What Does #AerieREAL Mean To You?

What does #AerieREAL mean to you? Since the launch of our campaign: “No supermodels. No retouching. The real you is sexy.” we’ve been listening to your answer. Whether it’s the 42,000 tweets that celebrate body confidence and what Aerie REAL means to you or the 9,000 Instagram photos where our community has shared their “no retouching” moments” we have felt the support and positive response for women everywhere to feel comfortable in their own skin…not retouched.

We feature your Aerie REAL stories and moments everyday on Aerie.com, Facebook, Twitter, Tumblr, and Instagram! Today we are featuring 4 girls that truly wowed us with their confidence, drive, and empowering stories.

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Meet Julia, Amy, Cecilie, and Shanni!

The girls were brought to our headquarters for the ultimate Aerie experience: a tour of our lab store, a meeting with Aerie’s Chief Merchandising Offer and Director of Brand Voice, a $200 shopping spree, a private consultation with our Fit and Style Expert, Jenny Altman, and more!

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Watch the video above and read on to check our their personal style and read their stories that inspired us and that we hope inspire others.

P.S. The girls in these images below have not been retouched.

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What Does #AerieREAL Mean To You?

“Being real is accepting your flaws and all. This is something I have struggled with my whole life. Whether it being my height, hips, thunder thighs, and unruly hair. I’ve learned over the years that insecurities are not flaws, but strengths. They make you unique and tell a story. My thunder thighs help me kick butt in sports and show the hard work and early morning training I’ve pushed myself through. My height has made me stretch – literally and figuratively. (Being 5 foot, me and top shelves aren’t exactly best of friends.) It gives me enjoyment when I see the perplexed faces of people who underestimate me because of my size. My hips, that don’t like, show my heritage and make me proud of where my family came from. My unruly crazy curly hair shows me life is unpredictable and beautiful. It’s my trademark no matter how hard I try to change it. I’m better off rocking it and accepting it. No one is perfect, no matter how hard we try to mask it. Our flaws tell a story that we should embrace. It makes us unique. Embrace your flaws. Share your story and be real because imperfections are a beauty to be seen. #AerieREAL – Amy

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Shop: Three Tassel Necklace | Aerie Striped Cover Up (In Store)

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SHANNI_18971Show me someone who’s got no baggage, and I’ll show you someone who’s got no story.” This is a line by my favorite musician, George Watsky. I was always a storyteller; in elementary school I would be asked to give shorter answers with less detail. But now is time to tell my story. I am not normal. I never have been. But my differences make me shine. I am an author; when I was in high school I wrote a book about quantum physics with my father while still studying for history tests and stressing over term papers. I am a feminist; I teach my little sisters that they are equal to their male peers and talk to my friends about rape culture. I am a nerd; I hold Doctor Who marathons, have books spread all over my floor, and spend hours playing computer games. I am a fighter; I have spent the past year fighting my eating disorder and spreading awareness about mental illness. I have baggage, stretch marks, scars, stories, and my purple hair. I am a girl, a sister, a daughter, a feminist, a fighter, a nerd, an author, a storyteller. But most importantly, I am real. Aerie Real.” – Shanni

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Shop: Dolman Open Knit Sweater | Silky Pants (In Store)

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Growing up, my family members would always call me Cindy Crawford because of the birthmark I have on my face. To others, no one really understood why it was there, why it was so big, and would actually give me home remedies to get rid of the mole. I used to dream of getting it removed and would find a way to hide it in public. Once I got to college, everything changed because everyone told me how unique I looked and to embrace what gifts I’ve been given. I love me and my birthmark and we’re not going anywhere! I still get the occasional stares, double takes, and comments, but that doesn’t stop me from keeping it real. I want to show people around the world that it isn’t a bad thing to have an unusual mark on your skin. Everything about you is beautiful and shouldn’t try to hide it like I used to. Embrace it! – Cecilie


julia2JULIA_18326This is Julia, she’s my cousin, my roommate, and my friend. And on top of being all those things she’s talented, driven, and passionate about her dreams. She recently just took a trip through school to Italy for a photography excursion, which is one of her passions that I always find myself in awe after seeing what she creates because they are always so beautiful. I think she knows that she’s good at it because she is so passionate about it. But what I don’t think she ever knows enough is how beautiful she is inside and out, and that is why I am doing this (also because her whole closet is Aerie and I may or may not like to borrow her clothes from time to time. :))  But like I said, Julia is a beautiful girl and I don’t think she quite knows that or embraces that with confidence and that is why I am submitting this little story about her because she would never do it herself. Julia may not find herself to be perfect, but what I see in her is more than what she sees in herself I often think. And that is why I support your #AerieREAL campaign and its aim in promoting natural beauty rather than the unrealistic body images that too many of our girls idealize. Like this photo captures my thrilling Julia’s beauty, free spirit, and zest for life, I think it also has the ability to capture her complete confidence with herself in this moment just as #AerieREAL should do with all women. – Julia was nominated by her cousin, Katelyn

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Congrats once again girls!
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What makes YOU Aerie REAL? Tell us with #AerieREAL on Twitter or write us at social@ae.com.

xoxo,

Aerie

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What to Wear: 4th of July!

