Feeling REAL good in your bra with Jenna Kutcher

Let’s be honest, going bra shopping hasn’t been at the top of our list of “fun experiences”…. but that? That’s a thing of the past and now shopping for bras doesn’t have to be this daunting experience where you leave frustrated, insecure, and empty handed…. because if we get down to it, it’s not even really about the bra itself but how you FEEL in it and Aerie is making sure that you’ll leave the store feeling real good.

When I sat down with the Aerie team, recounting awkward dressing room experiences and frustrations that left me wondering what was wrong with my body or squeezing into bras that just didn’t fit right, I realized that many other women probably have shared similar experiences. Ladies, we are not alone in the fact that finding the best fit for the “the girls” isn’t an easy task – but now? It’s one that can leave you feeling powerful, happy, and REAL.

At the shoot, we quickly discovered that pregnancy had already changed my body (and cup size) a lot, so there I was, standing in a dressing room saying a silent prayer that I could find something to fit my changing body. The Aerie team got to work finding new bras that fit me amazingly and I let out a “sigh” of relief knowing there were options that could accommodate my changing “girls” that left me feeling powerful and confident. Dressing room nightmares, be gone, because Aerie’s changing the game once and for all.

So let’s dive on into what’s new at Aerie and I’ll share my personal experience (candidly) about each collection and how they made me feel!

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To kick off the collections, let’s start with the “Real Me” line, which feels almost like a second skin. The new Real Me Full Coverage Push Up Bra has a great amount of lift and boost, and I’m drawn to wear this bra in my everyday life the most because it feels like an extension of me without feeling like too much.

The “Real Happy” is named that for a reason, this collection is known for all the right options in all the right places and let me tell you… the Real Happy Full Coverage Lightly Lined Bras has the most cup coverage of all the options and reinforced straps. Since my body is a changing being pregnant, this one makes me feel the most secure of all!

3.jpgNow, let me tell you about the “Real Sunnie!” There’s a reason this is the #1 tee shirt bra for Aerie, it’s soft, stretchy, and supportive and amazing for under just about everything. It comes in many options from lightly lined to wireless, so you’re sure to find the best fit! Seriously, from strapless to push up, there’s a Real Sunnie waiting for you!

The “Real Power” lives up to its name with a plunging neckline and convertible straps – not to mention a convertible amount of boost in the form of a push up. It can be your secret power for the next time you need a little extra something! The lace options are TO-DIE-FOR and probably my personal favorite from this collection!

Regardless of which you choose, it’s all about how you F EEL – from the experience of shopping whether you’re in a fitting room or the comfort of your home, we want your Aerie purchase to be made with total confidence (and it can, because returns? They are on us!) Now? I’m excited to purchase new bras because I know that there’s a size for me and everybody and options for every occasion. Trust me, when you focus on how you feel, everything changes!

 

 

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You Got It From Your Mama!

Here’s to our role models! This Mother’s Day, we’re celebrating MOM—your original role model. To get ready, we brought our #AerieREAL Role Models and their moms together for an extra-special shoot. Find out what Iskra, Yara and Aly got from their mamas and share your story! Tell us what you got from your mama or what you hope to pass on to your kids with us @Aerie #AerieREAL.

See behind-the-scenes fun from the shoot and read our #AerieREAL Role Models’ stories below!

Iskra Lawrence with her mom, Wilma

Iskra: “Her gift is that she’s grateful and excited for each and every single thing in life. That’s really really wonderful and so happy and positive to be around. You show me what unconditional love truly means.”

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SHOP THE LOOK: Aerie Cross-Strap High Neck Bikini Top | Aerie Muscle Tank

Wilma: “I think for moms out there, it’s really important to always be positive, to bring a positive vibe each day, to tell your children how much you love them, how much you do appreciate them. Just be happy.”

