Feeling REAL good in your bra with Jenna Kutcher

Let’s be honest, going bra shopping hasn’t been at the top of our list of “fun experiences”…. but that? That’s a thing of the past and now shopping for bras doesn’t have to be this daunting experience where you leave frustrated, insecure, and empty handed…. because if we get down to it, it’s not even really about the bra itself but how you FEEL in it and Aerie is making sure that you’ll leave the store feeling real good.

When I sat down with the Aerie team, recounting awkward dressing room experiences and frustrations that left me wondering what was wrong with my body or squeezing into bras that just didn’t fit right, I realized that many other women probably have shared similar experiences. Ladies, we are not alone in the fact that finding the best fit for the “the girls” isn’t an easy task – but now? It’s one that can leave you feeling powerful, happy, and REAL.

At the shoot, we quickly discovered that pregnancy had already changed my body (and cup size) a lot, so there I was, standing in a dressing room saying a silent prayer that I could find something to fit my changing body. The Aerie team got to work finding new bras that fit me amazingly and I let out a “sigh” of relief knowing there were options that could accommodate my changing “girls” that left me feeling powerful and confident. Dressing room nightmares, be gone, because Aerie’s changing the game once and for all.

So let’s dive on into what’s new at Aerie and I’ll share my personal experience (candidly) about each collection and how they made me feel!

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To kick off the collections, let’s start with the “Real Me” line, which feels almost like a second skin. The new Real Me Full Coverage Push Up Bra has a great amount of lift and boost, and I’m drawn to wear this bra in my everyday life the most because it feels like an extension of me without feeling like too much.

The “Real Happy” is named that for a reason, this collection is known for all the right options in all the right places and let me tell you… the Real Happy Full Coverage Lightly Lined Bras has the most cup coverage of all the options and reinforced straps. Since my body is a changing being pregnant, this one makes me feel the most secure of all!

3.jpgNow, let me tell you about the “Real Sunnie!” There’s a reason this is the #1 tee shirt bra for Aerie, it’s soft, stretchy, and supportive and amazing for under just about everything. It comes in many options from lightly lined to wireless, so you’re sure to find the best fit! Seriously, from strapless to push up, there’s a Real Sunnie waiting for you!

The “Real Power” lives up to its name with a plunging neckline and convertible straps – not to mention a convertible amount of boost in the form of a push up. It can be your secret power for the next time you need a little extra something! The lace options are TO-DIE-FOR and probably my personal favorite from this collection!

Regardless of which you choose, it’s all about how you F EEL – from the experience of shopping whether you’re in a fitting room or the comfort of your home, we want your Aerie purchase to be made with total confidence (and it can, because returns? They are on us!) Now? I’m excited to purchase new bras because I know that there’s a size for me and everybody and options for every occasion. Trust me, when you focus on how you feel, everything changes!

 

 

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Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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