When Jaysse Lopez opened Urban Necessities in Las Vegas in 2014, he raised the bar for retailers everywhere. Offering an unprecedented consignment collection of rare, vintage, and one-of-a-kind sneakers not available anywhere else, he quickly became known as one of the most innovative and influential voices in the industry. Merging elements of both high-end fashion and on trend street style, Urban Necessities is also famous for offering an inclusive in-store experience as accessible to Nike newbies and Fila first-timers as it is fresh to the most diehard sneakerheads.

With an approach to shopping and personal style that is as unique as the products they offer, pairing up with AE for their first East Coast brick & mortar was a natural fit, with both brands standing strongly for individuality, self-expression, and authenticity. Now open inside the AE Soho store, Urban Necessities’ first and only location outside of Las Vegas continues to move the needle, offering an assortment of rare and hard-to-find sneakers curated exclusively for the New York market.

Sneakers will be added to the collection and rotated frequently, but that’s not the only draw to making the store one of your regular stops – you can also print custom apparel on site, and play a game or two on the in-store pinball machine for a chance to nab store credit. Plus, you know, the AE jeans collection right there, too 😉