Real Talk with Aerie’s Undie Buyers

Sun’s out, buns out! Show off your cutie booty even more with the new Mini Cheeky! The Mini Cheeky is a hybrid of your favorite undie fits. If you’re a fan of our Cheeky, but love the no-line benefits from a thong, Aerie’s new Mini Cheeky could be the best fit for you!

MINI_CHEEKY_BLOG_INTERVIEW_732

Sun’s out, buns out! Show even more cheek with the new Mini Cheeky undie!

We had the opportunity to sit down with 3 of the Buyers behind this hot new arrival! Meet the women behind-the-scenes…Kristen L., Ta Jane’ P., and Rebecca H.!

MINI_CHEEKY_BLOG_INTERVIEW_747

Meet Undie Buyers: Ta Jane’, Rebecca, and Kristen!

Hi, girls! Let’s begin with learning a little bit more about you. What University did you attend and what did you study? 

KL: I attended the University of Pittsburgh and was a Dual Business/ Communications Major.

TP: I went to Georgetown University and I studied International Business and Marketing.

RH: I went to Miami University in Oxford, OH and majored in Marketing with a minor in Sociology.

We’re sure you get this question a lot, but we are curious…what’s the difference between a buyer and a merchant?

KL: At AEO a buyer and a merchant are synonymous. Whatever terminology you choose, you are an integral part of the cross-functional team. A buyer works with their design, production, planning, allocation, strategy, visual/marketing and store ops teams weekly if not daily to keep your department moving forward. You are a key player in mastering the competitive landscape to identify trends that are relevant to our customer, and helping to strategize/plan upcoming seasons from concept to in-store and analyze business weekly in order to chase upside or mitigate risk within current or future seasons. No matter the callout/challenge at hand, the merchant is usually the center of communication.

MINI_CHEEKY_BLOG_INTERVIEW_735

Meet Kristen L., Aerie’s Associate Buyer for Flirty Undies!

What is your favorite part about the new Mini Cheeky? 

TP: I absolutely love that I can still get adorable prints on the back without having to go for a fuller coverage fit! I’m a thong girl but I love a cutie booty so this fit is perfect for me!

RH: The Aerie lace at the waistband and leg opening, it’s super soft and doesn’t give you muffin top! I also think the prints are really fun and the colors are pretty and feminine.

MINI_CHEEKY_BLOG_INTERVIEW_733

We love these blue hues in the new Mini Cheeky!

What is the difference between the Cheeky and the Mini Cheeky? 

KL: The Mini Cheeky is exactly what the fit name denotes—a miniature cheeky. The Mini Cheeky has a lower rise, shorter side seams and extra cheek peek. Our Mini Cheeky fit bridges the gap between our Cheeky and Thong fit offerings. If you are looking for a little more cheek peek but not to the total cheek peek extent of the Thong—the Mini is your go to.

MINI_CHEEKY_BLOG_INTERVIEW_737

Which Mini Cheeky print is your favorite? Comment and tell us below!

Do you prefer printed, solid, or lace undies? 

RH: I prefer all 3! It honestly depends on what mood I’m in.

KL: All the above!?! From neon bright laces, classic dots/stripes, to our everyday basic solids—there’s no need to discriminate. You can pick up an eclectic mix of all style offerings in your 7/$26.50 bundles! :)

MINI_CHEEKY_BLOG_INTERVIEW_745

Meet Rebecca H., Aerie’s Assistant Buyer for Favorite Undies!

What’s your favorite type of undie? 

TP: I love undies with flirty details. A few bows or lace trims can go a long way!

RH: I’ve actually really grown to love our Seamless and Outta-Sight collection. The fabrication is so soft and buttery and I can pretty much wear it under anything. It’s very versatile.

MINI_CHEEKY_BLOG_INTERVIEW_731

Our hearts race for lace!

What’s the first thing you do when you start off your day at work? 

KL: My morning cannot begin without my Grande Skinny Vanilla Latte. I love the ritual of going up to the café every morning, then again at 2:30 PM for my afternoon caffeine pick me up. Yes, I realize I have a slight coffee addiction but at least I recognize I have a problem, that’s the first step right direction. :)

TP: When I first get to work, I start up my computer and grab my tea and oatmeal. Have to have my energy drivers.

RH: Clean up all of the undies that are usually on my desk. :) I typically go straight to my email but sometimes it’s nice to do a little bit of competitive or trend analysis before I dive into my work.

