Halloween How To: Turtleneck 3 Ways

Get in here, boo! For the third year, we asked #AerieREAL ladies from our office to play dress up and make three Halloween looks out of our fave fall essential… the t-neck! Read on to see how you can take your turtleneck from day to play this Halloween.

Can’t touch this!

Jill is Aerie’s Associate Manager of Brand Marketing, and only prickly on the outside with her Halloween Cactus look. DIY by threading pipe cleaners through the weaves of a green t-neck sweater (being careful not to rip it!). Add some faux flowers for a look that’s in full bloom!Halloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 WaysBlog_Costume_Cactus2Halloween How To: Turtleneck 3 Ways

Sundae Fun Day 

Senior Coordinator of Talent Acquisition, Sarah, is the sweetest in this cute and fun ice cream costume. Cut some felt strips, and glue or pin them along with colored cotton balls onto a basic t-neck. The cherry headband tops it off! Halloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 Ways

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Mighty Mouse 

Chloe is the Lead Lab Associate for Creative Window Marketing, and she’s all ears in our easy mouse costume. Cut some fabric that matches back to your fave gray t-neck and layer it with smaller pink circles for the ears. Sew on a coordinating “tail” and you’re a mouse, duh! Halloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 WaysHalloween How To: Turtleneck 3 Ways

Which is your fave halloween costume DIY? Comment below & tell us!

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Bracelet DIY in stores

Share the love this October. In honor of Breast Cancer Awareness Month, show someone undergoing treatment that you’re thinking of them. Make an empowering bracelet in select Aerie stores & we’ll send it along! See if your store is on the list below.

Bracelet DIY in stores

Create your own words of encouragement or get inspired by some of our faves.

  • Strong
  • Warrior
  • Fearless
  • Brave
  • U got this
  • GRL PWR
  • Courage
  • Fighter
  • Real love
  • Hope
  • Hi beautiful
  • Fierce

Bracelet DIY in stores

Create a bracelet in a store near you:

Stores

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How To: Pumpkin Spice Overnight Oats

While it’s not “officially” fall, we’re already all about pumpkin spice! We turned everyone’s favorite fall latte into a healthy morning breakfast for girls on the go. Read on to see how to make your own pumpkin spice overnight oats!

How To: Pumpkin Spice Overnight Oats

How To: Pumpkin Spice Overnight OatsWHAT YOU NEED:

  • 1/2 cup rolled oats
  • 1/3 cup Greek yogurt
  • 2/3 cup almond or coconut milk
  • 1 tablespoon chia seeds
  • 1/2 tsp. vanilla extract
  • 2 tbs. maple syrup
  • 1/2 cup pumpkin puree
  • 1/2 tsp. ground cinnamon
  • 1/8 tsp. ground cloves
  • 1/4 tsp. ground nutmeg
  • Pinch of salt
  • Almonds or cinnamon stick for garnish

 

How To: Pumpkin Spice Overnight Oats

WHAT TO DO:

  1. In a bowl, mix together all ingredients.
  2. Scoop mixture into a jar or container with airtight lid.
  3. Let refrigerate overnight.
  4. Top with almonds and cinnamon stick.*
  5. Enjoy!

*Optional

How To: Pumpkin Spice Overnight Oats

How To: Pumpkin Spice Overnight OatsWhat’s your go-to fall breakfast? Comment below & tell us!

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3 Tips To Start Your Own Side Hustle

Hey Aerie girls, me again! It’s Jenna Kutcher over here waving at you in her yoga pants and hustling behind the keyboard, but that’s what life looks like these days — but it didn’t always look like this! Today? I get to serve the world as an #AerieREAL Role Model, through The Goal Digger Podcast, my online education, and the platforms I’ve built with encouraging messages, marketing know-how, and strategies that can help others get paid to do what they love! I used to dream that I’d wear power suits and have a corner office with windows but when I found myself in a stuffy windowless office at the age of 22 with a mountain of paperwork and lurking anxiety, I knew that the ladder climbing life wasn’t for me. I started to dream of ways I could escape the corporate hustle and when I dream, I don’t dream small. I should have known, the girl who would host lemonade stands on her country dirt road that saw maybe 10 cars a day would turn into an entrepreneur but I never thought that I could truly make a go at it…. the leap felt too big, too impossible for this Midwest girl who had landed what she thought was her “dream” job out of college.

