INTRODUCING AEO CONNECTED

NOT YOUR AVERAGE REWARDS PROGRAM

Look, we get it. Rewards programs can be confusing. In theory, the benefits sound great. In practice, you’re never quite sure you’re doing it right, or where you stand with points. We’ve spent the past year working with our teams and shoppers like you to put together a program that’s truly unique. AEO Connected launched last week, and in case you haven’t had a chance to check it out, here are just a few of our favorite perks.

IT’S FREE. And super easy to sign up in store, online, or on the app. Once you’re in, we’ll send you email updates on your Reward status, exclusive offers and more. No forms to fill out, no wasted paper, just Rewards sent straight to your email.

There’s more free where that came from! FREE JEANS & BRAS are one of the best perks you could get. For every 5 pairs of jeans you buy, we’ll give you one free. Same deal with Aerie bras. Plus, you’ll earn points for every dollar you spend, and once you reach a set number of points, we’ll send you a Reward that you can use in store or online, just like you’d use cash money. The best news in all this is that your points will NEVER expire, so you can redeem them whenever you want!

Ok so, we’ve got free jeans, free bras, points on every dollar… still not sold? How about an exclusive birthday discount? AEO Connected has that too. And if you’re REALLY serious about style, we have different access levels for all kinds of shoppers. So the more you shop, the better your perks. We’ll automatically bump you up into the right level depending on how much you spend, and let you know when you qualify for things like bigger Rewards or 24/7 free shipping. Plus, get even more when you combine your AEO Connected account with an AE or Aerie credit card.

For the complete rundown on how new AEO Connected works and rewards you for shopping for your favorite brands, visit us in stores or at AE.com/aeoconnected

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What Is Denim: Your Ultimate Denim Glossary

 DENIM FIT SPECS

Denim Glossary Fit Specs

Denim Glossary Fit Specs

RISE

The measurement from the top of the waistband to the bottom of the crotch seam. In other words, it’s where on your hips the jeans sit. Every body (and every one of our jean fits!) is unique, but, generally a “high” rise will sit near your belly button and a “low” rise will be closer to your hips. Source

Denim Glossary Fit Rises

INSEAM

The measurement from the bottom of the crotch to the bottom of the hem.

Denim Glossary Inseam

WARP

The vertical threads in a fabric. Source

WEFT

The horizontal threads in a fabric. Source

Denim Glossary Warp and Weft

WASH

The result of washing and rinsing denim to remove excess dye. Source

Denim Glossary Denim Washes

DESTROYED, DISTRESSED, DECONSTRUCTED

Purposely marred for a well-worn, vintage appearance. Source

Denim Glossary Destroyed Distressed Deconstructed

HEM

The bottom of the jean, which has been folded back and sewn down to form an edge

STEP-HEM

A raw hem that’s shorter in the front than it is in the back. Source

RELEASED HEM

A deconstructed hem that has been unstitched and unfolded for a frayed look and added length. Source 1  Source 2

Denim Glossary Hem

DENIM FABRICATION

Denim Glossary Fabrication

100% COTTON (see also: HERITAGE)

100% cotton denim. This rigid, durable fabric softens over time.

CLASSIC STRETCH

Our original soft, stretchy denim.

DENIM X

Denim with an upgraded stretch that retains it’s shape and won’t bag out. Natural fibers give this denim a super-soft feel for increased comfort.

DENIM X4

Revolutionary 4-way stretch means fit from every direction. Top-to-bottom warp stretch lifts your booty and gives you the feeling of longer legs, while side-to-side weft stretch contours the leg.
These forces work together to increase retention, which means these jeans won’t bag or sag, so your butt looks great, wear after wear.

CORE FLEX

Core Flex is designed with just enough stretch to give a little when you stand up, sit down, pull ‘em on or off. It has the same look and feel as 100% cotton denim, with increased flexibility for added comfort.

EXTREME FLEX

Our most flexible jean might also be our most comfortable. Designed with the max amount of stretch for ultimate comfort. Extreme Flex denim truly moves with you, and bounces back to hold its shape after.

