Dream On

Dream On

You’ll be dreaming in style this season with our perfectly precious sleep essentials! With the softest fabrics, prettiest prints and oh-so-adorable details, our lookbook is filled with everything you could possibly need for a gorgeous night of sleep!

Dream On

Whether you’re looking for soft and simple or sweet and delicate, our sleepwear collection has something for every dreamer. Our Ruffle Romper is the perfect place to start. It features a drawstring waist, buttery soft modal fabric and a super cute ruffle hem. Looking for a little less coverage? Pair our Softest Modal Bralette and Softest Mini Boybrief to cozy up for the prettiest night of sleep. And throw on a pair of our irresistibly cute boxers if you’re feeling a little chilly!

Dream On

Whether we’re heading to class or catching up on our beauty sleep, we love layering! Rachelle throws our Oversize Cable Knit Cardi over a Nightie to keep warm on cool summer nights.

Dream On

If you’re a no frills kind of girl, our Layering Tank Tops are going to be your new best friend. Available in a variety of pretty colors, they’re sure to please your simple style.  Crystal looks effortlessly chic in our Scoop Neck Tank and Mini Boybrief.

Dream On

If you want sleep essentials fit for a queen, look no further than our Softest Modal Bralette, Softest Mini Boybrief, Softest Sleep Boxer and Nightie. And what would any perfectly-planned sleep ensemble be without a Softest Sleep Robe?

Dream On

Have you been searching for a basic that can be transitioned from day to night? Myla thinks our Deep V T-Shirt is perfect for days that feel never-ending. Pair with our Hide & Peek Plunge Bralette and Softest Mini Boybrief for a night of ultimate relaxation. You deserve it, after all.

Dream On

Looking to lounge in style like our girl Rachelle and her pretty pup, Lola? Slip on our Hide & Peek Plunge Bralette and a pair of Side Tie Satin Pants for a mid-afternoon cat (or dog!) nap.

Dream On

Crystal shows us that less is more by pairing the Softest Modal Bralette and Softest Mini Boybrief. Our Softest Sleep Robe is just icing on the cake. Now cuddle up and get ready for some sweet dreams. Good night, Aerie girls! xo

Need more sleep style inspiration? Check out our Sleepyhead Style Lookbook post!

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What to Wear Under Your AEO: Crossback Kate Dress

What goes under your AE? Aerie, of course!

The AEO Crossback Kate Dress is one of our favorites…but can pose a problem when it comes to finding the right bra and undies to wear underneath.

Our Fit & Style Expert, Jenny Altman, suggests wearing your favorite fun bra peeking out for a look that’s meant to make a statement. Or, draw all the attention to the unique design of the dress by pairing it with an Aerie Pushup Lace Bare Bra that will be totally concealed.

For an extra dose of coverage, Jenny recommends a nude boyshort or boybrief. (Remember, nude, not white, is the color you want to wear to hide your undies under white clothes!)

With these tips, you’ll be ready to hit the street with style! Watch below for all of Jenny’s tips on outfitting this look with Aerie pieces.

Want more of Jenny’s quick tips? Email her your fit and style questions at AskJenny@ae.com, or tweet your question @Aerie with #AskJenny!

Xoxo,

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Quiz: What undie matches your #AEOStyle personality

We’re having a bum rush today, a.k.a. all undies on sale. And in honor of this celebratory rush, we’re having a contest on Facebook for a chance to win 52 pairs of underwear. Why 52? Well, one for every week of the year, of course! We didn’t want the fun to stop there… so we created a quiz for both guys and gals to determine which pair of underwear matches your #AEOStyle. So go ahead and take our quiz, then head to our Facebook page and enter to be one of four people to win 52 pairs of undies. Don’t stop there, enter aerie’s Facebook quiz too! You can never have too many pairs of underwear, right.. didn’t our moms always say that?

