAS are one of the best perks you could get. For every 5 pairs of jeans you buy, we’ll give you one free. Same deal with Aerie bras. Plus, you’ll earn points for every dollar you spend, and once you reach a set number of points, we’ll send you a Reward that you can use in store or online, just like you’d use cash money. The best news in all this is that your points will NEVER expire, so you can redeem them whenever you want!

Ok so, we’ve got free jeans, free bras, points on every dollar… still not sold? How about an exclusive birthday discount? AEO Connected has that too. And if you’re REALLY serious about style, we have different access levels for all kinds of shoppers. So the more you shop, the better your perks. We’ll automatically bump you up into the right level depending on how much you spend, and let you know when you qualify for things like bigger Rewards or 24/7 free shipping. Plus, get even more when you combine your AEO Connected account with an AE or Aerie credit card.

For the complete rundown on how new AEO Connected works and rewards you for shopping for your favorite brands, visit us in stores or at AE.com/aeoconnected

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What Is Denim: Your Ultimate Denim Glossary

 DENIM FIT SPECS

Denim Glossary Fit Specs

Denim Glossary Fit Specs

RISE

The measurement from the top of the waistband to the bottom of the crotch seam. In other words, it’s where on your hips the jeans sit. Every body (and every one of our jean fits!) is unique, but, generally a “high” rise will sit near your belly button and a “low” rise will be closer to your hips. Source

Denim Glossary Fit Rises

INSEAM

The measurement from the bottom of the crotch to the bottom of the hem.

Denim Glossary Inseam

WARP

The vertical threads in a fabric. Source

WEFT

The horizontal threads in a fabric. Source

Denim Glossary Warp and Weft

WASH

The result of washing and rinsing denim to remove excess dye. Source

Denim Glossary Denim Washes

DESTROYED, DISTRESSED, DECONSTRUCTED

Purposely marred for a well-worn, vintage appearance. Source

Denim Glossary Destroyed Distressed Deconstructed

HEM

The bottom of the jean, which has been folded back and sewn down to form an edge

STEP-HEM

A raw hem that’s shorter in the front than it is in the back. Source

RELEASED HEM

A deconstructed hem that has been unstitched and unfolded for a frayed look and added length. Source 1  Source 2

Denim Glossary Hem

DENIM FABRICATION

Denim Glossary Fabrication

100% COTTON (see also: HERITAGE)

100% cotton denim. This rigid, durable fabric softens over time.

CLASSIC STRETCH

Our original soft, stretchy denim.

DENIM X

Denim with an upgraded stretch that retains it’s shape and won’t bag out. Natural fibers give this denim a super-soft feel for increased comfort.

DENIM X4

Revolutionary 4-way stretch means fit from every direction. Top-to-bottom warp stretch lifts your booty and gives you the feeling of longer legs, while side-to-side weft stretch contours the leg.
These forces work together to increase retention, which means these jeans won’t bag or sag, so your butt looks great, wear after wear.

CORE FLEX

Core Flex is designed with just enough stretch to give a little when you stand up, sit down, pull ‘em on or off. It has the same look and feel as 100% cotton denim, with increased flexibility for added comfort.

EXTREME FLEX

Our most flexible jean might also be our most comfortable. Designed with the max amount of stretch for ultimate comfort. Extreme Flex denim truly moves with you, and bounces back to hold its shape after.

FLEX 4/360

Revolutionary 4-way stretch means this denim moves with you in every direction. Top-to-bottom warp stretch moves up and down with you, while side-to-side weft stretch gives you room to sit or step.
The bottom line? Jeans have never been more comfortable.

HERITAGE (see also: 100% COTTON)

100% cotton denim. This rigid, durable fabric softens over time.

SELVEDGE

Premium denim bound with a “self edge” so it doesn’t unravel. You’ll know it by the trademark white and blue taping under the cuff, on the edge of the coin pocket, and on the back of the belt loop.

We’ve upgraded ours with just the right amount of stretch to make them even more comfortable. Source

Shop your favorite AEO Jeans HERE and show us how you wear them with #ICAN (or #WeAllCan if you’re with friends!).

Denim Glossary Fabrication

Denim Glossary Fit Specs

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STYLIST’S PICKS: HIGH WAISTED UNDIES

The higher the rise, the comfier the girl! High waisted undies feel like a hug any day you need it, and add a little more to your look any way you wear them.

STYLIST’S PICKS: HIGH WAISTED UNDIES

 

ALL THE INFO

Our high waisted undies are your #1 boybrief fit, plus a higher rise for more comfort. Stick with cotton for everyday wear, or shine with lace trim for a little something extra.

STYLIST’S PICKS: HIGH WAISTED UNDIES

STYLIST’S PICKS: HIGH WAISTED UNDIES

 

WHY ERIN LOVES IT

Our stylist loves a good pair of high waisted jeans, and a high waisted undie is the softest layer to wear it with.

