Aerie Bras Make You Feel Real Good!

4 new collections. Up to 30 sizes. DD & DDD cups in every fit.

Finding a bra you love should be empowering. That’s why we’re changing the way you shop! Meet our new bra collections below and hear what’s new and special from Associate Design Director Lyndsey and Merchandise Manager Brittany. Find one that makes you feel real good!

 

Real Happy Collection

All the right options at all the right prices. Now that’s happiness!

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With 6 fits (demi, full coverage and wireless lightly lined, and demi, plunge and strapless push up) and 4 fabrics (cotton, smooth, mesh and lace), Real Happy bras give you options for every single day. Logo straps add a little more Aerie love, and j-hook convertibility lets you switch your bra to a racerback whenever you want. We think you’ll want (aka need) one in every fit!

Brittany says: “I know our customer is always looking for quality at a great price and that’s exactly why we launched the Real Happy collection. These bras are designed with our girl in mind – there’s a silhouette for every breast shape and end use that she might be looking for!”

 

Real Sunnie Collection

Real Soft®, real stretchy & real supportive. Your #1 t-shirt bra for a reason!

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360° stretch. Effortless everyday coverage. Double layer sides for extra comfort, smoothing and support. This is THE ultimate t-shirt bra! Real Sunnie comes in 5 fits: demi, full coverage, wireless and strapless lightly lined, and demi push up. Every single bra comes in the Real Soft® fabric you know and love.

Aerie Bras Make You Feel Real Good!

Lyndsey says: “Real Sunnie is our ultimate t-shirt bra collection! With all components designed to stretch in perfect harmony and a double layer smoothing wing, these bras are effortlessly everyday!”

Brittany says: “Sunnie is our #1 selling collection for a reason – not only is this my personal everyday go to bra, it’s our girl’s too! This collection offers bras that make you feel not only secure and held in place, but also comfy all day long. I’d be lost without my Sunnie Push Up Bra!!!”

 

Real Me Collection

Second-skin bras that feel like the real you. Made to move with you, shape to you, feel like you.

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Lyndsey says: “Our lightest bras yet! With just the right amount of coverage for everyday and a natural looking shape, Real Me lets you be your true, beautiful self with amazing comfort and great support.”

Add pretty rose gold hardware and tattoo details, cool-touch smooth fabric and flattering ballet backs, and you have the most seamless bras for tees and tanks. Real Me comes in 4 fits: full coverage unlined and lightly lined, bralette and our brand-new full coverage push up.

Aerie Bras Make You Feel Real Good!

Brittany says: “We knew the Real Me collection would be a success when we launched it because we couldn’t get over how lightweight and beautiful these bras were. They truly allow you to feel like you aren’t even wearing a bra! And who doesn’t like rose gold?! We included the prettiest touches of shine in this collection to make it feel special!”

 

Real Power

You’re the real superhero. Add some POW with extra-special bras that kick it up a notch.

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When you want to get a little fancy, Real Power bras are ready for you! In demi unlined and convertible plunge push up fits, these bras have pretty rose gold hardware, shimmer shine fabric and convertible straps. Real Power Push Up also has removable foam inserts that let you pick your level of push and go from medium to most!

Aerie Bras Make You Feel Real Good!

Brittany says: “What woman doesn’t like to be in control? The Real Power collection lets you make the decisions! I love how our girl gets to choose her level of push and that we included the feminine ruched detail at the center front gore – so girly and fun!”

 

Which bras are you loving from our new collections? Comment below and tell us!

 

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Swim Week fun in Miami

We brought our latest swim & LOTS of #AerieREAL to Miami for this year’s Swim Week! See some highlights from the day (and a sneak peek at holiday swim!) below.

Swim Week fun in Miami

Swim Week fun in MiamiThe day’s main event was a fashion show featuring our latest swim, like Mama Cāx’s Crochet High Neck One Piece. Guests sat poolside and even got to see a sneak peek of our upcoming holiday collection!

Swim Week fun in Miami

Swim Week fun in Miami

#AerieREAL girls from near and far came out to rock our fave swim in a fashion show.

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It wouldn’t be a REAL Aerie event without a Real Talk! Our panel featured #AerieREAL Role Model Iskra Lawrence, blogger Mama Cāx, blogger Sarah Tripp of Sassy Red Lipstick & #AerieREAL girl Nina Agdal. Each woman shared her #AerieREAL inspiration, and then the crowd joined in for a Q&A.