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Mostly A’s: Lace Waist Boybrief
Sometimes you’re a little soft-spoken and reserved. You’re more at home snuggled on the couch with your favorite DVD than out at the clubs or the Friday night game. You love pretty pastels and cute prints, like these pale pink undies with lace trim.

Mostly B’s: Signature Lace Boybrief
You march to the beat of your own drum. You might be just as happy listening to the latest indie rock tune as you are at an art gallery with your friends or watching a documentary on Netflix. You like your classics with a bit of a twist, like these bright pink lace undies with a waistband inspired by your boyfriend’s boxers.

Mostly C’s: Lace Trim Printed Thong
Who’s the life of the party? YOU ARE! You can’t think of anything better than a night out with friends at the latest club or restaurant (and of course you’re the center of attention). You frequently reach for pieces like these bold animal print undies.

 

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Mostly A’s: Beer 30 Low Rise Trunk
Who’s the life of the party? YOU ARE! You can’t think of anything better than a night out with friends or playing varsity football (and of course you’re the quarterback and team captain). You want your underwear to make a statement, which is why you love wearing trunks with bold, notice-me prints.

Mostly B’s: Striped Boxer
Shy, quiet, reserved, super nice… all words that have been used to describe your personality in the past. People might think you’re a little #normcore, but really, you just like to stick with what works—like a great pair of pinstriped boxers.

Mostly C’s: Pickle Boxer
You march to the beat of your own drum. You might be just as happy listening to the latest indie rock tune as you are at an art gallery with your friends or watching a documentary on Netflix. No one quite has your sense of style, so you always start with boxers with interesting prints (like pickles).

Extra bonus!… Mens Underwear are 3 for $25 and gal’s don’t miss your opportunity to take advantage of our 8/$26.50 Undie Bundle. Don’t forget to check out aerie’s undie bundle offer too!  One day only! 

And don’t forget to tell us your undie match in the comments below!

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#AskJenny Question of the Week: Laundering Your Aerie Undies

This week’s question is all about laundering your Aerie Undies! Our takeaways? Not all undies are created equal (when it comes to laundering, at least!)…and some need just a little extra TLC. Read on for Jenny’s tips and tricks on laundering your undies!

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Jenny’s got the quick fix to keeping your Aerie undies just like new!

Q: What’s the best way to wash my Aerie undies?

A: Now that you’ve got new undies you love, you want to make sure they last. It’s just as important to take good care of your undies as you would your bras, swimsuits, and clothes.

For sturdy cotton undies, go ahead and throw them in the washer and dryer as you normally would. However, for lace undies, or even undies that are on the delicate side, I don’t recommend washing them like the basics. Washing items in hot water, with harsh things like jeans and towels, can destroy anything that’s a bit sensitive.

For all lace undies, I do like to give them a wash by hand either in the sink, or in the shower while you’re showering. They wash so easily and dry really quickly when you hang them on a hanger or over a doorknob. If you do want to stick with the laundry machine, do a gentle cycle once a week and put undies in with other delicate items like knits and blouses. I use cold water all the time (more environmentally friendly and laundry friendly) and I don’t use the dryer for delicates. If you notice your undies get caught around the agitator (the piece in the middle of the machine), then stick the undies in a laundry bag. Those agitators are death for delicates!

That’s all for today! Have more questions for Jenny? Tweet your question @Aerie using #AskJenny, or email AskJenny@ae.com.

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It’s Here! Aerie’s New Store Design

What goes under your AEO? Aerie, of course! With our new easy to shop, customer focused, and freshly designed store, you’ll find it has never been easier to shop for intimates.

We sat down with Hannah B., Aerie’s Marketing Coordinator, and one of the many minds behind the new store design and asked her to give us a behind-the-scenes look at new Aerie stores.

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Aerie: What can the Aerie girl expect from the new store design? How is it different?

