Love the Swim You’re in with Jenna Kutcher

The adventure begins with you. #AerieREAL girl Jenna Kutcher shares her journey to finding rest, achieving self-love and body acceptance on the island of Maui.

“For the past six years I’ve spent hour after hour hustling after my dreams! After leaving my windowless corporate office, I’ve never looked back. Now a full time photographer, educator, public speaker, and podcaster, my life is filled to the brim with things that set my soul on fire. While some look at the life I’ve built and consider it a “success,” I measure success in terms of rest and presence. For so long I’ve worked from a place of hustle, a place of stress, and I knew that going into this year I wanted to focus on incorporating true rest into our lives.”

Love the Swim You're In

Shop Jenna’s Look: Super Scoop One Piece Swimsuit

“What did that look like for us? Well, it looked like a month long sabbatical in Maui. I’m sure you’re thinking, wait, what? A whole month? Yes. We spent 33 days on the island and it was as magical as it sounds. What people didn’t see behind the scenes was the work that went into making it all happen: my husband left his job of five years to start his own business, we worked double time in January to prepare, we had to kiss our furry pups goodbye, but it was our dream and we made it happen.

This trip to Hawaii was a redemption song for us. Just one year ago we found out we were expecting our first baby while in Maui and celebrated those blissful days on the island. One month after returning home we experienced a miscarriage and had to say goodbye to that life we loved so dearly. As a woman, it was such a painful experience. I hated my body, I felt outside of it, I felt like it had failed me – though I had this peace that there was a bigger story for us.

As we packed for our trip this time around, my suitcase filled with Aerie. I had to smile because just a year ago I was a part of this campaign and my images were from when I was pregnant. As I slipped into my one piece and hit the beach, I finally felt back at home – both in Hawaii and in my skin. I felt stronger, healthier, more emotionally present. Body positivity isn’t just about our outer appearance, it comes from within.”

Love the Swim You're In

“Our month on the island was a time for us to reconnect, to disconnect from work, to dream bigger, to sit on the beach, to explore each corner. It was a time for me to come back to this body that has carried me for 28 years and to celebrate all of the amazing things it can do. Aerie embodies all the things I stand for and in sharing my real, not retouched images I was reminded how important it is for people to take a stand for what they believe in.

I am always shocked at the response when I post things about my body. So may days I would see the images Drew took of me, my eyes would well up with tears about my size ten bod, I would change swim suits, be tempted to cover up, and would vow that I wouldn’t be caught dead at the pool…. But then I would think of you and why I couldn’t hide. 

You see, these images don’t do well because of me, it’s because of you. You see yourself in my jiggly thighs, you feel your fears in my cellulite, you hear the voice in your head when you see my extra loving love handles, you feel more at home in my wide hips, you relate to one boob being a bit perkier than the other, you feel the shame in oversized arms… BUT (and this is a BIG but) we are all so much more than all of that.”

Love the Swim You're In

“Maybe it’s simply refreshing to see a double digit sized body baring it all or just a body that isn’t retouched. Whatever it is, I am loving myself a little harder and praying that you’ll do the same! I am not a number on a scale or a size in my clothes, neither are you! 

Our time was incredible, SO incredible we ended up purchasing a second home on the island. It’s become a sacred place to us – a place of healing and rest. We are thrilled to get to spend more time in our bathing suits on the beach and are even more thrilled to open our doors to our friends, family, and followers and let them into our little slice of heaven. Oh, what an amazing redemption song it is.”

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ERIN’S OUTFIT OF THE WEEK: ISKRA’S PICKS

What happens when our stylist & our #AerieREAL role model get together? A sweeps! Head to our Insta today, 2.6, for a chance to win a $100 gift card to shop Iskra & Erin’s picks.

ERIN’S OUTFIT OF THE WEEK: ISKRA’S PICKSShop Iskra’s Look: Blooming Lace BodysuitOff-The-Shoulder Peasant TopSatin Track Pant | Blooming Lace Bralette | Shine Cheeky Undie | Stainless Steel Waterbottle | Blossom® Scented Lip Gloss | Blossom® Cuticle Oil | Round Sunglasses | Kocostar Mask

Iskra is in full U-Day mode this week with her fave pretty, feminine pieces. Start with our pretty track trend on the bottom with our Satin Track Pant, and go with the flow on top with our Off-The-Shoulder Peasant Top. Layer our Blooming Lace Bodysuit underneath, or swap it for our Blooming Lace Bralette paired with our Shine Cheeky Undie. It’s all about U, girl!

