Behind-The-Scenes: Aerie Goes To Iceland

Our team went to Iceland for our holiday photoshoot, and it was EPIC. This magical place is still fresh in their minds months after the shoot, and we want to share it with you! Read on for favorite moments (moss-covered lava rock! cats! hot dogs!) and travel tips from Summer, our Creative Director, and Erin, Aerie Stylist Extraordinaire.

 

Mývatn Nature Bath

Swimming in steamy geothermal water? Yes, please. Get more info on the Mývatn Nature Baths here.

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Aerie Photographer, Ali, marked her fourth holiday shoot with us. One of Summer’s favorite parts was traveling with Ali and the rest of the extended Aerie family, “truly the best travel companions EVER! I’ve been lucky enough to travel with the same team for years, many of whom I only see a few times a year… so it was extra special to spend this ‘holiday’ season with them and create holiday magic for our Aerie girls. Definitely an unforgettable present. No egos, no divas and of course… no retouching!” 📷

Behind-The-Scenes: Aerie Goes To Iceland

The rest of the team joined later, but Summer headed into the baths before sunrise alone. Take her tip and take off your jewels! “The natural baths will rapidly tarnish sterling silver! I mean it will turn it fast! It can be polished and will return to its silvery shine but I suggest taking off the jewels unless you’re into black metals with an oily sheen. Gold is fine. I’m sure there were signs or maybe this is explained on the tour but who’s reading or listening when there’s steamy blue water and mountains to look at.”

 

Jökulsárlón Glacier Lagoon

Boats and babes are the names of the game at the Jökulsárlón Glacier Lagoon. Our team hit the water and navigated the country with the help of Hero Productions, an Icelandic company that made this shoot possible. In addition to making Aerie holiday magic, they’ve worked on a little show you may have heard of… Game of Thrones!

Behind-The-Scenes: Aerie Goes To Iceland

Whether or not you can pronounce Jökulsárlón, Icelandic is a language unlike anything you’ve ever heard, and it was one of Summer’s favorite parts: “It’s utterly impossible for this gal from central PA to imitate or comprehend Icelandic, but that makes it both stunning and fascinating to listen to.”

Behind-The-Scenes: Aerie Goes To Iceland

Iceland makes it a priority to use eco-friendly practices and maintain the untouched feel of the land. In Erin’s view, “it is our responsibility to keep it that way as Iceland’s tourism booms and more and more people visit.” From large, refillable containers in the hotels instead of mini refillable bottles to opting for the delicious tap water over bottled water, Erin loved “how green and socially responsible the Icelandic people are.” ♻️

Behind-The-Scenes: Aerie Goes To Iceland

 

💎 Diamond Beach 💎

Poppy braved the temps in her Aerie Swim, but don’t forget the extra layers. Erin’s tip: “Wear weatherproof layers and you will be warm and cozy. Don’t try to look cool! Nerd out in the gear and you will be much happier and drier.”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Úlfjótsskáli Luxury Lodge

“Horses and sheep and puffins, oh my! 🐴🐑😻 And that’s just the tip of the iceberg.” Summer and the team traveled to Úlfjótsskáli Luxury Lodge and made some new friends along the way. Start planning your own trip here.

Behind-The-Scenes: Aerie Goes To Iceland

See a stream nearby? Take a drink! Summer drank “straight from a stream with my hands. If it’s good enough for an Icelandic horse, it’s plenty good enough for me!”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Summer and Erin were both ALL about the animals. Horses weren’t the only furry friends to meet. Erin loved the “remarkably loud sheep. Chatty creatures.” And if you know these Aerie girls, you know they’re passionate about one pet in particular— cats!

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Matur (Food)

It’s not a good trip without amazing food, and Iceland was no exception.

Behind-The-Scenes: Aerie Goes To Iceland

Summer was into a surprisingly Icelandic delicacy: “Hot dogs 🌭 try them all! I had the pleasure of sharing my first Icelandic hot dog experience with Iskra and styling assistant, David. Throughout our trip I was able to taste test three dogs from three different places but this was my first and by far the best! First class, #1, Pylsuvagninn Selfossi. Located near the bridge when you arrive in Selfoss, you will not miss it! It’s less than an hour east of Reykjavik.” Erin loved Plokkfiskur, fish stew 🐟 “Warms and coats your insides on the cold day, and you are always on your feet hiking and walking around so don’t be afraid. Protein and carb up!”

 

Akureyri

This little town in northern Iceland was one of Summer’s favorite moments: “It has red hearts in place of the red circles on all the traffic lights. ‘STOP FOR ❤’ what’s better than that? Can we just make a worldwide update to all traffic lights? The whole town has a happy positive vibe and even though we were just passing through, it left a lasting imprint on my heart.” Plan a love stop here.

Behind-The-Scenes: Aerie Goes To Iceland

 

A World Of Amazing 

Between locations on the shoot, Erin “was obsessed with stopping to touch the moss-covered lava rock. It looked like broccoli cotton candy. I had to put my feet in it and feel it between my toes. It was just as good as I imagined. Maybe even better! And we got the most memorable shots with the sun setting as we drove back to hotel after our last day of the shoot. That’s a wrap!” 🌍

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

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#AerieREAL Girls Tell Us Their 90s Faves

#TBT time! In honor of our latest collection inspired by the 90s, we caught up with some of our #AerieREAL girls at our latest photoshoot and asked them to tell us about their throwback faves. Watch below to see their top picks!

Iskra channels her inner 90s child as she busts a move.

Watch Woan Ni sing us a tune to her favorite boy band ballad!

Liz couldn’t pick just one of Cher’s outfits to love from Clueless. As if!

