It’s Here! Aerie’s New Store Design

What goes under your AEO? Aerie, of course! With our new easy to shop, customer focused, and freshly designed store, you’ll find it has never been easier to shop for intimates.

We sat down with Hannah B., Aerie’s Marketing Coordinator, and one of the many minds behind the new store design and asked her to give us a behind-the-scenes look at new Aerie stores.

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Aerie: What can the Aerie girl expect from the new store design? How is it different?

Hannah: It was designed with her in mind. The new stores are located next to or inside AEO stores to create an easier experience while shopping between brands. That way she can outfit herself from head-to-toe in one stop! The entire store is focused around the ideal shopping experience for our girl. She’ll love the ease of our new undie and bra fixtures!

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Aerie: Personally, what is your favorite part of the new store design?

Hannah: I have two! First, the undie cage fixture is SO pretty! It’s front and center and grabs your eye the moment you enter the store. It’s shoppable from every angle, featuring wide, lit drawers that makes finding your favorite Aerie undies a breeze.  And, I can’t forget to mention the chandelier lights that hang down from the center! They make quite the glamorous showcase for our undies.

I also love the new concierge area that truly adds a personalized experience when shopping at Aerie. Since the fitting rooms are incorporated in this area, our Bra Experts are always close at hand to offer assistance. What I love most is that they’ll even bring you your own tray of personally recommended bras and place them on the table outside of your fitting room. Whenever you’re ready to try a new one, there they are! It’s a private, yet intimate, personalized experience.

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Aerie: Okay, well we are now on the edge of our seats. We want to go bra shopping NOW! Where can our girl find one of these amazing new Aerie stores?

Hannah: 11 stores have already hit the US with 10 more opening this year. We’re also going GLOBAL! The design made its debut in our Israel store this past spring. Girls can also shop the new store design in Ontario, Quebec, China, Mexico, Columbia, and soon, the UK.

Thanks for the sneak peek Hannah! We can’t wait to shop!

So let’s hear it! Who has shopped the Aerie store design? Or, what feature are you excited about? Tell us below!

xoxo,

Aerie

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How To Pack for a Festival-Filled Weekend: Aerie Style

With festival season upon us, we are packing our bags with our must-haves for pool and groove-ready outfits. Shop our favorite looks below from what to wear on your flight out and your night out!

When it comes to travel, we’re thinking more cozy and cute style than airport chic. We’re traveling cross-country to Indio Valley this weekend and we’re leaning on some Aerie faves to help make the trip even sweeter.

How To: Pack for a Festival-Filled Weekend

Our first must-have? The new Perky Bralette!  She’s made with the softest lace and light foam padding. Fight the chilly in-cabin temperatures with our Dropped Armhole Open Knit Sweater. Complete the look with our chic, but comfy day-to-night pants.

How To: Pack for a Festival-Filled Weekend

Head out to the grounds in a light and layered look. The key piece? Our Signature Bandeau. Plus, you’ll love our new Body Mist, now available in all of your favorite Aerie scents!

How To: Pack for a Festival-Filled Weekend This Swim Cover-Up is a must! We love the pretty embroidered details and its relaxed drop waist. Pair it with this cute Bandeau Suit and you’re set!
How To: Pack for a Festival-Filled Weekend

Get tropical with our Blakely Beach Print Bikini!  Dress her up with our Tie Front Button Down Tank.

What’s your festival style? Tweet us or tag us on Twitter and Instagram with #AerieREAL!

xoxo,

Aerie

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AEO Designer Interview: Sarah Cassar

AEO Designer Interview: Sarah Cassar

It’s swim season — and we are loving the fun prints on our swimwear this season! We interviewed Sarah Cassar, one of our women’s swimwear designers in our New York Design Office to tell us what inspired the print trends for spring. We also got an insight into her style and what pieces she recommends for Spring.

Name:

Sarah Cassar

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Sarah enjoying the sun on her NYC rooftop

Occupation:

Associate Designer: Swimwear and Dresses

Where are you from:

Sleepy Hollow, NY

Tell us a little bit about yourself and what inspired all the swim trends this season?

I’ve always been an artistic and sporty person so designing clothing for young, fun active people is a perfect fit! I like to design things that I also want to wear. It’s great working for a company like American Eagle Outfitters, because it’s a lifestyle that I want to be a part of.

For swim, I like to have a few different suit options depending on what I am doing. I like scuba diving and my fiancé is teaching me how to surf so I need a couple suits that won’t fall off in a big wave. But I also love wearing a bathing suit as a layering piece in the summer even if you aren’t at the beach! So I need a couple fashion pieces that just look really sexy under a loose tank top.

The best way to get inspired for swim is to get out and do stuff! I like to see what people are wearing and how they are styling them. I’ve been to over 30 different countries so traveling has always been important to me. My recent beach trips have been to the islands off northern Columbia, Belize and the Cayman Islands.

This year we wanted to capture a few different stories. We have a tropical, festival, retro-femme, and black/white story to cover all the great trends that are happening. The best part of designing swim is working with our CAD (computer aided design aka pattern designers) team on the patterns. Swim patterns should always be bright, sunny, clean and cute! Swim is never serious, it always should be fun and happy. That’s the way I like to live my life-thinking about or being at the beach!

What do you love most about working in a creative field?

Our office! These people are the best to work with. Our production team, Kyla and Nia, always keep me laughing.

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Sarah and co-workers sporting swimwear at our New York Design Office

Any upcoming vacations planned that you are excited about?

I’m getting married this year and we are going on a Safari for our Honeymoon. We are still researching the best place to go in Africa. I’ve never been and there are so many options! I’d love to also go to Morocco and the Galapagos Islands.

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Sarah scuba diving with sea creatures 

What is the best advice you’ve ever received?

Someone once said that our generation will have four different careers, so go ahead and try new things and don’t be afraid to start over. I switched from Merchandising to Design and it was the right move for me!

And the advice you’d offer aspiring designers?

Push the envelope with your designs then pull it back just one step.

Three items on your AEO wish list -

1. Our woven printed easy layering dress—it makes a great beach cover up that you can wear on and off the shore!

2. The lace crossback tank, its great to wear to a concert or festival.

3. AEO Swim! I love our tropical pineapple prints (in-stores in April), they are so fun and fresh!

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Five items every girl should have this season- 

1. A bottom layer that’s okay to show- Wear a swimsuit off the beach or one of our cute lacy bralettes that are made to be seen.

2. A match back outfit–doesn’t matter if it’s with a skirt, pants, or romper.

3. A flirty dress–it has to warm up sometime soon in NY!

4. Delicate jewelry–fine piece are very feminine.

5. Really good friends to spend the summer with!

Where do you find inspiration?

Everywhere: friends, blogs, Pinterest, travel and nature. It’s important to combine inspiration from all over! When I see something that’s amazing, I make sure to make it feel new. Either I bring it together with other elements that are unexpected or use it in a new way.

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Sarah getting inspired at a flower market in Columbia

Wedges or Flats?

It’s a coin toss! I have a closet full of heels but they just don’t work for a girl on the go.

Twitter or Instagram?

Instagram.

Handle: SarahIsMyNameo

Love learning about our designers? Click here to learn more about the designer behind our Legend T-shirt, Stacey Lange.

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