Love the Swim You’re in with Anastasia Ashley

Professional surfer and #AerieREAL girl Anastasia Ashley gets REAL about her commitment to not retouching her photos. Love the Swim You're in with Anastasia Ashley

“I am a surfer and my swimsuit is my uniform. 

I’ve never felt the need to photoshop my pictures because I am comfortable in my body. Maybe it is because I am always in a swimsuit and it is just natural for me but I think it is because I don’t spend hours in the gym killing myself, or starving myself or more importantly, I don’t compare myself to other women and their shapes and sizes. If I did, I would end up obsessing over things that don’t matter, like whether I am too muscular, It would be an endless cycle of disappointment and  everyone can get stuck in this evil, negative cycle. When we should really take that time to do more productive things for ourselves and each other. To live a happy and healthy life.” 

Love the Swim You're in with Anastasia Ashley

“As a woman, I think one of the biggest threats against women is brought on by both big companies in their advertising, but more importantly and more dangerously by other women through their social media, with the aggressive retouching of photos. 

We have to be aware that the social media isn’t real life and what we see is always through a filter. We also have to know who our audience is and that people are watching. We have a responsibility to send a positive message. We can’t give girls unrealistic expectations of what a body should look like, because a body really shouldn’t like anything other than what your body looks like.” 

Love the Swim You're in with Anastasia Ashley

Post your unretouched swim photos with #AerieREAL & we’ll donate $1 (up to $10K) to the National Eating Disorder Association for every new share!

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REAL Soft Swim!

Ready for this? Your fave Real Soft® fabric now comes in swim! We talked to #AerieSWIM designers Ness M. and Kathryn L. for the deets on our newest and softest swim EVER.

REAL Soft Swim!

What makes Real Soft® Swim special?

N & K: Real Soft® is our softest fabric that we have in Aerie swim. The fabric is super lightweight and drapey too! We are all in love with this fabric.

REAL Soft Swim!

What styles does it come in?

N & K: We kept the styles very clean in this collection. It’s available in the scoop, hi-neck crop, cheeky bikini bottom, hipster bottom and our low armhole/hi-neck one piece. These styles are offered in a small beautiful color story consisting of black, a moody blue and our amazing show stopper Ciara Stripe print!

REAL Soft Swim!

What’s your favorite part about Real Soft® Swim?

N & K: When we touched the fabric, we were in love! It feels so luxurious. It’s soft like butter! We also love the simplicity of the styling of this collection. We’re planning to wear both of the one pieces as a swimsuit and also with high-waisted jeans this summer!

REAL Soft Swim!

Why do you think our girls will love it?

N & K: Everybody will love this collection because they are in different fits and stylings that will fit all girls. And most importantly, it’s so so soft, she just has to try it on and she’ll be in love!

 

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LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

This summer we want YOU to love the swim you’re in! #AerieREAL girl, Sarah from Sassy Red Lipstick shares her journey to  truly loving her body. LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“I receive a cute swimsuit in the mail that I’ve been anxiously waiting to receive. I’ve seen it on so many gorgeous women on Instagram and I can’t wait to take it on my upcoming vacation. I tear open the package as soon as it arrives and retreat to the full-length mirror in my bedroom to put it on. As I pull the strap over my shoulders and look in the mirror, it’s clear that I look different, different than all those perfect images I saw on Instagram that made me want to buy it, different than the model on the website I bought it from. My boobs make the top stretch too tight, my booty swallows the back, my love handles push out the side, and my thighs hug each other. Tears start to well up in my eyes and I take off the suit and return it to its package. I stand there naked, fixating on all those parts that make me different.”

LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

Shop Sarah’s Look: Scoop Ruffle Bikini Top | Hi-Rise Bikini BottomLOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“Sad story, right? Something tells me many women can relate to this past experience of mine. Surrounded by a world of airbrushed images and perfected pixels, it is so hard for even traditionally beautiful women to feel pretty. For a curvy girl like me, there didn’t seem to be a place where I was accurately represented. After all, I am not a slim size 2, but I’m also not a plus size. I’m right in the middle, in some sort of a fashion limbo that society hasn’t quite figured out yet. After years of feeling displaced, I finally realized I had to find my own way of feeling loved and accepted. I knew it had to come from within. And the moment I figured that out was the moment I truly began loving my body.

Of course it didn’t happen overnight, but I told myself that every day I was going to love my body a little more than I did the day before. I was going to stop myself from constantly dwelling on the parts I didn’t like and focus on the ones I did. I decided I was going to express myself through my style and act confident until I truly became it.”

LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“The past few years have been a huge growth period for me. It feels incredible to actually be able to say that I love my body and have no anxiety about changing it. My big booty and hips that make me a size 10? I love them for giving me a curvy hourglass shape. My love handles that roll over when I bend and turn? They are my sassy statement in a swimsuit. {Trust me ladies, the side roll is SO in right now!} These thick thighs that don’t let any daylight shine between them in photos? My husband says they’re one of my sexiest features. I agree. All these parts make up the real, natural body that is mine. It is feminine, it is strong, it is powerful.” 

LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“One of the most beautiful aspects of my newfound confidence is that I am blessed enough to have an audience of women that I get to share it with, women who have felt the exact same way as me and are looking for someone to relate to. The response I get when I post my unretouched body in a swimsuit for the world to see is always so refreshing, encouraging, and empowering. The private messages I get from women wanting to become comfortable in their own skin and learn how to move further along their journey to self-love are so precious to me. Together we share a bond in the important duty of reminding one another how beautiful we actually are.

