Sun’s out, buns out! Show off your cutie booty even more with the new Mini Cheeky! The Mini Cheeky is a hybrid of your favorite undie fits. If you’re a fan of our Cheeky, but love the no-line benefits from a thong, Aerie’s new Mini Cheeky could be the best fit for you!
Sun’s out, buns out! Show even more cheek with the new Mini Cheeky undie!
We had the opportunity to sit down with 3 of the Buyers behind this hot new arrival! Meet the women behind-the-scenes…Kristen L., Ta Jane’ P., and Rebecca H.!
Meet Undie Buyers: Ta Jane’, Rebecca, and Kristen!
Hi, girls! Let’s begin with learning a little bit more about you. What University did you attend and what did you study?
KL: I attended the University of Pittsburgh and was a Dual Business/ Communications Major.
TP: I went to Georgetown University and I studied International Business and Marketing.
RH: I went to Miami University in Oxford, OH and majored in Marketing with a minor in Sociology.
We’re sure you get this question a lot, but we are curious…what’s the difference between a buyer and a merchant?
KL: At AEO a buyer and a merchant are synonymous. Whatever terminology you choose, you are an integral part of the cross-functional team. A buyer works with their design, production, planning, allocation, strategy, visual/marketing and store ops teams weekly if not daily to keep your department moving forward. You are a key player in mastering the competitive landscape to identify trends that are relevant to our customer, and helping to strategize/plan upcoming seasons from concept to in-store and analyze business weekly in order to chase upside or mitigate risk within current or future seasons. No matter the callout/challenge at hand, the merchant is usually the center of communication.
Meet Kristen L., Aerie’s Associate Buyer for Flirty Undies!
What is your favorite part about the new Mini Cheeky?
TP: I absolutely love that I can still get adorable prints on the back without having to go for a fuller coverage fit! I’m a thong girl but I love a cutie booty so this fit is perfect for me!
RH: The Aerie lace at the waistband and leg opening, it’s super soft and doesn’t give you muffin top! I also think the prints are really fun and the colors are pretty and feminine.
We love these blue hues in the new Mini Cheeky!
What is the difference between the Cheeky and the Mini Cheeky?
KL: The Mini Cheeky is exactly what the fit name denotes—a miniature cheeky. The Mini Cheeky has a lower rise, shorter side seams and extra cheek peek. Our Mini Cheeky fit bridges the gap between our Cheeky and Thong fit offerings. If you are looking for a little more cheek peek but not to the total cheek peek extent of the Thong—the Mini is your go to.
Which Mini Cheeky print is your favorite? Comment and tell us below!
Do you prefer printed, solid, or lace undies?
RH: I prefer all 3! It honestly depends on what mood I’m in.
KL: All the above!?! From neon bright laces, classic dots/stripes, to our everyday basic solids—there’s no need to discriminate. You can pick up an eclectic mix of all style offerings in your 7/$26.50 bundles! :)
Meet Rebecca H., Aerie’s Assistant Buyer for Favorite Undies!
What’s your favorite type of undie?
TP: I love undies with flirty details. A few bows or lace trims can go a long way!
RH: I’ve actually really grown to love our Seamless and Outta-Sight collection. The fabrication is so soft and buttery and I can pretty much wear it under anything. It’s very versatile.
Our hearts race for lace!
What’s the first thing you do when you start off your day at work?
KL: My morning cannot begin without my Grande Skinny Vanilla Latte. I love the ritual of going up to the café every morning, then again at 2:30 PM for my afternoon caffeine pick me up. Yes, I realize I have a slight coffee addiction but at least I recognize I have a problem, that’s the first step right direction. :)
TP: When I first get to work, I start up my computer and grab my tea and oatmeal. Have to have my energy drivers.
RH: Clean up all of the undies that are usually on my desk. :) I typically go straight to my email but sometimes it’s nice to do a little bit of competitive or trend analysis before I dive into my work.
It’s hard to choose just one, which undie is your favorite fit?
Let’s talk trends. What’s summer color trends are you excited about?
RH: I absolutely love the coral and turquoise we have in our assortment, they’re really feminine colors and go great with a tan.
TP: I am all about the saturated pinks and purples right now!
KL: Every season, I am a sucker for saturated neons—fuchsias, grapes, pinks, turquoises, aquas, acidic greens…I don’t discriminate! Adding a pop of color to any ensemble instantly brightens my mood….
Kristen and Rebecca organizing the new summer assortment!
No wonder our summer assortment is so colorful! :) What are 3 words to describe your personal style?
KL: Feminine. Colorful. Stylish.
TP: Casual, sometimes quirky.
RH: Classic, simple, and tiny bit preppy.
Meet Ta Jane’ P., Aerie’s Assistant Buyer for Direct Undies! (all the undies you see at Aerie.com!)
Instagram, Twitter, or neither?
RH: Instagram! Find me @Hammonrj.
TP: Instagram, too! Find me @InTaJicated.
KL: Definitely Instagram! @Klaut727.
Sun’s out buns out! We love these pinks and corals. Is it summer yet?
We love Instagram, too! What’s your best advice for a student looking to pursue a career in fashion?
TP: If you want to pursue a career in fashion, I’d say the best thing you can do is research! Know what the competitors are doing or know what’s happening on the runway. You can’t assort to what you don’t know and understanding how these pieces interact is one of the best things that you can do. It’s all about knowing the business.
RH: Make connections and build relationships. Whether you search for someone at a company you’re interested in on Linked In or meet someone at a career fair, don’t be afraid to reach out as often times it’s the relationship that will get you through the door.
KL: If you show immense passion for whatever it is you want to do, I’m talking the type of enthusiasm and drive that is contagious to those around you, you are half way there. Passion is something that can’t be taught and is immensely valued; so pursue whatever it is that you are passionate about in life and good things will be in store for you. :)
Thank you so much for your time and behind-the-scenes look Kristen, TaJ, and Rebecca! Click here to learn more or shop the new Mini Cheeky Undie!
xoxo,
Aerie