MINI_CHEEKY_BLOG_INTERVIEW_739

It’s hard to choose just one, which undie is your favorite fit?

Let’s talk trends. What’s summer color trends are you excited about? 

RH: I absolutely love the coral and turquoise we have in our assortment, they’re really feminine colors and go great with a tan.

TP: I am all about the saturated pinks and purples right now!

KL: Every season, I am a sucker for saturated neons—fuchsias, grapes, pinks, turquoises, aquas, acidic greens…I don’t discriminate! Adding a pop of color to any ensemble instantly brightens my mood….

MINI_CHEEKY_BLOG_INTERVIEW_742

Kristen and Rebecca organizing the new summer assortment!

No wonder our summer assortment is so colorful! :)  What are 3 words to describe your personal style? 

KL: Feminine. Colorful. Stylish.

TP:  Casual, sometimes quirky.

RH: Classic, simple, and tiny bit preppy.

MINI_CHEEKY_BLOG_INTERVIEW_741

Meet Ta Jane’ P., Aerie’s Assistant Buyer for Direct Undies! (all the undies you see at Aerie.com!)

Instagram, Twitter, or neither? 

RH: Instagram! Find me @Hammonrj.

TP: Instagram, too! Find me @InTaJicated.

KL: Definitely Instagram! @Klaut727.

MINI_CHEEKY_BLOG_INTERVIEW_740

Sun’s out buns out! We love these pinks and corals. Is it summer yet?

We love Instagram, too! What’s your best advice for a student looking to pursue a career in fashion? 

TP: If you want to pursue a career in fashion, I’d say the best thing you can do is research! Know what the competitors are doing or know what’s happening on the runway. You can’t assort to what you don’t know and understanding how these pieces interact is one of the best things that you can do. It’s all about knowing the business.

RH: Make connections and build relationships. Whether you search for someone at a company you’re interested in on Linked In or meet someone at a career fair, don’t be afraid to reach out as often times it’s the relationship that will get you through the door.

KL: If you show immense passion for whatever it is you want to do, I’m talking the type of enthusiasm and drive that is contagious to those around you, you are half way there. Passion is something that can’t be taught and is immensely valued; so pursue whatever it is that you are passionate about in life and good things will be in store for you. :)

MINI_CHEEKY_BLOG_INTERVIEW_738Thank you so much for your time and behind-the-scenes look Kristen, TaJ, and Rebecca! Click here to learn more or shop the new Mini Cheeky Undie!

xoxo,

Aerie

#AerieREAL 

Tags: , , , , , , , ,

Real Talk with Yelena – #AerieREAL

Meet Yelena! The newest addition to our Aerie team. Beautiful inside and out, read on to watch and learn what makes Yelena #AerieREAL.

Learn more about #AerieREAL and “no retouching” here, and stay tuned for more upcoming “real talk” interviews.

xo,

Aerie

Tags: , , , , ,

#AerieREAL Panel of Amazing Women

We’ve seen an incredible amount of support for #AerieREAL and we love seeing the support spread from woman to woman as each shares their #AerieREAL story. Your kind words, open hearts, and courage are what inspired us to launch our new challenge, “What Do You Love About You?”.

callouts-amber-with-message

You’re invited to self-nominate or to nominate a friend that you believe is #AerieREAL. We want to feature their moments, celebrate them and their accomplishments in hope that they inspire others.

5 individuals will be chosen to receive the ultimate Aerie experience! They’ll be invited to join us at Aerie’s HQ and will be featured in an interview on the AEO blog (right here!) complimented by a mini shoot in our Photo Studio. Then, our winners will join Aerie’s style and fit expert, Jenny Altman, as they enjoy a $200 shopping spree and more!

We have a panel of amazing, REAL women who will read through the entries! Read on below to learn a bit more about each and what makes them #AerieREAL.

panel-info

Dana Seguin, Aerie’s Senior Director of Marketing has been in the retail business for over 14 years. The last eight years has been spent in brand development and marketing for Chico’s, American Eagle Outfitters and their intimates brand, Aerie. She has spent the last year working on Aerie Real and refuses to use retouched images and helps to promote positive body image.

Amy Levin is the founder and creative director of CollegeFashionista, a fashion website featuring content from college students at more than 400 campuses around the world. A Chicago native, she launched the website in 2009 after a semester abroad in London, where the growing importance of street style inspired her to create a community for fashion, photography and self expression.

