Now Trending: Enchanted Lace

Wishes come true! Our softest, prettiest new laces are here and ready to add a little enchantment to your first layers. Check out new lace bras and bralettes below, and find matching undies in stores and online now.

Now Trending: Enchanted Lace

MAGICAL LACE

With an exploded floral pattern and pretty eyelash lace trim, Magical Lace adds an extra special twist to bralettes and bras like this Brooke Pushup.

Now Trending: Enchanted Lace

FAIRY TALE LACE

Shop the lace of the season on this Blakely Lightly Lined Bra and more bras, bralettes and undies before POOF! it’s gone.

Now Trending: Enchanted Lace

LEAF LACE

It doesn’t get much better than your favorite triangle fit, now in our supersoft new leafy lace pattern.

Now Trending: Enchanted Lace

GUIPURE

Guipure is an intricate lace design made to peek. Find it on racerbacks like this Sunnie Bra & front details on this Sunnie Bralette.

Now Trending: Enchanted Lace

TIES & RUFFLES & BOWS, OH MY!

Fairy tales begin with bralettes… and this Lace Hi-Neck style is fit for REAL princesses everywhere.

Now Trending: Enchanted Lace

What’s your favorite lace trend? Comment below to tell us!

 

 

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ERIN’S OUTFIT OF THE WEEK: THINK PINK!

Support your girls and think pink! Shop our Limited-Edition Bright Pink® Sunnie Demi and we’ll donate 100% of sales to Bright Pink®, a non-profit dedicated to prevention of breast and ovarian cancer.

ERIN’S OUTFIT OF THE WEEK: THINK PINK!

Shop Erin’s Look: Cold Shoulder Sweater | Vintage Hi-Rise Jean | Limited-Edition Bright Pink® Sunnie Demi | Thong | Knee Socks | K-Swiss Belmont Sneaker

Go all pink on top in our Cold Shoulder Sweater, an easy in-between layer for early fall days. Then stay casual on the bottom with AEO’s Vintage Hi-Rise Jean and K-Swiss’ Belmont Sneaker.

Keep wearing your new Sunnie all month long as a reminder to stay smart about your health! Take advantage of Bright Pink®’s life-saving resources, like their Assess Your Risk quiz and monthly breast health reminders. Get all the info at brightpink.org.

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Erin’s Outfit Of The Week: All Set

Still sleeping in an old tee? Time for an update! A matching sleep set is an instant pick-me-up and the easiest way to treat yourself to sweeter dreams.

Erin’s Outfit Of The Week: All SetShop Erin’s Look: Pajama Top | Soft Boxer | Lace Bralette + Sporty Band | Shine Boot Socks | Reversible Sleep Mask

If you thought nothing was comfier than your worn old tees, you just haven’t tried our new Pajama Top and matching Soft Boxer yet. Add a matching Lace Bralette and Bikini with sporty bands underneath, extra soft Shine Boot Socks, and you’re all set! Bedtime never looked so good.

Erin’s Outfit Of The Week: All Set

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Erin’s Outfit Of The Week: Back To The Books

Don’t let the last day of summer get you down, there’s back to school shopping to look forward to! Get back to the books and look GOOD while you’re at it with our stylist’s outfit of the week.

Erin's Outfit Of The Week: Back To The Books

Shop Erin’s Look: Oversized Lace-Up Sweater | Chambray Shirtdress | Geo Lace Hi-neck Bralette | Boybrief + Geo Lace Undie | Felt Hat | Fringe Scarf | AEO Aviator Sunglasses | AEO Convertible Bag + Backpack | ban.do Pencil Pouch | ban.do Agenda | Zoella Wonder Hand Creme

Not that you need an excuse, but the first day of school is the best reason to get a new bra and undie set like this Geo Lace Hi-Neck Bralette and Boybrief. Then take notes: our Chambray Shirtdress is made for late summer outside, then add our Oversized Lace-Up Sweater on top when you head into your air-conditioned classes inside. Grab a new ban.do agenda and take it one day at a time… it’s gonna be a good year!

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ERIN’S STOCKUP OF THE WEEK: THINK PINK!

It’s a special-edition STOCKUP of the week! Thanks to 700+ new arrivals—including the prettiest of pretty pinks from our fave new color trend—our stylist couldn’t pick just one look for today’s outfit of the week. Can you blame her?!

ERIN’S STOCKUP OF THE WEEK: THINK PINK!

Shop Erin’s Look: Real Soft Easy Tee | Fuzzy Sweater | Soft Sweater Short | Hi-Neck Boho Bralette | Logo Boybrief | Real Soft Tee | Logo Boybrief | Crochet Lace Scoop Bralette | Ban.do Sticker Book | Mix Over-the-Knee Socks | Ban.do Notebook | Ban.do Agenda Starter Pack

Our newest collection is full of flattering, feminine pinks to have you feeling your best. Stock up on our softest, prettiest new loves and celebrate the REAL you.

ERIN’S STOCKUP OF THE WEEK: THINK PINK!

 

 

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Black to the White

Keep it simple this summer! Our fave new trend is as easy as black and white. Think soft and breezy tops and bottoms, flirty black lace bralettes peeking out underneath, and new crochet and strappy swim. All made to mix and match!

Black to the WhiteShop the look: Elastic Triangle Bralette | Vintage Lace Thong | Wide Leg Pant | Cropped Mesh Tank | Hand Crochet Triangle Bikini Top | Hand Crochet Teeny Bikini Bottom | Photoreal Tank | Soft Short | Multi-Braid Sandal | Square Sunglasses

Go wild, Aerie girls! xo

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