FLEX 4/360

Revolutionary 4-way stretch means this denim moves with you in every direction. Top-to-bottom warp stretch moves up and down with you, while side-to-side weft stretch gives you room to sit or step.
The bottom line? Jeans have never been more comfortable.

HERITAGE (see also: 100% COTTON)

100% cotton denim. This rigid, durable fabric softens over time.

SELVEDGE

Premium denim bound with a “self edge” so it doesn’t unravel. You’ll know it by the trademark white and blue taping under the cuff, on the edge of the coin pocket, and on the back of the belt loop.

We’ve upgraded ours with just the right amount of stretch to make them even more comfortable. Source

Shop your favorite AEO Jeans HERE and show us how you wear them with #ICAN (or #WeAllCan if you’re with friends!).

Denim Glossary Fabrication

Denim Glossary Fit Specs

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Introducing… Sundays at Spring Street

Introducing... Sundays at Spring StreetSundays at Spring Street are all about self-love, girl power and REAL fun. No Sunday scaries here! Our series starts 9.10, and we’ll be bringing you Sunday fundays most weekends for the rest of the year. 

Help us start our Sunday series with a sweat sesh! Join SVP of Aerie Design and Power Pilates Instructor, Andrea, and her son Isak, Personal Trainer and 3x Marathoner, for a FREE mashup HIIT (high intensity interval training) and pilates class!

Andrea is a passionate Aerie Design leader and a certified Pilates trainer. She is in love with an active lifestyle, and as a true #AerieREAL girl, she is a big supporter of loving yourself and embracing your imperfections. Andrea currently lives in Greenwich, CT with her husband, two kids and their dog. Isak is a sports management student with a focus on fitness and wellness. He has a personal training and group fitness business in Greenwich, CT and is building fitness and wellness influence in his community with big goals for his future. Isak encourages everyone to be active, enjoy life and be proud of who they are.

RSVP to their 9.10 HIIT and pilates class now!

Introducing... Sundays at Spring StreetWork it out then shop it out! The class runs from 11-12, then from 12-1, talk with Andrea about her must-have Chill. Play. Move.™ leggings over brunch treats. Shop and get a free tote with any purchase!

Be sure to check back for frequent updates on our Sundays at Spring Street series!

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Aerie Girls Review The Real Me Collection

Real Me. Real AMAZING! We asked some of the #AerieREAL girls around the office to try our new Real Me Bras and let us know their thoughts about our new collection. Read on to see what they had to say about our new bras, undies and leggings with second-skin softness!Aerie Girls Review The Real Me Collection

Aerie Girls Review The Real Me Collection

Cheyenne, AEO Receptionist, loved the super soft feel of the Real Me collection: “All of the pieces felt like a second skin – they were super smooth    and felt barely there. I loved that I still felt fully supported without feeling constrained.  The pretty details were definitely a plus, and kept me feeling confident.”

Aerie Girls Review The Real Me Collection

Aerie Girls Review The Real Me Collection

Andrea, Aerie Associate Merchant, was willing to trade in her everyday sports bras for the Real Me Full Coverage Unlined Bra. “I typically wear sports bras or bralettes, but I love how this unlined bra feels when I’m wearing it! It also is great to layer with. I love how the band smooths my sides, and really like how the cute star detail occasionally peeks out.”

Aerie Girls Review The Real Me Collection

Aerie Girls Review The Real Me Collection

Olivia, Investor Relations Executive Assistant, is loving the lightly lined style. “My favorite was the Real Me Lightly Lined! Honestly, I wore them all for a week off and on! They were amazing!!! I felt free, comfortable and excited. The worst thing in the world is to have a bra that is uncomfortable and I literally forgot I had these on when I was wearing them. SOOO extremely comfortable.”

Aerie Girls Review The Real Me Collection

Aerie Girls Review The Real Me Collection

Melanie, Photo Studio Sample Coordinator, loved that the bras felt made for her. “I love the natural feel of the Real Me Bras. With a larger chest, wearing an unlined bra that still gives you so much support is amazing, making you feel confident in your own body!”

