#AerieREAL Pop-Up Tour

#AerieREAL is heading back on the road! We’re coming to your school & bringing our latest collection with us.

Be one of the first 25 people in line either day & get a FREE Real Sunnie Wireless Push Up Bra.
#AerieREAL Pop-Up Tour
Shop sweatshirts, leggings & everything you always want to wear PLUS get a free yoga mat when you spend $50+ and a free tote with any purchase.

#AerieREAL Pop-Up TourNew to Aerie? Take 40% off your purchase when you sign up (it’s free!) or use your AEO Connected® account! Bring your cards! No cash accepted.
#AerieREAL Pop-Up Tour
Come hangout in between classes and create some DIY essential oils with a donation to Bright Pink®. Need a mid-day pick-me-up? Enjoy free treats from Angie’s BOOMCHICKAPOP.

Find a tour coming to a school near you!

9.6-9.7: University of Colorado – Boulder

9.11-9.12: Arizona State University

9.17-9.18: University of New Mexico

9.24-9.26: University of Texas – Austin

9.28-9.29: Downtown Houston

10.4-10.5: University of Nebraska – Lincoln

10.10-10.11: University of Iowa

10.15-10.16: Northwestern University

 

 

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Stylist’s Picks: It’s The Little Things

Doesn’t get much cuter than shortalls and a bralette!

Stylist’s Picks: It’s The Little Things

This season is all about pretty shades of blue and pops of color. Update your endless summer wardrobe with this newest essential—the shortall!

Stylist’s Picks: It’s the little things

Stylist’s Picks: It’s The Little ThingsIt’s short, it’s an overall, and it’s best used to show off your bralettes.

 

Stylist’s Picks: It’s The Little ThingsStylist’s Picks: It’s The Little Things

This season’s Wildflower Lace looks best peeking out from under your shortalls. Pair it back to more blues with this Crochet Lace Cheeky!

 

Stylist’s Picks: It’s The Little Things

Make your outfit pop with a Graphic Baseball Cap and bright bandana, and make this summer last forever!

ErinBio

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Real Talk With Steffi Lynn

#AerieREAL girl Steffi Lynn founded Have A Nice Day, a hand lettering and illustration company. This year, we partnered with Steffi for numerous events and new store openings to help bring color and customization to our Aerie stores. Read on to learn more about Steffi, her business and what makes her #AerieREAL!

Real Talk With Steffi Lynn

How did you first become interested in lettering and design?

I first started in illustrating in high school and started doing lettering once I started attending Pratt in 2012! I’ve always been curious about illustrated typography so it was nice to be able to learn a skill that I could do both in!

What advice do you have for other creatives who are just starting out?

To not be scared to try new styles! I feel like people get stuck wanting to have a certain look to their brand and forget to experiment!

Can you tell us a bit about your creative process and what inspired your designs for Aerie’s windows?

I have and am constantly inspired by nature and I think it was a perfect fit to incorporate that into Aerie’s #AerieREAL!

Real Talk With Steffi Lynn

Photo by Meg Farrell

Real Talk With Steffi Lynn

Photo by Meg Farrell

You have worked on several projects for Aerie. What has been your favorite so far?  

Illustrating and designing the store windows is definitely my favorite so far! I love projects that incorporate multiple materials.  All the illustrations/lettering are flat but I got to do layers with acrylic and wood which makes it more dimensional and turns something simple into a more intriguing piece.

 What makes you #AerieREAL?

I’m not afraid to be myself and not scared to take action to achieve my goals! I love what I do and I express myself through all of my creations to try to bring joy to everyone around me!

Real Talk With Steffi Lynn

Want to learn more about our new store design? Read more about them here!

 

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Introducing… An All-New Aerie Store Design!

 

 

Get in here, beautiful! Our brand new store design brings the feel of an indoor market to your mall. With personalization on our extra-special printers and more DIY fun, our new stores are Aerie like you’ve never seen it before. Crabtree Valley Mall in Raleigh, NC is home to the first all-new Aerie, and there are more new designs coming soon! We talked to the brains behind our amazing new store design—Senior Director of Aerie Visual Lauren Cabral and Senior Director of New Store Design and Fixtures Michael Smith—to get the story behind our new design and her ideas for future Aerie homes. Read on for more!

