Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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Take Care Of Your Girls! #AerieSUPPORTS Bright Pink

Take Care Of Your Girls! #AerieSUPPORTS Bright PinkWe’re so proud to announce our 8th year partnering with Bright Pink®! Bright Pink is a non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. This year, we’re donating 100% of sales of our Limited-Edition Bright Pink Tee and Bright Pink Pins in stores and at Aerie.com to the non-profit. We’re also co-hosting wellness workshops with Bright Pink in stores and at college campuses to show  you how to be proactive about your health.

On 9.28, we’re dedicating the entire day to taking care of your girls! In US Aerie stores and at Aerie.com, we’ll match 5% of ALL sales (up to $50K) that day in donations to Bright Pink.

Take Care Of Your Girls! #AerieSUPPORTS Bright PinkLater that night, we’re bringing Bright Pink Ambassadors to four stores on the east coast. The ambassadors will be there to provide educational resources and answer any questions about Bright Pink, breast health and how you can be smart about your health. You’ll also get a FREE notebook, sips and snacks when you stop in. Events will be held at these stores from 6 to 8pm on 9.28:

Roosevelt Field Mall, NY

King of Prussia Mall, PA

Northshore Mall, Boston

Woodfield Mall, Chicago

To encourage our AEO family to take charge of their health, we’ll also be offering wellness activities at our corporate offices in Pittsburgh and NYC. Follow along on Insta stories on Thursday to see all the ways we’ll be honoring Bright Pink.

To learn more about Bright Pink and how to be proactive about your breast and ovarian health, head to their website for more information or check out our #AerieSupports page to learn more about our partnership!

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