INTRODUCING AEO CONNECTED

NOT YOUR AVERAGE REWARDS PROGRAM

Look, we get it. Rewards programs can be confusing. In theory, the benefits sound great. In practice, you’re never quite sure you’re doing it right, or where you stand with points. We’ve spent the past year working with our teams and shoppers like you to put together a program that’s truly unique. AEO Connected launched last week, and in case you haven’t had a chance to check it out, here are just a few of our favorite perks.

IT’S FREE. And super easy to sign up in store, online, or on the app. Once you’re in, we’ll send you email updates on your Reward status, exclusive offers and more. No forms to fill out, no wasted paper, just Rewards sent straight to your email.

There’s more free where that came from! FREE JEANS & BRAS are one of the best perks you could get. For every 5 pairs of jeans you buy, we’ll give you one free. Same deal with Aerie bras. Plus, you’ll earn points for every dollar you spend, and once you reach a set number of points, we’ll send you a Reward that you can use in store or online, just like you’d use cash money. The best news in all this is that your points will NEVER expire, so you can redeem them whenever you want!

Ok so, we’ve got free jeans, free bras, points on every dollar… still not sold? How about an exclusive birthday discount? AEO Connected has that too. And if you’re REALLY serious about style, we have different access levels for all kinds of shoppers. So the more you shop, the better your perks. We’ll automatically bump you up into the right level depending on how much you spend, and let you know when you qualify for things like bigger Rewards or 24/7 free shipping. Plus, get even more when you combine your AEO Connected account with an AE or Aerie credit card.

For the complete rundown on how new AEO Connected works and rewards you for shopping for your favorite brands, visit us in stores or at AE.com/aeoconnected

Tags: , ,

What Is Denim: Your Ultimate Denim Glossary

 DENIM FIT SPECS

Denim Glossary Fit Specs

Denim Glossary Fit Specs

RISE

The measurement from the top of the waistband to the bottom of the crotch seam. In other words, it’s where on your hips the jeans sit. Every body (and every one of our jean fits!) is unique, but, generally a “high” rise will sit near your belly button and a “low” rise will be closer to your hips. Source

Denim Glossary Fit Rises

INSEAM

The measurement from the bottom of the crotch to the bottom of the hem.

Denim Glossary Inseam

WARP

The vertical threads in a fabric. Source

WEFT

The horizontal threads in a fabric. Source

Denim Glossary Warp and Weft

WASH

The result of washing and rinsing denim to remove excess dye. Source

Denim Glossary Denim Washes

DESTROYED, DISTRESSED, DECONSTRUCTED

Purposely marred for a well-worn, vintage appearance. Source

Denim Glossary Destroyed Distressed Deconstructed

HEM

The bottom of the jean, which has been folded back and sewn down to form an edge

STEP-HEM

A raw hem that’s shorter in the front than it is in the back. Source

RELEASED HEM

A deconstructed hem that has been unstitched and unfolded for a frayed look and added length. Source 1  Source 2

Denim Glossary Hem

DENIM FABRICATION

Denim Glossary Fabrication

100% COTTON (see also: HERITAGE)

100% cotton denim. This rigid, durable fabric softens over time.

CLASSIC STRETCH

Our original soft, stretchy denim.

DENIM X

Denim with an upgraded stretch that retains it’s shape and won’t bag out. Natural fibers give this denim a super-soft feel for increased comfort.

DENIM X4

Revolutionary 4-way stretch means fit from every direction. Top-to-bottom warp stretch lifts your booty and gives you the feeling of longer legs, while side-to-side weft stretch contours the leg.
These forces work together to increase retention, which means these jeans won’t bag or sag, so your butt looks great, wear after wear.

CORE FLEX

Core Flex is designed with just enough stretch to give a little when you stand up, sit down, pull ‘em on or off. It has the same look and feel as 100% cotton denim, with increased flexibility for added comfort.

EXTREME FLEX

Our most flexible jean might also be our most comfortable. Designed with the max amount of stretch for ultimate comfort. Extreme Flex denim truly moves with you, and bounces back to hold its shape after.

FLEX 4/360

Revolutionary 4-way stretch means this denim moves with you in every direction. Top-to-bottom warp stretch moves up and down with you, while side-to-side weft stretch gives you room to sit or step.
The bottom line? Jeans have never been more comfortable.

HERITAGE (see also: 100% COTTON)

100% cotton denim. This rigid, durable fabric softens over time.

SELVEDGE

Premium denim bound with a “self edge” so it doesn’t unravel. You’ll know it by the trademark white and blue taping under the cuff, on the edge of the coin pocket, and on the back of the belt loop.

We’ve upgraded ours with just the right amount of stretch to make them even more comfortable. Source

Shop your favorite AEO Jeans HERE and show us how you wear them with #ICAN (or #WeAllCan if you’re with friends!).

Denim Glossary Fabrication

Denim Glossary Fit Specs

Tags: , , , , , , , , , , ,

We’re Popping Up & Giving Back!

This holiday, we’re making #RealWishes come true! Our pop-up truck is hitting the road this week, and this holiday’s Give Real tour is all about giving back.

At 4 stops on the east coast, we’ll be donating 50% of ALL sales to a local non-profit:

  • Philadelphia: Women Against Abuse, a non-profit that provides compassionate services for people in need & leads advocacy & education efforts to help end domestic violence.
  • Washington, D.C.: N Street Village, a charity that empowers homeless & low-income women in D.C. to claim their highest quality of life.
  • Chicago: Bright Pink®, a non-profit dedicated to prevention & early detection of breast & ovarian cancers in young women.
  • NYC: Foster Pride, a charity that helps children in foster care through mentoring & the arts.

