Behind The Scenes: Real Talk At Lincoln Road

To celebrate our NEW Lincoln Road store in Miami, we partnered with our friends at Create & Cultivate for a day of Real Talk and fun with some of our #AerieREAL girls.

Behind The Scenes: Real Talk At Lincoln Road

It was a day of inspiring talks, treats and—of course—shopping!

Behind The Scenes: Real Talk At Lincoln RoadTwo of our AerieREAL Role Models, Aly Raisman and Iskra Lawrence, shared a seat before the panels. Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

Panels focused on empowerment, body positivity and wellness, featuring game-changing women who are breaking stereotypes and living their dreams. Thamarr, #AerieREAL girl from Musings of a Curvy Lady, said “I love meeting other female entrepreneurs that are super passionate about using their voice for good. Their fierce desire to make things happen is so electric.”

Behind The Scenes: Real Talk At Lincoln Road

Ava Frati came to Lincoln Road to tell the story of her swimwear line, Po Swim. She started Po Swim at just 15, and we’re so excited to support her amazing brand. Check it out at our Lincoln Road store and Aerie.comBehind The Scenes: Real Talk At Lincoln Road

The first panel, Self-Love: Learning To Live, Love & Thrive As Ourselves, featured Fo Porter, Alex Michael May, Chante Bryant, Aly Raisman and Heather Records. The girls discussed how they keep it #AerieREAL in in and out of the public eye. Alex Michael May shared: “So many beautiful women came to #ccxaerie @createcultivate pop up at @aerie to share their hearts—to have REAL TALK about the things that connect us—imposter syndrome, loving ourselves and of course laughing through it all.”

Behind The Scenes: Real Talk At Lincoln Road Behind The Scenes: Real Talk At Lincoln Road

During the second panel, Unfiltered & Fierce: Navigating The Digital World With Authenticity, speakers Jenna Kutcher, Katie Sturino, Daniela Ramirez, Iskra Lawrence and Jaclyn Johnson talked about their presence on social media and how they’ve stayed true to themselves while their social followings have grown.

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

After Real Talk, girls were invited to a mocktails where they were able to meet speakers and mingle. Aly Raisman was there to sign her new book, “Fierce.”

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

From DIY dream pillows and name plates to a sundae bar, sweetness was spread all around at the Lincoln Road opening. #AerieREAL girl Noyemi summed it up this week: “Last weekend was nothing short of amazing. Thanks to @createcultivate & @aerie for hosting an event highlighting the importance of self acceptance and positive body image. Thank you to all the panelists who killed it with their energy!”

Behind The Scenes: Real Talk At Lincoln Road

Behind The Scenes: Real Talk At Lincoln Road

Check out our Facebook events for upcoming fun at Lincoln Road, and come see us to shop any time. See you soon!

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Real Talk with Ava Frati of Pō Swim

We’re so excited to support Pō Swim, a collection inspired by Miami and started by Ava Frati at just 15! We talked to Ava about her entry into the design world, her newest Pō Swim collection and what #AerieREAL means to her. Read on to find out how growing up in Miami has influenced this 15 year old to change the swim game, and meet Ava on Saturday, 12.9 at our NEW Lincoln Road store!

Real Talk with Ava Frati of Pō SwimReal Talk with Ava Frati of Pō Swim

You started Pō Swim at the age of 15. What advice do you have for other young girls trying to start their own businesses?

I launched Pō Swim on my website earlier this year when I turned 15. I worked hard to try and design what young girls, like me, wanted in a swimsuit. The advice I have for other young girls trying to start their own businesses is believe in your ideas and set your goals high. Share your ideas for feedback with those you trust. Take advice and don’t be scared. You can achieve anything if you put your mind to it.

The one piece swimsuit has really made a comeback! What is your fave new swim trend?

My new favorite swim trend would have to be the plunge top. It’s such a flattering and empowering shape– I can’t wait to introduce the new ones I designed.

What’s your favorite piece from your collection?

My favorite piece from my collection would have to be the Mar top with the Emma bottoms. Even though I do truly love all my suits, this set is so versatile. The mesh panels give off an active, sexy look, and the stitching of the suit is perfect for physical activity, or even hanging out on the beach. It’s the one suit that every girl should have!Real Talk with Ava Frati of Pō Swim

How has growing up in Miami influenced your designs?

Growing up in Miami has influenced my designs by seeing lots of bikinis and the beautiful girls who wear them in all shapes and sizes. We are lucky enough to swim, boat and sunbathe all year round. Miami girls are always looking for that “new” bikini. We are active so it must move with us. Miami has influenced the ease of my designs, the comfort of the ultra-soft fabrics and the colors I choose. From the Miami sunsets, to the city lights of South Beach, all the colors and shapes of Miami have built my collection.

Pō Swim is continuing to grow! What can we expect to see in the future from your brand?

