AEO Friends and Family: Rima V. from Fire on the Head

AEO Friends and Family: Rima V. from Fire on the Head

You might have seen former model and blogger Rima V. from Fire on the Head recently on the American Eagle Outfitters blog, e-mails or Instagram account. You also may have seen her featured in our Back to School 2011 campaign, “We the People”. Read on to learn more about one of our favorite current style inspirations.

Rima poses with a photo of herself from our Back to School 2011 campaign.

Rima poses with a photo of herself from our Back to School 2011 campaign.

When did you discover your interest in fashion and writing?

My first taste of fashion began when I moved to LA to model right after I graduated high school almost four years ago. Modeling gave me exposure to everything “behind the scenes” and showed me the importance of styling, photography and creative direction. Being the model on set is fun but I knew I eventually wanted to play a bigger role.

What prompted you to start Fire on the Head?

I had always been an English nerd, scoring perfect on the English portion of the SAT. Fire on the Head gave me the outlet to combine my knack for writing with my newly discovered creative side as model and stylist.

A photo from Rima's blog, Fire on the Head.

A photo from Rima’s blog, Fire on the Head.

What is your favorite thing about blogging?

I love that blogging gives me the luxury to control every aspect of my image. I create everything: the content, photos, copy, editing and the brands I choose to work with, all down to the nitty gritty site details like font size and layout. I make every decision and get to adhere to my personal evolving aesthetic.

What are you doing when you’re not blogging?

I’m in business school full time pursuing my BA in Marketing until December so that takes up a large amount of my time. In all honesty, I utilize most of my free time doing things for my blog. Whether it’s brand outreach, collaboration brainstorming, searching for inspiration, learning code to tweak an aspect of my site, researching for a post or shooting new looks; I feel the happiest when I’m doing something for Fire on the Head.

Rima with her sister Adria who is currently part of our Spring 2014 campaign.

Rima with her sister Adria who is part of our current Spring 2014 campaign.

What is your favorite fit of AEO jeans?

The Hi-Rise Jegging is definitely my favorite fit. I’m a huge denim junkie and my collection is almost exclusively skinny fits. AEO denim is amazing quality with the just the right amount of stretch, and the Hi-Rise Jegging stays true to this testament. I’ve recently gotten into the habit of messily tucking in my tops and the Hi-Rise Jegging make it easy to define my waist and look casually pulled together.

What trends from AEO do you love most for spring?

I really love the Looks to Live In guides this season, especially the Higher Up trend that features the Hi-Rise Jegging. I love the combo of the hi-rise jeans with a soft and cozy cropped sweater. I’d add a pair of New Balance sneakers for the perfect for spring look that keeps it classic with a twist.

Where do you find your inspiration?

I’m a very visual person so I love Tumblr, Instagram, magazines and blogs. I have tons of folders on my desktop that I use to organize images I find online for inspiration.

Rima on the streets of New York City.

Rima on the streets of New York City.

What is the last song you listened to?

I’ve been listening to Cold War Kids “Miracle Mile” on repeat for the past few weeks. It’s THAT good.

Where is the coolest place you have ever traveled?

Hands down Big Sur is the coolest place I’ve traveled to. It’s completely untouched for the most part by humans. It’s such an amazing feeling to be in nature that hasn’t been artificially produced and the views are beyond incredible. I do want to travel as much as I can over the next few years. Being culturally aware is very important to me.

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