Real Talk With Bright Pink CEO Katie Thiede

It’s our eighth year partnering with Bright Pink®, and our first year meeting their new CEO, Katie Thiede. We got to know Katie and what Bright Pink means to her— read on for our interview and find out how YOU can get involved with Bright Pink.

Real Talk With Bright Pink CEO Katie Thiede

Katie Thiede, the new CEO of Bright Pink. Photo by Jasmin Shah.

How did you first get involved with Bright Pink?

I was first introduced to Bright Pink a few years ago by connecting with Bright Pink founder, Lindsay Avner, over our shared passion for women’s health and I’ve been in love with the organization ever since! I cheered on the organization from the outside for years and couldn’t be more thrilled to now be on the inside leading us into our next chapter.

Why does Bright Pink’s message resonate with you?

I’ve spent more than a decade working in women’s health for organizations that exist so that women can live their best lives because I believe, and research has shown, that when women are healthy and strong, families are stronger, communities are stronger, and ultimately the world is a better place. That said, despite having worked for years in the field of women’s health, it wasn’t until I met Bright Pink that I became armed with the tools and resources I needed to shift my own awareness into action. I can now stand here and tell you that I no longer feel afraid of what might happen and I feel more in control over my breast and ovarian health and my own future than ever before.

Why is it important for girls and women to become educated on breast and ovarian health?

Research suggests that early adulthood is a critical time to adapt healthy lifestyle behaviors that will last a lifetime and we know that a woman’s risk for breast and ovarian cancers accumulates over her lifetime – so reaching young women at this pivotal point in their late teens, 20’s, 30’s and 40’s is the perfect time to educate them on their breast and ovarian health and to guide them in developing healthy habits that will enable them to advocate for their health.

Real Talk With Bright Pink CEO Katie Thiede

How does Bright Pink encourage others to take charge of their health?

In my mind, there has never been a better time for women to be their own best health advocates. The health care landscape is shifting almost on a daily basis, and people have so many questions. We can be an amazing translator for women, and amidst all of these changes, prevention has to be a top priority for us. Our approach specifically is to empower women to know their personal risk of breast & ovarian cancer and manage their risk proactively by practicing self-awareness, risk-reduction, early detection, and partnering with a trusted health care provider. Bright Pink’s digital tools, such as AssessYourRisk.org and Breast Health Reminders™ were created to make advocating for your health as easy as possible. And we’re so grateful Aerie is committed to getting these tools in to the hands of women too! Text AERIE to 59227, and Bright Pink will text you reminders to give your breast health the attention it deserves all year-round!

 

How can girls get involved with Bright Pink?

Bright Pink is always looking for passionate young women to get involved as volunteers or ambassadors and to help support our mission! We have 150+ ambassadors in 38 states and hope to grow that network over time so we can reach women all across the country with this life-saving education. Another great way to get involved, practice a healthy lifestyle, and fuel our mission is through Team Bright Pink, a community of 3,000 men and women who commit to run, lift or play while raising funds for Bright Pink. There are opportunities for everyone, from novice to elite athletes. We’re recruiting for the 2018 Bank of America Chicago Marathon and more, so considering championing our mission by joining our team! And of course, chat and connect with us on Facebook: @BrightPink Instagram/Twitter: @BeBrightPink.

Real Talk With Bright Pink CEO Katie Thiede

Katie at our Soho Pop-Up Shop for Take Care of Your Girls Day.

To learn more about our partnership with Bright Pink check out our #AerieSupports page or read more here.

 

 

 

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Take Care Of Your Girls! #AerieSUPPORTS Bright Pink

Take Care Of Your Girls! #AerieSUPPORTS Bright PinkWe’re so proud to announce our 8th year partnering with Bright Pink®! Bright Pink is a non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. This year, we’re donating 100% of sales of our Limited-Edition Bright Pink Tee and Bright Pink Pins in stores and at Aerie.com to the non-profit. We’re also co-hosting wellness workshops with Bright Pink in stores and at college campuses to show  you how to be proactive about your health.

