#RockYourWalk Launch Party

#RockYourWalk Launch Party

On Tuesday, July 30 we invited some of our favorite celebrities, bloggers and editors to help us launch the first denim runway across America, Rock Your Walk. We transformed our flagship store in New York City into a video set to make denim history. Partygoers including Vanessa Hudgens, Austin Butler and Jessica Szohr put on their best pair of AEO jeans and danced across the Rock Your Walk stage to a remix of Bruno Mars’ “Treasure.” Take a look at some of the highlights from the Rock Your Walk event below!

 

Vanessa Hudgens, Jessica Szohr and Austin Butler Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Vanessa Hudgens kicks off Rock Your Walk in rolled up skinnies.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Austin Butler wears denim on denim to celebrate the first ever denim runway.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Blogger Brianboy rocks his walk before taking over AEO’s Instagram for the night.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Vanessa Hudgens strikes a pose mid-walk.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Austin Butler and Vanessa Hudgens pose in wide brim hats in front of our denim wall.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Blogger Man Repeller with celebrity DJ couple Brendan Fallis and Hannah Bronfman.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Jessica Szhor smiles big in front of our Rock Your Walk backdrop.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

We love Jessica’s and Vanessa’s AEO denim!

 

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

A little candy never hurt anyone!

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Jessica scoops up some popcorn into our adorable AEO popcorn bags.

Vanessa Hudgens, Jessica Szohr and Austin Baker Kick Off American Eagle`s ROCK YOUR WALK in NYC.

Jessica gets ready to graffiti our Rock Your Walk wall.

All photos: Michael Simon, StarTraks Photo

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