INTRODUCING AEO CONNECTED

NOT YOUR AVERAGE REWARDS PROGRAM

Look, we get it. Rewards programs can be confusing. In theory, the benefits sound great. In practice, you’re never quite sure you’re doing it right, or where you stand with points. We’ve spent the past year working with our teams and shoppers like you to put together a program that’s truly unique. AEO Connected launched last week, and in case you haven’t had a chance to check it out, here are just a few of our favorite perks.

IT’S FREE. And super easy to sign up in store, online, or on the app. Once you’re in, we’ll send you email updates on your Reward status, exclusive offers and more. No forms to fill out, no wasted paper, just Rewards sent straight to your email.

There’s more free where that came from! FREE JEANS & BRAS are one of the best perks you could get. For every 5 pairs of jeans you buy, we’ll give you one free. Same deal with Aerie bras. Plus, you’ll earn points for every dollar you spend, and once you reach a set number of points, we’ll send you a Reward that you can use in store or online, just like you’d use cash money. The best news in all this is that your points will NEVER expire, so you can redeem them whenever you want!

Ok so, we’ve got free jeans, free bras, points on every dollar… still not sold? How about an exclusive birthday discount? AEO Connected has that too. And if you’re REALLY serious about style, we have different access levels for all kinds of shoppers. So the more you shop, the better your perks. We’ll automatically bump you up into the right level depending on how much you spend, and let you know when you qualify for things like bigger Rewards or 24/7 free shipping. Plus, get even more when you combine your AEO Connected account with an AE or Aerie credit card.

For the complete rundown on how new AEO Connected works and rewards you for shopping for your favorite brands, visit us in stores or at AE.com/aeoconnected

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What Is Denim: Your Ultimate Denim Glossary

 DENIM FIT SPECS

Denim Glossary Fit Specs

Denim Glossary Fit Specs

RISE

The measurement from the top of the waistband to the bottom of the crotch seam. In other words, it’s where on your hips the jeans sit. Every body (and every one of our jean fits!) is unique, but, generally a “high” rise will sit near your belly button and a “low” rise will be closer to your hips. Source

Denim Glossary Fit Rises

INSEAM

The measurement from the bottom of the crotch to the bottom of the hem.

Denim Glossary Inseam

WARP

The vertical threads in a fabric. Source

WEFT

The horizontal threads in a fabric. Source

Denim Glossary Warp and Weft

WASH

The result of washing and rinsing denim to remove excess dye. Source

Denim Glossary Denim Washes

DESTROYED, DISTRESSED, DECONSTRUCTED

Purposely marred for a well-worn, vintage appearance. Source

Denim Glossary Destroyed Distressed Deconstructed

HEM

The bottom of the jean, which has been folded back and sewn down to form an edge

STEP-HEM

A raw hem that’s shorter in the front than it is in the back. Source

RELEASED HEM

A deconstructed hem that has been unstitched and unfolded for a frayed look and added length. Source 1  Source 2

Denim Glossary Hem

DENIM FABRICATION

Denim Glossary Fabrication

100% COTTON (see also: HERITAGE)

100% cotton denim. This rigid, durable fabric softens over time.

CLASSIC STRETCH

Our original soft, stretchy denim.

DENIM X

Denim with an upgraded stretch that retains it’s shape and won’t bag out. Natural fibers give this denim a super-soft feel for increased comfort.

DENIM X4

Revolutionary 4-way stretch means fit from every direction. Top-to-bottom warp stretch lifts your booty and gives you the feeling of longer legs, while side-to-side weft stretch contours the leg.
These forces work together to increase retention, which means these jeans won’t bag or sag, so your butt looks great, wear after wear.

CORE FLEX

Core Flex is designed with just enough stretch to give a little when you stand up, sit down, pull ‘em on or off. It has the same look and feel as 100% cotton denim, with increased flexibility for added comfort.

EXTREME FLEX

Our most flexible jean might also be our most comfortable. Designed with the max amount of stretch for ultimate comfort. Extreme Flex denim truly moves with you, and bounces back to hold its shape after.

