Love the Swim You’re in with Jenna Kutcher

The adventure begins with you. #AerieREAL girl Jenna Kutcher shares her journey to finding rest, achieving self-love and body acceptance on the island of Maui.

“For the past six years I’ve spent hour after hour hustling after my dreams! After leaving my windowless corporate office, I’ve never looked back. Now a full time photographer, educator, public speaker, and podcaster, my life is filled to the brim with things that set my soul on fire. While some look at the life I’ve built and consider it a “success,” I measure success in terms of rest and presence. For so long I’ve worked from a place of hustle, a place of stress, and I knew that going into this year I wanted to focus on incorporating true rest into our lives.”

Love the Swim You're In

Shop Jenna’s Look: Super Scoop One Piece Swimsuit

“What did that look like for us? Well, it looked like a month long sabbatical in Maui. I’m sure you’re thinking, wait, what? A whole month? Yes. We spent 33 days on the island and it was as magical as it sounds. What people didn’t see behind the scenes was the work that went into making it all happen: my husband left his job of five years to start his own business, we worked double time in January to prepare, we had to kiss our furry pups goodbye, but it was our dream and we made it happen.

This trip to Hawaii was a redemption song for us. Just one year ago we found out we were expecting our first baby while in Maui and celebrated those blissful days on the island. One month after returning home we experienced a miscarriage and had to say goodbye to that life we loved so dearly. As a woman, it was such a painful experience. I hated my body, I felt outside of it, I felt like it had failed me – though I had this peace that there was a bigger story for us.

As we packed for our trip this time around, my suitcase filled with Aerie. I had to smile because just a year ago I was a part of this campaign and my images were from when I was pregnant. As I slipped into my one piece and hit the beach, I finally felt back at home – both in Hawaii and in my skin. I felt stronger, healthier, more emotionally present. Body positivity isn’t just about our outer appearance, it comes from within.”

Love the Swim You're In

“Our month on the island was a time for us to reconnect, to disconnect from work, to dream bigger, to sit on the beach, to explore each corner. It was a time for me to come back to this body that has carried me for 28 years and to celebrate all of the amazing things it can do. Aerie embodies all the things I stand for and in sharing my real, not retouched images I was reminded how important it is for people to take a stand for what they believe in.

I am always shocked at the response when I post things about my body. So may days I would see the images Drew took of me, my eyes would well up with tears about my size ten bod, I would change swim suits, be tempted to cover up, and would vow that I wouldn’t be caught dead at the pool…. But then I would think of you and why I couldn’t hide. 

You see, these images don’t do well because of me, it’s because of you. You see yourself in my jiggly thighs, you feel your fears in my cellulite, you hear the voice in your head when you see my extra loving love handles, you feel more at home in my wide hips, you relate to one boob being a bit perkier than the other, you feel the shame in oversized arms… BUT (and this is a BIG but) we are all so much more than all of that.”

Love the Swim You're In

“Maybe it’s simply refreshing to see a double digit sized body baring it all or just a body that isn’t retouched. Whatever it is, I am loving myself a little harder and praying that you’ll do the same! I am not a number on a scale or a size in my clothes, neither are you! 

Our time was incredible, SO incredible we ended up purchasing a second home on the island. It’s become a sacred place to us – a place of healing and rest. We are thrilled to get to spend more time in our bathing suits on the beach and are even more thrilled to open our doors to our friends, family, and followers and let them into our little slice of heaven. Oh, what an amazing redemption song it is.”

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ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Welcome spring with a final round of winter whites! Take our stylist’s outfit of the week on your next getaway and get ready for sunny days ahead.

ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Shop Erin’s Outfit: Scoop Wrap Bikini Top | Pretty Texture Hi-Rise Bikini Bottom | Swing Tank | Sunflower Lace Culotte | Macrame Crossbody | Patched Slip-On Sneaker

The best beach days start with bright whites! Wear our new Scoop Wrap Bikini Top and Pretty Texture Hi-Rise Bikini Bottom, then cover up with our Swing Tank and Sunflower Lace Culotte.

While you’re sunning, don’t forget to share the #AerieREAL love! For every unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association. Because every body is a perfect beach body.

 

Happy spring!

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Now Trending: All Denim Everything

Denim dreams are here! Mix up or match back denim-inspired swim, tops, undies and more for all your happy blues this spring.

CROP A CLASSIC

The classic chambray shirt gets a cute cropped update! Layer it over an unlined plunge bra that matches back to your favorite lace undies.

Now Trending: All Denim Everything

Shop The Look: Chambray Button Up Top | Happy Unlined Plunge Bra | Cheeky Undie

SWIM HAPPY BLUES

Swimsuit fabric doesn’t mean you can’t still get a denim look—try this one piece with a denim print, and accessorize with poms and sunnies in more of our fave shade.

