#AskJenny Question of the Week: Laundering Your Aerie Undies

This week’s question is all about laundering your Aerie Undies! Our takeaways? Not all undies are created equal (when it comes to laundering, at least!)…and some need just a little extra TLC. Read on for Jenny’s tips and tricks on laundering your undies!

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Jenny’s got the quick fix to keeping your Aerie undies just like new!

Q: What’s the best way to wash my Aerie undies?

A: Now that you’ve got new undies you love, you want to make sure they last. It’s just as important to take good care of your undies as you would your bras, swimsuits, and clothes.

For sturdy cotton undies, go ahead and throw them in the washer and dryer as you normally would. However, for lace undies, or even undies that are on the delicate side, I don’t recommend washing them like the basics. Washing items in hot water, with harsh things like jeans and towels, can destroy anything that’s a bit sensitive.

For all lace undies, I do like to give them a wash by hand either in the sink, or in the shower while you’re showering. They wash so easily and dry really quickly when you hang them on a hanger or over a doorknob. If you do want to stick with the laundry machine, do a gentle cycle once a week and put undies in with other delicate items like knits and blouses. I use cold water all the time (more environmentally friendly and laundry friendly) and I don’t use the dryer for delicates. If you notice your undies get caught around the agitator (the piece in the middle of the machine), then stick the undies in a laundry bag. Those agitators are death for delicates!

That’s all for today! Have more questions for Jenny? Tweet your question @Aerie using #AskJenny, or email AskJenny@ae.com.

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It’s Here! Aerie’s New Store Design

What goes under your AEO? Aerie, of course! With our new easy to shop, customer focused, and freshly designed store, you’ll find it has never been easier to shop for intimates.

We sat down with Hannah B., Aerie’s Marketing Coordinator, and one of the many minds behind the new store design and asked her to give us a behind-the-scenes look at new Aerie stores.

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Aerie: What can the Aerie girl expect from the new store design? How is it different?

Hannah: It was designed with her in mind. The new stores are located next to or inside AEO stores to create an easier experience while shopping between brands. That way she can outfit herself from head-to-toe in one stop! The entire store is focused around the ideal shopping experience for our girl. She’ll love the ease of our new undie and bra fixtures!

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Aerie: Personally, what is your favorite part of the new store design?

Hannah: I have two! First, the undie cage fixture is SO pretty! It’s front and center and grabs your eye the moment you enter the store. It’s shoppable from every angle, featuring wide, lit drawers that makes finding your favorite Aerie undies a breeze.  And, I can’t forget to mention the chandelier lights that hang down from the center! They make quite the glamorous showcase for our undies.

I also love the new concierge area that truly adds a personalized experience when shopping at Aerie. Since the fitting rooms are incorporated in this area, our Bra Experts are always close at hand to offer assistance. What I love most is that they’ll even bring you your own tray of personally recommended bras and place them on the table outside of your fitting room. Whenever you’re ready to try a new one, there they are! It’s a private, yet intimate, personalized experience.

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Aerie: Okay, well we are now on the edge of our seats. We want to go bra shopping NOW! Where can our girl find one of these amazing new Aerie stores?

Hannah: 11 stores have already hit the US with 10 more opening this year. We’re also going GLOBAL! The design made its debut in our Israel store this past spring. Girls can also shop the new store design in Ontario, Quebec, China, Mexico, Columbia, and soon, the UK.

Thanks for the sneak peek Hannah! We can’t wait to shop!

So let’s hear it! Who has shopped the Aerie store design? Or, what feature are you excited about? Tell us below!

xoxo,

Aerie

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Real Talk with Aerie’s Undie Buyers

Sun’s out, buns out! Show off your cutie booty even more with the new Mini Cheeky! The Mini Cheeky is a hybrid of your favorite undie fits. If you’re a fan of our Cheeky, but love the no-line benefits from a thong, Aerie’s new Mini Cheeky could be the best fit for you!

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Sun’s out, buns out! Show even more cheek with the new Mini Cheeky undie!