FLEX 4/360

Revolutionary 4-way stretch means this denim moves with you in every direction. Top-to-bottom warp stretch moves up and down with you, while side-to-side weft stretch gives you room to sit or step.
The bottom line? Jeans have never been more comfortable.

HERITAGE (see also: 100% COTTON)

100% cotton denim. This rigid, durable fabric softens over time.

SELVEDGE

Premium denim bound with a “self edge” so it doesn’t unravel. You’ll know it by the trademark white and blue taping under the cuff, on the edge of the coin pocket, and on the back of the belt loop.

We’ve upgraded ours with just the right amount of stretch to make them even more comfortable. Source

Shop your favorite AEO Jeans HERE and show us how you wear them with #ICAN (or #WeAllCan if you’re with friends!).

Denim Glossary Fabrication

Denim Glossary Fit Specs

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STYLIST’S PICKS: GRL PWR & ALWAYS AERIE UNDERNEATH

When you feel pretty on the inside, you feel powerful on the outside. GRL PWR lace is made for the power of a matching set!

STYLIST’S PICKS: GRL PWR & ALWAYS AERIE UNDERNEATHALL THE INFO

GRL PWR is a super soft exploded floral lace that makes an appearance on this season’s bras, bralettes and undies. Our newest fit—the Shine GRL PWR Corset—has smooth shine fabric, easy mesh and, of course, GRL PWR lace trim! Match it with this season’s shine undies and YOU will shine.

STYLIST’S PICKS: GRL PWR & ALWAYS AERIE UNDERNEATHWHY ERIN LOVES IT

You usually think of matching sets as stiff and uncomfortable, but our stylist ONLY wears comfy layers. GRL PWR lace is soft and easy for everyday wear.STYLIST’S PICKS: GRL PWR & ALWAYS AERIE UNDERNEATHHOW TO WEAR IT

A matching set is an easy way to give a casual look a secret power boost, or take a fancier outfit to the next level. However you wear your sets, make yourself feel good!

STYLIST’S PICKS: GRL PWR & ALWAYS AERIE UNDERNEATHWhich GRL PWR lace products make up your fave matching set? Comment below & tell us!

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Meet The #AerieREAL Girls Behind The Real Me Collection

The softest second-skin bras take REAL work! We asked Senior Designer, Lyndsey, and Merchandise Manager, Brittany, to tell us how our Real Me Collection came to be. In a bralette and lightly lined and unlined bra fits, Real Me is one of our most versatile collections yet. Read on to find out why Lyndsey and Brittany love this collection, and why you will too!
Meet The #AerieREAL Girls Behind The Real Me Collection

What inspired you and the team to design the Real Me Collection?

Lyndsey: We wanted to make the ultimate #AerieREAL collection, bras so effortless you forget you’re wearing them! Comfort was a key focus when creating Real Me, these are our lightest bras yet with the attention on every component to be ultra thin and smooth, with just the right amount of coverage for every day, great support and a natural looking shape, Real Me lets the the real you shine!

Tell us more about the colors that make up the collection. What inspired them?

Lyndsey: We created a beautiful palette for Real Me, inspired by cosmetic tones and pretty neutrals. All Aerie girls can find a great option for their skin tone. We wanted to give Real Me an extra special signature detail with pretty rose gold tattoos!Meet The #AerieREAL Girls Behind The Real Me Collection

What makes the Real Me Bra your new everyday bra?

Brittany: I’m personally a HUGE Sunnie collection lover & customer, BUT after trying on the Real Me collection, I’m in love! I get even more comfort, more softness, in even more beautiful colors!! It’s so “barely there” that I wore it to bed the other night, because I forgot I had a bra on! It’s so easy to outfit too – its smooth surface easily allows me to layer it under my favorite tee or oversized fleece going into fall!

Tell us your favorite style and color! 