Now when I get a new swimsuit in the mail, my relationship with my bedroom mirror has become much more pleasant. I wiggle my boobs into place, I stretch the back out to accompany all the extra cushion, and then I look in the mirror and do something crazy: I love myself.”
LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

Post your unretouched swim photos with #AerieREAL & we’ll donate $1 (up to $10K) to the National Eating Disorder Association for every new share!

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Love the Swim You’re in with Jenna Kutcher

The adventure begins with you. #AerieREAL girl Jenna Kutcher shares her journey to finding rest, achieving self-love and body acceptance on the island of Maui.

“For the past six years I’ve spent hour after hour hustling after my dreams! After leaving my windowless corporate office, I’ve never looked back. Now a full time photographer, educator, public speaker, and podcaster, my life is filled to the brim with things that set my soul on fire. While some look at the life I’ve built and consider it a “success,” I measure success in terms of rest and presence. For so long I’ve worked from a place of hustle, a place of stress, and I knew that going into this year I wanted to focus on incorporating true rest into our lives.”

Love the Swim You're In

Shop Jenna’s Look: Super Scoop One Piece Swimsuit

“What did that look like for us? Well, it looked like a month long sabbatical in Maui. I’m sure you’re thinking, wait, what? A whole month? Yes. We spent 33 days on the island and it was as magical as it sounds. What people didn’t see behind the scenes was the work that went into making it all happen: my husband left his job of five years to start his own business, we worked double time in January to prepare, we had to kiss our furry pups goodbye, but it was our dream and we made it happen.

This trip to Hawaii was a redemption song for us. Just one year ago we found out we were expecting our first baby while in Maui and celebrated those blissful days on the island. One month after returning home we experienced a miscarriage and had to say goodbye to that life we loved so dearly. As a woman, it was such a painful experience. I hated my body, I felt outside of it, I felt like it had failed me – though I had this peace that there was a bigger story for us.

As we packed for our trip this time around, my suitcase filled with Aerie. I had to smile because just a year ago I was a part of this campaign and my images were from when I was pregnant. As I slipped into my one piece and hit the beach, I finally felt back at home – both in Hawaii and in my skin. I felt stronger, healthier, more emotionally present. Body positivity isn’t just about our outer appearance, it comes from within.”

Love the Swim You're In

“Our month on the island was a time for us to reconnect, to disconnect from work, to dream bigger, to sit on the beach, to explore each corner. It was a time for me to come back to this body that has carried me for 28 years and to celebrate all of the amazing things it can do. Aerie embodies all the things I stand for and in sharing my real, not retouched images I was reminded how important it is for people to take a stand for what they believe in.

I am always shocked at the response when I post things about my body. So may days I would see the images Drew took of me, my eyes would well up with tears about my size ten bod, I would change swim suits, be tempted to cover up, and would vow that I wouldn’t be caught dead at the pool…. But then I would think of you and why I couldn’t hide. 

You see, these images don’t do well because of me, it’s because of you. You see yourself in my jiggly thighs, you feel your fears in my cellulite, you hear the voice in your head when you see my extra loving love handles, you feel more at home in my wide hips, you relate to one boob being a bit perkier than the other, you feel the shame in oversized arms… BUT (and this is a BIG but) we are all so much more than all of that.”

Love the Swim You're In

“Maybe it’s simply refreshing to see a double digit sized body baring it all or just a body that isn’t retouched. Whatever it is, I am loving myself a little harder and praying that you’ll do the same! I am not a number on a scale or a size in my clothes, neither are you! 

Our time was incredible, SO incredible we ended up purchasing a second home on the island. It’s become a sacred place to us – a place of healing and rest. We are thrilled to get to spend more time in our bathing suits on the beach and are even more thrilled to open our doors to our friends, family, and followers and let them into our little slice of heaven. Oh, what an amazing redemption song it is.”

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ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Welcome spring with a final round of winter whites! Take our stylist’s outfit of the week on your next getaway and get ready for sunny days ahead.

ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Shop Erin’s Outfit: Scoop Wrap Bikini Top | Pretty Texture Hi-Rise Bikini Bottom | Swing Tank | Sunflower Lace Culotte | Macrame Crossbody | Patched Slip-On Sneaker

The best beach days start with bright whites! Wear our new Scoop Wrap Bikini Top and Pretty Texture Hi-Rise Bikini Bottom, then cover up with our Swing Tank and Sunflower Lace Culotte.

While you’re sunning, don’t forget to share the #AerieREAL love! For every unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association. Because every body is a perfect beach body.

 

Happy spring!

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Now Trending: All Denim Everything

Denim dreams are here! Mix up or match back denim-inspired swim, tops, undies and more for all your happy blues this spring.

CROP A CLASSIC

The classic chambray shirt gets a cute cropped update! Layer it over an unlined plunge bra that matches back to your favorite lace undies.

Now Trending: All Denim Everything

Shop The Look: Chambray Button Up Top | Happy Unlined Plunge Bra | Cheeky Undie

SWIM HAPPY BLUES

Swimsuit fabric doesn’t mean you can’t still get a denim look—try this one piece with a denim print, and accessorize with poms and sunnies in more of our fave shade.

Now Trending: All Denim Everything

Shop The Look: Pom Floppy Hat | Aviator Sunglasses | One Piece Tassel Ties Swimsuit | Breezy Cocoon

DRESSED UP DENIM

A denim printed bikini is even more fun with embroidery and poms! When the sun goes down, you’ll want to put on (and never take off) our softest-ever lace-up chambray dress.

Now Trending: All Denim Everything

Shop The Look: Triangle Bikini Top | Cheeky Bikini Bottom + Poms  | Lace-Up Dress

 

 
 
 

 
 

 

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