3 Tips To Start Your Own Side Hustle

By chance, I stumbled upon a camera on Craigslist. It cost $300 and at the time, I was planning my wedding and knew I wanted to document some of the processes. It was my first “big” purchase I made with my corporate salary and I quickly fell in love with photography. Having never taken an art class, I found myself trying to learn all the funny dials and numbers and would wake up wanting to take pictures. I soon after started a blog and started to share my snapshots and what was going on in our lives as we got ready for our upcoming wedding, I shared my photos on Facebook, and soon I started to get people asking if I could take pictures of their kid or their cat or basically anything. I said “YES!” to everything and couldn’t believe someone would actually pay me to do what I loved, even if it was only $20!

I shortly after realized that my time was valuable and that there was true potential for me as a photographer. I set a goal of “retiring” from corporate America within one year’s time and I hustled…. I hustled hard. I hired a designer and got a logo made, I got asked to take pictures at my brother-in-law’s wedding in Jamaica and I went big! I didn’t want to throw away that chance so I studied wedding blogs and did the best I could. Within a year I had booked enough weddings to leave behind my salary and jump into a life of full-time entrepreneurship. Fast forward to 8 years later, I’m still an entrepreneur (though it looks drastically different than those early days!) and I’ve been able to build a multi-million dollar company from my small town in Minnesota.

So maybe you’re wondering, “Wait, how did she go from a $300 Craigslist camera to a 7-figure business?” Let me tell you: it was a lot of work, a lot of time, and a lot of passion. First things first, it all started with a side hustle. What is a side hustle? It’s not your primary income, often times it’s a passion project or an idea that you’re trying out or considering pursuing as a business. The beauty of a side hustle is that you don’t have the pressure of having to make big profits (which can quickly crush every ounce of creativity) but you can slowly focus on building it into whatever your vision is for it.

I’ve had a lot of side hustles over the years:

– Photography was my first side hustle when I was still working my corporate job!

– I started teaching online education as a side hustle to my booming wedding photography business.

– I started the Goal Digger Podcast as a side hustle when my education business was thriving!

All of these started out of pure passion where I took an idea, put some time into it and I was able to just test things out without the fear or the pressure of them having to be successful! So maybe you’re wondering, where do I begin? I’d challenge you to start with looking at the things that you’re passionate or curious about (no matter how obscure or random they may seem) and just pursue them in a focused way! What would it look like if you just worked on those passions a few hours every week for a month? You might discover you LOVE it or maybe a new idea will come to you!

Next? Focus on what you’re naturally good at. Too often, we’re so close to our genius spots that we don’t even realize that they don’t come naturally to others. What do people always ask you about? What advice do you find yourself giving over and over? What are you known for? These things can help you to determine a potential side hustle that could not only set you up to excel but also allow you to help others! Lastly, take your time. For me: I couldn’t just jump and hope the net would appear, I needed to make sure I had a plan that was sound and stable so that I wouldn’t totally fall flat on my face. There is absolutely no shame in having your side hustle be just that: a side hustle. When I was transitioning from my 9-5, I used every extra penny from that job to fund my dream and it was the best thing I did to set myself up for success.

So I want to know: what is your big, scary dream? If you could do anything in the world, what would it be? I’d love to read your comments below and be able to cheer you on! This entrepreneur life isn’t always glamorous, a lot of times it’s long days in my sweatpants behind a computer but I honestly wouldn’t change it for the world!

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DIY Essential Oil Diffuser

Make your room a little more zen with the natural scent of essential oils! Read on below to see how to make your own reed diffuser.

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WHAT YOU NEED:

  • Base oil of your choice (we used safflower)
  • Essential oil of your choice (we used lavender)
  • Wooden reeds
  • Dried lavender*
  • Twine*

*Optional

Processed with VSCO with a6 presetWHAT TO DO:

  1. Using your clean, glass container, pour in your base oil until glass is 1/4 of the way full.
  2. Add 12 drops of essential oil for fragrance.
  3. Take 6 wooden reeds and dip them into the oil, saturating the ends.
  4. Place the reeds dry end down into the oil so both ends are absorbed.
  5. Switch the ends once a week to ensure diffusion.
  6. Wrap twice around the neck of the container and tie with dried lavender.
  7. Enjoy lasting, natural fragrance!

 

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DIY Floral Ice Cubes

Add a pretty pop of color to your summer drinks! Make them stand out with these fun blooming cubes. Read on to find out how to make your own.

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WHAT YOU NEED:

  • Ice cube tray
  • Edible flowers
  • Water

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WHAT TO DO:

  1. Securely place edible flowers in slots of ice cube tray.
  2. Mix and match colors for a fun, summertime look.
  3. Fill ice cube tray with water.Processed with VSCO with a6 preset
  4. Put in the freezer until frozen (about 4 hours).
  5. Pop the ice cubes out of the trays.
  6. Serve in your fave summer drink or add to your water bottle.
  7. Enjoy!

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