We had the opportunity to sit down with 3 of the Buyers behind this hot new arrival! Meet the women behind-the-scenes…Kristen L., Ta Jane’ P., and Rebecca H.!

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Meet Undie Buyers: Ta Jane’, Rebecca, and Kristen!

Hi, girls! Let’s begin with learning a little bit more about you. What University did you attend and what did you study? 

KL: I attended the University of Pittsburgh and was a Dual Business/ Communications Major.

TP: I went to Georgetown University and I studied International Business and Marketing.

RH: I went to Miami University in Oxford, OH and majored in Marketing with a minor in Sociology.

We’re sure you get this question a lot, but we are curious…what’s the difference between a buyer and a merchant?

KL: At AEO a buyer and a merchant are synonymous. Whatever terminology you choose, you are an integral part of the cross-functional team. A buyer works with their design, production, planning, allocation, strategy, visual/marketing and store ops teams weekly if not daily to keep your department moving forward. You are a key player in mastering the competitive landscape to identify trends that are relevant to our customer, and helping to strategize/plan upcoming seasons from concept to in-store and analyze business weekly in order to chase upside or mitigate risk within current or future seasons. No matter the callout/challenge at hand, the merchant is usually the center of communication.

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Meet Kristen L., Aerie’s Associate Buyer for Flirty Undies!

What is your favorite part about the new Mini Cheeky? 

TP: I absolutely love that I can still get adorable prints on the back without having to go for a fuller coverage fit! I’m a thong girl but I love a cutie booty so this fit is perfect for me!

RH: The Aerie lace at the waistband and leg opening, it’s super soft and doesn’t give you muffin top! I also think the prints are really fun and the colors are pretty and feminine.

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We love these blue hues in the new Mini Cheeky!

What is the difference between the Cheeky and the Mini Cheeky? 

KL: The Mini Cheeky is exactly what the fit name denotes—a miniature cheeky. The Mini Cheeky has a lower rise, shorter side seams and extra cheek peek. Our Mini Cheeky fit bridges the gap between our Cheeky and Thong fit offerings. If you are looking for a little more cheek peek but not to the total cheek peek extent of the Thong—the Mini is your go to.

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Which Mini Cheeky print is your favorite? Comment and tell us below!

Do you prefer printed, solid, or lace undies? 

RH: I prefer all 3! It honestly depends on what mood I’m in.

KL: All the above!?! From neon bright laces, classic dots/stripes, to our everyday basic solids—there’s no need to discriminate. You can pick up an eclectic mix of all style offerings in your 7/$26.50 bundles! :)

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Meet Rebecca H., Aerie’s Assistant Buyer for Favorite Undies!

What’s your favorite type of undie? 

TP: I love undies with flirty details. A few bows or lace trims can go a long way!

RH: I’ve actually really grown to love our Seamless and Outta-Sight collection. The fabrication is so soft and buttery and I can pretty much wear it under anything. It’s very versatile.

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Our hearts race for lace!

What’s the first thing you do when you start off your day at work? 

KL: My morning cannot begin without my Grande Skinny Vanilla Latte. I love the ritual of going up to the café every morning, then again at 2:30 PM for my afternoon caffeine pick me up. Yes, I realize I have a slight coffee addiction but at least I recognize I have a problem, that’s the first step right direction. :)

TP: When I first get to work, I start up my computer and grab my tea and oatmeal. Have to have my energy drivers.

RH: Clean up all of the undies that are usually on my desk. :) I typically go straight to my email but sometimes it’s nice to do a little bit of competitive or trend analysis before I dive into my work.

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It’s hard to choose just one, which undie is your favorite fit?

Let’s talk trends. What’s summer color trends are you excited about? 

RH: I absolutely love the coral and turquoise we have in our assortment, they’re really feminine colors and go great with a tan.

TP: I am all about the saturated pinks and purples right now!

KL: Every season, I am a sucker for saturated neons—fuchsias, grapes, pinks, turquoises, aquas, acidic greens…I don’t discriminate! Adding a pop of color to any ensemble instantly brightens my mood….

