Meet Aerie’s Top Model…Charlie!

Meet Aerie’s Top Model…Charlie!

We had the opportunity to sit down with Charlie, the pup who made quite the splash breaking into the spotlight this holiday season. Dana S., Aerie’s Senior Director of Marketing and proud owner of her new model-in-training, rescued Charlie from Animal Friends, a shelter in Pittsburgh. Her new best friend was an immediate hit with our team, as he accompanied her to the holiday photoshoot. One thing led to another, and Charlie just might be the next top model. Read on below for an exclusive interview!

Meet Aerie's Top Model...Charlie!

Meet Charlie!

Hi, Charlie! Thanks for taking some time to sit with us! Can you tell us a little bit about your background? 

I spent the first two years of my life in animal shelters. I was well cared for but pretty scared and timid…until my new mom came in!  We connected right away. It took a bit to get used to my new place, especially the stairs, but now I love my comfy bed and big yard… it’s home!

 Aw! What’s your favorite sweet treat?

Honestly, I can’t get enough Beggin’ Strips…it’s my indulgence. But I keep it balanced with healthy snacks like carrots.

Smart! With a rising star like you. It’s important to focus on nutrition. Do you have a favorite getaway spot?

Grandma and Grandpa have a rockin’ cabin in the mountains. I love to bird watch and run around in the woods.

Sounds great! So, what was your favorite part of the photoshoot?

Hanging out with all the models, of course! All that attention and love from such pretty ladies. So many ear-rubs and walks and thanks to the caterers for all the secret treats they gave me.  Shhhh!

Meet Aerie's Top Model...Charlie!

Charlie making friends and scoring a few ear rubs on set!

You lucky, dog you! What are your plans for the Holidays? 

This is my second holiday with my family and I love to curl up in front of the fireplace while everyone hangs out.

Do you have a special toy on your Holiday wishlist? 

I love to destroy toys so I really only have them for one day. My favorite toy right now is a penguin. But he won’t make it to New Year’s. ;) I love anything that makes noise.

Meet Aerie's Top Model...Charlie!

Ready for his close-up.

 What’s your favorite Holiday song?

My mom plays them all but I love Mariah Carey’s “All I Want For Christmas Is You!”


You seem very trendy. What’s your favorite, on-trend Holiday accessory? 

My red and green bow tie. No doubt.

Meet Aerie's Top Model...Charlie!

Looking fashionable in his bow tie after a good, but long day at work!

How handsome! How did you feel when you saw your picture up in Times Square? 

Like a rockstar! And so humbled. I realized how far I have come and how many people have helped me get to where I am. From my pals at Animal Friends in Pittsburgh to my new mom and my forever home… I know I am the luckiest dog in the world.

Thank you so much so much Charlie! We hope to see you around the office again soon!

xo,

Aerie

#MerryAerie

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Guys Guide to Shopping Aerie

Guys Guide to Shopping Aerie

Guys, we know shopping for your gal is never easy so we’re here to help! From gorgeous bras and undies to cozy plaid pajama pants and robes, Aerie is the ultimate  Holiday stop for all of your gifting needs.

Easily shop online or find her favorite items at your local Aerie store.

On a budget? We’ve divided our favorite gifting items by price. You can shop Stocking Stuffers, Gifts Under $20, Gifts Under $30 or Go For WHOA! .

Look 1: Holiday Cozy 

For the girl that likes to layer and keep warm over the Holidays, you should start with the sole.  A pair of  furry slippers will keep her toes toasty. Our flannel pajama pants are a great go-to for a sister, friend, or girlfriend. She will love the plaid mixed with a bit of shimmer on the pockets. The best part about Aerie is that a lot of our items mix and match so she can have fun pairing her new favorites and it will take the stress off off you when it comes to picking colors.

Guys Guide to Shopping Aerie

Look 1: Holiday Cozy

Look 2: Sporty Chic

Do you know a girl who’s always on-the-go? Then she definitely needs some time to relax. Give her a gift that sparkles and shines just like she does. We recommend our featherlight and pillow soft Lindsey Lightly Lined bra. She is one of our girls’ all time favorites and one of the most comfortable bras! Pair with our graphic boxers and sexy, cute boyshorts.

Guys Guide to Shopping Aerie

Look 2: Sporty Chic

Look 3: Dots of Love 

Send your cutie sweet dreams with our polka dot sleep shirt. She’ll find the fit and simplicity irresistible. Another great gift idea is one (or all) of our fragrances. She’ll love the sweet scents of WHOA!!, Daydream, Aerie, and Hidden Love. They come in full size bottles, rollerballs, and in mixed sets for shopping ease.