When I was younger, I knew I wanted to design. Pō Swim has just started as a bathing suit company but I want to expand and grow. I want the Pō Swim girl to wear my cover ups, carry my beach bags and slip on my shoes! In the future I plan to do espadrilles, beach bags and hats, ready to wear, and activewear. I want to grow with Pō Swim girls and hope they want to grow with me too!

What makes you #AerieREAL?

I am #AerieReal because I took chances and believed in a dream. All young girls dream of a way to express themselves but sometimes we get scared we may not achieve our goals. I chose to express myself through design. I hope other girls love my story and feel inspired to believe in themselves and dream big too. I am grateful to Aerie for giving me this awesome opportunity!

Where there is confidence there is beauty!

Ava Frati #AvaReal

 

Real Talk with Ava Frati of Pō Swim    Real Talk with Ava Frati of Pō Swim

Want to see more of Ava’s suits? Shop her collection in our Lincoln Road store and at Aerie.com!

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Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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Real Talk with YUNI

What do you get when you combine beauty experts and yoga? The natural beauty brand, YUNI, founded by husband and wife duo, Emmanuel Rey and Suzanne Dawson. The power couple’s shared passion for active living and mindful products created one of our favorite beauty brands. Read on to learn more! 
Real Talk with YUNI

Can you tell us a little about your brand and the inspiration behind your products?

Emmanuel Rey: My wife Suzanne and I have been in the beauty industry for over 20 years in various corporations (Mostly l’Oreal and Estee Lauder). Suzanne was a the head of Global marketing for Aveda and I was General Manager for Aveda, Bumble & Bumble, Darphin for North America.  

In 2012, we decided to leave the corporate environment to travel around the world for a full year. At that stage, we had been practicing Yoga for over 10 years and we took advantage of our trip to pass our teacher certification for Ashtanga Yoga in Greece. While talking to our fellow students, we found out that there was no beauty brand that had been specifically designed for “active people”. 

At the same time, we were impressed by the success of all the “athleisure” brands (LuluLemon, Sweaty Betty, Lorna Jane etc). It became clear that there was a white space in the beauty market to serve the needs of “active people”. We worked with a large group of experts in Yoga and Fitness, we came down to 3 key insights: Saving time, Enhancing performance, Relieving stress. 

While we developed the range with Yoga and fitness in mind, as it is our background, it became clear that other people could benefit from our products (who does not want to save time, perform better or manage stress).That being said, Yoga is a very personal ritual, a moment you take away from the rest of the world. Beauty is also very much a personal ritual and that is why through the products YUNI helps to reinforce these rituals.

YUNI prepares the body and the mind, delivers treatment benefits while you work out, aids express clean-up and post recovery, and helps to recall the powerful benefits of your practice, at will. We launched our first products in September 2015.

Real Talk with YUNI

Shop now: 12 Pack Shower Sheets | Pocket Savasana | Travel Size Flash Bath | Sweat, Refresh, Go Travel Essentials 

YUNI’s products embody a responsible beauty philosophy. What is it and why is it so important?

ER: Our tagline is actually “Mindful Beauty for an Active Life”. Mindful beauty means products that are non toxic and healthy for you, not tested on animals, that use natural ingredients organic and fair trade as much as possible. YUNI’s goal is to accompany you in your journey to health and fitness to make it more effective and more pleasurable.  

We are defining ourselves as “seekers of Good” as we are looking for goodness in ourselves, in all we do, in people around us and the world as a whole. We believe in stepping lightly on our planet and do good in the process. For example, all our products are made in solar powered factories in the USA.

What is your one must-have YUNI item for back-to-school?

ER: Back to school is a busy time for everyone and we all want to have a fresh start, new healthy habits, go to the gym, perform at work, be there for your family etc  the Shower Sheets (large biodegradable body wipes) help you to save time by cleansing and refreshing your skin on-the-go in a matter of seconds and without water!

Real Talk with YUNI

What advice do you have for other entrepreneurs looking to break into the natural beauty biz?

ER: We all have different skills and background so it is not easy to give such advice but in general i would say that you have to be passionate and compassionate with a genuine interest to make differentiated products that truly brings something that does not exist yet. 

I would add that it is important to challenge the status quo and continuously push to find creative solutions for products that should be at the same time effective, pleasurable, sustainable and with a minimum impact on the environment.

What makes YUNI #AerieREAL?

ER: YUNI is about going beyond the superficial level of (plastic) beauty but go deeper in a self discovery journey in which you are present in every moEment.

 I think we share the same philosophy in the sense that YUNI’s goal is to make people comfortable and happy with themselves, to make them feel confident, empowered and naturally beautiful. Real Talk with YUNI

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Real Talk with Julie Nolan

It’s no secret Aerie loves contemporary jewelry maker and girl boss, Julie Nolan. Her pieces are handmade from the heart. Read on to learn more about Julie and what makes her #AerieREAL.

Real Talk with Julie Nolan

Can you tell us a little about your brand and what inspired you to start making jewelry?

