Long before our latest collection hits stores, the marketing team starts developing the story behind the season. The Copywriting team gets together after their first glimpse at the collection to create a seasonal story — or “mantra” — which provides the inspiration, point-of-view and vibe for the rest of the season. Now that our Summer marketing is in stores and online, we wanted you to see the story that started it all.
This is Summer. Summer is about letting loose. It’s about sun-inspired style, coast-brightening colors, and the salty breeze blowing through your hair.
No RAs, TAs, or GPAs. No cafeteria food or 6 a.m. alarms. Summer’s about beach bonfires in your favorite shorts.
Warm days in surf stripes, tribal prints, and Ts.
No rules. No worries. Just road, waves, and freedom. This is Summer. Your Endless Summer. Live Your Life.