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Loved this event? Check out what else we’re up to!

 

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Chill Leggings Are The. Best. Ever.

You spoke. We listened, updated & obsessed over our basic Chill leggings to make them the. best. ever. We talked with the brains behind all these improvements—designer Morgan C. Read on to see why these are basically the best!

Chill Leggings Are The. Best. Ever.

What updates have you made to our fave basic legging?

We know that Aerie girls love our basics, so instead of completely changing what she has been buying for years, we’ve just made it better…softer and more comfy! We made our waistbands wider and more comfortable in both the regular rise and high rise styles.  Before we had heavy elastic waistbands in both styles and we took on the challenge to make them more flattering and comfortable. Our high rise has a tall waistband creating a smooth long line, and our regular rise waistband has a soft skinny elastic at the top edge to ensure that it will stay up.

Chill Leggings Are The. Best. Ever.

You wear-tested the new fabric in house with Aerie girls. How did this impact your final design?

We make sure every team member has a part in our wear test process – including girls from our Buying team, Design team, Production teams…as well as a few yogis around the office.  We want to make sure we have a range of all sizes and body types to ensure we’re getting well-rounded feedback! We use our wear tests to check for a number of things – fabric performance, opacity, and fit. Each wear tester wears and washes the garment as many times as possible during our testing period to properly evaluate the legging.  We are fanatics and wear test EVERY new fabric, fit and detail!  We are wear testing ALL the time!! (You should see my legging drawer (s) !!)

Chill Leggings Are The. Best. Ever.

What’s special about the new Feel Comfy fabric?

We are all about SOFT at Aerie. So, our new Feel Comfy fabric is now softer than ever!  To do that, we’ve blended our cotton quality with polyester for an amazing handfeel.  The addition of the polyester helps with color fastness as well…your favorite black leggings will stay black longer than ever after being worn, washed, and loved!

Chill Leggings Are The. Best. Ever.What new update are you most excited for? Comment below & tell us!

 

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Introducing… An All-New Aerie Store Design!

 

 

Get in here, beautiful! Our brand new store design brings the feel of an indoor market to your mall. With personalization on our extra-special printers and more DIY fun, our new stores are Aerie like you’ve never seen it before. Crabtree Valley Mall in Raleigh, NC is home to the first all-new Aerie, and there are more new designs coming soon! We talked to the brains behind our amazing new store design—Senior Director of Aerie Visual Lauren Cabral and Senior Director of New Store Design and Fixtures Michael Smith—to get the story behind our new design and her ideas for future Aerie homes. Read on for more!

Introducing... An All-New Aerie Store Design!

Yes, our new stores come with an Insta-ready wall!

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

How would you describe Aerie’s new market store design? 

LC: Our overall concept is based off of an indoor market…it’s BRIGHT, comfortable, open and welcoming.

MS: All stores are designed to showcase product and should at the very least provide a pleasant and convenient  shopping experience. However, in my opinion, the best stores designs are an embodiment of the brand, reflecting the aesthetic and attitude of the product while engaging the customer at an emotional level. We want our Aerie girl to feel at home in the store. It should be her oasis at the mall – a place to hangout, relax and shop with friends. After all, the space was designed for her.

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What is your favorite part about our new stores? 

LC: I need to pick the top 3— it’s too hard to pick just one.

  1. The storefront! Our experience bar in the window brings a fresh & fun approach to the leaseline that we hope our customers will LOVE!
  2. The fitting rooms! They are designed to feel like a really cool mid-century modern apartment. It’s very cozy in there. ☺
  3. DIY and personalization!  We’re excited to bring seasonal concepts to life in a new way through custom printing on the Anajet printer and our DIY market table.

MS: If I have to pick one, I think it’s the fitting room area. I hope that we have provided a place that, while still integrated into the sales area, feels like a sanctuary. We combined the architecture with visuals to create a more relaxed space where our customer can interact with her friends and the sales associates. It’s a space where she is encouraged to try new things.

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What do you hope to bring to Aerie stores in the future?

LC: Creating new, exciting DIY opportunities and events are at the top of the list! Oh, and can’t WAIT to ADD more Aerie stores!!