JN: I started making jewelry when I was a kid, probably about 8 years old, because it’s fun!  I  liked making beaded jewelry and friendship bracelets.  I’d make necklaces and have my mom take them to her work to sell to her coworkers.   I guess I’ve always had an entrepreneurial spirit! 

I started my brand, Julie Nolan Jewelry, around 2009 shortly after completing jewelry school in Manhattan.  It’s probably not the right way to do things, but I didn’t start out with a business plan or anything like that.   I just sort of hit the ground running, making pieces that I thought looked cool. If I were to try to stand on the outside and describe my work, I’d say that I make clean, subtle, pieces that you can wear everyday.  You could wear my jewelry to the beach or to a fancy dinner.  I get a lot of customers that say they never take my pieces off.  To me that’s the greatest testament of love for my creations.     

Real Talk with Julie Nolan

How does astrology inspire your designs?

JN: This is probably not the answer that you’re looking for, but I’m not really that into astrology.  My knowledge of personality traits as they relate to star signs has grown considerably as a result of my Zodiac Constellation designs but I wasn’t some kind of yodeling astrologer going into it.  

When I was a kid growing up in San Jose, CA I used to love to go to the Rosicrucian Museum.  It’s a really beautiful spot near the Rose Garden area.  The museum is filled with a strange and mysterious mix of Egyptian relics and alchemical texts and art from the middle ages.   I was always fascinated by this place and it’s beguiling aesthetic.  

Fast forward to the mid 2000’s in Brooklyn.  My boyfriend (now husband) Pete brought home a book he bought from a street vendor in Williamsburg called The Lore and Lure of Outer Space.  It was kind of an overview of ancient astronomy going back to the dawn of recorded history.  Again, it had a lot of really cool illustrations from the Alchemical texts of Hermes Trismegistus and the ancient origins of astrology.  In the book there was a series of plates taken from a turn-of-the-century Swiss Calendar.  I looked at the book a lot for a few years before it dawned on me that the simple zodiac constellation designs would render really well as jewelry.  I started selling them at the Holiday Market at Colombus Circle back in 2009 and they continue to be one of my most popular designs. 

So to answer your question I’m more interested in the aesthetics of ancient astronomy than I am in Astrology, although I’m getting more and more sucked in as the years go by.     

Real Talk with Julie Nolan

What is your astrological sign? What does that mean to you?

JN: I’m a Scorpio, and this means you either love me or are afraid of me.   I will admit that I do relish being a Scorpio.  Who wouldn’t want to be a fierce, powerful and creative force of nature?  I certainly wouldn’t let astrology be a guiding force in my life but in this instance I’m proud to fit the textbook description of a Scorpio and I have been known to peruse AstologyZone.com from time to time (for fun).   

What is your favorite piece of jewelry?

JN: It’s hard to have just one favorite piece,  but if push came to shove I’d say my wedding band is my favorite piece of jewelry.  It was the first ring I made all by myself from start to finish back when I was just starting out at Studio Jewelers in Manhattan.  

My husband and I each found twigs at McCaren Park in Brooklyn and I cast them into Gold rings using the lost wax technique.  I think it’s a really nice analogy for our relationship.  We found something natural and beautiful in this great big dirty city and forged it into something permanent and valuable.  

Real Talk with Julie Nolan

What advice do you have for other women entrepreneurs?

JN: The best advice that I can give other female entrepreneurs is to take classes.  Not only do you have the opportunity to improve your skill set, but you also have the opportunity to meet other women who have the same interests as you.  It’s really a win/win situation.  

Also, I always tell my 8 year old daughter Violet to be nice to everybody.  I think it’s important to treat other people nicely and with respect.  

Real Talk with Julie Nolan

What makes you #AerieREAL?

JN: Well gee I don’t know.. I’m not perfect?  And like a lot of women (and people in general) I’ve certainly felt shame about not having a body that  meets up with what advertisers and common public opinion holds up to be “beautiful” or even normal for that matter.  So hats off to you guys for using girls in your ads that are a little chubby, have subtle imperfections, or are just different looking than what’s been considered the “ideal” woman for the past 20 years or whatever.   Not to mention that this “ideal” standard is so boring!  Thanks for bringing some variety and interestingness into your advertising.  Hopefully my daughter’s generation won’t have to think about this junk at all and can just be humans.    I’m a woman with a singular aesthetic who likes making things.  Thank you for considering me to be #AerieREAL.    

Real Talk with Julie Nolan

Julie Nolan, Jewelry Designer

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REAL Talk: Holiday Edition!

Iskra Lawrence, our #AerieREAL Role Model, sat down with the #AerieREAL girls at our Holiday ’16 photoshoot and asked what REAL means to them. Watch them all now and share your story below.

“It’s priceless to feel how you are.” – Katty

“Everyone should feel beautiful because the are!” – Lily Jean

“You have to embrace your story. You can never forget where you come from.” – Iesha

“I always try to tell people not to compare themselves. Just embrace your own beauty.” – Diana

“I’m really comfortable in my skin, and I know what matters is what’s in your heart.” – Allison

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