#AEOSTYLE Challenge: Summer Whites

You know the old saying – don’t wear white before Memorial Day or after Labor Day. Here at American Eagle Outfitters, we think fashion rules are made to be broken. We’re never willing to give up our favorite white pieces (winter whites, anyone?) and neither are two of our favorite fashion bloggers, Rima from Fire on the Head and Blair from Love, Blair.

Rima and Blair pulled together two all-white looks that are so cute your grandmother won’t mind that you’re wearing white a few days early. Check out their looks below, learn more about each girl and get inspired by their awesome #AEOSTYLE.

rima vadila fire on the head american eagle otufitters

Rima Vadila from Fire on the Head in our Boy Jean Crop and Short Sleeve Favorite Shirt.

Meet Rima:
Rima is a marketing student, blogger and model who currently splits her time between school in Florida and work in Los Angeles. A closet full of denim and basics allows Rima to stay authentic to her personal style and act as an approachable inspiration for young women everywhere. This is showcased on Rima’s blog, Fire on the Head, where she posts her simplistic looks with a tomboy twist.

rima vadila fire on the head american eagle otufitters

Rima from Fire on the Head shows you how to style an all-white look.

What inspired Rima’s look:
Nothing screams summer like an all white look with tomboy flair, of course. I paired my American Eagle Outfitters Boy Jean Crop with the Short Sleeve Favorite Shirt and sneakers for a boyish look that’s perfect for backyard BBQ’s and skating around the neighborhood. The school uniform vibes on top are balanced out with ripped knee detailing on the baggy fit jeans. Both pieces are light weight and perfect for the heat. Excuse me while I wear variations on this look all summer long!

Get Rima’s look:
Boy Jean Crop
Short Sleeve Favorite Shirt

blair from love, blair american eagle outfitters

Blair from Love, Blair in our Cutout Cropped T-shirt and Bleached Shortall.

Meet Blair:
Blair is a gal that doesn’t like to sit still. She’s a communication and creative consultant, fashion blogger at Love, Blair, (semi-retired) model and undercover nerd. She’s addicted to Instagram, eats vegan (mostly), is obsessed with almond milk lattes and listens to trance too loud. Currently residing in Grand Rapids, Michigan with her husband Ross.

blair from love, blair american eagle outfitters

Blair from Love, Blair shows you how to style an all-white look.

What inspired Blair’s look:
I’ve been venturing into crop tops as of late and fell in love with this shortall and crop combo. The all-white look felt uber-springy and playful, especially with a dash of midriff and baby bun hairs.

Get Blair’s look:
Cutout Cropped T-Shirt
Bleached Shortall

Show us how you you’re wearing your all-white looks with #AEOSTYLE for the chance to be featured on our blog or AE.com style gallery.

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#AEOStyle Roundup

American Eagle Outfitters is all about expressing your individual style. Show us your original style with #AEOStyle on Instagram and Twitter for the chance to be featured on our blog so we can show the world how you take what we make and make it your own. Check out this week’s looks below!

Shop the look:
Denim Western Shirt
Legend Crew Neck T-Shirt
11.5″ Longboard Short
Canvas Sneaker  (shop similar)

Shop the look:
Embroidered Cutout Cami Tank (shop similar)
Boy Jean Crop

Shop the look:
Printed Halter Romper
Crochet Jacket (shop similar)

Shop the look:
Ruffle Soft Full Length Romper
Cropped Vegan Leather Moto Jacket (shop similar)

Shop the look:
Ruffle Soft Full Length Romper
DV by Dolce Vita Rhoda Sandal (shop similar)


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#AEOStyle Roundup

American Eagle Outfitters is all about expressing your individual style. That’s why we ask you to share your personal look with #AEOStyle on Instagram and Twitter for the chance to be featured on our blog so we can show the world how you take what we make and make it your own. Style on!

Shop the look:
Aviator Sunglasses
Braided Chiffon Headband
Favorite T-Neck T-Shirt

Shop the look:
Hi-Rise Festival Shorties
Favorite Scoop Neck T-shirt
Keds Champion Originals Sneaker

Shop the look:
Striped Sleeveless Turtleneck

Shop the look:
Contrast Placket Polo (similar)

Shop the look:
Cropped Vegan Leather Moto Jacket

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How To Wear: Boyfit Pants

The Boy Fit fit trend is one of the most popular fits in women’s pants right now.  Some of you may be thinking, “what is that? –  borrowing my brothers jeans (gross), pants that are way too big for me, or used jeans (never!)?”  Nope, these pants may look like they belong to your big brother but are designed to fit a women’s shape.  They have a fairly relaxed fit, straight legs and should look a little big on you.  And the best part about this fit, these pants are ridiculously comfortable and can be styled to look uber feminine. To some, styling a baggier pant may seem like a daunting task, but if outfitted right, you’ll fall in love with this fit. So to guide you along the way, we’ve put together three looks to help you update your #AEOStyle and start rocking this insanely fashionable trend.

How to wear boyfit

Add a little edge to your #AEOStyle with a Soft Cropped Tank and Boy Pants

Shop the look:
Soft Cropped Tank
Khaki Boyfit Pant
Ankle Strap Sandal


Boy Jeans and a plaid tank are perfect for relaxed #AEOStyle

Shop the look:
Boy Jean Crop
Acid Washed Plaid T-Shirt (similar)

How to wear boyfit

Get A+ #AEOStyle in a Varsity Crop T-Shirt and Splattered Boy Crop Jeans

Shop the look:
Varisty Crop T-Shirt
Splattered Boy Crop Jean
Birkenstock Gizeh Habana Sandal

Editor’s Note: When trying on this pant, make sure to choose a size that fits around your waist to avoid any bunching or sagging in the back.

