Please introduce yourself, your business name, and where you’re from.
I’m Amanda Wright, the girl behind Wit & Whistle. I design and illustrate witty greeting cards and whistle-worthy paper goods. My husband and I live in a quirky 1970s A-frame house in Cary, North Carolina with two dogs, three chickens, and an absurd quantity of houseplants.
You have been painting since you were a child, what sparked this interest at such a young age?
I’ve been at it so long that I can’t even remember what first motivated me to start creating. I believe my urge to create is a God-given gift, so it was natural for me to start making art as early as I could. I’m sure I was hooked from the moment I experienced the intoxicating aroma of my first box of crayons.
Where do you draw your inspiration from?
I’m inspired by my love of drawing and my desire to indulge in light-hearted creativity. My goal for Wit & Whistle has always been to create a line of products that are both funny and beautiful. I leave plenty of room for frivolity in my designs, because creating is so much more enjoyable if you don’t take yourself too seriously. I want my work to feel like play!
What does the day in the life of Amanda Wright entail?
After breakfast I make a cup of tea and head to my studio. I have a short commute, just a walk down the stairs to the basement. In the morning I ship orders, reply to emails, send invoices, and reorder supplies—all the necessary but boring stuff. I try to reserve my afternoons and evenings for creative things like working on new designs, taking photos, brainstorming, and writing blog posts.
What was the first product you started selling?
I first tried to sell sets of block-printed snowflake cards around the holidays back in 2008. I painstakingly hand-printed each card in metallic silver ink. They were lovely, but no one bought a single one! So, I went back to my sketchbook and came up with a few witty Valentine’s Day cards. I had more success (and much more fun) when I started incorporating my sense of humor into my work.
Educate us on your design process and making methods, what it’s like and why do you love it?
My design process involves spending a lot of quality time with my sketchbook. I usually curl up on the couch with my dogs while I draw. Once I finish a pen and ink illustration for a new product, I scan it into my computer to make layout adjustments and add color. I love all the little imperfections in my work that make it obvious each one of my designs was drawn by hand.
Amanda’s sketches coming to life! Jotter above and Spiral Notebook below.
If you had one product to describe as your signature item, which would it be and why?
My “uterus” birthday card is my signature item. Slightly inappropriate greeting cards have always been my best sellers, and that particular card has been around almost since Wit & Whistle began. I think it’s the perfect blend of funny and awkward while still being pretty—just the way I like it.
We love your humorous approach on your cards and prints, do you consider yourself a ‘jokester’?
I don’t think of myself as a jokester, I just have a strange sense of humor. In the real world my “humorous approach” is usually just me saying weird things and getting strange looks from my friends, hah.
Describe your decorating style inside your home.
I like calming, neutral colors with interesting textures like metallic gold, exposed brick, and rustic wood. I prefer bright spaces with lots of natural light and a mix of old vintage finds with newer pieces. I have a weakness for anything mid-century modern. Above all, a house isn’t a home unless it’s brimming with houseplants. If I could live in a greenhouse I would be happy!
What handmade possession do you most cherish?
My coffee table is my favorite handmade possession. My dad, mom, sister and I spent a day piecing together the herringbone tabletop from reclaimed barn wood. We finished it off with hairpin legs and carved our names on the bottom. It’s gorgeous, and whenever I look at it reminds me of how awesome my family is. I even wrote a blog post about it!
Tell us something surprising about you that no one would guess!
Running Wit & Whistle is my dream job, but if I had to change careers I’d love to own a small zoo. For now I’ll just have to focus my zoo-keeping energy on my dogs and chickens.
What is the best advice you would give to designers starting their own business?
Whether you feel ready or not, just jump in. If I waited to start my business until I had everything figured out, Wit & Whistle wouldn’t exist. The most important (and most difficult) thing is to take that first step and get going. Just worry about one day at a time, and figure out the rest as you go along. Baby steps!
Check out Wit & Whistle on ae.com, and tell us which jotter or notebook is your favorite in the comments below!