Real Talk With Katie Berger, Swim Buyer

It may be getting colder outside, but our buyers are already thinking spring! Get REAL with Katie Berger, #AerieSWIM Buyer! Read on to learn more about how she helps to plan Aerie’s line each season, her forecast for spring swim and what #AerieREAL means to her.

Real Talk With Katie Berger, Swim Buyer

What are the responsibilities of a buyer? 
A buyer is responsible for strategizing the number of styles we can have in the store and online, along with the types of silhouettes and fits we would like to offer. Buyers work hand-in-hand with a design team that is specific to swim (though they dabble in other areas as well), who designs into our style requests. We then collectively build an assortment that we believe our customer will have to have in her closet (or swim drawer!).

Buyers track the sales trends of the business from week-to-week (and on occasion, day-to-day) to give us insight for future deliveries – if the customer doesn’t love it today, will she love something similar in a few months? A lot of the job comes from instinct, and knowing what your sales history tells you along with new trends you see coming our way! This job uses both sides of the brain… and I LOVE it!

What trends are you forecasting for swim in ’16?
We are still in love with strappy swim, but we also LOVE the 70’s vibes in swim – ruffles and crochet, one-pieces, crops and teeny tiny bottoms. I want to wear a one-piece with AEO denim shorts, head to the beach, and be ready for dinner in a snap!

We can’t WAIT for swim! Let’s talk about our current collection…what’s your favorite item for Holiday?
I love the fun accessories, including our gifting ‘grab and go’ collection! Great for gifting your friends, sisters or yourself! But really the bralettes are GORGEOUS. The laces are so feminine and the stylings are so great for any day of the week. I already bought 5 of them! And wait until you see the PJ pants…they are so cozy and cute! My Christmas morning look = aerie PJ’s.

Real Talk With Katie Berger, Swim Buyer

Love Katie’s look? Shop her blanket scarf here.

Are you an early riser or a night owl?
Neither?! I can get up consistently early on the weekends, but why can’t I get up during the week? I could say I’m definitely a napper!

What is your favorite city that you’ve either traveled to or want to travel to?
In February I went to Tulum in Mexico, and I have to say it is easily my favorite place I’ve ever been. The relaxed, non-commercial vibe is perfect for a getaway in the sunshine. We stayed at the Hotel Mezzanine, where they brought you coffee to your door every morning, and you could take the basket out to a hammock and enjoy your coffee while looking at the ocean. I have never been so relaxed in my life! I loved it so much, I’m going back in December. Next stop, I’m thinking Iceland! Have you seen the pictures of that island? It looks so beautiful.

We’re so jealous! That sounds amazing. What’s 1 item you can’t live without?
Chapstick (and Spotify). Oh, and actually a hair tie. Yep, definitely a hair tie too.

What does #AerieREAL mean to you?
I think this can mean so many different things to different girls. For me it means being and loving yourself and not apologizing for it. We recently talked as a buying team about how girls apologize constantly when speaking their minds, and I think that’s part of what this is about – learning how to stop apologizing for who you are or what you think and embracing and owning it!

We love that! Thank you Katie for sitting down with us!

Tune in to our Snapchat today (handle: aerie) as Katie gives us a behind-the-scenes look at her day at Aerie!

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Erin’s Outfit Of The Week: Work Out Or Rock Out

Whatever your mood, you’re ready to work out or rock out in this look! Hit the gym in these sporty faves, or save the sweat and wear them to a Daybreaker morning dance party with your friends.

What to Wear Today

Get Erin’s Look:  Graphic Tank | Real Soft Legging | Lightly Lined Strappy Sports Bra | Thong (Similar) | Sip Sip Tumbler | New Balance 410 Sneaker 

You already knew that Aerie girls run the world, and our Graphic Tank lets you wear your heart on your sleeve. It has an easy, oversized fit, so it’s a great match for our tight-fitting Real Soft Legging with pretty splatter print.

Underneath, try our Lightly Lined Strappy Sports Bra—it gives you the support you need for working out, but has fun strappy details that add a twist to your look. Pair with a pretty pink Thong and get out and run the world, Aerie girls!