Introducing... An All-New Aerie Store Design!

Yes, our new stores come with an Insta-ready wall!

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

How would you describe Aerie’s new market store design? 

LC: Our overall concept is based off of an indoor market…it’s BRIGHT, comfortable, open and welcoming.

MS: All stores are designed to showcase product and should at the very least provide a pleasant and convenient  shopping experience. However, in my opinion, the best stores designs are an embodiment of the brand, reflecting the aesthetic and attitude of the product while engaging the customer at an emotional level. We want our Aerie girl to feel at home in the store. It should be her oasis at the mall – a place to hangout, relax and shop with friends. After all, the space was designed for her.

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What is your favorite part about our new stores? 

LC: I need to pick the top 3— it’s too hard to pick just one.

  1. The storefront! Our experience bar in the window brings a fresh & fun approach to the leaseline that we hope our customers will LOVE!
  2. The fitting rooms! They are designed to feel like a really cool mid-century modern apartment. It’s very cozy in there. ☺
  3. DIY and personalization!  We’re excited to bring seasonal concepts to life in a new way through custom printing on the Anajet printer and our DIY market table.

MS: If I have to pick one, I think it’s the fitting room area. I hope that we have provided a place that, while still integrated into the sales area, feels like a sanctuary. We combined the architecture with visuals to create a more relaxed space where our customer can interact with her friends and the sales associates. It’s a space where she is encouraged to try new things.

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What do you hope to bring to Aerie stores in the future?

LC: Creating new, exciting DIY opportunities and events are at the top of the list! Oh, and can’t WAIT to ADD more Aerie stores!!

MS: I’ll wait for our Aerie Girl to tell me. The nicest thing I heard about the new design was from a sales associate in our Crabtree store. She overheard a customer say that she wanted her first place to look just like the store.Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What advice would you give to someone who is interested in visual design?

LC: Good design is all about problem solving; it needs to be beautiful and functional.  Attention to detail is super important too—working through a project to understanding symmetry, color and contrast are all key—but must be carefully curated to avoid clutter and overload.  Lastly, be prepared to be wrong; you never know till you try!

MS: Inspiration is everywhere; never stop looking, never stop learning, and don’t be afraid to ask questions. If you see something you like, make a note or take a picture. You don’t know where the next great idea is going to come from – and you never know when something that you saw 10 years ago is going to inspire the perfect fixture.

Also, it’s not just about going to a good design school. Sometimes it’s about real work experience and learning from the people you meet along the way. I spent 5 years in design school but never felt like a real designer until my first season as a Christmas extra in a large department store. I was surrounded by incredibly talented people who had limited budgets and a deadline. Best experience ever….

Introducing... An All-New Aerie Store Design!

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Behind The Scenes: Real Talk At Lincoln Road

To celebrate our NEW Lincoln Road store in Miami, we partnered with our friends at Create & Cultivate for a day of Real Talk and fun with some of our #AerieREAL girls.

Behind The Scenes: Real Talk At Lincoln Road

It was a day of inspiring talks, treats and—of course—shopping!

Behind The Scenes: Real Talk At Lincoln RoadTwo of our AerieREAL Role Models, Aly Raisman and Iskra Lawrence, shared a seat before the panels. Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

Panels focused on empowerment, body positivity and wellness, featuring game-changing women who are breaking stereotypes and living their dreams. Thamarr, #AerieREAL girl from Musings of a Curvy Lady, said “I love meeting other female entrepreneurs that are super passionate about using their voice for good. Their fierce desire to make things happen is so electric.”

Behind The Scenes: Real Talk At Lincoln Road

Ava Frati came to Lincoln Road to tell the story of her swimwear line, Po Swim. She started Po Swim at just 15, and we’re so excited to support her amazing brand. Check it out at our Lincoln Road store and Aerie.comBehind The Scenes: Real Talk At Lincoln Road

The first panel, Self-Love: Learning To Live, Love & Thrive As Ourselves, featured Fo Porter, Alex Michael May, Chante Bryant, Aly Raisman and Heather Records. The girls discussed how they keep it #AerieREAL in in and out of the public eye. Alex Michael May shared: “So many beautiful women came to #ccxaerie @createcultivate pop up at @aerie to share their hearts—to have REAL TALK about the things that connect us—imposter syndrome, loving ourselves and of course laughing through it all.”