Jenny Altman, Aerie’s Style and Fit Expert, is the go-to resource from how-to’s and bra quick fixes. As a fashion editor and stylist for InStylePeople Style Watch, and O, the Oprah Magazine, Jenny has helped dress some of the world’s most celebrated personalities and most importantly she helps transform countless REAL women on a daily basis with her website ILOVEAGOOD.COM. Celebrity or not, Jenny believes intimates are (literally) the foundation of a confident look for all women and her passion is helping women find the right pieces for their body shape by talking about it in a REAL way.

Lindsay Avner, the Founder and CEO at Bright Pink was the youngest patient in the US to bravely opt for a risk-reducing double mastectomy with reconstruction. During the experience, Lindsay was frustrated by the lack of resources for women in her specific situation. So, armed with optimism and dedication, Lindsay founded Bright in Pink in January 2007. Now in its seventh year, Bright Pink is the only national non-profit focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support to high-risk individuals.

Each day these women exemplify what being #AerieREAL means. It’s being true to you. Believing that imperfections are beautiful and believing that no one can change who you are.

Tweet us, tag us, or tell us your story today! We’ll be highlighting our favorites by April 6th, but you can always tell us your #AerieREAL story anytime on Twitter and Instagram by tagging us with #AerieREAL.

olapic

xoxo,

Aerie

Tags: , , , , , , , , , , , , , ,

Introducing Jenny Altman! Aerie’s Style and Fit Expert

Introducing Jenny Altman! Aerie’s Style and Fit Expert

Bra problems beware…Jenny Altman, Aerie’s Fit and Style Expert, is on the case! From what bra fits you best, to the occasion to wear it, Jenny is our go-to expert and lingerie guru.

As a fashion editor and stylist for InStyle, People Style Watch, and O, the Oprah Magazine, Jenny has helped dress some of the world’s most celebrated personalities, and most importantly, she helps transform countless REAL women on a daily basis with her website ILOVEAGOOD.COM.

Jenny believes intimates are (literally) the foundation of a confident look for all women and her passion is helping consumers find the right pieces for their body shape by talking about it in a REAL way.

We had the chance to sit down with Jenny and learn a bit more about her! Check out our exclusive interview with her below!

Introducing Jenny Altman! Aerie's Style and Fit Expert

1. What was your start in the fashion industry and as an intimates expert?

My start in fashion was at WWD, the absolute best place to start a fast-paced career in fashion.

While working for Oprah, I learned everything I ever needed to know about bras, underwear and shapewear. She helped women recognize how important it was to pay attention to your underpinnings and I had to be versed in all product to help women of all sizes. I formed close relationships with top brands to learn what made each of their products special to then bring that knowledge to women across the country on my site daily.

2. What is your signature as a Style and Fit Expert that sets you apart from others?

I want women to feel great about themselves in a natural, attainable way. I strive to make sure every woman starts each day feeling confident and comfortable. Real women live real lives and I support each of their styles, sizes and budgets.

3. Who is your style icon?

My icons are stylish, confident, real women.

There are many women I have met over the years who have come to me after a life change and have bared their souls (and their bodies). They want to look and feel great, and they are open to my help. They know beauty comes from within, and that bras and undies are the first step in looking great. These women are incredibly brave!

4. What are your favorite aerie pieces?

The Soft Lace Bralette is a staple in my wardrobe, I have multiple colors! I love Aerie’s leggings and think the world should know about them! Also, the new seamless underwear is fantastic! No-show even under white jeans. OOH..and the Ella Gel bra. It’s a very natural push-up bra that helps me and my girls with much needed lift and volume.

Introducing Jenny Altman! Aerie's Style and Fit Expert

5. What do you like most about the message behind #AerieReal?

I love that Aerie REALLY is for real girls.

I have dressed many celebrities for red-carpet events and magazine covers. The girls look great in real life, but after all of the air-brushing and lighting, they never look real. Aerie embraces the way girls are supposed to look; natural and beautiful. It’s authentic.

6. What role do you think confidence plays in fashion?

Confidence is everything! Most importantly, confidence gives you the opportunity to try new things. New trends, fits, and styles are always out there for girls who have the confidence to have fun with fashion.

7. What’s your advice to young women to help them develop their own personal style?

Be confident and explore many different styles of fashion. Be honest with yourself about what fits you best and what styles work best with your age, way of life and body type. What makes fashion fun is that it’s ALWAYS changing. Don’t be afraid to change your personal style along with it!

Introducing Jenny Altman! Aerie's Style and Fit Expert

Jenny and Madison S., our Aerie Store Operations Correspondent!

Thank you so much for chatting with us, Jenny!

