RECYCLE YOUR OLD JEANS + TAKE $10 OFF YOUR NEW FAVORITE PAIR

Blue Jeans Go Green

Blue Jeans Go Green™ is a trademark of Cotton Incorporated. 

 

With Earth Day coming up this month, now is a great time to take a step back and look at your relationship with the environment around you. What do you do in your daily life to reduce your carbon footprint? How do all the little things add up to make a big impact? You’ve already given up plastic straws, you ALWAYS have a reusable shopping bag, but what else can you do?

Here’s an easy one… get rid of your old jeans. Seriously. Grab that pair that’s been taking up precious closet space for years. You know the ones – they don’t fit quite right or they’re leftover from a DIY gone wrong or they ripped in the wrong place and you just never got around to fixing them. Whatever they are, wherever you got them from, we want them. We’ll even give you $10 off a pair of brand new AE jeans just for pitching in, PLUS, we’ll plant a tree* to help with the wildfire devastation in California.

Just bring your old jeans (they don’t have to be AE, we’ll take any brand!) to your local AE store and we’ll recycle them in partnership with Cotton’s Blue Jeans Go Green™ program to be used as housing insulation. Since denim is made mostly from cotton, a sustainable fiber, it can be broken down to its natural state and recycled. This means the all those old jeans can be diverted from landfills and upcycled into natural cotton fiber insulation.  Each year a portion of insulation from Cotton’s Blue Jeans Go Green™ program is distributed for building efforts to communities across the country.

 

LEARN MORE    |    FIND A STORE

cartoon jeans

We started partnering with Cotton in 2008 and over the past 11 years, we’ve been able to recycle over 350,000 pairs of jeans. That’s more than 350,000 jeans that DIDN’T end up in a landfill. This year, we’re committed to hitting 500k jeans recycled and we need your help. Here’s how it works:

 

bring in an old pair of jeans, get $10 off a new pair of jeans and your old jeans will be turned into housing insulation.

 

That’s it. Easy, right? A tree gets planted, your old jeans stay out of a landfill and help build homes for those in need, and you get $10 off your new favorite pair.


*Up to 25,000 trees

 

 

48 responses

  1. Love this! When will this promotion end? Also, if I literally just bought jeans online, can I take these jeans to my local AE and still get $10 off/credited?

    • Hi Lindsey – this offer is running for the entire month of April (through 4.30). As for the jeans, you can bring in absolutely any pair, old or new. Just know that the coupon is limited to one per customer.

  2. Hi! Just have a question. Could you bring in multiple pairs of jeans for recycling? I realize that you receive only one coupon (which is super amazing that you’re doing in the first place!), I just have quite a few pairs of jeans that I plan to part with, and it would be nice if they went through recycling rather than through a landfill. Thanks so much!

    • Hey Cheyenne – the $10 coupon is limited to one per customer, but there is no limit on how many pairs of denim you can bring in. We encourage our customers to bring in as many pairs as they’d like – any brand!

    • Hi! This offer is planned to run now through the end of April (4.30). If this changes we will be sure to let you know.

  3. We can bring our jeans to any American Eagle? All stores are participating and it is just one jean or can you bring in multiple and receive multiple coupons?

    • Hi Andrea – this offer is only valid on US & Canada stores. We are only offering one $10 coupon per customer, but you are welcome to recycle as many pairs of denim as you’d like.

  4. I have 3 pair of AE jeans that are good condition but a whole on the butt area. Will they still take it?

  5. I love this idea and I think it’s amazing to see a brand give back to those in need but also to loyal customers who love American Eagle! This benefits everyone in its own way and I’m happy to be apart of it!

    • Hi Monika – we are offering only one $10 coupon per customer, but there is no limit on how many pairs of denim you can donate!

  6. I have so many old jeans
    I would love to get rid of.but we dont have a store in Vero Beach.Where can i mail them?

    • Hi Vanessa – the coupon is valid in stores and online and must be redeemed before 4.30.

    • Hi Lena – we are only offering one $10 coupon per customer. You are welcome to recycle as many pairs as you’d like though!

    • No limit! While we are only giving out one $10 coupon, you can bring in as many pairs as you’d like.

    • Hey Tiffany – we are only supplying each customer with one $10 coupon. You are still more than welcome to bring in and recycle as many pairs as you’d like.

  7. If we bring in multiple pairs of jeans to recycle, will the discount stack? Ex. recycle 3 pairs of jeans get $30 off a new pair?

    • Hey Ashlee – the discount does not stack. We are offering one $10 coupon per customer. Regardless, you are welcome to bring in and recycle as many pairs as you’d like!

    • Hi Natalie – this offer is running through the whole month of April. If anything changes we will be sure to let you know.

    • Hey! We are offering one $10 coupon per customer, but you are welcome to bring in and recycle as many pairs as you’d like.

    • Hi! As of right now, this offer will run through the month of April. If that changes we will be sure to let our community know!

    • Hi Michele – we are giving out one $10 coupon per customer but you are more than welcome to bring in and recycle many pairs as you’d like – remember, they can be any brand!

    • Hey Vanessa – we are only offering one $10 coupon per customer, but you may still bring in as many pairs of jeans, skirts, etc. as you’d like!

  8. This is great! This would be awesome to have something similar all the time! Similar to H&M’s 10% discount when you bring in 3 old clothing items. I would buy more jeans from you for sure.

    • Hey Meghan – as of right now this offer is only running during the month of April, but if that changes we will be sure to keep you in the loop. Thanks for the feedback!

  9. I have about 10 pairs of jeans or maybe a little bit more shorts and a skirt that is all from American Eagle, is there a limit?

    • Hi Chelsea – while we can only give out one $10 coupon per person, you are welcome to bring in and recycle as many pairs as you’d like!

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