REAL Soft Swim!

Ready for this? Your fave Real Soft® fabric now comes in swim! We talked to #AerieSWIM designers Ness M. and Kathryn L. for the deets on our newest and softest swim EVER.

REAL Soft Swim!

What makes Real Soft® Swim special?

N & K: Real Soft® is our softest fabric that we have in Aerie swim. The fabric is super lightweight and drapey too! We are all in love with this fabric.

REAL Soft Swim!

What styles does it come in?

N & K: We kept the styles very clean in this collection. It’s available in the scoop, hi-neck crop, cheeky bikini bottom, hipster bottom and our low armhole/hi-neck one piece. These styles are offered in a small beautiful color story consisting of black, a moody blue and our amazing show stopper Ciara Stripe print!

REAL Soft Swim!

What’s your favorite part about Real Soft® Swim?

N & K: When we touched the fabric, we were in love! It feels so luxurious. It’s soft like butter! We also love the simplicity of the styling of this collection. We’re planning to wear both of the one pieces as a swimsuit and also with high-waisted jeans this summer!

REAL Soft Swim!

Why do you think our girls will love it?

N & K: Everybody will love this collection because they are in different fits and stylings that will fit all girls. And most importantly, it’s so so soft, she just has to try it on and she’ll be in love!

 

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Hop to it: Easter 2017 Style

This weekend, we’re going for a light, bright and airy feel. Spring is all about feminine florals, pretty patterns and washed pastel tones. So even if your only celebration is unwrapping as many chocolates as possible, channel good vibes at your egg hunts, brunches and all the hop-pening festivities in these effortlessly on-point looks.

Show us YOUR Easter weekend style with #WeAllCan for a chance to be featured on social media or in our style gallery!

GIRLS: Go for a dreamy, romantic look with a flowy dress like this cutout-detailed, floral one. Keep the look casual and daytime-friendly by adding a distressed denim jacket (the frayed hem on this one is a nice touch). Round it out with strappy block heels and neutral accessories. Perfection!

 

Easter 2017 Lookbook Style Guide Spring Fashion

SHOP THE LOOK: Fray Hem Denim Jacket | Keyhole Fit & Flare Dress | Lace-Up Block Heel
Triple Cord Tan Bracelet | Tan Cord Lariat Necklace

GUYS: Button up your Easter look with a long-sleeve plaid shirt and warm-weather accessories. Notes of blue, light pink and white add just the right pop of color to this picnic-perfect shirt, complementing the earthy tone of the olive-green chinos. A braided belt, boat shoes, shades and a classic watch are the perfect finishing touches for a polished yet laid-back look.

Easter 2017 Lookbook Style Guide Spring Fashion

SHOP THE LOOK: Classic Plaid Button Down Shirt | Extreme Flex Slim Chino | AEO x Eastland Camp Moc
Braided Leather Belt | Aviator Sunglasses | Leather Watch

What are your holiday weekend plans? Share your style photos with #WeAllCan for a chance to be featured!

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Festival Packing Guide: Bralettes, Shorts & More!

Festival season is right around the corner! Get your packing list set with versatile pieces that easily go from daytime concerts to nighttime fun.

Festival Packing Guide: Bralettes, Shorts, Camping & More

If you’re going all in with a camping festival, bring only the essentials with you. Easy pieces like our Boho Lace Bralettes can double as tops and work under any tank.

Don’t feel like doing your hair? Get up and go with a fun hat! Grab your camera and cross body bag to keep your essentials at your side at all times.

Festival Packing Guide: Bralettes, Shorts, Camping & More

Hot sunny days call for cool light shirts like our Rumba Ruffle Top made from a soft and flowy gauze fabric with pretty features like embroidery. Show off your legs for summer days on the bottom with our Hot Hot Hot Shorts!

After sunset, layer with a classic and comfy denim jacket.

Festival Packing Guide: Bralettes, Shorts, Camping & More

Ready to zip your bag and head out? Remember your sunnies and a bandana, and you’ll be ready to rock on!

 

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Pink Is Our Favorite Color!

Our favorite summer trends are all brought to you by our favorite summer shade: PINK. As the song goes… pink is our favorite color! We’re blushing over new bralettes, swim and tops in our prettiest pink shades. And there’s more! Our must-have summer silhouettes—crop swim, off-the-shoulder tops and bandeaus—all come in our must-have color of the season. Read on to see it up close and personal!