 

Get more info and RSVP now at www.aerie.com/popuptour. Stop by and see us if you’re in the area, and stay tuned for more ways that we’ll be giving back all season long (and how you can get involved!) with #RealWishes.

 

Tags: , , , , , , , , , , ,

STYLIST’S PICKS: PJ PARTY

Matching sets. Mixed up flannels. Sleep leggings. Joggers. Sweatshirts. This holiday’s PJ collection is bigger and cozier than ever. And it’s better with FRIENDS! Grab your friends, roommates, family members, people you meet on the street… then cozy up in Aerie PJ’s and let’s get this party started.

STYLIST’S PICKS: PJ PARTY

Erin is a big fan of the awkward family photo, and hopes our PJ faves inspire your own holiday pics. Share them with #MyAerie for a chance to be featured on our Insta, or snuggle up with a book and a cup of cocoa and treat yourself to a cozy evening!

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

STYLIST’S PICKS: PJ PARTY

What are you gifting the girls on your list this holiday? Comment below and tell us!

Tags: , , , , , , , ,

Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

Tags: , , , , , , , , , , , ,

BLOGGER’S PICK’S: Pom-tastic

Not only are our holiday accessories warm & cozy, they’re pom-tastic for gifting! We partnered with #AerieREAL girl Alex Michael May to talk her fave holiday gifts and what makes her #AerieREAL.

BLOGGER’S PICK’S: Pom-tastic

How do you get cozy this holiday season?

“I LOVE to snuggle up in extra cozy sweaters, and usually treat myself to some new comfy threads just for the season! I find myself spending more time at home, cozied up on the sofa (or bed, let’s be honest!) with my favorite candle lit and my fave records on and a hot cup of tea or coffee. Sometimes I’ll put on a mediation, too. It’s all about finding those pockets of quiet and calm during the hustle and bustle of the holiday season!”

What are some of your fave Aerie items to gift?

“I love to give friends little luxuries they don’t normally buy themselves: some extra-soft socks, slippers or a sleep mask for example. I love all the Aerie scarves and pom poms as well! They’re so fun and let a little personality loose!”BLOGGER’S PICK’S: Pom-tastic

What makes you #AerieREAL?

“I’m your virtual BFF, so I pride myself on keeping it real. But when it comes to being #AerieREAL, I just try to be as lovingly honest and authentic as I can in every area of my life. About a year ago, I decided I couldn’t go on NOT loving my body. I had to get real with myself and the ways in which I was limiting myself and not giving myself the love I deserved and so desperately needed. I decided I would declare this radical self-love despite how I currently felt, and I can say, it changed my life. For me, being real is being present. Being IN your body and asking the right questions. What I love about the #AerieREAL movement is that it’s so empowering; it’s about embracing your TRUE self and being brave enough to live that out every day in confidence, and THAT is what I strive for each and every minute.”

BLOGGER’S PICK’S: Pom-tastic

Shop Alex’s Look: Boucle Pom Pom PulloverRibbed Sleep LeggingDouble Pom-Tastic Beanie | Pom-Tastic SlipperBLOGGER’S PICK’S: Pom-tastic

Show us how you style your fave holiday gifts with #AerieREAL for a chance to be featured on the style gallery!

Tags: , , , , , , ,

Holiday Playlist

Whether you’re getting your hygge on at home or hosting a gift swap, this playlist is a must-have for however you’re spending the holidays! Play these songs on repeat for non-stop holiday beats.

Holiday Playlist

Check out our newest playlist below and follow us on Spotify for more of your fave tunes.

What’s your fave remix of an old holiday classic? Comment below & tell us!

Tags: , , , , , , , , , , , , ,

STYLIST’S PICKS: FAVE GIFTS

Need a little gifting inspo? If the girls on your list are like Erin, give them the gift of COZY with her fave gifts this holiday season.

STYLIST’S PICKS: FAVE GIFTS

 

#1: SWEATSHIRTS

STYLIST’S PICKS: FAVE GIFTS

“I have too many sweatshirts,” said no one ever. They’re the easiest to wear and the happiest to unwrap. They’re also “IN!” Take advantage of the trend and gift a favorite from our City Sweatshirt Collection. With 3 styles, there’s an option for every girl: the original oversized City crew, the distressed details on the Downtown crew and the side zips and front ties on the Street Hoodie. With their longer lengths, they’re also MADE for the next gift on Erin’s list…

 

#2: LEGGINGS

STYLIST’S PICKS: FAVE GIFTS

With your help, the girls on your list will never have to wear pants this winter! Pick from our collection of Chill, Play and Move Leggings in 5 fabrics and fits made for everything and anything your friends do. These leggings are for staying in, working out, running around and everything in between.

 

#3: POMS!

STYLIST’S PICKS: FAVE GIFTS

This season’s most fun gifts are pom-tastic! Make winter a little more fun and gift our Pom-Tastic Hats, Snoods and Slippers. They all come with snappable poms that you can pull off and swap in a different mix & match ball of fun!

Want to see more of our fave gifts this season? Shop our holiday gift guide here.

 

 

Tags: , , , , , , , , , , , , , , , , , , ,