YOU Helped Us Raise $10K For NEDA!

WE LOVE THE SWIM YOU’RE IN!

Thanks to you, we reached our initial goal and we’ve raised $10,000 for the National Eating Disorders Association! Since March 20th, we’ve seen more than 10,000 of your amazing unretouched swim photos on social. And thanks to you, we’re still going! Post your unretouched swim photos with #AerieREAL and we’ll donate $1 (now up to $15K!) to NEDA.

Check out some of the 10,000 #AerieREAL girls who love the swim they’re in!

 

Guys, this is two days in a row that I haven't dreaded looking at my body! This is HUGE! So yes I will show my body proudly, I work so hard to learn to love myself. This isn't for anyone else this is for ME. Happy Sunday, I hope you all feel beautiful today. You don't have to be beautiful like her, you can be beautiful like YOU! Love your body, every curve, bump, roll, mark, it makes you YOU and no one on this earth has that power. Not going to lie I used to be and still am sometimes terrified of summer time. Bikinis, showing skin, knowing damn well I haven't prepared (why prepare wtf) for summer. NEWS FLASH: you don't have to ever prepare for any season, any clothing, any event. Screw dieting, screw torturing yourself to fit into a certain type of clothing because you're scared you won't look like everyone else. You won't ever look like anyone else and that's 100% okay because you are you and they are them and both are equally beautiful. No body shaming. No beauty standards. Build up others, don't tear them down. 💪🏽🌸 • • • #edrecovery #recovery #BDD #stopbodyshaming #fatphobia #bopo #bopowarrior #unretouched #aeriereal #neda #aerie #nowrongwaytohaveabody #everybodyisbeauitful #everybuttisbeautiful #myflawsarefierce #realbodies #allbodiesarerealbodies #cellulitesaturday #embracethesquish

A post shared by B🐝 (@betteringbecca) on

 

Now it’s your turn! Post you unretouched swim photos with #AerieREAL & help us raise money for NEDA. You can share in whatever swim you’re in, doesn’t have to be Aerie. Happy grammin’!

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Love the Swim You’re in with Elana Loo

#AerieREAL girl Elana shares her journey to loving the swim she’s in! 
Love the Swim You're in with Elana Loo

Elana’s Look: Super Scoop One Piece Swimsuit | Chambray Poncho

“In my years since college, I have gone through a major inner transformation — from feeling like I had to dress myself to feel confident, to learning to embrace + celebrate my body whether I’m naked or in one of my favorite bikinis! After college, as I started my business, I did a lot of soul searching and began to find that I wasn’t focused on just being the ‘pretty’ girl that I wanted to be when I was young. As young girls, many of us are focused on our outer appearances to feel confident and beautiful. Now, I realized I wanted to be the successful entrepreneur, the empowering friend, the smart woman, the risk taker — the vibrantly alive soul. With this realization, I found how little my body type, shape or size was tied into ANY of my goals. . . It wasn’t an overnight switch, but instead a conscious effort to understand that my worth wasn’t tied to the way my body looked and also, that women I found beautiful, sexy and dazzling didn’t all look one certain way. They were different sizes, skin colors, body types and ages. 

Moving to Hawai’i to  has been a huge part of my shift towards body positivity and self love! Since moving here, I have learned what true beauty is, why size doesn’t matter (even in a cheeky bikini) and how to be truly confident in your skin! Now, I find myself sharing pep talks on my Instagram because I see such a need for the conversation that Aerie is having with the #AerieREAL campaign! We need less body shaming and more self love. More understanding that YES our bodies are beautiful, but also, that our worth doesn’t equate to our outside appearance.” 

Love the Swim You're in with Elana Loo

“Before moving to Hawai’i, I would find myself dressing my body in order to feel confident or thinking ‘I would look good in that if I didn’t have these love handles.’ Yet here in Hawai’i, after a lot of self-discovery, I’ve found myself seeing my body not as a defining factor of who I am as a person, but instead as the vessel that allows me to live life; to experience so much. So next time you’re putting on a bikini or slipping into a pair of hiking shorts – instead of wishing that your body didn’t look the way it does, remember to be thankful that your body is enabling you to try surfing for the first time, or hike that mountain or experience whatever we’re about to experience. I find with women across the board: women who are smaller, plus size women, women who are in between, women who are aging, or new moms — every woman has imperfections and something they don’t view as perfect. And guess what? That’s okay. We’re humans and we’re beautiful — in this moment — the way we look + feel RIGHT NOW. When you make the mental shift to view your body through a lens of gratitude, our cellulite, love handles or lack of a booty seem to fade away.”

