What are selvedge & raw jeans?

selvedge jean animation

What are selvedge jeans?

When you see words like “selvedge” or “raw” on our jeans, it basically means they’re like the pure, untouched baby angel of jeans. Selvedge simply means “self-edge” and you can tell by the band that runs along the inside edge of the seam. It makes the denim stronger and keeps the fabric from fraying. Raw means no processing, no washing, no nothing. Just pure blue for you. Selvedge and raw also mean (most importantly) we are using some of our most premium, authentic denim. Each pair of jeans is simply cut, sewn, and delivered to you as is.

Why should I try them?

Over time, raw  jeans mold to your body so that any softening, fading, or distressing is truly unique to YOU! That means once you break them in, they’re one of a kind. (Bonus—traditional raw jeans are pretty stiff but we’ve upgraded ours with a hint of stretch for extra comfort.)

assortment of denim

How to care for them:

  1. Pre-wash them. Because these jeans have never been washed before, to prevent the dye from rubbing off on your other clothes, we recommend turning them inside out and washing them with cold water in a separate load.
  2. Wear them…a lot. The more you wear them, the better they’ll look and the softer they’ll feel.
  3. Wash sparingly. Like most denim, washing them sparingly will extend the life of your raw denim. We recommend using only cold water and hang drying every few months.
Per usual, we’d love to see how you’re breaking them in. Share how you wear your raw denim with #AEJeans @americaneagle and you just might see yourself on our feed!




2 Trends to File Under “Mandatory”


laydown of women's denim jackets

#1: The iconic denim jacket.

Few articles of clothing can truly claim to have stood the test of time – but the denim jacket is absolutely, definitely, 100% one of them.

On its own, layered over tees and tanks, layered over dresses, layered over MORE denim jackets… There is literally no wrong way to wear this closet classic.



laydown of men's fleece

#2: The sporty hoodie.

The thing we can’t seem to get enough of lately? Super-soft, ultra-comfortable hoodies in bold hues with updated graphics and on-point athletic details.

Essential on their own. Even better with your favorite jeans or coordinating joggers.



collection of user generated content from instagram

Show us your take.

Share how you wear your favorite trends on Instagram & Twitter with #AExME @americaneagle for a chance be featured on the blog or ae.com!



Carly & Prizzcilla

collage headlineWe love the stuff we make, but we ALSO love to see how you make it your own – from how you style it to how you customize and even totally reinvent it. Carly and Prizzcilla show us how they gave an AE tee and two jackets a whole new, very unique vibe. 

Check it out. Try it out. Make it YOURS.


Prizzcilla wearing customized shirt


One of our favorite basics gets a super-fun, edgier makeover.

We dig it.


handwritten steps to create Prizzcilla's customized shirt


Giving “party in the back” a whole new meaning…


handwritten instructions for Prizzcilla's customized chain jacket




Stylist’s Picks: Flowy breezy dreamy

Brighten up your fall wardrobe with one of our stylist’s new faves: this pretty woven shirt! This look is all about the details—from grommets to embroidered bralettes to wear-out boxers.

Stylist’s Picks: Flowy breezy dreamy

Stylist’s Picks: Flowy breezy dreamy

Extra-special details are everywhere on this top, and grommets at the neckline make it that much edgier.

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The soft woven fabric and flowy breezy fit makes the shirt the ultimate layer for fall. Did we mention it comes in 6 shades?!

Stylist’s Picks: Flowy breezy dreamy

Can you smell the pumpkin spice?! Erin is feeling the PSL vibes with this Blanket Scarf in a fall color palette.

It’s all about adding more pretty details underneath, like this Embroidered Triangle Bralette! It comes in amazing fall shades, so you can stock up for any look.



Want to see more of Erin’s faves? See them here!

Trinidad Cardona – @trinidadcmusic


This is our collaboration with new, exciting, emerging talent. These musicians are on the rise and we are simply here to help support them on their journey. We hope you follow along and enjoy the ride.

Trinidad Cardona is a singer, dancer and rapper with a big heart, even bigger aspirations and an infectious positivity.