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SHOP THE LOOK: Aerie Cut Out One Piece

Yara Shahidi with her mom, Keri

Yara: My mom is one of the biggest influences in my life. Part of it is just watching her maneuver through the world. Being able to be in your presence, I’ve watched you maneuver through the world without compromising. You’ve always been very honest and open with me.Even being able to see the times in which you’ve struggled has made it so I embrace myself and I embrace the moments when I don’t feel my best. And rather than glossing over those, you’ve taught me to really live in those moments and figure out how to grow from those moments rather than feeling as though I have to attain some random idea of perfection.”

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SHOP THE LOOK: Aerie Strapless Ruffle Jumpsuit

Keri: “I feel like one of my jobs before I had her, before my husband and I manifested this creature, was to know that we were depositing goodness. And for her to reflect back and say ‘geez thank you’ without me whispering in her ear “name me a role model” is honestly more than I could ever ask. So I’m honored.”

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SHOP THE LOOK: Distressed Cable Sweater | Lace-Up Easy Short | Long Sleeve Striped Shirt | Cut Out One Piece | Denim Fringe Short

Aly Raisman with her mom, Lynn

Aly: “No matter what I do, no matter how crazy everything gets, I always look forward to coming home & just being grounded & having that balance. Family is the best place for me, so I feel very lucky.”

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SHOP THE LOOK: Smocked One Piece Swimsuit | Long Sleeve Striped Shirt | Triangle Bikini Top | Bikini Bottom | Striped Kimono

Lynn: “Be confident, be supportive and kind, and just really love yourself.”

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SHOP THE LOOK: Triangle Bikini Top | Macrame Scoop One Piece Swimsuit | Macrame Top

Share your story! Tell us what you got from your mama or what you hope to pass on to your kids with us @Aerie #AerieREAL.

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Real Talk With Nia Pettitt

We met Nia last year, and since then she’s been inspiring us with her honesty about natural beauty, insecurities and confidence. Nia’s curls were always huge part of her life—she co-founded the Go With The Fro Tour, a movement to empower women with natural curls—but when she realized that her hair was starting to define her, she knew she had to let it go. We talked to Nia about that process and what she learned from it. Read on for more from this #AerieREAL Role Model!

 

Real Talk With Nia Pettitt

You’ve recently changed your look! Tell us why you decided to cut your hair.  

I knew I wanted to let go of my hair when the image of the woman I aspired to be wasn’t who I was. I was bored of looking the same every day just for validation through social media. I felt unhappy and drained but I couldn’t figure out why until I listed all the things I felt were holding me back. I wanted a fresh start and to completely step out of my comfort zone to finally see myself. I feel amazing, I feel so confident and free.

 

Real Talk With Nia Pettitt

What did you learn in the process?

That you should never remain in a career, relationship or friendship just because of the comfort. I could’ve remained talking about hair just because it was what I built my brand on but it wasn’t what I was truly passionate about anymore. I also learned that some people will be in your life just because of how you look which is sad but it made me appreciate the people in my life who love me for me. I also learned that I used to spend way too much time doing my hair because I can now sleep for an extra hour!

 

Real Talk With Nia Pettitt

#AerieREAL is about standing together and feeling confident and comfortable in your own skin. How do you personally identify with that message?

I have never felt more confident and comfortable in my skin as my comfort used to lie within my hair. I hid all of my insecurities underneath my hair because people always gravitated towards it. At first it was fun being known for my hair but I couldn’t keep up with the image of always having to look the same, I felt obliged to always wear my hair out for the gratification of others and thats when I knew I was no longer living for myself. I now identify with it through acceptance of my natural beauty, my intelligence, my kind soul and my ability to always evolve.

Real Talk With Nia PettittWho is your role model and why?

My role model is the older version of myself. We all have this idea in our head of who we want to be and sometimes we never know how we are going to get there. Whether that is a healthier version, a smarter one, a version that is more stylish or more happy. My version is a woman that doesn’t allow likes to validate her worth, that is free with herself to be herself at all times and never feel like she has to be in a box.