Love the Swim You're in with Elana Loo

“Two years ago, when we packed up all of our belongings and moved to this little island in the sea, I had a wildly different perspective on size and the role it played in the value of my body or myself. When we first moved here we would frequent the beach, still feeling like we were on vacation; I was still in complete awe and kept thinking, ‘Do we really live here?’ (YES, Elana. HELL YES you do.) On those beach trips, I would notice women in cheeky bikinis that weren’t perfectly tiny or sculpted – SHOCKING! I was so inspired by their “courage” because I always felt that to dawn a swimsuit and feel comfortable you had to have zero cellulite and have tiny little thighs. Swimwear never made me feel comfortable, let alone beautiful! Women in Hawai’i wear what they want with pride in their bodies and it’s been absolutely inspiring! Experiencing their confidence first hand first made my smile, then started sinking in more and more. I started looking at my body differently and started to love my curves more, my smaller chest, my imperfect but perfectly strong legs. Everything around me told me that size does not matter, that you’re beautiful just the way you are. I started the inner work that it takes to have outer confidence! 

I thought to be sexy you had to look a certain way, act a certain way, dress a certain way. You had to look like the sculpted, made up, photoshopped images that you see across glossy magazine pages. Hawai’i has given me a whole different perspective on what ‘sexy’ looks like. It’s made me realize sexy is strength, it’s courage, it’s fully owning your story and being proud of who you are. Sexy looks like women celebrating themselves, inside and out,  and rocking the bikini now (not five pounds from now)! Having a good sense of humor, not taking yourself too seriously, quick wit — this is sexy.  I find it sexy to show up to life with confidence!”

“Beautiful women are happy women…not the other way around! We’ve heard this messaging in advertising but after being on this island for many moons now, Hawai’i has truly opened my eyes and enlightened me on this. When I first moved here, I would only notice gals on the beach who had these tiny, fit, perky bodies. I would look down at my very friendly thighs, always rubbing up on one another, and my soft belly that rolled when I sat down – not hating what I saw, but not owning it as fully beautiful. Slowly, beach trip after beach trip, I started to notice something different. Something incredible. I started to notice that the most beautiful women were the happy ones. They were the girls splashing around in the waves with their sisters, not glued to their phone. Or the mamas playing with their little ones as the waves kissed their ankles. Or the women jumping up to spike the volleyball back where it came from. The greatest beauty on the beach was those fully engaging in life! And they came in all sizes, ages, colors and body types.  

Hawai’i has taught me many things, but mostly, that life is about so much more than our imperfections. There is so much to experience and explore in this world and deciding to start your journey to self love RIGHT NOW is our key to it all! Don’t deny yourself another day of joy, of acceptance, of confidence. You are an incredible, beautiful woman inside and out! You deserve to be celebrated! So here I am, cheersing you from the big island — encouraging you to take a lesson from the beautiful islands of Hawai’i. You are worthy of self love + respect right here, right now!” 

Post your unretouched swim photos with #AerieREAL & we’ll donate $1 (up to $15K) to the National Eating Disorder Association for every new share!

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Love the Swim You’re In with Rae Everyday

#AerieREAL girl Raeann of Rae Everyday shares how she learned to love the swim she’s in!

“I was invited to a pool party in the third grade for a classmate’s birthday. From the moment I received the invitation, I could barely contain my excitement. Swimming was always one of my favorite activities. The day of the party arrived and I slipped into my blue one-piece swimsuit that I wore for swim practice and dashed to the pool to join the other girls playing mermaids, although the fun didn’t last long. My excitement was quickly shattered when one of the girls at the party said I looked like the Michelin Man. At first, I didn’t understand. Why would she tell me this? Surely, my nine-year-old body didn’t resemble the Michelin Man whose body was made of well, tires, that created large roles from head to toe.”

Love the Swim You're In with Rae Everyday

“From that day forward, I began to believe the hurtful words that were said to me. I would stare at my reflection and ask myself why I was so fat and why I didn’t look like the other girls in my class. Every single day I would wake up and say, I’m going to start losing weight today. This lasted throughout my teenage years. When I was in high school if I knew we would be around a pool or a hot tub I would purposely “forget” my swimsuit because I couldn’t bare the thought of someone seeing me in a swimsuit. Looking back now, it makes me sad that I let my insecurities about my body hold me back in life.”Love the Swim You're In with Rae Everyday

“At 5 foot 10 inches tall and a size 12/14, I am much larger than most women and I felt like a monster compared the women I grew up seeing in the glossy pages of magazines. My journey of accepting my body and loving myself has not been an easy one. For me, seeing women of all sizes in the media like Ashley Graham, Iskra Lawrence, and many others has been a huge factor in loving the parts of my body I once hated. I had to intentionally change my way of thinking about my body. I started by focusing on the things I loved about my body rather than the things I hated. Yes, my stomach rolls over my jeans when I sit down and my thighs are sprinkled with cellulite, but this body is what gives me life and it’s beautiful! My size does not define who I am as a person and that took me a long time to realize.”