STYLIST’S PICKS: HIGH WAISTED UNDIES

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HOW TO WEAR IT

Dress season is right around the corner… wear high waisted undies underneath for extra comfort. Want to up your bedtime undie game? High waisted is the way to go! These undies are made for every part of your day.

STYLIST’S PICKS: HIGH WAISTED UNDIES

What is your fave way to style our new high waisted boybrief undies?

 

Get To Know #AerieREAL Role Model Rachel Platten

“It’s not going to be perfect, and it’s ok. Be kind to yourself.”

Rachel Platten is #AerieREAL!

This singer-songwriter and wave maker has fought hard to follow her dreams, and she uses her voice to uplift herself and those around her. When she’s not touring and sharing her songs with the world, she plays a first-hand role in the healing power of music by singing to patients at local hospitals.

With years in the music business, Rachel knows first-hand how hard it can be to reach your goals, and she also knows how amazing it is when you realize what YOU can do.

We asked Rachel to describe her personal style in 3 words. Her response? She can’t! “My personal style is whatever I wake up feeling like that day. I can’t pin it down for anyone.” Shop Rachel’s faves and see more from all of our #AerieREAL Role Models here.

Get To Know #AerieREAL Role Model Rachel Platten

Rachel’s words to live by? “Everything comes from a place of fear or love. Choose <3.”

 

Get To Know #AerieREAL Role Model Rachel Platten

Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

Get To Know #AerieREAL Role Model Yara Shahidi

“I love supporting movements that help perpetuate this idea of rising together.”

Yara Shahidi is #AerieREAL!

Yara is an actress and thought leader. In her gap year before attending college, Yara is furthering her own creative projects and using her strong voice to support movements that matter, from increasing voter turnout in the 2018 midterms to empowering young people to get involved in social causes focused on human well-being.

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Living and acting with purpose and following the examples of the amazing role models in her own family are some of the drivers that motivate this #AerieREAL Role Model to keep pushing forward each and every day.

With such a strong voice, it’s no surprise that to Yara, personal style is all about standing strong and feeling good in what she wears. “When I can own what I’m in, I feel much more comfortable when I take on the world around me.” Shop Yara’s faves and see more from all of our #AerieREAL Role Models here.

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Yara’s words to live by? “So it goes.”

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Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

Get To Know #AerieREAL Role Model Aly Raisman

“We’ve all been through something that in the end, will make you a stronger person.”

Aly Raisman is #AerieREAL!

Aly is a gold medal gymnast and fierce survivor. She has competed in and won world-class gymnastics competitions, but it’s her bravery and strength in sharing her own story and advocating for her fellow athletes that makes Aly a true role model for every single girl.

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As a gold medal winner, Aly knows how it feels to win, but this #AerieREAL Role Model believes that your true character shows through when you’re forced to deal with the losses in your life.

“It’s really empowering to be in your bra and underwear and it’s just the real you. It’s no retouching.” Aly is all about pieces that make her feel comfortable and confident. Shop her faves and see more from all of our #AerieREAL Role Models here.

ALY LD

Aly’s words to live by? “Fierce. Kind. Humble. Love.”

Blog_Aly

Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

Get To Know #AerieREAL Role Model Iskra

“You are unique, you are different, and that’s your strength. That’s your superpower.”

Iskra is #AerieREAL!

As our original #AerieREAL Role Model, Iskra leads this new generation of game-changing women. A model and body positivity activist, Iskra advocates for self-love and self-care through her work as an ambassador with the National Eating Disorders Association (NEDA).

Iskra believes the key to success is confidence. And with how much this amazing #AerieREAL Role Model has achieved in just 27 short years, we believe it too!

Just like Iskra empowers #AerieREAL girls everywhere to feel good inside and out, she knows that’s what we try to do with every single piece in our collection. “Aerie designs for a girl to feel confident and comfortable. The whole outlook of the brand has changed to making the girl feel good about herself.” Shop Iskra’s faves and see more from all of our #AerieREAL Role Models here.

Iskra’s words to live by? “YOU R ENOUGH.”

Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

Introducing #AerieREAL Role Models

No retouching. Body positivity. Girl power. Introducing #AerieREAL Role Models!

Joining our original Role Model and Body Positivity Activist Iskra is Singer-Songwriter Rachel Platten, Actress Yara Shahidi and Gold Medal Gymnast Aly Raisman. Each of these amazing women inspires us, just like each of YOU inspires us and empowers those around you every single day.

See more from our #AerieREAL Role Models here (and watch them below!), shop their faves and stay tuned for Real Talks and so much more inspiration from these amazing women.

This is women supporting women. This is empowerment. This is #AerieREAL!

Rachel, Yara, Aly and Iskra are #AerieREAL, and so are YOU! Join the movement and share what makes you an #AerieREAL Role Model.