Real Talk With Nia Pettitt

What makes you an #AerieREAL Role Model?

I no longer look at my flaws as flaws. I look at my stretch marks as lines of love from girl to woman. I look at my acne scars as reminders to stop stressing over unnecessary things. I look at the hair which grows on my skin as a blanket and my belly button as a cool and unique part of me. I am an #AerieREAL Role Model because I understand that the natural me is the best version of me.

How do you stay true to yourself? Comment below & tell us what makes YOU an #AerieREAL Role Model.

 

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Introducing #AerieREAL Role Models

No retouching. Body positivity. Girl power. Introducing #AerieREAL Role Models!

Joining our original Role Model and Body Positivity Activist Iskra is Singer-Songwriter Rachel Platten, Actress Yara Shahidi and Gold Medal Gymnast Aly Raisman. Each of these amazing women inspires us, just like each of YOU inspires us and empowers those around you every single day.

See more from our #AerieREAL Role Models here (and watch them below!), shop their faves and stay tuned for Real Talks and so much more inspiration from these amazing women.

This is women supporting women. This is empowerment. This is #AerieREAL!

Rachel, Yara, Aly and Iskra are #AerieREAL, and so are YOU! Join the movement and share what makes you an #AerieREAL Role Model.

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Behind The Scenes: Real Talk At Lincoln Road

To celebrate our NEW Lincoln Road store in Miami, we partnered with our friends at Create & Cultivate for a day of Real Talk and fun with some of our #AerieREAL girls.

Behind The Scenes: Real Talk At Lincoln Road

It was a day of inspiring talks, treats and—of course—shopping!

Behind The Scenes: Real Talk At Lincoln RoadTwo of our AerieREAL Role Models, Aly Raisman and Iskra Lawrence, shared a seat before the panels. Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

Panels focused on empowerment, body positivity and wellness, featuring game-changing women who are breaking stereotypes and living their dreams. Thamarr, #AerieREAL girl from Musings of a Curvy Lady, said “I love meeting other female entrepreneurs that are super passionate about using their voice for good. Their fierce desire to make things happen is so electric.”

Behind The Scenes: Real Talk At Lincoln Road

Ava Frati came to Lincoln Road to tell the story of her swimwear line, Po Swim. She started Po Swim at just 15, and we’re so excited to support her amazing brand. Check it out at our Lincoln Road store and Aerie.comBehind The Scenes: Real Talk At Lincoln Road

The first panel, Self-Love: Learning To Live, Love & Thrive As Ourselves, featured Fo Porter, Alex Michael May, Chante Bryant, Aly Raisman and Heather Records. The girls discussed how they keep it #AerieREAL in in and out of the public eye. Alex Michael May shared: “So many beautiful women came to #ccxaerie @createcultivate pop up at @aerie to share their hearts—to have REAL TALK about the things that connect us—imposter syndrome, loving ourselves and of course laughing through it all.”

Behind The Scenes: Real Talk At Lincoln Road Behind The Scenes: Real Talk At Lincoln Road

During the second panel, Unfiltered & Fierce: Navigating The Digital World With Authenticity, speakers Jenna Kutcher, Katie Sturino, Daniela Ramirez, Iskra Lawrence and Jaclyn Johnson talked about their presence on social media and how they’ve stayed true to themselves while their social followings have grown.

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

After Real Talk, girls were invited to a mocktails where they were able to meet speakers and mingle. Aly Raisman was there to sign her new book, “Fierce.”

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

From DIY dream pillows and name plates to a sundae bar, sweetness was spread all around at the Lincoln Road opening. #AerieREAL girl Noyemi summed it up this week: “Last weekend was nothing short of amazing. Thanks to @createcultivate & @aerie for hosting an event highlighting the importance of self acceptance and positive body image. Thank you to all the panelists who killed it with their energy!”

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

Check out our Facebook events for upcoming fun at Lincoln Road, and come see us to shop any time. See you soon!

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