Love the Swim You're In with Rae Everyday

“I’m excited to partner with Aerie as part of their #AerieReal campaign. Aerie was one of the first major brands to take a stance against retouched images and promoting an unrealistic body image for women. Aerie made a decision to showcase their models in their natural, unretouched state. They spread the conversation with the #AerieReal campaign, encouraging women to share images of their photoshop-free bodies.”

Love the Swim You're In with Rae Everyday

“I want to thank Aerie for allowing me to be a part of their #AerieReal campaign and for spreading body positivity and helping young girls and women find their confidence. I truly believe that Aerie has been a trailblazer in evoking conversations about unhealthy body standards in the fashion industry. It’s about time that we shatter the false and unrealistic beauty standards we have been surrounded by for far too long.”Love the Swim You're In with Rae Everyday

Post your unretouched swim photos with #AerieREAL & we’ll donate $1 (up to $10K) to the National Eating Disorder Association for every new share!

 

 

 

 

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Love the Swim You’re in with Anastasia Ashley

Professional surfer and #AerieREAL girl Anastasia Ashley gets REAL about her commitment to not retouching her photos. Love the Swim You're in with Anastasia Ashley

“I am a surfer and my swimsuit is my uniform. 

I’ve never felt the need to photoshop my pictures because I am comfortable in my body. Maybe it is because I am always in a swimsuit and it is just natural for me but I think it is because I don’t spend hours in the gym killing myself, or starving myself or more importantly, I don’t compare myself to other women and their shapes and sizes. If I did, I would end up obsessing over things that don’t matter, like whether I am too muscular, It would be an endless cycle of disappointment and  everyone can get stuck in this evil, negative cycle. When we should really take that time to do more productive things for ourselves and each other. To live a happy and healthy life.” 

Love the Swim You're in with Anastasia Ashley

“As a woman, I think one of the biggest threats against women is brought on by both big companies in their advertising, but more importantly and more dangerously by other women through their social media, with the aggressive retouching of photos. 

We have to be aware that the social media isn’t real life and what we see is always through a filter. We also have to know who our audience is and that people are watching. We have a responsibility to send a positive message. We can’t give girls unrealistic expectations of what a body should look like, because a body really shouldn’t like anything other than what your body looks like.” 

Love the Swim You're in with Anastasia Ashley

Post your unretouched swim photos with #AerieREAL & we’ll donate $1 (up to $10K) to the National Eating Disorder Association for every new share!

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LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

This summer we want YOU to love the swim you’re in! #AerieREAL girl, Sarah from Sassy Red Lipstick shares her journey to  truly loving her body. LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“I receive a cute swimsuit in the mail that I’ve been anxiously waiting to receive. I’ve seen it on so many gorgeous women on Instagram and I can’t wait to take it on my upcoming vacation. I tear open the package as soon as it arrives and retreat to the full-length mirror in my bedroom to put it on. As I pull the strap over my shoulders and look in the mirror, it’s clear that I look different, different than all those perfect images I saw on Instagram that made me want to buy it, different than the model on the website I bought it from. My boobs make the top stretch too tight, my booty swallows the back, my love handles push out the side, and my thighs hug each other. Tears start to well up in my eyes and I take off the suit and return it to its package. I stand there naked, fixating on all those parts that make me different.”

LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

Shop Sarah’s Look: Scoop Ruffle Bikini Top | Hi-Rise Bikini BottomLOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“Sad story, right? Something tells me many women can relate to this past experience of mine. Surrounded by a world of airbrushed images and perfected pixels, it is so hard for even traditionally beautiful women to feel pretty. For a curvy girl like me, there didn’t seem to be a place where I was accurately represented. After all, I am not a slim size 2, but I’m also not a plus size. I’m right in the middle, in some sort of a fashion limbo that society hasn’t quite figured out yet. After years of feeling displaced, I finally realized I had to find my own way of feeling loved and accepted. I knew it had to come from within. And the moment I figured that out was the moment I truly began loving my body.

Of course it didn’t happen overnight, but I told myself that every day I was going to love my body a little more than I did the day before. I was going to stop myself from constantly dwelling on the parts I didn’t like and focus on the ones I did. I decided I was going to express myself through my style and act confident until I truly became it.”

LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“The past few years have been a huge growth period for me. It feels incredible to actually be able to say that I love my body and have no anxiety about changing it. My big booty and hips that make me a size 10? I love them for giving me a curvy hourglass shape. My love handles that roll over when I bend and turn? They are my sassy statement in a swimsuit. {Trust me ladies, the side roll is SO in right now!} These thick thighs that don’t let any daylight shine between them in photos? My husband says they’re one of my sexiest features. I agree. All these parts make up the real, natural body that is mine. It is feminine, it is strong, it is powerful.” 

LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

“One of the most beautiful aspects of my newfound confidence is that I am blessed enough to have an audience of women that I get to share it with, women who have felt the exact same way as me and are looking for someone to relate to. The response I get when I post my unretouched body in a swimsuit for the world to see is always so refreshing, encouraging, and empowering. The private messages I get from women wanting to become comfortable in their own skin and learn how to move further along their journey to self-love are so precious to me. Together we share a bond in the important duty of reminding one another how beautiful we actually are.

Now when I get a new swimsuit in the mail, my relationship with my bedroom mirror has become much more pleasant. I wiggle my boobs into place, I stretch the back out to accompany all the extra cushion, and then I look in the mirror and do something crazy: I love myself.”
LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK LOVE THE SWIM YOU’RE IN WITH SASSY RED LIPSTICK

Post your unretouched swim photos with #AerieREAL & we’ll donate $1 (up to $10K) to the National Eating Disorder Association for every new share!

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#AerieREAL Love From Iskra: Feel Fab In Your Swim

Hi Aerie Girls, I’m excited to start blogging and sharing topics that mean a lot to me with you all. In this post I wanted to remind you that you deserve to love your body and appreciate it for what it does for you. I believe changing how you view yourself and deciding to practice self-care will help you to feel more confident in your swim.

 
With summer and swim season approaching it can start to feel quite intimidating because we are bombarded with messages saying we need to get ‘beach body ready.’ What the fudge is a ‘beach body?’ And why are we conditioned to believe if we don’t have one we can’t feel confident?

Because the concept of a ‘beach body’ has literally been created by society and the media to make us feel insecure so that we are a motivated consumer. Striving to look like the perfected images of unrealistic bodies that are apparently what we all need to look like on the beach. SO NOT TRUE, the airbrushed images aren’t even real and it’s not possible to look like that. And we shouldn’t because we are all meant to be imperfectly perfect – that’s what makes you YOU!

#AerieREAL Love From Iskra: Feel Fab In Your Swim

So here are my top 5 tips to help you feel fab in your swim:

  1. Give up the pursuit of perfection. Perfect does not exist, nearly everyone has cellulite, stretch marks, scars, who decided that these are flaws? Well they’re not, they are the beautiful unique markings that make your body completely unique. Your body does not define your beauty, you are so much more than that. Instead start dedicating time to looking after you from the inside out. Because health starts from the inside and when we start respecting our body and looking after it we become happy and full of positive energy.
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  3. Stop comparing yourself to others. Sometimes we do it without even knowing, not just celebs or models we may look up to but even our friends and sisters can sometimes have us feeling jealous and insecure. I used to look at others and think why do they have: perfect skin, slim legs and a thigh gap and I don’t? I had to train myself to think ok well they have x,y,z but that’s them and I can never be them I can only ever be me and also have wonderful qualities. By seeing the beauty in others we can’t diminish our own beauty.
     
    #AerieREAL Love From Iskra: Feel Fab In Your Swim
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  5. Be more bodyposi with your girlfriends. I’d love you to share this post with your girlfriends and all start to look out for each other. If you see your girl tearing herself down don’t join in ‘Ah I can’t wear this bikini look at my thighs’ ‘Ugh I know I hate the way I look in my swimsuit’ you can be the one to stop this cycle. Build her back up, tell her how much you love her and how beautiful she is because she’s her.
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  7. Stop body shaming others. We can accidentally say something that could be hurtful so always be careful and online too think before you write your comment – would I like someone to say this to me? If the answer is no then stop yourself. Also make sure you protect yourself online, unfollow accounts that make you feel bad and fill your timeline with inspirational ones that make you feel happy or inspire you.
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  9. Start celebrating your body for its abilities not its imperfections. For me this is how we change the way we look at ourselves. Instead of looking in the mirror and seeing your imperfections commit to practicing self-care by retraining what you focus on. Try my mirror challenge by looking at yourself and picking out 5 things you love about yourself (I go into more detail on my TEDx talk) these should be personality traits, your accomplishments, morals and values. Then pick out 5 things you love about your body not just for what it looks like but actually what it enables you to do in life. Because we have a lot to be grateful for by having these unique homes that have incredible abilities. So when you hit that beach you’re now thinking wow I’m the bee’s knees, this body is all mine and it’s powerful. I’m so grateful to be here enjoying each day and I will not let the artificial fear of not having a ‘beach body’ ever make me feel insecure and hold me back from living life to the fullest.
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xoxo,

Iskra

 

 
 

 
 

 

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