Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at now!


How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.


What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.


We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?


What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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Meet The #AerieREAL Girls Behind The Real Me Collection

The softest second-skin bras take REAL work! We asked Senior Designer, Lyndsey, and Merchandise Manager, Brittany, to tell us how our Real Me Collection came to be. In a bralette and lightly lined and unlined bra fits, Real Me is one of our most versatile collections yet. Read on to find out why Lyndsey and Brittany love this collection, and why you will too!
Meet The #AerieREAL Girls Behind The Real Me Collection

What inspired you and the team to design the Real Me Collection?

Lyndsey: We wanted to make the ultimate #AerieREAL collection, bras so effortless you forget you’re wearing them! Comfort was a key focus when creating Real Me, these are our lightest bras yet with the attention on every component to be ultra thin and smooth, with just the right amount of coverage for every day, great support and a natural looking shape, Real Me lets the the real you shine!

Tell us more about the colors that make up the collection. What inspired them?

Lyndsey: We created a beautiful palette for Real Me, inspired by cosmetic tones and pretty neutrals. All Aerie girls can find a great option for their skin tone. We wanted to give Real Me an extra special signature detail with pretty rose gold tattoos!Meet The #AerieREAL Girls Behind The Real Me Collection

What makes the Real Me Bra your new everyday bra?

Brittany: I’m personally a HUGE Sunnie collection lover & customer, BUT after trying on the Real Me collection, I’m in love! I get even more comfort, more softness, in even more beautiful colors!! It’s so “barely there” that I wore it to bed the other night, because I forgot I had a bra on! It’s so easy to outfit too – its smooth surface easily allows me to layer it under my favorite tee or oversized fleece going into fall!

Tell us your favorite style and color! 

Lyndsey: Oooh hard to choose! My absolute favorite is the Real Me Bralette in Chestnut! It’s so effortless you can wear it with anything and the color is so pretty I love to show it off 🙂

Brittany: The Real Me Unlined bra is my hands-down favorite style because of the sleek and modern silhouette. It gives great lift while still being so dreamy and comfortable. My favorite color is Confidence – because it blends right in to my summertime tan!Meet The #AerieREAL Girls Behind The Real Me Collection

What Real Me style are you loving? Comment below and tell us!

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Top 3 Bralette Trends

From tribal lace to longline fits, our new bralette designs are never ending, so who better to tell us more about these exciting, new styles than Aerie Bra Designer, Yecca? Read on to learn about her favorite bralette trends and the truth about just how many bralettes she has in her closet. Top 3 Bralette Trends The Sunnie is our absolute fave bralette this season, but we can’t forget about all of our new lace bralettes! Can you tell us a little bit about some of the new lace designs?
Absolutely in love with our mesh embroidered triangle, it did so well last season that we brought it back in a beautiful new rust color! It’s an elevated yet simple feminine staple for any outfit! I also adore our tribal lace t-back bralette with special triangle hardware at the straps and square hardware at the center front – this was inspired by a vintage style I came across!

If you had to choose, which bralette is your favorite?
Probably the mesh embroidered triangle– I love the matte texture of the yarns and the pretty back for layering!

Top 3 Bralette Trends We are obsessed with the Boho Longline Bralette! What inspiration did you draw from to design this style? 
This lace is so visual, so I really wanted to give our girl more of it by designing into an exaggerated longline. The dramatic handkerchief hem also adds coverage so that you can rock it as a top!

Top 3 Bralette Trends How would you style a bralette for Fall?
Layered under a sheer flowy low back top with faded skinny jeans and strappy sandals.

Be honest. How many bralettes do you own?
At least 60 – it’s a been a long love affair! 🙂

Aerie Bra Designer, Yecca

Bralette Trends

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Real Talk with Chase

From the Bahamas to the big city, Chase has seen it all. Get to know one of the newest faces of #AerieREAL!

20160124_NewArrivals-Instagram What makes you #AerieREAL?

I stay true to my personality, regardless of the situation or who I’m hanging out with.

Lover or fighter?

Both! I’ll cuddle you, but I love an argument. But I also love being a lover!

What’s your guilty pleasure?

Probably oatmeal! I’d have 7 bowls a night if I could.

What are you currently listening to?

Trap radio on Pandora. No joke, that’s all I listen to.

Favorite thing about spring?

It’s funny, because the Bahamas doesn’t experience seasons so I haven’t experienced spring yet. When I do, I’ll let you know!

What makes you really laugh?

Besides myself? If I’m being sarcastic to someone and they throw shade back, that makes me burst out laughing.SP1Images_26

If you could go anywhere in the world, where would it be?