Guys Guide to Shopping Aerie

Look 3: Dots of Love

Is your list for your sweetheart growing longer? Good! Still stuck? Shop our pretty little Gift Sets. Our Gift Sets are perfectly packaged and ready-to-give, making it even easier for you to find the perfect gift!

Need help shopping or trying to find the perfect gift? Find an associate at your local Aerie or tweet us @Aerie. We’ll help you find that perfect gift for your special someone.

Good luck and Happy Holidays!

xo,

Aerie

#MerryAerie

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Meet Our Girl: Katie Lightly Lined

Meet Our Girl: Katie Lightly Lined

 Meet our girl…Katie! Perfect for everyday and every body.

Meet Our Girl: Katie Lightly Lined

Meet Our Girl…Katie Lightly Lined!

A velvety bow pattern and bits of lace make this little outfit special. Katie features the perfect amount of lace and bow detail at the cup for a more festive feel.

Meet Our Girl: Katie Lightly Lined

Holiday cuteness allover.

Our “girl next door”, she’s the bra that every girl is sure to love. Our original T-shirt bra with full coverage, Katie offers lightly lined padding, and soft stretch cotton for an everyday comfy feel.

Meet Our Girl: Katie Lightly Lined

Love Katie? Shop her in basic and cute colors now!

xo,

Aerie

#MerryAerie

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Daily WHOA! – Day 12: Limited Edition Bras + Undies

Daily WHOA! – Day 12: Limited Edition Bras + Undies

It’s the 12th and final day of our Daily WHOA Holiday countdown, and do we have a gift for you!  Today only, shop all bras 50% off only at Aerie.com.

But wait, there’s more in store! Visit your local Aerie store and receive 5 free undies when you buy 5 for 30!

whoa-web

whoa-web-store

What are you waiting for? Share us your weekend Aerie haul at #MerryAerie!

xo, Aerie

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Merry Aerie Holiday Windows

Merry Aerie Holiday Windows

If you’ve ever been to the mall during the holidays, it’s hard not to notice how retailers turn their windows into magical scenes of holiday spirit. Here at Aerie, the planning starts long before the cold weather hits.

Aerie Holiday Window Story

Our brand marketing & visualizing teams get together to talk Holiday props and window options.

Aerie Holiday Window Story

Different Holiday box options to utilize in our Aerie store windows.

This year, the planning process started in June with a meeting that brought together our brand and visual merchandising teams. Our teams began brainstorming different propping ideas for the store windows and discussed what would be feasible for our store associates to build at each location. Every detail was thought about, down to the size, color and number of boxes and whether we would make them or order them. Deadlines for the details happened way in advance of the season, requiring us to have our items nailed down.

Aerie Holiday Window Story

A member of our brand team stands in for one of our favorite Aerie girls, Nina Agdal.

The team then gathered at the lab stores we have set up at our HQ, which help us visualize how our actual store locations will look. The team began to work through placement options of print marketing, props and physical Aerie product. No question was too big or too small, including discussions on how high the marketing should be and where to position the GWP totes for the window. They also talked through window decal ideas to ensure we were getting our messaging across. It’s always important for us to keep in mind the different store formats and window sizes per location.

Aerie Holiday Window Story

Every detail in the window is considered from the height of the boxes to the placement of product and marketing imagery.

After several rounds of trial and error and getting the windows set up to a point where the team was happy, we walked our leadership team through the displays. This process can have several edits, anywhere from the copy on the marketing to the color of the boxes in the windows. Once everyone was aligned and the windows were signed off, the teams began placing orders for each store in the country. Shipments were sent and the rest was up to our amazing store associates to execute. The final result? Take a look for yourself below!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

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Daily WHOA! – Day 11: Merry Aerie Gift Sets

Daily WHOA! – Day 11: Merry Aerie Gift Sets

On the 11th Day of WHOA… Merry Aerie Gift Sets! Perfectly packaged and ready to go. Choose from fuzzy accessories, fragrances, undies or pre-packaged outfits. There’s a gift set for everyone on your list!

Daily WHOA! – Day 11: Merry Aerie Gift Sets

Not sure what to get your…let’s face it….”picky” best friend for the Holidays? Don’t worry! The Merry Aerie Gift Set has got your back.

Daily WHOA! – Day 11: Merry Aerie Gift Sets

What is on wishlist for the Holidays? Comment and tell us below!

Stay tuned for a new WHOA! gift every day!

xo, Aerie

#MerryAerie

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