Behind The Scenes: GRL PWR!

Our new collection is here, and it’s all about girl power! We headed to NYC for our Back To School ’17 photoshoot and brought some of our fave #AerieREAL girls with us. Check out behind-the-scenes photos below and get a sneak peek of more new arrivals to come!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

#AerieREAL views! Work started early for these #AerieREAL girls and Aerie Stylist, Erin.

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!

At ease! Military-inspired styles are your new off-duty uniform this season.

Behind The Scenes: GRL PWR!

Woan Ni shows her love for all things Aerie & NYC in the newest additions to our Chill. Play. Move.™ collection.

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

No retouching. Just touchups! Behind The Scenes: GRL PWR!  Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

This season is all about the staycation, and Liz’s messy half-do is made for #JOMO (JOY of missing out!)

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!Behind The Scenes: GRL PWR!

S’cozy. S’happy. S’cute!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!

Baseball caps get a fun new update this season, taking inspiration from all things 90’s.

Behind The Scenes: GRL PWR!Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Iskra and photographer Janelle showing #AerieREAL in action.

Behind The Scenes: GRL PWR!

We ❤ NY!

Shop our latest collection and get in on all this girl power in stores & at Aerie.com now.

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The Denim Dish: Holiday Collection Sneak Peek

dd1Every season, we put together a press preview to showcase the latest American Eagle Outfitters and Aerie collections for fashion editors, bloggers and influencers in our New York City showroom. A press preview allows them to visit our showroom and see our new collection, talk to our PR team about what’s new at AEO and mingle with their peers.

Our latest preview was for our Holiday 2014 collection… and we did it this past July! That’s right… we were in a sea of wintery puffer jackets even when the rest of the world was rocking their AEO Festival shorties and Birkenstocks. Our showroom was beaming with neon lights flashing “Get Down” in a fun reference to our down puffer jackets that will be available this October.

We also gave our editors a sneak peek of the American Beagle Outfitters collection. ABO started as an April Fool’s Day joke to help rescue dogs in need, but thanks to your overwhelming response, we’re actually making the collection happen for Holiday 2014! Instagram star, @toastmeetsworld made a guest appearance at our event wearing American Beagle Outfitters, which was definitely a crowd pleaser.

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Every prop, backdrop and styled outfit on a form took a lot of attention to detail. We even got to have fun with food, incorporating the theme of the season throughout the menu and serving items ranging from mini frozen hot chocolate to mini French Toast in our signature AEO back pocket.

Below are some exclusive pictures of our Holiday 2014 event. Be sure to check out the collection, which hits stores in November.

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press event 1

Tell us which pieces you can’t wait to rock this winter in the comments below!

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