Now Trending: All Denim Everything

Shop The Look: Pom Floppy Hat | Aviator Sunglasses | One Piece Tassel Ties Swimsuit | Breezy Cocoon

DRESSED UP DENIM

A denim printed bikini is even more fun with embroidery and poms! When the sun goes down, you’ll want to put on (and never take off) our softest-ever lace-up chambray dress.

Now Trending: All Denim Everything

Shop The Look: Triangle Bikini Top | Cheeky Bikini Bottom + Poms  | Lace-Up Dress

 

 
 
 

 
 

 

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ERIN’S OUTFIT OF THE WEEK: HAPPY BLUES

Only happy blues around here! Our stylist’s outfit of the week is all about THE shades of the season.

ERIN’S OUTFIT OF THE WEEK: HAPPY BLUESShop Erin’s Look: Super Scoop Beaded Bikini TopReal Obsessed™ Bikini Bottom | Crinkle TopDenim X Hi-Rise Shortie | Cowboy Hat | Metal Round Sunglasses | Flip Flop

Mix and match every blue hue, starting with your swim: our new Super Scoop Beaded Bikini Top is our fave shade in our newest fit. Pair it with pretty prints, tassels and ties in our Real Obsessed™ Bikini Bottom, then work in your go-to denim shorts, like AEO’s Denim X Hi-Rise Shortie style. Cover up with our Crinkle Top and you’re all set for sunshine!

ERIN’S OUTFIT OF THE WEEK: HAPPY BLUES

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ERIN’S OUTFIT OF THE WEEK: QUICK GETAWAY

Yes, it’s cold. But you can always go somewhere warm! Pack for a quick getaway (or at least dream about it) with our stylist’s outfit of the week.

ERIN’S OUTFIT OF THE WEEK: QUICK GETAWAYShop Erin’s Outfit: One Piece Super Scoop Swimsuit | Track Jacket | Graphic Legging Tee | Denim X Hi-Rise Jegging | Kikkerland® Cable for Two | LFL by Lust For Life Faux Fur Slide

If you haven’t booked your spring break trip yet, new swim is in… aka the ultimate motivation. Our super scoop is our newest shape of the season, and this one has fun cutouts and pop color lining. After your beach day, layer with our Graphic Legging Tee, Track Jacket and your fave AEO jeans. No coat needed!

ERIN’S OUTFIT OF THE WEEK: QUICK GETAWAY

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Trend Alert! Strappy One-Piece

Pop it like it’s hot! Our Pop Color One-Piece Swimsuit is right on trend with its pop color grommets & trim with a low, strappy lace-up back.

Lauren from Fashionably Lo rocks her fave new swimsuit with confidence and challenges all girls to share what makes them #AerieREAL below!  Trend Alert! Strappy One-Piece

“One of my favorite things about being a blogger is when I get to work with a brand that just gets women. I’m not talking about the types of product they carry or the many colors/patterns they might come in. I’m talking about their mission, their values, their branding, their approach. Aerie is one of those brands that, while yes they have tons of goodies every girl will love, they are also sending it us with a super powerful message: embrace your body, love your body and don’t feel the need or pressure to fit into a mold of what is supposed to be ‘beautiful’.”

Trend Alert! Strappy One-Piece

Shop Lauren’s Look: Pop Color One-Piece SwimsuitTrend Alert! Strappy One-Piece

“If you do a quick look through the #AERIEREAL hashtag on Instagram or Twitter, you’ll see tons of girls celebrating their unique bodies and empowering others to join them. And that is something I can 100% get behind because let’s be REAL, I, just  like everyone else, have body insecurities. I’ve struggled with them for years but love getting the chance to share with you guys just how silly they are. So, I’m throwing on the most amazing, adorable, sexy, flattering one piece and flaunting MY curves, flaws, etc. because all of that is beautiful. And what’s even more beautiful/sexy/amazing is the confidence to do it!”

Trend Alert! Strappy One-Piece

“When I tried on this plum swimsuit for the first time, I fell in love. Not only did I think the color was bomb.com but I loved the strappy back detail with the bright pop of color. I’ve also been a major fan of one-pieces lately because they’re just easier. You don’t have to worry about the bottoms sliding off when you cannon-ball into the pool and they give me total beach babe vibes. I can’t wait to rock this beauty to the next pool party or beach vacay (coming for you, Florida!).

I challenge all of you lovely, confident, hot, powerful ladies to join me in the #AERIEREAL movement. Whether that means heading to the pool in the skimpiest bikini you own (from Aerie obvi) without doubting yourself or snapping a pic on Insta with the hashtag…up to you. I promise, you will feel SO empowered and honestly, ready to rule the world.”

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