#AEOSTYLE: Soft Dressing featuring Fashion Blogger Rima Vaidila

#AEOSTYLE: Soft Dressing featuring Fashion Blogger Rima Vaidila

With spring on the horizon, we here at AEO have been falling even more in love with the current soft dressing trend. Soft dressing, also referred to as easy and soft styling, makes today’s girl-on-the go look stylish yet feel, relaxed and comfortable. Our entire collection consists of effortless pieces in solid colors and cool prints with a subtle emphasis on feminine details, including cinched and ruffled accents. If style combined with comfort weren’t already enough, you can mix and match the pieces or simply choose your favorite tops and bottoms to pair with items you already own.

We asked former AEO model and fashion blogger, Rima Vaidila from Fire on the Head to show us how she wears pieces from the collection.

 

Rima’s style is effortless in these soft dressing looks

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Want to learn more about Rima? We asked her to tell us about her blog and career aspirations:

“I started my blog in October 2012 as just a way to express my casting and off duty style mixed in with my love for writing relatable content.  I admired bloggers because they were the epitome of authenticity and realness.  I was modeling full time when I started.  It was such a refreshing change to be able to style myself how I wanted and shoot around more for fun in addition to flexing my English brain with silly copy.  I’d like to think I’ve developed an aesthetic since beginning and am very excited to continue blogging and see where it will take me.  I’m finishing up my BA in marketing right now and still continue to model but am focusing on my blog with hopes to end up doing a combo of modeling, styling and creative direction post-graduation.  I want it all!”

 

Get Rima’s looks here:

Babydoll Dress

Jean Jacket (similar style)

Cutout Bralette

Soft Short (similar style)

Cropped Tank

Camo Cinched Pant

Floral Jumpsuit

Show us how you wear the soft dressing trend on Twitter and Instagram with #AEOSTYLE for a chance to be featured on our AE.com Style Gallery.

 

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#AerieREAL Spring Break – Bahama Mama!

#AerieREAL Spring Break – Bahama Mama!

We need a vacation! How about you? Yes? Good! Let’s talk destinations. We’re thinking a place warm and sunny. A place where shades and bikinis are required, and not just stashed in the back of our closets for safe-keeping.

From head-to-toe, we made packing just a bit easier for you. Check out our favorite swim must-haves below to get started!

#AerieREAL Spring Break – Bahama Mama!

Hey, Bahama Mama! Let’s start packing!

Let’s start at the top. A romantic broad-rimmed straw hat is one of the top fashion trends for summer 2014. With feminine details, colors, and and tropical designs, it’s hard to not think  palm trees and tan lines in this beachy fedora.

#AerieREAL Spring Break – Bahama Mama!

Packing List: 1 Fedora

Shine bright and protect those baby blues, beautiful browns, or gorgeous greens.

#AerieREAL Spring Break – Bahama Mama!

Next addition to your packing list…sunnies! A beach must-have.

Rock the cutest bikini on the beach and fall in love with our new Holly Longline Pushup Bikini.

#AerieREAL Spring Break – Bahama Mama!

The math is simple. A few rays of sunshine + sand + 1 bikini = all you need for the perfect spring break!

Mix and match your favorite bikini top with a colorful and maybe unexpected bottom for a cute, new look each day!

#AerieREAL Spring Break – Bahama Mama!

Dots of love!

Be a little cheeky! Have fun with these wild, tropical, printed, and seamless cheeky undies. Perfect for a form-fitting dress for a night out!

#AerieREAL Spring Break – Bahama Mama!

Seamless, Vintage Lace, or Cheeky? Which is your favorite fit?

Love this look? Then you’ll love Cancun Cutie! Show us what’s in your suitcase and tag your pictures on Instagram or Twitter with #AerieREAL!

Bon Voyage!

xo,

Aerie

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#AerieREAL Spring Break – Cancun Cutie!

#AerieREAL Spring Break – Cancun Cutie!

Hey, cutie! What are you packing for your Spring Break destination? Whether you are packing for a tropical trip or keeping it local, we have the top 5 must-have items and tips for your getaway!

#AerieREAL Spring Break - Cancun Cutie!

Cancun Cutie!

1. Rock the cutest bikini on the beach! Shop for a suit for your body…and your adventures! Whether you are the type to start the pool party with a cannonball and a splash or happily soaking up the sun in peace and quiet,  your suit needs to match! Try our Brooke Island Paisley Print Bikini for support and a great fit. Trying to avoid tan lines? You’ll love our royal blue Crochet Center Bandeau Bikini.

#AerieREAL Spring Break - Cancun Cutie!

2. Mix and Match – With over 700 ways to mix and match your favorite fits, we make it that much easier to find the perfect suit! We recommend to pack 2 suits so that you can alternate on the beach each day.

#AerieREAL Spring Break - Cancun Cutie!

3. Keep It Cozy – It’s called Spring “Break” for a reason…you deserve this much needed vacation! Our Lightweight Skinny Sweatpants can be the perfect sleep pant or beach cover-up. And, they fit perfectly in your suitcase, leaving you room for more bikinis!

Plus, we recommend packing at least 1 lightweight sweater for the cooler nights. It can serve as a super cute beach cover up during the day, too!

#AerieREAL Spring Break - Cancun Cutie!

