Meet the People: Jules

Meet the People: Jules

Over the next few weeks, we will be profiling each cast member from the Live Your Life campaign. The blog posts were written & photos were captured by Leanne F., who traveled with the crew during the shoot to document the experience.

We arrived at Jules’ house to shoot her in some cute new AE back to school clothes and just dove right in! Jules is a fashion blogger, and her blog, Sincerely Jules, is one of my favorites. She was a great hostess, offering us something to drink. She even picked me an orange off the tree in her front yard.

Jules at home in her room in Silverlake.

Jules lives in Silverlake, CA outside of LA with her parents and has fixed her room up to be a serious girl’s clubhouse. All of her clothes are hung neatly in rainbow order, her jewelry acts as art (out for display and easy access), and her shoes show themselves off on the wall near her bed! I loved was that she had fresh cut flowers all over her house.


Who wouldn’t want a fashion blogger’s closet?

The crew rolled in with a bunch of fun clothes for her to try on. Jules picked out some looks she created for herself (she is a fashion blogger after all, we knew we could trust her!) and put on a few looks that Katelyn, the AE stylist, put together. It was fun to see her work and help in the whole photo shoot process.  She even braided her own hair for us in her signature Jules fishtail braid.


Jules shows off her signature fishtail braid.

Her favorite look was the red and purple striped sweater. When I asked her how she felt in American Eagle she got this big smile on her face, “I love comfortable, effortless style,” she said. “I love to throw something easy on, but it always has to have a little oomph. I love these clothes!” She wanted to tweet a picture of her cute looks right then and there for her followers, but we told her she had to keep it a fashion secret for a little while longer!


We adore Jules’s inspiration board!

After talking to Jules about her daily schedule, her career choice, and her followers, I told her it sounded like she was in a blogging secret society! They meet for lunch, they read each other’s blogs, they share tips, go to amazing events together, and they support each other! This girl has been asked to do everything girls only dream of: she’s attended New York & LA fashion weeks, had dinners with designers, and attended private parties at designer’s homes.


Watch below to learn more about Jules:

Get to know Jules and see some of her favorite AE styles on our Pinterest board.

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