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Erin’s Outfit of the Week: Hidden Love

Even on a casual day, there’s no reason you can’t keep it pretty! A matching set is our stylist’s favorite way to sneak in some hidden loves to your laidback look.

what to wear today


Get Erin’s Look: Textured Button Down Shirt | Classic Jogger | Hannah Cotton Lightly Lined Bra |Limited-Edition Sleep Undie | Hidden Love Eau De Toilette | Lace Up Platform Sneaker | Silver Bezel Watch

It’s no secret that we love a pretty pair. Our Hannah Cotton Lightly Lined Bra (with a new & improved fit!) is made to match with our Limited-Edition Sleep Undie. With stripes in our fave color of the season, Deep Plum, this set is the supersoft stuff that dreams are made of.

Your under-layers are most important in this look, but that doesn’t mean we don’t love what you’re wearing over them! Pair our Classic Jogger with our Textured Button Down Shirt (in Deep Plum, duh!) for the ultimate in laidback cool. Finish with a spritz of our Hidden Love fragrance to hint at the loves underneath and you’re ready for your prettiest casual day EVAH!

what to wear today

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Add Something Extra!

Our stylist, Erin, believes in this styling rule: finish your outfit by adding a third piece. The easiest third layer? “Accessories are the BEST way to complete your look.” Check out her faves from our current collection below!

Add Something Extra!

Get Erin’s Fave Accessories: Blanket Scarf | Panama Hat | Loafer | Cat Walk Picture Hanger | Cable Knit Beanie | Long Sleeve Best T | Canvas Tote | Eau De Toilette | Vest Cape | Lace Racerback Bralette | Makeup Bag | Ruffled Boot Socks | Keep it Simple Acronym Stickers | Rough Draft Notebook | Knock Knock Mirror

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What Makes Lauren LeBouef #AerieREAL

When a legging is versatile enough to grab coffee with friends or do yoga on the beach, it instantly becomes your new favorite. Our friend Lauren LeBouef pairs our new soft stretch, Sport-ish Legging with the Lace Strappy Sports Bra for a day of namaste.
What Makes Lauren LeBouef #AerieREAL

What Makes Lauren #AerieREAL:
“For me, having a versatile outfit that is basic for many occasions is very essential! That is why sports bras and comfy yoga pants are the perfect combo for lounging around the house on those comfy days, grabbing coffee with friends, or even a sunset yoga session on the beach! This Aerie outfit is definitely becoming one of my favorites!”

What Makes Lauren LeBouef #AerieREAL

“When discussing fashion and clothing brands, there is a certain pressure to fit a “mold” or “box” and ultimately to be and look a certain way.  Which is a lot of pressure for young women around the world. But the truth of the matter is, we were all created in a unique way which makes you not only you, but the beautiful you. I’m honored to be apart of the “#AerieREAL campaign” since it encourages girls to embrace their beautiful individual qualities that they might see as imperfections. Like most young woman, I also experience those moments, but I want to be able to be a light for girls that inspires and reassures them that their unique flaws are apart of being human, be who YOU are. Embrace your freckles, height, and beautiful body shape. By doing this, you will not only inspire yourself, but you will also empower the girls surrounding. So the next time you glance in the mirror, remember that you were made beautiful. So embrace it!” What Makes Lauren LeBouef #AerieREAL

Get Lauren’s Look: Sport-ish Legging | Lace Strappy Sports Bra

What Makes Lauren LeBouef #AerieREAL

Photos by Mink Made

Show us how you style the Sport-ish Legging with #AerieREAL on Instagram and Twitter for a chance to be featured on our Style Gallery!

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Erin’s Outfit of the Week: Staycation

Monday? As if! Our stylist, Erin, wants you to extend your weekend one extra day and pencil in a sick day. Don’t even think about your outfit—she has it all planned out!

Erin’s Look Of The Week: Staycation

Get Erin’s Look:  Lace Wraparound Bralette | Cowl Neck Sweatshirt |AerieREAL Sleep Legging | Socks | Agenda | Rice Mask (Available in store)

You deserve a little time to get back to you, and our new fall faves are made for fake sick days. Get cozy in our supersoft Cowl Neck Sweatshirt, and add a Wraparound Bralette underneath as a pretty little extra. If you slept in your #AerieREAL Sleep Leggings, we don’t blame you, but don’t even think about taking them off! Finish your look by treating your toes to our Bootie Socks.

After a face mask and a mani-pedi, cozy up on the couch with a favorite movie… or two… or four… you are very busy today.


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