OOOHHH! AHHHH! Happy 4th of July! What’s your plan? Backyard BBQ? Pool party with friends? Late night s’mores and fireworks? (Yes, to all please!) Whatever it may be, we picked out our ultimate #OOTD for any fun fourth activities you have planned. Read on below to shop our look! What to Wear: 4th of July!

Tanks work as the perfect cover-up or cute top to a great outfit! We paired our two favorites with our silky pants and crochet lace shorts. Chilling poolside for the 4th? We mixed and matched our striped bandeau with a printed bikini bottom. What goes underneath it all? Our new Mini Cheeky and our Daisy Hidden Wire Bandeau Bra.

What are your plans on the 4th? Tweet us at @Aerie! Have a great weekend!

xoxo,

Aerie

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Aerie Beach Waves and Make Up Tutorial

Summer is officially here and with it comes barbecues, weddings, festivals, beach days, and more! Our go-to look for these special occasions and well, every summer day is quick, easy, and naturally beautiful. Read on to learn how to create the perfect beach wave and apply dewy summer make-up like a pro!

Aerie Beach Waves and Make Up Tutorial

Meet Rachelle! She just arrived in the Aerie studio and needs a quick hair touch-up before she starts the day!

What you’ll need: 
Mascara 
Foundation (With SPF is a bonus!) 
Light Pink or Coral Lip Gloss 
Light Brown Eyebrow Pencil 
Your Favorite Beige and Brown Shimmery Eye Shadow 
Curling Wand – 1 Inch Barrel 

Aerie Beach Waves and Make Up Tutorial

Rachelle’s “before” look. With her natural beauty, our make-up artist keeps the make-up light with rosy blushes and coral lip gloss.

Aerie Beach Waves and Make Up Tutorial

Tip: Bold brows are in! Fill in your brows for a fuller look and never use a black pencil. Less is more.

Aerie Beach Waves and Make Up Tutorial

Next, apply a light layer of shimmery eye shadow to brighten tired morning eyes.

Aerie Beach Waves and Make Up Tutorial

Add a bit of color! We went for a bit of a warmer, rusty brown.

Aerie Beach Waves and Make Up Tutorial

Next, curl your lashes and add 1 coat of brown or black mascara.

Aerie Beach Waves and Make Up Tutorial

Sabrina R., Aerie’s Hair and Make-up Artist adds a bit of foundation that matches Rachelle’s skin tone.

Aerie Beach Waves and Make Up Tutorial

Aerie Beach Waves and Make Up Tutorial

With a large round brush try a peachy, warm blush for a natural glow!

Aerie Beach Waves and Make Up Tutorial

Complete the look with a light pink lip! We went with gloss.

Aerie Beach Waves and Make Up Tutorial

Beautiful! Next, let’s get those beachy waves!

Aerie Beach Waves and Make Up Tutorial

First step, shake out that mane!

Aerie Beach Waves and Make Up Tutorial

Divide your hair into two parts. Then, take 1 inch wide sections to place around your curling wand.

Aerie Beach Waves and Make Up Tutorial

Wrap the hair around your wand and hold. Depending on your hair type…don’t hold for too long!

Aerie Beach Waves and Make Up Tutorial

Aerie Beach Waves and Make Up Tutorial

Watch the complete tutorial below!


xoxo,

Aerie

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Our Aerie Stylist’s Summer Checklist

Our Aerie Stylist’s Summer Checklist

From cute bikinis to the perfect coverup, our expert stylist has picked out all the beachy looks and pieces you’ll be living in this summer!

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Wild Daisies

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We’re excited to rock the Daisy Multiway in candy-colored hues under our tanks & strapless dresses! (Paired with our new Mini Cheeky fit in wild prints because, summer’s here! Go bold!)

Perky & Pretty

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These crochet shorts are the perfect, pretty layer to top off a tropical bikini! We love that this suit has a fun, splashy print and just the right amount of perk. Don’t forget your most important accessory – your favorite summer tunes! Our Aerie Summer Refresh Playlist will be the soundtrack to our sunny days ahead!

Jungle Cat

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Me-OW! You’ll rule the beach in this show stopping suit. While you’re getting your beach reading on, have our Woven Raglan T-shirt on hand to keep sunburns at bay.

Beachy & Boho

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This laid-back look is our go-to style for an easy, breezy summer day. Throw it over your favorite Aerie bikini and hit the pool! We’ll be using this straw bag to tote all our summertime necessities.

Fruity Cutie

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How you like them (pine)apples? We’re seeing fruity prints everywhere this summer, and the high neck design is right on trend.

Summer Necessity

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We like our swim with a little coverage, and a lot of lift! It’s a pretty poolside look, but don’t be a wallflower…this suit will stay put through any summertime activities that come your way! Beach volleyball game, anyone?

Love these looks? Check out all of Erin’s picks on Aerie.com and shop your heart out!

Xo,

Aerie

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