Lyndsey: Oooh hard to choose! My absolute favorite is the Real Me Bralette in Chestnut! It’s so effortless you can wear it with anything and the color is so pretty I love to show it off 🙂

Brittany: The Real Me Unlined bra is my hands-down favorite style because of the sleek and modern silhouette. It gives great lift while still being so dreamy and comfortable. My favorite color is Confidence – because it blends right in to my summertime tan!Meet The #AerieREAL Girls Behind The Real Me Collection

What Real Me style are you loving? Comment below and tell us!

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STYLIST’S PICKS: BARE LAYERS

Neutrals are trending from the inside out. Fill your closet with all shades of bare!STYLIST’S PICKS: BARE LAYERS

ALL THE INFO

Wear your favorite makeup hues on your sleeve… literally! Erin’s picks are all your favorite Aerie layers in the same shades as your go-to neutral makeup palette.  STYLIST’S PICKS: BARE LAYERS

WHY ERIN LOVES IT

Our stylist is ALL about these colors. From soft to spicy, they remind you of all the best things about fall. Match your outfit to your pumpkin spice lattes!

STYLIST’S PICKS: BARE LAYERS

HOW TO WEAR IT

The easiest way to pair your neutrals is with a monochromatic look. Try pink on pink or rust on rust and layer on the softest side of fall.

STYLIST’S PICKS: BARE LAYERS

What is your fave bare layers product? Comment below & tell us!

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Brighten Up College Tour

Brighten Up College TourWe’re partnering with Bright Pink® and Zeta Tau Alpha to brighten up college campuses across the country! The Brighten Up® College Tour is heading to a school near you to help educate and empower students to be proactive about their breast and ovarian health. We’ll be leading a wellness activity and bringing fun freebies for all attendees.

Want to check out a Brighten Up workshop? See where we’re heading below!

Brighten Up College Tour

Virginia Tech
September 19 @ 6:00 PM
Squires Student Center
Commonwealth Ballroom
290 College Ave., Room 225
Blacksburg, VA 24060

Baylor University
October 9 @ 7:00 PM
Fountain Mall
1325 S. 5th Street
Waco, TX 76706

University of Maryland
October 11 7:00 PM
Adele H. Stamp Student Union
Grand Ballroom, Room 1206
3972 Campus Drive
College Park, MD 20742

We’ll be adding more locations soon, so check back and see if your school is added to the list!

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Fall Playlist

Forget the pumpkin spice lattes, our fall playlist is the best part of the season! The weather may be getting colder but our music choices are still HOT! Check out our newest playlist below and follow us on Spotify for more of your fave tunes.

 

What’s your go-to tune for when the leaves begin to change? Comment below & tell us!

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BLOGGER’S PICKS: Real Me Bra

Our Real Me Collection is second-skin softness you have to feel to believe. #AerieREAL girl Sarah from Sassy Red Lipstick tried the Real Me Full Coverage Unlined Bra, Real Me Bralette and Real Me Full Coverage Lightly Lined Bra. Read on for her full review! BLOGGER’S PICKS: Real Me Bra

“I love my body because it’s mine. Because it’s strong and curvy and beautiful. I love my thick thighs and soft tummy and big smile and so many other things. I promised myself long ago that when i look in the mirror i will only think kind thoughts and celebrate my size. so go ahead, do something bold: love yourself! You have so many reasons to love your body, all you have to do is give yourself permission.”

BLOGGER’S PICKS: Real Me Bra

“The pieces are so incredibly cute & comfortable, and I feel so confident because they’re made with my body in mind, acting just like a second skin. You’re going to feel like a queen in these bras and panties that are made to celebrate the beauty & diversity of all skin tones.”  BLOGGER’S PICKS: Real Me Bra BLOGGER’S PICKS: Real Me Bra BLOGGER’S PICKS: Real Me Bra BLOGGER’S PICKS: Real Me Bra BLOGGER’S PICKS: Real Me Bra

Show us how you style the Real Me Collection with #AerieREAL for a chance to be featured on the style gallery!

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