Love the Swim You’re in with Jenna Kutcher

The adventure begins with you. #AerieREAL girl Jenna Kutcher shares her journey to finding rest, achieving self-love and body acceptance on the island of Maui.

“For the past six years I’ve spent hour after hour hustling after my dreams! After leaving my windowless corporate office, I’ve never looked back. Now a full time photographer, educator, public speaker, and podcaster, my life is filled to the brim with things that set my soul on fire. While some look at the life I’ve built and consider it a “success,” I measure success in terms of rest and presence. For so long I’ve worked from a place of hustle, a place of stress, and I knew that going into this year I wanted to focus on incorporating true rest into our lives.”

Love the Swim You're In

Shop Jenna’s Look: Super Scoop One Piece Swimsuit

“What did that look like for us? Well, it looked like a month long sabbatical in Maui. I’m sure you’re thinking, wait, what? A whole month? Yes. We spent 33 days on the island and it was as magical as it sounds. What people didn’t see behind the scenes was the work that went into making it all happen: my husband left his job of five years to start his own business, we worked double time in January to prepare, we had to kiss our furry pups goodbye, but it was our dream and we made it happen.

This trip to Hawaii was a redemption song for us. Just one year ago we found out we were expecting our first baby while in Maui and celebrated those blissful days on the island. One month after returning home we experienced a miscarriage and had to say goodbye to that life we loved so dearly. As a woman, it was such a painful experience. I hated my body, I felt outside of it, I felt like it had failed me – though I had this peace that there was a bigger story for us.

As we packed for our trip this time around, my suitcase filled with Aerie. I had to smile because just a year ago I was a part of this campaign and my images were from when I was pregnant. As I slipped into my one piece and hit the beach, I finally felt back at home – both in Hawaii and in my skin. I felt stronger, healthier, more emotionally present. Body positivity isn’t just about our outer appearance, it comes from within.”

Love the Swim You're In

“Our month on the island was a time for us to reconnect, to disconnect from work, to dream bigger, to sit on the beach, to explore each corner. It was a time for me to come back to this body that has carried me for 28 years and to celebrate all of the amazing things it can do. Aerie embodies all the things I stand for and in sharing my real, not retouched images I was reminded how important it is for people to take a stand for what they believe in.

I am always shocked at the response when I post things about my body. So may days I would see the images Drew took of me, my eyes would well up with tears about my size ten bod, I would change swim suits, be tempted to cover up, and would vow that I wouldn’t be caught dead at the pool…. But then I would think of you and why I couldn’t hide. 

You see, these images don’t do well because of me, it’s because of you. You see yourself in my jiggly thighs, you feel your fears in my cellulite, you hear the voice in your head when you see my extra loving love handles, you feel more at home in my wide hips, you relate to one boob being a bit perkier than the other, you feel the shame in oversized arms… BUT (and this is a BIG but) we are all so much more than all of that.”

Love the Swim You're In

“Maybe it’s simply refreshing to see a double digit sized body baring it all or just a body that isn’t retouched. Whatever it is, I am loving myself a little harder and praying that you’ll do the same! I am not a number on a scale or a size in my clothes, neither are you! 

Our time was incredible, SO incredible we ended up purchasing a second home on the island. It’s become a sacred place to us – a place of healing and rest. We are thrilled to get to spend more time in our bathing suits on the beach and are even more thrilled to open our doors to our friends, family, and followers and let them into our little slice of heaven. Oh, what an amazing redemption song it is.”

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ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Welcome spring with a final round of winter whites! Take our stylist’s outfit of the week on your next getaway and get ready for sunny days ahead.

ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Shop Erin’s Outfit: Scoop Wrap Bikini Top | Pretty Texture Hi-Rise Bikini Bottom | Swing Tank | Sunflower Lace Culotte | Macrame Crossbody | Patched Slip-On Sneaker

The best beach days start with bright whites! Wear our new Scoop Wrap Bikini Top and Pretty Texture Hi-Rise Bikini Bottom, then cover up with our Swing Tank and Sunflower Lace Culotte.