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Earth Day: DIY

Reuse, Reduce and Recycle your #AEOStyle! To celebrate Earth Day, we spoke to Sr. Stylist, Coco Yokoyama, about her tips and tricks for turning her old AEO gear into something new. Check out her step by step guide for repurposing a pair of denim with an old scarf. The best part about this project — it’s only five easy, earth-friendly steps!


Materials You’ll Need:

  • Pair denim pants
  • Scissors
  • Fusible fabric tape
  • Scarf or other fabric
  • Tape measure
  • Iron
  • Tracing pencil or marker
Earth Day DIY

The only materials you’ll need to make an old pair of jeans into a super cute pair of shorts!

Step 1:
Measure the length you’d like your shorts, then cut.

Earth Day DIY

Tip: Don’t go short right away, cut a little longer than you’d like so you can readjust the length if you need to.

Step 2:
The fabric will begin fraying where you cut, pull the strands to encourage fraying, then run shorts through the washer and dryer.  This will accelerate fraying and make them look vintage.

Step 3:
Place fabric on top of shorts and trace the size of the front panel, around the pocket.  Leave a bit of room on the bottom for more fraying to occur.

Earth Day DIY

Pick a scarf or fabric that will really pop.

Step 4:
Follow the instructions on the fusible fabric tape to adhere fabric to shorts

Earth Day DIY

You’re almost done!

 Step 5: 
Admire you’re new denim shorties!

Earth Day DIY

Voila! Earth friendly and super stylish #AEOStyle.

Want to find more ways to celebrate Earth Day?  Donate now to The SCA and RSVP to a community project near you!

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Men’s Prep Shorts Interview with Ben. T

We sat down with Ben T., Assistant Buyer of Men’s Pants, Shorts, Swim and Fleece Bottoms, to talk about one of the most popular short fits of the season: the Prep Short. Read on to learn more about Ben and his recommendations on how to style the Prep Short.

Ben T.

Assistant Buyer of Men’s Pants, Shorts, Swim & Fleece Bottoms

Can you tell us about the history of the Prep Short?
The Prep Short was first introduced in the 2010/2011 Season. Since then the fit has evolved from a knee length, boxy fit to a trimmer fit through the leg that hits above the knee. This year we have introduced a noticeably different fabric with a small amount of stretch content for maximum comfort and wear-ability. We have also included a belt on the short this year for no extra charge to the customer. It’s been souped up.

Interview with Men's Assistant Buyer, Ben J.

Prep Shorts from Aqua to Floral

What are the new fits for the Prep Short?
Just one new and improved fit. The leg is slimmer and tapers slightly towards the hem. The short is meant to be rolled to an 8″ inseam, although you can style it however you please (rolled once to ‘’9 inch just above the knee, or unrolled at 10″ right on the knee).

The fabrics have changed, can you tell us why and how the new fabric feels?
This is my favorite fabric in our entire line. It is a dense twill with stretch in it. It feels really compact/ light and at the same time has a little give which makes it great to move in. It’s a perfect Summer short.

Any cool colors that you love this season?
Really excited for the Bright Rhubarb.  It’s a reddish fuchsia that you will not be able to find anywhere else. Imagine a lobster blushing. We also have a couple of really cool prints coming in, including a grey camo and a brown tropical that emulates a very cool Havana Yacht Club type look.

How do you wear the Prep Short?
The great thing about this short is the versatility. Like I said, you can cuff it or unroll it to suit your style. I love wearing them cuffed with a plain tee and a good pair of sunglasses. Super easy for anyone to get into.

Bens go to look


Shop Ben’s Go-To Look:
1. Legend V-Neck T-Shirt
2.Icon Sunglasses
3.Prep Short

Can you take the Prep Short look from day to night? If so, what do you recommend?
Switch out the T-shirt for a short sleeve woven or layer on a solid long sleeve oxford for versatility. Unbutton a few buttons and remove the sunglasses, unless you’re really trying to make a statement…

Why do you recommend the Prep Short?
Again, it’s versatile. You can wear it many different ways and fit it the way you like it. It is also currently our only short (aside from swim) with stretch. It’s basically the short design of the future.

Now we would love to learn a little about you!

What made you want to pursue a career in Merchandising?
I was always interested in big business but not so interested in working strictly with numbers and finances. With merchandising, you get to be very creative and hands on with your product. Your performance is not only measured by your bottom line, but also on the style and perspective you are infusing in your assortment. Great clothes are ultimately what creates brand loyalty and an excited customer base.

What kind of projects do you find yourself working on from day to day?
Most of what I do revolves around how to drive and evolve the business. If something is working well, I am asking why is this working? What can I do to get more? And, what do I have coming down the line that is like this? If something is not doing so well, I am brainstorming the opposite and making sure I don’t make the same mistake twice when building future seasons.

Five words to describe you…
Team player, risk taker, pizza lover, driven and adventurous.

Favorite destination:
Portland in the summer. That’s East Coast.

Favorite quote:
“Get busy livin’ or get busy dyin’.”

First thing on your bucket list?
Travel for a year with a backpack and no itinerary expect for a list of must try street foods. (Try not to end up on the show Locked Up: Abroad.)

Favorite Band:
The Boss

Fun fact about yourself?
In my youth, I rocked both a mullet and a bowl cut for three years… each.

What does your iPhone say about you?
I organize my apps like a nerd. Not very exciting.


Ben's iPhone

Ben’s iPhone Home Screen that he sent us after our fast track interview

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