ERIN’S OUTFIT OF THE WEEK: ISKRA’S PICKS

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ERIN’S OUTFIT OF THE WEEK: LET THE HIBERNATION BEGIN!

Let the hibernation begin! Temps are dropping and our stylist is staying inside—warm up with her favorite winter whites.

ERIN’S OUTFIT OF THE WEEK: LET THE HIBERNATION BEGIN!

Shop Erin’s Look: Cable Pullover Sweater | Cable Sweater Shorts | Cozy Loop Cardi | Mixed Pockets Jogger | Lace Keyhole Triangle Bralette | Hand Knit Beanie | Fingerless Gloves | Hand Knit Snood | Magical Graphic Slipper

Depending on how much you’re cranking up the heat in your house, Erin has options for all things cozy. Wear our Cable Sweater Shorts if you’re already toasty, or add more warmth with our Mixed Pockets Jogger. Keep layering with our Cozy Loop Cardi or Cable Pullover Sweater, either worn over your Lace Keyhole Triangle Bralette. If you have to go outside, remember your Hand Knit Beanie, Snood and Fingerless Gloves. But we suggest staying in!

ERIN’S OUTFIT OF THE WEEK: LET THE HIBERNATION BEGIN!

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ERIN’S OUTFIT OF THE WEEK: LAYERS ON LAYERS

Our stylist’s outfit of the week is all about NEW and all about LAYERS! With 500+ new arrivals online now (+ in stores Thursday), Erin couldn’t pick just a few for this week… so layer them all on!

ERIN’S OUTFIT OF THE WEEK: LAYERS ON LAYERSShop Erin’s Look: Lace Silky Nightie | Real Soft® Long Sleeve Tee | Mixed Cozy Cardi | Cable Sweater Beanie | Romantic Lace Longline Bralette | String Thong | Real Soft® Over-The-Knee Socks | Hunter Original Short Rain Boot

This outfit is all about mixing and matching, like wearing your Lace Silky Nightie post-bedtime, layered on top of your Real Soft® Long Sleeve Tee. Think pink underneath with our Romantic Lace Longline Bralette and String Thong, and add our Mixed Cozy Cardi and Cable Sweater Beanie on top for extra warmth. Cozy up and don’t forget to check out the rest of our new arrivals for more layers to love!

ERIN’S OUTFIT OF THE WEEK: LAYERS ON LAYERS

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ERIN’S OUTFIT OF THE WEEK: IT’S STILL SUMMER!

Last we checked, it’s still summer! Ride out the sunshine in new swim and more from our stylist’s outfit of the week.

ERIN’S OUTFIT OF THE WEEK: IT’S STILL SUMMER!

Shop Erin’s Look: Button Down Tunic Top | Wraparound Bikini TopBikini Bottom | Fringe + Texture Scarf | Cat Eye Sunglasses

The only mid-August blues around here? This new Button Down Tunic Top! Wear it over our Wraparound Bikini Top and Bikini Bottom for pool days to come, and accessorize with our Fringe + Texture Scarf worn sarong style.

Soak up the summer, girls… it only comes once a year!

ERIN’S OUTFIT OF THE WEEK: IT’S STILL SUMMER!

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ERIN’S OUTFIT OF THE WEEK: PRINTS ON PRINTS ON PRINTS

Prints on prints on prints! Stylist tip: it’s easy to mix them when you keep a tight color palette. And it doesn’t hurt that they’re ALL NEW!

ERIN’S OUTFIT OF THE WEEK: PRINTS ON PRINTS ON PRINTS

Shop Erin’s Look:  Breezy Tassel Tank | Boho Longline Bralette | Harem Pant | Fringe & Texture Scarf | Kelsi Dagger Brooklyn Montana Sandal | Thong

Start your look with your new fave piece—our Boho Longline Bralette—in a pop of bright orange (it comes in 9 other colors, so get ready to stock up!). Add hints of the same shade with our new Harem Pants, and pull it all together with dark blues in our Breezy Tassel Tank. The final product? Boho bliss!

ERIN’S OUTFIT OF THE WEEK: PRINTS ON PRINTS ON PRINTS

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