Love the Swim You’re in with Jenna Kutcher

The adventure begins with you. #AerieREAL girl Jenna Kutcher shares her journey to finding rest, achieving self-love and body acceptance on the island of Maui.

“For the past six years I’ve spent hour after hour hustling after my dreams! After leaving my windowless corporate office, I’ve never looked back. Now a full time photographer, educator, public speaker, and podcaster, my life is filled to the brim with things that set my soul on fire. While some look at the life I’ve built and consider it a “success,” I measure success in terms of rest and presence. For so long I’ve worked from a place of hustle, a place of stress, and I knew that going into this year I wanted to focus on incorporating true rest into our lives.”

Love the Swim You're In

Shop Jenna’s Look: Super Scoop One Piece Swimsuit

“What did that look like for us? Well, it looked like a month long sabbatical in Maui. I’m sure you’re thinking, wait, what? A whole month? Yes. We spent 33 days on the island and it was as magical as it sounds. What people didn’t see behind the scenes was the work that went into making it all happen: my husband left his job of five years to start his own business, we worked double time in January to prepare, we had to kiss our furry pups goodbye, but it was our dream and we made it happen.

This trip to Hawaii was a redemption song for us. Just one year ago we found out we were expecting our first baby while in Maui and celebrated those blissful days on the island. One month after returning home we experienced a miscarriage and had to say goodbye to that life we loved so dearly. As a woman, it was such a painful experience. I hated my body, I felt outside of it, I felt like it had failed me – though I had this peace that there was a bigger story for us.

As we packed for our trip this time around, my suitcase filled with Aerie. I had to smile because just a year ago I was a part of this campaign and my images were from when I was pregnant. As I slipped into my one piece and hit the beach, I finally felt back at home – both in Hawaii and in my skin. I felt stronger, healthier, more emotionally present. Body positivity isn’t just about our outer appearance, it comes from within.”

Love the Swim You're In

“Our month on the island was a time for us to reconnect, to disconnect from work, to dream bigger, to sit on the beach, to explore each corner. It was a time for me to come back to this body that has carried me for 28 years and to celebrate all of the amazing things it can do. Aerie embodies all the things I stand for and in sharing my real, not retouched images I was reminded how important it is for people to take a stand for what they believe in.

I am always shocked at the response when I post things about my body. So may days I would see the images Drew took of me, my eyes would well up with tears about my size ten bod, I would change swim suits, be tempted to cover up, and would vow that I wouldn’t be caught dead at the pool…. But then I would think of you and why I couldn’t hide. 

You see, these images don’t do well because of me, it’s because of you. You see yourself in my jiggly thighs, you feel your fears in my cellulite, you hear the voice in your head when you see my extra loving love handles, you feel more at home in my wide hips, you relate to one boob being a bit perkier than the other, you feel the shame in oversized arms… BUT (and this is a BIG but) we are all so much more than all of that.”

Love the Swim You're In

“Maybe it’s simply refreshing to see a double digit sized body baring it all or just a body that isn’t retouched. Whatever it is, I am loving myself a little harder and praying that you’ll do the same! I am not a number on a scale or a size in my clothes, neither are you! 

Our time was incredible, SO incredible we ended up purchasing a second home on the island. It’s become a sacred place to us – a place of healing and rest. We are thrilled to get to spend more time in our bathing suits on the beach and are even more thrilled to open our doors to our friends, family, and followers and let them into our little slice of heaven. Oh, what an amazing redemption song it is.”

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ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Welcome spring with a final round of winter whites! Take our stylist’s outfit of the week on your next getaway and get ready for sunny days ahead.

ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Shop Erin’s Outfit: Scoop Wrap Bikini Top | Pretty Texture Hi-Rise Bikini Bottom | Swing Tank | Sunflower Lace Culotte | Macrame Crossbody | Patched Slip-On Sneaker

The best beach days start with bright whites! Wear our new Scoop Wrap Bikini Top and Pretty Texture Hi-Rise Bikini Bottom, then cover up with our Swing Tank and Sunflower Lace Culotte.

While you’re sunning, don’t forget to share the #AerieREAL love! For every unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association. Because every body is a perfect beach body.

 

Happy spring!

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Spring Break Swim Style!

Ready… set… getaway! We talked to Assistant Swim Buyer Trish Scott about our newest swim fits to get you set for spring break.

ONE PIECE, LOVE & HAPPINESS!

One pieces are THE silhouette of the season.” From Super Scoop One Pieces in 10+ colors (and 2 lengths!) to extra-special crochet styles, this spring break is all about the one piece.

Spring Break Swim Style!