I don’t see myself as such a traveler. I’m from the Bahamas, so that’s pretty amazing, and I live in New York, so it’s the best of both worlds. My mom is from Australia and I’ve been there 11 times. I’ve been to the places I’ve wanted to be.

How did you feel when you found out you wouldn’t be retouched?

Obviously your first reaction is, Oh my gosh! And you pick out one of your “problem areas.” But then you’re ok with it and you support the idea because you believe that everyone should be confident in their own body and skin, and that’s what you represent.


What body positive message do you want to share?

Be healthy and don’t do anything for other people. Do it for yourself. If other people are telling you that you have to look a certain way, make sure YOU want to look that way.

One thing the world needs more of?

People who give people a chance and opportunity to do something, because I believe that everyone should be given a chance to chase their dreams. We need more supportive people in this world.

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Real Talk With Julie

Give this girl a hot chocolate and an extra half hour in bed, and she’ll be ready to go. Get to know Julie, one of the newest faces of #AerieREAL!Image2What makes you #AerieREAL?

I’m #AerieREAL because what you see is what you get. When I’m going out the door, I just put on my vitamin E cream, I put some salt spray in my hair, that’s it. Maybe concealer under my eyes. I like to be natural.

Lover or fighter?

Definitely lover. I hate fights and when I’m in a fight, I always like to make up after 15 minutes.

What’s your guilty pleasure?

Hot chocolate with whipped cream, especially in the cold winter days. I’ve been living in LA since March, now it’s getting a little bit more chilly and I already got my two hot chocolates last week!


What are you currently listening to?

Indie rock.

Breakfast in bed or dinner out?

Definitely breakfast in bed. I’m a morning person. I always wake up early, I make my breakfast, then I jump back in bed. I need my blankets to give me half an hour more before I start my day.

Favorite thing about spring?

Eating outside. I’m from the Netherlands, and we’re always so happy when spring starts because we can finally eat outside.

How did you feel when you found out you wouldn’t be retouched?

I think it’s good for other girls to see how models look in real life. Lots of people think that there’s actually more retouching on the pictures than there is. So now with the #AerieREAL campaign, they can see how we really look.

What body positive message do you want to share with other girls?

Be confident. I think that girls who are confident are the prettiest. You should be confident in your own body no matter what size you are. As soon as you are confident and you start smiling, I think the whole world will look up to you.

What’s one thing the world needs more of?

It’s cliché, but I will say love. There are still a lot of bad things happening in the world. Now in Europe there are a lot of refugees, and if you see what’s going on and how many people are hating on them coming back into the European countries, I think that’s a sad thing. I hope that one day the world can be more peaceful.

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Real Talk With Barbie

No matter what, Barbie is unapologetically herself. Get to know one of the newest faces of #AerieREAL!
What makes you #AerieREAL?
I am unapologetically myself, no matter what anyone’s opinion of me is.

Lover or fighter?

I’m definitely a lover. You would never see me fighting anyone! I’m very strong with my opinions, so I fight for what I think is right, but it’s all out of love.

What are you currently listening to?

Future, always. Older hip hop/R&B too, and I love Brazilian music.

Breakfast in bed or dinner out?

If anyone knows me, they know that I don’t really leave my bed when I’m home. So definitely breakfast in bed.

Favorite thing about spring?

I just love the weather. Sometimes it gets a little too hot in New York—a lot too hot! But spring is the perfect time. It’s nice and breezy, sunny, flowers are out, trees are kickin’ in. Love it!

What makes you really laugh?

My two best friends. They’re crazy! They need a reality show.

How did you feel when you found out you wouldn’t be retouched?

Not being retouched in the images is something that is very important to me. People knowing that’s how I look like without any Photoshop, without anyone’s perception of what my body needs to look like.

In the world of modeling, how do you see yourself?

I see myself as almost an oddball in a lot of situations. It’s either I’m too small or too big for a lot of things, and when people are happy with me because I’m not changing for anyone, it’s really empowering. When I started doing “plus-size modeling,” I got put into a bit of a box. People like to change my body with padding in my boobs or in my body even. It’s different and a weird thing to see yourself not look like you, especially when you are so used to seeing things that are so raw and real. It’s really refreshing to see it happening again. I’m very excited.

What body positive message do you want to share with other girls?

Numbers don’t mean anything. There isn’t just one beauty that is allowed to wear a certain outfit, or allowed to model something, or allowed to be beautiful. You don’t have to have a six-pack to wear a swimsuit.

What’s one thing the world needs more of?

Women who are so strong that they don’t care about what other people think of them. I think every girl has potential to do that, it’s just society makes it really hard.

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