Your old jeans are making the world a better place

AE jeans recycling program animationHERE’S WHAT 17K POUNDS OF RECYCLED DENIM LOOKS LIKE

When it came to stepping up this past Earth Day to help reduce clothing waste, the AE fam came through in a MAJOR way. Between the months of April and June alone, you donated more than 17,600 pieces of denim. That’s HUGE. Like, 17 thousand pounds huge. Or 9 tons huge. Or a dozen schoolbuses… you get the idea.


Thank you for going above and beyond to bring in your old jeans and help divert so much denim from landfills. Your recycled jeans will be broken down and turned into housing insulation in partnership with Cotton’s Blue Jeans Go Green™ program to be used in building efforts across the country. Here’s a look at what they’ve been able to accomplish so far:


Diverted over 1,230 tons of textile waste – the weight of nearly 615 cars.



Produced nearly 4.83 million square feet of UltraTouch™ Denim Insulation from recycled denim – enough to line 83 football fields



Provided enough insulation to various Habitat for Humanity affiliates across the U.S. to insulate over 690 Habitat for Humanity homes. (Based on a 1,000 square foot house)



Blue Jeans Go Green™ is a trademark of Cotton Incorporated.





  1. Suraj Shah

    Quite impressed! Well done.

  2. Maxine Maldonado

    How amazing is this!!! I have never been more prouder of AE!!! Thank you!!!

  3. Ying zhang

    Is it any green or have to be American eagle jean only ?

  4. Yulisa


  5. Regina

    Can I recycle any brand of Jeans or do they have to be American Eagle?

  6. Nichole

    Wat r the requirements for the old Jean’s? Can they be any brand?

  7. Gabriela barba


  8. Gabriela barba

    Very good

  9. Gabriela barba


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