Shop Victoria’s Look: One Piece Tassel Ties Swimsuit

SHOW SOME LEG

Our Super Scoop One Piece has a high leg, cheeky fit to flatter ALL booties. Trish adds: “The low cut back, sides and cheeky bottom make this suit the best piece to show off your curves!”

Spring Break Swim Style!

Shop Iskra’s Look: Super Scoop One Piece Swimsuit | Striped Fray Hem Shirt

MAKE YOUR BOOTY HAPPY

Cheeky bottoms can be scary for some girls, but we promise, you will love it once you try it!” If you have a smaller booty, a cheeky fit will enhance your curves, and if you have a bigger booty, a cheeky fit will help define your shape. Check out our bikini bottoms fit guide to see fits in YOUR size.

Spring Break Swim Style!

Shop Katty’s Look: Triangle Bikini Top | Cheeky Bikini Bottom + Poms

TRY A TRIANGLE

For less coverage and easy support, try a triangle. “Our Wanderlust Dreams Triangles have hand-made trims and come in beautiful prints. Tassels on the ties make these even more unique!”

Spring Break Swim Style!

Shop Iskra’s Look: Triangle Bikini Top | Hipster Bikini Bottom

ROCK A CROP

Opt for extra support or cover up a sunburnt chest with a crop: “We have so many options in this silhouette! We have styles with and without pads, for added modesty if needed! Crochet, prints, solids and embellishment — we’ve got your crops covered.” 

Spring Break Swim Style!

Shop Katty’s Look: Real Obsessed™ Crop Bikini Top | Bikini Bottom | Crinkle Top

GET LOW

“We have two styles we’re loving this season: our tie-front scoop and our beaded scoop. It ties at the neck for adjustability and support, while the details add a fun fashion element to a basic favorite!”

Spring Break Swim Style!

Shop Julie’s Look: Super Scoop Fringe Bikini Top | Tiered Maxi Skirt

LOVE THE SWIM YOU’RE IN.

The easiest way to find your best fit? Love what you’re wearing! EVERY body is a perfect beach body.

Spring Break Swim Style!

Shop Dana’s Look: Super Scoop One Piece Swimsuit

 

 

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Moxie a Fashion Blog Loves the Swim She’s In!

Christine from Moxie a Fashion Blog is confident & loving the swim she’s in! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA.

Moxie a Fashion Blog Loves the Swim She's In!

“When I was asked to partner with Aerie (American Eagle) for their Real Campaign, I was SO excited. Not just about the product I would be featuring but about the cause. I am so so so passionate about girls, young and old loving their bodies. They challenged people to post unretouched photos of them in a swimsuit to show what girls’ bodies everywhere can look like. It’s so easy to get caught up looking at magazines and wishing we had something we don’t, whether it be the clothes we’re looking at or the body of the model wearing them. I kind of love how social media blogging has put advertising into the hands of everyday girls to try to eliminate the gap that’s sometimes felt when someone looks at a model in a magazine. Learning to love your body is one of the most freeing things ever. And so my hope is that every girl everywhere can learn to do the same.”
Moxie a Fashion Blog Loves the Swim She's In!

Shop Christine’s Look: Hi-Neck One-Piece Swimsuit

Moxie a Fashion Blog Loves the Swim She's In!Now it’s your turn! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA. Then tag 2 friends & challenge them to share!

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The Curvy Blogger Loves the Swim She’s In!

Mandy from The Curvy Blogger is summer-ready & loving the swim she’s in! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA.

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“It took me so long to feel comfortable in swimwear. I used to avoid pool parties, and beach vacations with friends. I am so glad I am over that phase in my life! Now it’s all about the swimwear, I go for pieces that make me feel good and a little bit sexy. This suit from aerie is perfectly my style, and fits like a dream!”Aerie_7

Shop Mandy’s Look: Hi Neck Crop Bikini Top | Hi-Rise Bikini Bottom
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Now it’s your turn! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA. Then tag 2 friends & challenge them to share!

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LOVE THE SWIM YOU’RE IN

This swim season, we want you to love the swim you’re in and share it! We’re asking #AerieREAL girls everywhere to post their 100% unretouched swim photos or videos on social media and challenge their friends to share, too.

LOVE THE SWIM YOU’RE IN

Every time someone joins this body positive initiative, we’ll donate $1 (up to $30,000) to NEDA, a non-profit that supports those affected by eating disorders.LOVE THE SWIM YOU’RE INIn less than one week, more than 1,500 girls have shared and we’ve raised $1500 for NEDA. Now it’s your turn: love the swim you’re in!

 

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