We quizzed Poppy on the characters from her favorite cartoon (of course she knew their names!).

Katerina gets nostalgic with her hand-made clothing!

What are some of your 90s faves? Comment below & tell us!

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Behind The Scenes: GRL PWR!

Our new collection is here, and it’s all about girl power! We headed to NYC for our Back To School ’17 photoshoot and brought some of our fave #AerieREAL girls with us. Check out behind-the-scenes photos below and get a sneak peek of more new arrivals to come!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

#AerieREAL views! Work started early for these #AerieREAL girls and Aerie Stylist, Erin.

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!

At ease! Military-inspired styles are your new off-duty uniform this season.

Behind The Scenes: GRL PWR!

Woan Ni shows her love for all things Aerie & NYC in the newest additions to our Chill. Play. Move.™ collection.

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

No retouching. Just touchups! Behind The Scenes: GRL PWR!  Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

This season is all about the staycation, and Liz’s messy half-do is made for #JOMO (JOY of missing out!)

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!Behind The Scenes: GRL PWR!

S’cozy. S’happy. S’cute!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!

Baseball caps get a fun new update this season, taking inspiration from all things 90’s.

Behind The Scenes: GRL PWR!Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Iskra and photographer Janelle showing #AerieREAL in action.

Behind The Scenes: GRL PWR!

We ❤ NY!

Shop our latest collection and get in on all this girl power in stores & at Aerie.com now.

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Real Talk with Hana – #AerieREAL

Real Talk with Hana – #AerieREAL

Meet Hana! The newest addition to our Aerie team. Beautiful inside and out, read on to watch and learn what makes Hana #AerieREAL.

Real Talk with Hana - #AerieREAL

Hana catching up with friends while waiting for her next shot!

Hi, Hana! Thanks for sitting down with us! Where’s home to you?   

I am originally from Claremont in Southern California, but now I live in West Village in NYC.

Do you have any hobbies that you can’t get enough of? 

Yes! Yoga! I teach Yoga each week as well.

What’s your favorite yoga pose?  

When things in my life are going crazy, I like to flip upside down. Inversions are awesome! I also really love hip openers and heart openers. It reminds me to remember to stand up and tall and not slouch.

Real Talk with Hana - #AerieREAL

Namaste!

That’s awesome! You’re really talented! What’s your must-have item in your purse? 

Chapstick, I’m fully addicted to any chapstick and have about 15! But, of course, I always grab my one purse that never has any chapstick in it. If I had to choose a flavor? I would say cherry!

What’s your favorite go-to item in your closet?

I do have a favorite t-shirt! It’s sheer, long, and asymmetrical. I like to tie it up at the bottom. I wear it all the time, so my friends who are reading this will totally know what I am talking about!

Real Talk with Hana - #AerieREAL

Hana rocking out in her soft lace bralette and striped boxers!

What’s your all time favorite Aerie piece for Spring?

OMG. I love everything! I’m addicted to all of it. Aerie’s sweatpants are so cute and I love the little pockets. Also, I usually don’t rock a pushup, but I love the Brooke Polka Dot Pushup suit. I also love the bedtime lacy boxers!

Do you have a role model? 

To be honest, any strong, confident, female serves as a great role model to me. Lately, I have loved reading about Malala Yousafzai, “the bravest girl in the world.”  Her level of resilience is amazing and I love that she stands up for what she believes in.

Real Talk with Hana - #AerieREAL

Let’s switch things up! Instead of John shooting Hana…wait, Hana that’s not what we meant!

With Valentine’s Day right around the corner, what does “love” mean to you?

I was in a yoga class and a teacher was talking about how the Japanese don’t say, “I love you.” And, if you think about it…we say “I love you” all the time! They challenge, “how can you take such a big feeling and emotion into a single word. It’s such an incredible thing!” I really like that description of it.

While it may be hard for me to sum up I do know one thing is for sure; it makes me warm and fuzzy just talking about it, and I don’t think it’s the Miami heat! 🙂

Thank you so much Hana for chatting with us!

Learn more about #AerieREAL and “no retouching” here, and stay tuned for more upcoming “real talk” interviews.

xo,

Aerie

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A Behind-the-Scenes Look: Holiday ’13 Photoshoot – Part 2

A Behind-the-Scenes Look: Holiday ’13 Photoshoot – Part 2

‘Tis the season to be merry – and cozy! And Aerie has all the pieces you’ll need to stay warm, look cute & make someone else’s spirits bright. From perfectly packaged gift sets to fuzzy slippers & sparkly bras, you can snag a gift for a friend and treat yourself too!

Catch the Holiday spirit with us as we give you a behind-the-scenes look at part 2 of our Holiday 2013 photoshoot. Enjoy the scenery, meet our models and get to know our crew–who all help make the magic come to life!

Aerie model, Avril G., relaxes in her cozy,warm robe before shooting.

Marissa T. is caught writing what she is wishing for the Holidays! #MerryAerie

A behind-the-scenes look at the scenery. Rustic, pure, and beautiful.

Aerie model, Laura H., wearing our new Holly Allover Lace Pushup Bra, sparkles as shes flashes a smile for the camera!

Sneak peek: Holly, a Holiday perfect pair. Now in stores and online!

Chestnuts roasting on an open fire…#MerryAerie

Aerie stylist, Erin R., picks out the next look to shoot.

Hairstylist, Thomas H., does a last minute touch up!

Meet Charlie! The cutest pup of the Holiday season!

Loved going behind-the-scenes? Check out Part 1 of our photoshoot coverage!

Stay warm! #MerryAerie

xo, Aerie

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