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Kristen and Rebecca organizing the new summer assortment!

No wonder our summer assortment is so colorful! :)  What are 3 words to describe your personal style? 

KL: Feminine. Colorful. Stylish.

TP:  Casual, sometimes quirky.

RH: Classic, simple, and tiny bit preppy.

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Meet Ta Jane’ P., Aerie’s Assistant Buyer for Direct Undies! (all the undies you see at Aerie.com!)

Instagram, Twitter, or neither? 

RH: Instagram! Find me @Hammonrj.

TP: Instagram, too! Find me @InTaJicated.

KL: Definitely Instagram! @Klaut727.

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Sun’s out buns out! We love these pinks and corals. Is it summer yet?

We love Instagram, too! What’s your best advice for a student looking to pursue a career in fashion? 

TP: If you want to pursue a career in fashion, I’d say the best thing you can do is research! Know what the competitors are doing or know what’s happening on the runway. You can’t assort to what you don’t know and understanding how these pieces interact is one of the best things that you can do. It’s all about knowing the business.

RH: Make connections and build relationships. Whether you search for someone at a company you’re interested in on Linked In or meet someone at a career fair, don’t be afraid to reach out as often times it’s the relationship that will get you through the door.

KL: If you show immense passion for whatever it is you want to do, I’m talking the type of enthusiasm and drive that is contagious to those around you, you are half way there. Passion is something that can’t be taught and is immensely valued; so pursue whatever it is that you are passionate about in life and good things will be in store for you. :)

MINI_CHEEKY_BLOG_INTERVIEW_738Thank you so much for your time and behind-the-scenes look Kristen, TaJ, and Rebecca! Click here to learn more or shop the new Mini Cheeky Undie!

xoxo,

Aerie

#AerieREAL 

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#AerieREAL Panel of Amazing Women

We’ve seen an incredible amount of support for #AerieREAL and we love seeing the support spread from woman to woman as each shares their #AerieREAL story. Your kind words, open hearts, and courage are what inspired us to launch our new challenge, “What Do You Love About You?”.

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You’re invited to self-nominate or to nominate a friend that you believe is #AerieREAL. We want to feature their moments, celebrate them and their accomplishments in hope that they inspire others.

5 individuals will be chosen to receive the ultimate Aerie experience! They’ll be invited to join us at Aerie’s HQ and will be featured in an interview on the AEO blog (right here!) complimented by a mini shoot in our Photo Studio. Then, our winners will join Aerie’s style and fit expert, Jenny Altman, as they enjoy a $200 shopping spree and more!

We have a panel of amazing, REAL women who will read through the entries! Read on below to learn a bit more about each and what makes them #AerieREAL.

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Dana Seguin, Aerie’s Senior Director of Marketing has been in the retail business for over 14 years. The last eight years has been spent in brand development and marketing for Chico’s, American Eagle Outfitters and their intimates brand, Aerie. She has spent the last year working on Aerie Real and refuses to use retouched images and helps to promote positive body image.

Amy Levin is the founder and creative director of CollegeFashionista, a fashion website featuring content from college students at more than 400 campuses around the world. A Chicago native, she launched the website in 2009 after a semester abroad in London, where the growing importance of street style inspired her to create a community for fashion, photography and self expression.

Jenny Altman, Aerie’s Style and Fit Expert, is the go-to resource from how-to’s and bra quick fixes. As a fashion editor and stylist for InStylePeople Style Watch, and O, the Oprah Magazine, Jenny has helped dress some of the world’s most celebrated personalities and most importantly she helps transform countless REAL women on a daily basis with her website ILOVEAGOOD.COM. Celebrity or not, Jenny believes intimates are (literally) the foundation of a confident look for all women and her passion is helping women find the right pieces for their body shape by talking about it in a REAL way.

Lindsay Avner, the Founder and CEO at Bright Pink was the youngest patient in the US to bravely opt for a risk-reducing double mastectomy with reconstruction. During the experience, Lindsay was frustrated by the lack of resources for women in her specific situation. So, armed with optimism and dedication, Lindsay founded Bright in Pink in January 2007. Now in its seventh year, Bright Pink is the only national non-profit focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support to high-risk individuals.