While you’re sunning, don’t forget to share the #AerieREAL love! For every unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association. Because every body is a perfect beach body.

 

Happy spring!

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ERIN’S OUTFIT OF THE WEEK: ST. PADDY’S DAY YOUR WAY

St. Paddy’s Day your way! Keep it classy this year with just a hint of green, styled by our favorite Irish #AerieREAL girl!

ERIN’S OUTFIT OF THE WEEK: ST. PADDY’S DAY YOUR WAY

Shop Erin’s Look: Baby Tee | Wide Leg Chambray Pant | Boho Plunge Bralette | Cutout Boybrief | Tretorn’s Nylite Plus Sneaker | Baseball Hat | Textured Backpack | Cat Eye Glasses |

Get your green in, starting with your first layers and our Boho Plunge Bralette and Cutout Boybrief. Add more hints of green with Tretorn’s Nylite Plus Sneaker and AEO’s Baseball Hat, then mix in happy blues with our Baby Tee and Wide Leg Chambray Pant.Lucky you!

ERIN’S OUTFIT OF THE WEEK: ST. PADDY’S DAY YOUR WAY

 

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ERIN’S OUTFIT OF THE WEEK: SHOW YOUR TASSELS

How to wear our Tassel Triangle Bralette? Show it off! Our stylist is putting our newest fave front and center in today’s outfit of the week.

ERIN’S OUTFIT OF THE WEEK: SHOW YOUR TASSELSShop Erin’s Look: Tassel Triangle Bralette | Everyday Loves Lace Bikini | Split Back Tank | Wanderlust Shortie | Panama Hat | Cat Eye Sunglasses | Mini Bucket Bag | AEO Flip Flop

Add our Split Back Tank on top to bare your shoulders and let the tassels show through on the sides, and the pretty lace peek in the back! Wear our Wanderlust Shortie on the bottom, then accessorize with our Panama Hat, Cat Eye Sunglasses and Mini Bucket Bag. Wanderlust dreams in one look!

ERIN’S OUTFIT OF THE WEEK: SHOW YOUR TASSELS

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ERIN’S OUTFIT OF THE WEEK: STRONG. BEAUTIFUL. YOU!

Happy #NEDAwareness week! Celebrate your strong & beautiful self with OUR stylist’s outfit of the week.

ERIN’S OUTFIT OF THE WEEK: STRONG. BEAUTIFUL. YOU!Shop Erin’s Look: Limited-Edition NEDA Tee | Fleece Crew Sweatshirt | Chill Hi-Rise Legging | Happy Unlined Plunge Bra | Aerie Shine Boybrief | Round Sunglasses | Baseball Hat | Court Sneaker

This week’s look features our Limited-Edition NEDA Tee: shop it and we’ll donate 100% of sales to the National Eating Disorders Association, a non-profit that supports individuals and families affected by eating disorders. If you’re staying active with a NEDA walk this week, wear your Chill Hi-Rise Legging and layer with our Fleece Crew Sweatshirt.

As always, love the REAL you!

 

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How to Style a Maxi Dress

You’ve arrived at your dress-tination! First stop? The Cutout Maxi Dress. It’s cool gauzy fabric and cutout details will make the perfect addition to your Spring Break outfits.

#AerieREAL girl, Mel Denisse, styles our favorite maxi with black booties below!

How to Style a Maxi Dress

Get Mel’s Outfit: Cutout Maxi Dress

How to Style a Maxi Dress

“I’m finally back in Los Angeles after a week of NYFW. It’s been so nice to be able to get back to warmer weather and a new spring piece from Aerie. A simple maxi dress is something I could never grow tired of, but I especially loved the back details that gave this a more feminine edge.”

How to Style a Maxi Dress

How to Style a Maxi Dress

How to Style a Maxi Dress

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