 

While Andrea liked the Real Me Full Coverage Unlined Bra, she LOVED the Real Me Bralette: “SO comfortable. Perfect for layering—I love how I can wear this with my favorite T and have nothing show thru. I usually wear sports bras, but I think this bralette is a little more feminine than a regular sports bra!  While I don’t need a lot of support, I love how this bralette really hugs me. It moves with me, so it really feels like I’m not wearing anything. Love that I can find a better shade of nude for my skin tone.”

To sum it up, Olivia gave the collection her official 11 out of 10 rating: “They all morphed to fit my body, which is the best thing I can ask for; comfort is key and these were definitely an 11 on a 10 point scale.”

Hope you’re loving our new collection as much as these #AerieREAL girls! Comment below and tell us what your fave styles are.

 

 

 

 

 

 

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#AerieREAL Girls Stick Together

60% of women feel some sort of negative emotion when trying on bras in fitting rooms. We want to change that! The fitting room should be a place where you feel good about yourself from the inside out. Because YOU should feel amazing. YOU should feel confident. YOU should feel worthy.

We’re launching a new campaign today to encourage all girls to feel good…. because #AerieREAL girls stick together! Watch Iskra share the love and read on to find out how YOU can get involved.

 

What to do:

  • Head to your local Aerie store
  • Grab a sticky note in the fitting room and write your positive vibes#AerieREAL Girls Stick Together
  • Focus your note on REAL, inner beauty—strength, intelligence and beauty within. Go beyond physical compliments: You ARE amazing! vs. You LOOK amazing.

#AerieREAL Girls Stick Together

  • Stick it on the wall in the fitting room to empower girls to come
  • Share the #AerieREAL love! Get digital and share your message (or a message you found) with others using #AerieREAL for a chance to be featured on @Aerie!#AerieREAL Girls Stick Together

We love the REAL you!

 

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#AerieREAL Love From Iskra: Real Me Collection

Hi Aerie girls,

If you haven’t seen the stunning new Aerie Real Me collection, you HAVE to check it out. I’ve been so excited for you to see the all new collection of bras and bralettes in the softest fabric ever, most stretchy yet supportive fits and in the most beautiful array of skin colour tones and shades.

It’s what we’ve always wanted and more!

So I wanted to make a quick video to tell you about my fave real me bra from the new collection.

I can’t wait for you to feel the fabrics, enjoy trying all the new shades against your unique skin and celebrate being the real you in Real Me. 🙂

I’d love to see your #AerieREAL pics and get your feedback on the new collection on social. Be sure to share with #AerieREAL or tag us @aerie.

Sending you all loads of love,

Iskra xoxo

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#AerieREAL Is Heading Back On The Road!

Popping up at a school near you this fall: our NEW Real Me Collection, freebies & fun times! We’re kicking off the next round of the #AerieREAL Pop-Up Tour next week and bringing lots of love to 8 campuses across the country:

9.6-9.7: University of Wisconsin – Madison

9.11-9.12: University of Cincinnati

9.14-9.15: The Ohio State University 

9.18-9.19: University of Pittsburgh & Carnegie Mellon University

9.21-9.22: Rutgers University 

9.25-9.26: University of Connecticut 

10.2-10.3: James Madison University 

10.5-10.6: University of Maryland 

Be one of the 50 people to come see us each day, and you’ll get a FREE Real Me Unlined or Lightly Lined Bra with any purchase! You’ll also get to meet #AerieREAL role model, Iskra, at select stops. Read on and find out about more fun happening on our tour!

With any purchase at any stop, you can make your own succulent planters with pretty rose gold or metallic planters. The DIY continues with custom FRAMEWORK pouches that you can make your own with stencil paints. We’ll be giving away free pouches at every stop!

Sign up or use AEO Connected™, and take 40% off your ENTIRE purchase at all stops! Make sure you bring the plastic– all stops are cards only, no cash. Work up an appetite and snack on BoomChickaPop while you shop!

As always… we’ll be waiting with #AerieREAL inspo & REAL fun times. Can’t wait to see you soon! 

 

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