Our 2013 partnership with the Student Conservation Association (SCA) won the Golden Halo Award at the 12th annual Cause Marketing Forum Conference in Chicago, IL. yesterday. The recipient of this award holds North America’s most prestigious honor in the field of cause marketing. The 12-week “AEO + SCA + You” campaign that caught the attention of the award givers, featured hundreds of college students serving in two national parks, a fundraising component that raised $500,000 to support future conservation efforts, and a combination of in-store, online and social media activity that spread SCA’s youth conservation movement to millions nationwide. “This exciting campaign allowed us to extend conservation from national parks to hundreds of American Eagle stores and communities nationwide,” said SCA President Dale Penny. “Environmental sustainability is one of the most important issues among our customers,” added American Eagle Outfitters Foundation Director Marcie Eberhart. “Our customers stepped up to serve and lend their voice and support to SCA. That’s what ‘Live Your Life’ is all about.”
From left to right: SCA’s VP of Communications: Kevin Hamilton, Cause Marketing Forum President: David Hessekiel, American Eagle Outfitters Foundation Director: Marcie Eberhart, and SCA’s: Jamie Patten and Peter Bokolas
This year, we combined efforts to beautify and clean up urban parks throughout the country as part of #HeARTTHISCITY Alternative Spring Break. Each of the urban park efforts were concluded with the installation of a cool, one-of-kind piece of art that will continue to inspire visitors to always take care of and HeART our cities!
#HeARTTHISCITY Donor Pictures
SCA is the only national organization that develops tomorrow’s conservation leaders by providing high school and college students with service opportunities in all 50 states, from urban communities to national parks and forests. And for the last seven years, AEO has been the signature sponsor of SCA’s Alternative Spring Breaks. Past projects have included the following- planting endangered Joshua trees in Joshua Tree National Park, building hiking trails in the Grand Canyon and restoring vital wildlife habitat in the Everglades, Padre Island, Big Cypress and the Santa Monica Mountains.
We want to thank SCA and you, our customers, for continuing to help us make a difference. We are honored to have received this year’s Golden Halo Award.