Did you know our jeans are made using recycled water bottles? It’s true! Each year, billions of water bottles end up in landfills, where they take 400+ years to decompose. YEAH – over FOUR HUNDRED years.

That shocked us, too. So, as part of our efforts over the last several years to transition to recycled forms of at least 50% of the polyester we use, we’ve started using polyester made from recycled bottles in everything from our denim itself to pocket liners, zippers, and trim. In fact, in 2019 alone, we used the equivalent of 40 million plastic water bottles – and we’re hoping to top that number in 2020.