#AEOSTYLE: Soft Dressing featuring Fashion Blogger Rima Vaidila

#AEOSTYLE: Soft Dressing featuring Fashion Blogger Rima Vaidila

With spring on the horizon, we here at AEO have been falling even more in love with the current soft dressing trend. Soft dressing, also referred to as easy and soft styling, makes today’s girl-on-the go look stylish yet feel, relaxed and comfortable. Our entire collection consists of effortless pieces in solid colors and cool prints with a subtle emphasis on feminine details, including cinched and ruffled accents. If style combined with comfort weren’t already enough, you can mix and match the pieces or simply choose your favorite tops and bottoms to pair with items you already own.

We asked former AEO model and fashion blogger, Rima Vaidila from Fire on the Head to show us how she wears pieces from the collection.


Rima’s style is effortless in these soft dressing looks








Want to learn more about Rima? We asked her to tell us about her blog and career aspirations:

“I started my blog in October 2012 as just a way to express my casting and off duty style mixed in with my love for writing relatable content.  I admired bloggers because they were the epitome of authenticity and realness.  I was modeling full time when I started.  It was such a refreshing change to be able to style myself how I wanted and shoot around more for fun in addition to flexing my English brain with silly copy.  I’d like to think I’ve developed an aesthetic since beginning and am very excited to continue blogging and see where it will take me.  I’m finishing up my BA in marketing right now and still continue to model but am focusing on my blog with hopes to end up doing a combo of modeling, styling and creative direction post-graduation.  I want it all!”


Get Rima’s looks here:

Babydoll Dress

Jean Jacket (similar style)

Cutout Bralette

Soft Short (similar style)

Cropped Tank

Camo Cinched Pant

Floral Jumpsuit

Show us how you wear the soft dressing trend on Twitter and Instagram with #AEOSTYLE for a chance to be featured on our AE.com Style Gallery.


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