Behind The Scenes: Real Talk At Lincoln Road Behind The Scenes: Real Talk At Lincoln Road

During the second panel, Unfiltered & Fierce: Navigating The Digital World With Authenticity, speakers Jenna Kutcher, Katie Sturino, Daniela Ramirez, Iskra Lawrence and Jaclyn Johnson talked about their presence on social media and how they’ve stayed true to themselves while their social followings have grown.

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

After Real Talk, girls were invited to a mocktails where they were able to meet speakers and mingle. Aly Raisman was there to sign her new book, “Fierce.”

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

From DIY dream pillows and name plates to a sundae bar, sweetness was spread all around at the Lincoln Road opening. #AerieREAL girl Noyemi summed it up this week: “Last weekend was nothing short of amazing. Thanks to @createcultivate & @aerie for hosting an event highlighting the importance of self acceptance and positive body image. Thank you to all the panelists who killed it with their energy!”

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

Check out our Facebook events for upcoming fun at Lincoln Road, and come see us to shop any time. See you soon!

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Meet The Designers Of Our SoHo Pop-Up Mural

Give two #AerieREAL girls a blank wall and a few days, and they’ll make a masterpiece! When we realized our SoHo Pop-Up was in need of a little something extra, two of our graphic designers made it happen. Most days, Nicolette and Brittany work on the beautiful Aerie designs you see in print, but this time we asked them to PAINT! They worked for two days (and nights!) straight to create an amazing, free-hand mural inspired by our Fall 2017 photoshoot.

Read on and find out how they turned their idea into a full-sized mural that shows #AerieREAL in all its beauty. Meet The Designers Of Our SoHo Pop-Up Mural

What was the inspiration behind the mural you designed?

B: The inspiration for our mural was the beautiful landscapes in Kenab, where our Fall photoshoot took place. We took inspiration from the lines, curves, tones and overall diversity of the earth’s landscape that so beautifully, and, in a way, artistically depict some of the different characteristics that make each one of us unique!

You hand painted it from start to finish! Tell us about the process.

N: Brittany and I gathered different photographs from the shoot, all including various landscapes, colors and shapes. We studied these and used them as our inspiration while we hand-drew an outline of what we were envisioning for the mural. We then scanned these onto the computer and began adding in colors inspired by the color palette of the Aerie Fall products along with colors found in nature. We matched these colors to real paint colors and once we drew the outlines on the canvas, used them to fill in all of the white space and began to see the mural come to life!

B: I have to say, this was definitely a first for me! My entire life, I had been artistically inclined and painted and drew as a hobby, however I had never painted anything larger than 18” x 24”, let alone a mural!

Meet The Designers Of Our SoHo Pop-Up MuralMeet The Designers Of Our SoHo Pop-Up Mural

How is #AerieREAL reflected in your designs?

B: We incorporated the characteristics that we found in our shoot that we felt closely resembled some of the different characteristics our bodies have: different curves, different shapes, lines, stretch marks, wrinkles, freckles, tones. We truly believe that these are things that should be embraced; if they are beautiful in art and nature, then they are beautiful on our bodies.

What advice do you have for aspiring graphic designers?

N: Don’t ever hold back your creativity. Always be on the lookout for inspiration. When I visit new places and cities, I soak it all in and let it inspire my work. Design trends are never-ending, so I always make sure to do research any chance I get. It’s amazing how much you can grow as a designer with time and practice.

B: Graphic Design is a rewarding career. You can do what you love, while also communicating a positive message (such as #AerieREAL!). That being said, it can be very competitive and the best advice I could give is to stay #AerieREAL and not compare yourself to fellow graphic designers, in the same way you should never compare your body to someone’s else’s body. There will always be amazing designers. There will always be great ideas you wish you thought of. But that gives you the opportunity to admire, rather than compare. I would also advise I would give is: practice, practice, practice. The more projects that you do, the more you will develop your skills. xoxo.

Meet The Designers Of Our SoHo Pop-Up Mural

Visit Nikki and Brittany’s mural IRL at 72 Spring Street now! Want to learn more about our pop-up? Read more here.

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