On 9.28, we’re dedicating the entire day to taking care of your girls! In US Aerie stores and at Aerie.com, we’ll match 5% of ALL sales (up to $50K) that day in donations to Bright Pink.

Take Care Of Your Girls! #AerieSUPPORTS Bright PinkLater that night, we’re bringing Bright Pink Ambassadors to four stores on the east coast. The ambassadors will be there to provide educational resources and answer any questions about Bright Pink, breast health and how you can be smart about your health. You’ll also get a FREE notebook, sips and snacks when you stop in. Events will be held at these stores from 6 to 8pm on 9.28:

Roosevelt Field Mall, NY

King of Prussia Mall, PA

Northshore Mall, Boston

Woodfield Mall, Chicago

To encourage our AEO family to take charge of their health, we’ll also be offering wellness activities at our corporate offices in Pittsburgh and NYC. Follow along on Insta stories on Thursday to see all the ways we’ll be honoring Bright Pink.

To learn more about Bright Pink and how to be proactive about your breast and ovarian health, head to their website for more information or check out our #AerieSupports page to learn more about our partnership!

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Call Your Doctor Day With Bright Pink

Call Your Doctor Day is today, June 13th! We’re teaming up with the non-profit Bright Pink to remind YOU to take a minute TODAY and schedule your yearly checkup. Need some encouragement? We talked to Dr. Deborah Lindner, OB/GYN and Bright Pink’s Chief Medical Officer, about why it’s so important to see your doctor every year and what to expect from your appointment. Read on to find out why you should take charge of your health and call your doctor!

Call Your Doctor Day With Bright Pink

Why should women go to their doctor every year?

DL: Seeing your doctor or other primary care provider once a year is one of the most important actions you can take for your breast and ovarian health. I remind women that even when you feel healthy you still need to go. It’s important for you and your doctor to have an understanding of what healthy means for you specifically. It’s your baseline.

What if I’m nervous or uncomfortable about going?

DL: That’s natural! But don’t let it stop you from taking care of your body. I encourage women to see their annual exam as this one day a year that you have a partner in managing your health. National Call Your Doctor Day is all about getting up the motivation to call and put your health first. It’s important to find a provider that takes time to answer your questions and makes you feel comfortable. And don’t forget that it never hurts to get a second opinion.

What should we know before our appointment?

DL: It’s helpful to come prepared with your questions—ask us anything, we’re here to work with you—so you can walk away with a more personalized plan to manage your risk for cancer and other diseases. I recommend taking the AssessYourRisk.org quiz by Bright Pink to get a comprehensive report on your baseline risk for breast and ovarian cancer that you can print and bring to your appointment.

Also, it’s helpful to keep track of any changes in your body, specifically in your breasts, or changes to your menstrual cycle or digestive system. If anything has persisted for longer than 2 weeks, bring this to your doctor’s attention.

What should we expect when we’re there?

DL: A well woman exam should include a clinical breast exam, where your healthcare provider will feel your breasts with their hands. It should be thorough, cover all the breast tissue, and typically last several minutes. If your doctor offers this exam, say yes—and if your doctor doesn’t bring it up, make sure you do.

Your provider will also perform a pelvic exam where he or she will actually feel your ovaries to see if there is anything abnormal. During your pelvic exam, you may also receive a pap smear. It’s important to note that a pap smear checks for cervical cancer – not ovarian cancer.

As an OB/GYN, what is your biggest piece of advice for young women?

DL: You’re your own best health advocate. Be confident and take charge of scheduling your appointment. Let Bright Pink help you – join us and Aerie on June 13th  and make the call. Get all the resources you need by visiting CallYourDoctorDay.org.

Through 2017, all annual well woman exams are covered by insurance through the Affordable Care Act.

 

Want to learn how to keep good health and become your breast self? Check out our Bright Pink Smoothie Recipe!

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