MS: I’ll wait for our Aerie Girl to tell me. The nicest thing I heard about the new design was from a sales associate in our Crabtree store. She overheard a customer say that she wanted her first place to look just like the store.Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What advice would you give to someone who is interested in visual design?

LC: Good design is all about problem solving; it needs to be beautiful and functional.  Attention to detail is super important too—working through a project to understanding symmetry, color and contrast are all key—but must be carefully curated to avoid clutter and overload.  Lastly, be prepared to be wrong; you never know till you try!

MS: Inspiration is everywhere; never stop looking, never stop learning, and don’t be afraid to ask questions. If you see something you like, make a note or take a picture. You don’t know where the next great idea is going to come from – and you never know when something that you saw 10 years ago is going to inspire the perfect fixture.

Also, it’s not just about going to a good design school. Sometimes it’s about real work experience and learning from the people you meet along the way. I spent 5 years in design school but never felt like a real designer until my first season as a Christmas extra in a large department store. I was surrounded by incredibly talented people who had limited budgets and a deadline. Best experience ever….

Introducing... An All-New Aerie Store Design!

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STYLIST’S PICKS: HIGH WAISTED UNDIES

The higher the rise, the comfier the girl! High waisted undies feel like a hug any day you need it, and add a little more to your look any way you wear them.

STYLIST’S PICKS: HIGH WAISTED UNDIES

 

ALL THE INFO

Our high waisted undies are your #1 boybrief fit, plus a higher rise for more comfort. Stick with cotton for everyday wear, or shine with lace trim for a little something extra.

STYLIST’S PICKS: HIGH WAISTED UNDIES

STYLIST’S PICKS: HIGH WAISTED UNDIES

 

WHY ERIN LOVES IT

Our stylist loves a good pair of high waisted jeans, and a high waisted undie is the softest layer to wear it with.

STYLIST’S PICKS: HIGH WAISTED UNDIES

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HOW TO WEAR IT

Dress season is right around the corner… wear high waisted undies underneath for extra comfort. Want to up your bedtime undie game? High waisted is the way to go! These undies are made for every part of your day.

STYLIST’S PICKS: HIGH WAISTED UNDIES

What is your fave way to style our new high waisted boybrief undies?

 

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Meet The #AerieREAL Girls Behind The Real Me Collection

The softest second-skin bras take REAL work! We asked Senior Designer, Lyndsey, and Merchandise Manager, Brittany, to tell us how our Real Me Collection came to be. In a bralette and lightly lined and unlined bra fits, Real Me is one of our most versatile collections yet. Read on to find out why Lyndsey and Brittany love this collection, and why you will too!
Meet The #AerieREAL Girls Behind The Real Me Collection

What inspired you and the team to design the Real Me Collection?

Lyndsey: We wanted to make the ultimate #AerieREAL collection, bras so effortless you forget you’re wearing them! Comfort was a key focus when creating Real Me, these are our lightest bras yet with the attention on every component to be ultra thin and smooth, with just the right amount of coverage for every day, great support and a natural looking shape, Real Me lets the the real you shine!

Tell us more about the colors that make up the collection. What inspired them?

Lyndsey: We created a beautiful palette for Real Me, inspired by cosmetic tones and pretty neutrals. All Aerie girls can find a great option for their skin tone. We wanted to give Real Me an extra special signature detail with pretty rose gold tattoos!Meet The #AerieREAL Girls Behind The Real Me Collection

What makes the Real Me Bra your new everyday bra?

Brittany: I’m personally a HUGE Sunnie collection lover & customer, BUT after trying on the Real Me collection, I’m in love! I get even more comfort, more softness, in even more beautiful colors!! It’s so “barely there” that I wore it to bed the other night, because I forgot I had a bra on! It’s so easy to outfit too – its smooth surface easily allows me to layer it under my favorite tee or oversized fleece going into fall!

Tell us your favorite style and color! 

Lyndsey: Oooh hard to choose! My absolute favorite is the Real Me Bralette in Chestnut! It’s so effortless you can wear it with anything and the color is so pretty I love to show it off 🙂

Brittany: The Real Me Unlined bra is my hands-down favorite style because of the sleek and modern silhouette. It gives great lift while still being so dreamy and comfortable. My favorite color is Confidence – because it blends right in to my summertime tan!Meet The #AerieREAL Girls Behind The Real Me Collection

What Real Me style are you loving? Comment below and tell us!

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