4. The Beach Cover-Up – We took our favorite trend of the season and turned it into a delicate beach cover-up. For pretty perfect boardwalk style, pack our Mediterranean inspired, embroidered Drop Waist Dress.

#AerieREAL Spring Break - Cancun Cutie!

5. Shade Those Eyes With Style – Whether you grab your favorite Floppy Wide Brimmed Straw Hat or Aviator Sunglasses, be sure to protect your skin and eyes! Don’t forget that suntan lotion, too.

Show us what’s in your suitcase and tag your pictures on Instagram or Twitter with #AerieREAL!

Bon Voyage!

xo,

Aerie

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Project Live Your Life Week 1: And the Winners Are…

Project Live Your Life Week 1: And the Winners Are…

You joined American Eagle Outfitters Project Live Your Life, you shared your profile content to get loves and now we’re sharing the Week 1 winners! These 10 people won a Sony DSC RX100 II Cyber-Shot Digital Camera—the same one our cast used to capture photos behind the scenes of our Spring 2014 photo shoot.

This week, we’re giving away a new AEO wardrobe to the 10 people who get the most loves on their content. Join Project Live Your Life now for your shot at over $75,000 in prizes and the chance to be in an upcoming American Eagle Outfitters campaign.

 

Want to know what our past Project Live Your Life winners are up to? Watch Project Live Your Life: San Fransisco to see how we’re helping them make their dreams come true. Episode 1 stars Bailey, an aspiring photographer who got the chance to have his photos on our Times Square billboard. Episode 2 stars artists Teren and Adria, who worked on T-shirt designs that we’ll sell exclusively at AE.com. Visit live.ae.com each Monday to see the new episode.

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#AEOSTYLE Editors Love: Spring Staples

#AEOSTYLE Editors Love: Spring Staples

As we watch snow continue to fall today at the American Eagle Outfitters Home Office in Pittsburgh, we’re dreaming of warmer, sunnier days ahead. Our friends at People StyleWatch and Life & Style had the same thoughts this week, too. Fashion and accessories editors from both magazines featured a few of their favorite AEO spring products in their most recent issues.

People StyleWatch chose our floral Slip-On Sneaker as a ‘Great Buy’ for their feature on one of the easiest trends for spring – slip-on sneakers.  They’re also our go-to shoe for spring because of their versatility: wear them with soft pants, a dress, shorts or your favorite AEO jeans.

Another trend for spring, the “Lived in Look” featured a pair of Straight Jeans. We’ve updated this fit with a cool acid-wash and destroyed details.

#AEOSTYLE editors love American Eagle Outfitters Spring 2014

Check out a few spring staples featured in People StyleWatch this month.

Get the look:

Slip-On Sneaker

Straight Jean

People StyleWatch also highlighted two AEO pieces in their “get the look” feature: the Painted Split Leather Cuff and the Strappy Wooden Wedge. Both pieces can be stored in your tote to take your look from day-to-night with ease.

#AEOSTYLE editors love American Eagle Outfitters Spring 2014

Get the look with AEO this season.

Get the look:

Painted Split Leather Cuff

Strappy Wooden Wedge

Looking for your new go-to spring bag? Life & Style has you covered with the Faux Leather Tote Bag. The perforation is trend-right and we love that it can easily transition from tote to cross-body bag. Get the low-key Cali girl style by pairing them with our Perforated Bootie, also featured in the February 17th issue of Life & Style.

#AEOSTYLE editors love American Eagle Outfitters Spring 2014

The Perforated Bootie and Faux Leather Tote Bag were both featured in Life & Style

Get the look:

Perforated Bootie

Faux Leather Tote Bag

How are you wearing your spring pieces? Show us on Instagram and Twitter with #AEOSTYLE and your picture could end up on our AE.com Style Gallery.

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#AEOSTYLE: Prep Rock

#AEOSTYLE: Prep Rock

This spring, our designers and stylists were inspired by 90s grunge when creating looks for our spring collection. A combination of influences from both culture and fashion – think Nirvana and Seattle inspired plaids – make up the trend we’re calling prep rock.

What is prep rock? Prep rock is a modern take on dressing down a look by adding details that are just a little rough around the edges. Get the rocker vibe with washed shawl cardigans, distressed denim and five-pocket pants.

Andrew, a graphic designer at American Eagle Outfitters, modeled three different takes on the prep rock look for us for a little styling inspiration. Scroll through to shop his looks and show us your prep rock style on Twitter and Instagram with #AEOSTYLE for a chance to see yourself on AE.com.

 

american eagle outfitters prep rock

Get the prep rock look by adding a denim jacket to khaki pants and a button down.

Get the look:

Medium Denim Jacket

Striped Chambray Button Down

Original Straight Jean

Chukka Sneaker

 

american eagle outfitters prep rock

Distressed jeans and a washed shawl cardigan dress down leather chukkas and a plaid button down.

Get the look:

Washed Shawl Cardigan

Plaid Button Down Shirt

Premium Slim Jean

Leather Chukka

 

 

american eagle outfitters prep rock

Unexpected color and camo print take khakis and a basic t-shirt take your look to the next level.

Get the look:

Legend Crew T-Shirt

Skinny Khaki Pants

Canvas Slip-On Sneaker

Knit Beanie

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