Hannah: It was designed with her in mind. The new stores are located next to or inside AEO stores to create an easier experience while shopping between brands. That way she can outfit herself from head-to-toe in one stop! The entire store is focused around the ideal shopping experience for our girl. She’ll love the ease of our new undie and bra fixtures!

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Aerie: Personally, what is your favorite part of the new store design?

Hannah: I have two! First, the undie cage fixture is SO pretty! It’s front and center and grabs your eye the moment you enter the store. It’s shoppable from every angle, featuring wide, lit drawers that makes finding your favorite Aerie undies a breeze.  And, I can’t forget to mention the chandelier lights that hang down from the center! They make quite the glamorous showcase for our undies.

I also love the new concierge area that truly adds a personalized experience when shopping at Aerie. Since the fitting rooms are incorporated in this area, our Bra Experts are always close at hand to offer assistance. What I love most is that they’ll even bring you your own tray of personally recommended bras and place them on the table outside of your fitting room. Whenever you’re ready to try a new one, there they are! It’s a private, yet intimate, personalized experience.

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Aerie: Okay, well we are now on the edge of our seats. We want to go bra shopping NOW! Where can our girl find one of these amazing new Aerie stores?

Hannah: 11 stores have already hit the US with 10 more opening this year. We’re also going GLOBAL! The design made its debut in our Israel store this past spring. Girls can also shop the new store design in Ontario, Quebec, China, Mexico, Columbia, and soon, the UK.

Thanks for the sneak peek Hannah! We can’t wait to shop!

So let’s hear it! Who has shopped the Aerie store design? Or, what feature are you excited about? Tell us below!

xoxo,

Aerie

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Real Talk with Aerie’s Undie Buyers

Sun’s out, buns out! Show off your cutie booty even more with the new Mini Cheeky! The Mini Cheeky is a hybrid of your favorite undie fits. If you’re a fan of our Cheeky, but love the no-line benefits from a thong, Aerie’s new Mini Cheeky could be the best fit for you!

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Sun’s out, buns out! Show even more cheek with the new Mini Cheeky undie!

We had the opportunity to sit down with 3 of the Buyers behind this hot new arrival! Meet the women behind-the-scenes…Kristen L., Ta Jane’ P., and Rebecca H.!

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Meet Undie Buyers: Ta Jane’, Rebecca, and Kristen!

Hi, girls! Let’s begin with learning a little bit more about you. What University did you attend and what did you study? 

KL: I attended the University of Pittsburgh and was a Dual Business/ Communications Major.

TP: I went to Georgetown University and I studied International Business and Marketing.

RH: I went to Miami University in Oxford, OH and majored in Marketing with a minor in Sociology.

We’re sure you get this question a lot, but we are curious…what’s the difference between a buyer and a merchant?

KL: At AEO a buyer and a merchant are synonymous. Whatever terminology you choose, you are an integral part of the cross-functional team. A buyer works with their design, production, planning, allocation, strategy, visual/marketing and store ops teams weekly if not daily to keep your department moving forward. You are a key player in mastering the competitive landscape to identify trends that are relevant to our customer, and helping to strategize/plan upcoming seasons from concept to in-store and analyze business weekly in order to chase upside or mitigate risk within current or future seasons. No matter the callout/challenge at hand, the merchant is usually the center of communication.

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Meet Kristen L., Aerie’s Associate Buyer for Flirty Undies!

What is your favorite part about the new Mini Cheeky? 

TP: I absolutely love that I can still get adorable prints on the back without having to go for a fuller coverage fit! I’m a thong girl but I love a cutie booty so this fit is perfect for me!

RH: The Aerie lace at the waistband and leg opening, it’s super soft and doesn’t give you muffin top! I also think the prints are really fun and the colors are pretty and feminine.

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We love these blue hues in the new Mini Cheeky!

What is the difference between the Cheeky and the Mini Cheeky? 