Want to learn more about Jenny? Check out Madison’s video interview here!

Want to follow Jenny and Aerie? Tweet your questions @Aerie with #AskJenny and be sure to check back on the blog for more tips and tricks from Jenny!

xo,

Aerie

#AerieREAL

Tags: , , , , , , , ,

#AerieREAL Spring Break – Bahama Mama!

#AerieREAL Spring Break – Bahama Mama!

We need a vacation! How about you? Yes? Good! Let’s talk destinations. We’re thinking a place warm and sunny. A place where shades and bikinis are required, and not just stashed in the back of our closets for safe-keeping.

From head-to-toe, we made packing just a bit easier for you. Check out our favorite swim must-haves below to get started!

#AerieREAL Spring Break – Bahama Mama!

Hey, Bahama Mama! Let’s start packing!

Let’s start at the top. A romantic broad-rimmed straw hat is one of the top fashion trends for summer 2014. With feminine details, colors, and and tropical designs, it’s hard to not think  palm trees and tan lines in this beachy fedora.

#AerieREAL Spring Break – Bahama Mama!

Packing List: 1 Fedora

Shine bright and protect those baby blues, beautiful browns, or gorgeous greens.

#AerieREAL Spring Break – Bahama Mama!

Next addition to your packing list…sunnies! A beach must-have.

Rock the cutest bikini on the beach and fall in love with our new Holly Longline Pushup Bikini.

#AerieREAL Spring Break – Bahama Mama!

The math is simple. A few rays of sunshine + sand + 1 bikini = all you need for the perfect spring break!

Mix and match your favorite bikini top with a colorful and maybe unexpected bottom for a cute, new look each day!

#AerieREAL Spring Break – Bahama Mama!

Dots of love!

Be a little cheeky! Have fun with these wild, tropical, printed, and seamless cheeky undies. Perfect for a form-fitting dress for a night out!

#AerieREAL Spring Break – Bahama Mama!

Seamless, Vintage Lace, or Cheeky? Which is your favorite fit?

Love this look? Then you’ll love Cancun Cutie! Show us what’s in your suitcase and tag your pictures on Instagram or Twitter with #AerieREAL!

Bon Voyage!

xo,

Aerie

Tags: , , , , , , , , , , ,

#AerieREAL Spring Break – Cancun Cutie!

#AerieREAL Spring Break – Cancun Cutie!

Hey, cutie! What are you packing for your Spring Break destination? Whether you are packing for a tropical trip or keeping it local, we have the top 5 must-have items and tips for your getaway!

#AerieREAL Spring Break - Cancun Cutie!

Cancun Cutie!

1. Rock the cutest bikini on the beach! Shop for a suit for your body…and your adventures! Whether you are the type to start the pool party with a cannonball and a splash or happily soaking up the sun in peace and quiet,  your suit needs to match! Try our Brooke Island Paisley Print Bikini for support and a great fit. Trying to avoid tan lines? You’ll love our royal blue Crochet Center Bandeau Bikini.

#AerieREAL Spring Break - Cancun Cutie!

2. Mix and Match – With over 700 ways to mix and match your favorite fits, we make it that much easier to find the perfect suit! We recommend to pack 2 suits so that you can alternate on the beach each day.

#AerieREAL Spring Break - Cancun Cutie!

3. Keep It Cozy – It’s called Spring “Break” for a reason…you deserve this much needed vacation! Our Lightweight Skinny Sweatpants can be the perfect sleep pant or beach cover-up. And, they fit perfectly in your suitcase, leaving you room for more bikinis!

Plus, we recommend packing at least 1 lightweight sweater for the cooler nights. It can serve as a super cute beach cover up during the day, too!

#AerieREAL Spring Break - Cancun Cutie!

4. The Beach Cover-Up – We took our favorite trend of the season and turned it into a delicate beach cover-up. For pretty perfect boardwalk style, pack our Mediterranean inspired, embroidered Drop Waist Dress.

#AerieREAL Spring Break - Cancun Cutie!

5. Shade Those Eyes With Style – Whether you grab your favorite Floppy Wide Brimmed Straw Hat or Aviator Sunglasses, be sure to protect your skin and eyes! Don’t forget that suntan lotion, too.

Show us what’s in your suitcase and tag your pictures on Instagram or Twitter with #AerieREAL!

Bon Voyage!

xo,

Aerie

Tags: , , , , , , , , , , , , ,

Follow

Get every new post delivered to your Inbox.

Join 283 other followers