 

Pink Is Our Favorite Color!

GET YOUR CROP ON! 

Crop swim gets an extra special touch with contrast stitching, giving you two color options to mix and match with your bottoms. A crop swim top is also the easiest to wear out as a top, taking you from beach to brunch.

Pink Is Our Favorite Color!

BREEZY OMBRÉ

Chill. Play. MOVE. Leggings in pink ombré are made for your hardest workouts or your laziest summer days. Whatever your mood, tie in more pink with the graphic on your tank, and bare your pretty shoulders with a bandeau bralette underneath.

Pink Is Our Favorite Color!

GYM TO SWIM AND EVERYTHING IN BETWEEN

Wherever your summer takes you, brighten up your days with pretty new pinks. Shop them all in stores & online now!

Pink Is Our Favorite Color!

 

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AEO FESTIVAL FASHION: What To Wear This Fest Season

Wrist bands on, fest vibes strong. The countdown is on! The official start of festival season is less than one week away and kicks off summer in the Cali desert. For the next two weekends, nothing matters but the music (and the fashion, of course). To get you desert festival-ready, we’re showing you looks that will take you from day to night and everywhere in between. Will you be rocking festival fashion this summer? We want to see! Show us your festival style with #WeAllCan for a chance to be featured on social media or in our style gallery!

GIRLS: Take the unexpected route this festival season – try a denim skirt! Trade in your tried-and-true hi-rise denim short for it’s super on-trend BFF, the Vintage Hi-Rise Skirt. With just-right destruction in a chic black wash, this skirt is the perfect backdrop for all of your festival accessories. We’re loving a more understated festival look this season, so take advantage of the embroidery craze to add color to your outfit. Denim on denim is always in, especially with an embroidered back (this tiger-back jacket is so 90s and reminds us of old-school rock and roll). Add a feminine touch to the look with a lace trim cami and finish off the outfit with accessories like a woven bootie, sunnies and a mini-backpack (to hold all your festival necessities like a portable charger and water bottle!).

Festival Look for Girls Festival Style in the desert

Shop the Look: Vintage Hi-Rise Skirt | Lace Cami | Embroidered Tiger Denim Jacket | Bed Stu Las Cruces Shoe
Street Level Mini Backpack | Tortoise Cat Eye Sunglasses

GUYSChannel your inner beach-bound, vacay mode self for this year’s festival look. Bold, eye-catching patterns are in, so find the craziest island print you can! From palms to birds, your button-down shirt should be the personality of your outfit. Take a walk on the denim side for bottoms with cutoff denim shorts rather than a flat front short. With our Flex technology, these shorts will take you through hours of dancing AND add some edge to your look. Add some black lace-up sneakers and a few neutral accessories (think: metal cuff bracelet) to complete your festival style.

Festival Vibe Style Festival Look for Guys

Shop the Look: Short Sleeve Print ShirtExtreme Flex Denim Short | Lace Up Sneaker
Metal Round Sunglasses | Metal Cuff Bracelet | Horn Pendant Necklace

Are you heading to any festivals this summer? Share your photos with #WeAllCan for a chance to be featured!

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Now Trending: Pineapple Everything

Be a pineapple: stand tall, wear a crown and be sweet. We’re taking the fruit way beyond snack status this season… pineapples are all over our summer style! 

 

Island-Ready Extras 

Pineapple purse? Check. Pineapple drink floatie? Check check. Pineapple sunglasses? Check check check! Sweeten up your summer style and accessorize with our favorite fruit.

Now Trending: Pineapple Everything

Sweet Stuff 

Looking for a new a summer scent? Hola Bonita, the newest addition to our body care collection, is a tropical and fruity scent with notes of wild mango, beach orchid and sandalwood. Spritz it with a mist or hydrate with the lotion for a sweet and summery fragrance.

Now Trending: Pineapple Everything

Sweeter Swim 

Pineapples aren’t just for the accessories… they made it all the way to #AerieSWIM! Try this one piece with a pretty lace pineapple feature, or our crop bikinis with pineapple mesh.

Now Trending: Pineapple Everything

Love this trend? You’ll LOVE our stylist’s takes on winter whites!

 

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