KL: The Mini Cheeky is exactly what the fit name denotes—a miniature cheeky. The Mini Cheeky has a lower rise, shorter side seams and extra cheek peek. Our Mini Cheeky fit bridges the gap between our Cheeky and Thong fit offerings. If you are looking for a little more cheek peek but not to the total cheek peek extent of the Thong—the Mini is your go to.

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Which Mini Cheeky print is your favorite? Comment and tell us below!

Do you prefer printed, solid, or lace undies? 

RH: I prefer all 3! It honestly depends on what mood I’m in.

KL: All the above!?! From neon bright laces, classic dots/stripes, to our everyday basic solids—there’s no need to discriminate. You can pick up an eclectic mix of all style offerings in your 7/$26.50 bundles! :)

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Meet Rebecca H., Aerie’s Assistant Buyer for Favorite Undies!

What’s your favorite type of undie? 

TP: I love undies with flirty details. A few bows or lace trims can go a long way!

RH: I’ve actually really grown to love our Seamless and Outta-Sight collection. The fabrication is so soft and buttery and I can pretty much wear it under anything. It’s very versatile.

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Our hearts race for lace!

What’s the first thing you do when you start off your day at work? 

KL: My morning cannot begin without my Grande Skinny Vanilla Latte. I love the ritual of going up to the café every morning, then again at 2:30 PM for my afternoon caffeine pick me up. Yes, I realize I have a slight coffee addiction but at least I recognize I have a problem, that’s the first step right direction. :)

TP: When I first get to work, I start up my computer and grab my tea and oatmeal. Have to have my energy drivers.

RH: Clean up all of the undies that are usually on my desk. :) I typically go straight to my email but sometimes it’s nice to do a little bit of competitive or trend analysis before I dive into my work.

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It’s hard to choose just one, which undie is your favorite fit?

Let’s talk trends. What’s summer color trends are you excited about? 

RH: I absolutely love the coral and turquoise we have in our assortment, they’re really feminine colors and go great with a tan.

TP: I am all about the saturated pinks and purples right now!

KL: Every season, I am a sucker for saturated neons—fuchsias, grapes, pinks, turquoises, aquas, acidic greens…I don’t discriminate! Adding a pop of color to any ensemble instantly brightens my mood….

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Kristen and Rebecca organizing the new summer assortment!

No wonder our summer assortment is so colorful! :)  What are 3 words to describe your personal style? 

KL: Feminine. Colorful. Stylish.

TP:  Casual, sometimes quirky.

RH: Classic, simple, and tiny bit preppy.

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Meet Ta Jane’ P., Aerie’s Assistant Buyer for Direct Undies! (all the undies you see at Aerie.com!)

Instagram, Twitter, or neither? 

RH: Instagram! Find me @Hammonrj.

TP: Instagram, too! Find me @InTaJicated.

KL: Definitely Instagram! @Klaut727.

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Sun’s out buns out! We love these pinks and corals. Is it summer yet?

We love Instagram, too! What’s your best advice for a student looking to pursue a career in fashion? 

TP: If you want to pursue a career in fashion, I’d say the best thing you can do is research! Know what the competitors are doing or know what’s happening on the runway. You can’t assort to what you don’t know and understanding how these pieces interact is one of the best things that you can do. It’s all about knowing the business.

RH: Make connections and build relationships. Whether you search for someone at a company you’re interested in on Linked In or meet someone at a career fair, don’t be afraid to reach out as often times it’s the relationship that will get you through the door.

KL: If you show immense passion for whatever it is you want to do, I’m talking the type of enthusiasm and drive that is contagious to those around you, you are half way there. Passion is something that can’t be taught and is immensely valued; so pursue whatever it is that you are passionate about in life and good things will be in store for you. :)

MINI_CHEEKY_BLOG_INTERVIEW_738Thank you so much for your time and behind-the-scenes look Kristen, TaJ, and Rebecca! Click here to learn more or shop the new Mini Cheeky Undie!

xoxo,

Aerie

#AerieREAL 

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