Each day these women exemplify what being #AerieREAL means. It’s being true to you. Believing that imperfections are beautiful and believing that no one can change who you are.

Tweet us, tag us, or tell us your story today! We’ll be highlighting our favorites by April 6th, but you can always tell us your #AerieREAL story anytime on Twitter and Instagram by tagging us with #AerieREAL.

olapic

xoxo,

Aerie

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Introducing Jenny Altman! Aerie’s Style and Fit Expert

Introducing Jenny Altman! Aerie’s Style and Fit Expert

Bra problems beware…Jenny Altman, Aerie’s Fit and Style Expert, is on the case! From what bra fits you best, to the occasion to wear it, Jenny is our go-to expert and lingerie guru.

As a fashion editor and stylist for InStyle, People Style Watch, and O, the Oprah Magazine, Jenny has helped dress some of the world’s most celebrated personalities, and most importantly, she helps transform countless REAL women on a daily basis with her website ILOVEAGOOD.COM.

Jenny believes intimates are (literally) the foundation of a confident look for all women and her passion is helping consumers find the right pieces for their body shape by talking about it in a REAL way.

We had the chance to sit down with Jenny and learn a bit more about her! Check out our exclusive interview with her below!

Introducing Jenny Altman! Aerie's Style and Fit Expert

1. What was your start in the fashion industry and as an intimates expert?

My start in fashion was at WWD, the absolute best place to start a fast-paced career in fashion.

While working for Oprah, I learned everything I ever needed to know about bras, underwear and shapewear. She helped women recognize how important it was to pay attention to your underpinnings and I had to be versed in all product to help women of all sizes. I formed close relationships with top brands to learn what made each of their products special to then bring that knowledge to women across the country on my site daily.

2. What is your signature as a Style and Fit Expert that sets you apart from others?

I want women to feel great about themselves in a natural, attainable way. I strive to make sure every woman starts each day feeling confident and comfortable. Real women live real lives and I support each of their styles, sizes and budgets.

3. Who is your style icon?

My icons are stylish, confident, real women.

There are many women I have met over the years who have come to me after a life change and have bared their souls (and their bodies). They want to look and feel great, and they are open to my help. They know beauty comes from within, and that bras and undies are the first step in looking great. These women are incredibly brave!

4. What are your favorite aerie pieces?

The Soft Lace Bralette is a staple in my wardrobe, I have multiple colors! I love Aerie’s leggings and think the world should know about them! Also, the new seamless underwear is fantastic! No-show even under white jeans. OOH..and the Ella Gel bra. It’s a very natural push-up bra that helps me and my girls with much needed lift and volume.

Introducing Jenny Altman! Aerie's Style and Fit Expert

5. What do you like most about the message behind #AerieReal?

I love that Aerie REALLY is for real girls.

I have dressed many celebrities for red-carpet events and magazine covers. The girls look great in real life, but after all of the air-brushing and lighting, they never look real. Aerie embraces the way girls are supposed to look; natural and beautiful. It’s authentic.

6. What role do you think confidence plays in fashion?

Confidence is everything! Most importantly, confidence gives you the opportunity to try new things. New trends, fits, and styles are always out there for girls who have the confidence to have fun with fashion.

7. What’s your advice to young women to help them develop their own personal style?

Be confident and explore many different styles of fashion. Be honest with yourself about what fits you best and what styles work best with your age, way of life and body type. What makes fashion fun is that it’s ALWAYS changing. Don’t be afraid to change your personal style along with it!

Introducing Jenny Altman! Aerie's Style and Fit Expert

Jenny and Madison S., our Aerie Store Operations Correspondent!

Thank you so much for chatting with us, Jenny!

Want to learn more about Jenny? Check out Madison’s video interview here!

Want to follow Jenny and Aerie? Tweet your questions @Aerie with #AskJenny and be sure to check back on the blog for more tips and tricks from Jenny!

xo,

Aerie

#AerieREAL

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