There’s #AerieREAL In Store For You

Feelings change. Bodies change. We’re changing with you. Finding a bra you love should be empowering. That’s why we’ve created a new bra fitting experience. We spoke with the Lead of Store Operations, Christina Daniels, about the experience. Read on to see why you should head to your local Aerie store for a free bra fitting from one of our BFF’s (Best Fit Finders). 

There's #AerieREAL In Store For You

Tell us about the new bra fitting experience in store! What makes it different from anything Aerie girls have experienced before?

I think one of the problems is the stereotype behind bra fittings. We did A TON of research as a brand and our girl was saying it was overwhelming, she felt super critical of her body, she was anxious and overall it was just unpleasant. But when you have a good, comfortable bra (and an awesome bra fitting experience)- you feel Ah-mazing and that is what we want for every girl. And I worked in stores too- there is seriously no better feeling than changing a woman’s confidence by just helping her with a bra. It is one of the reasons I’ve been with the brand for so long!

There's #AerieREAL In Store For YouOur new BFF (Best Fit Finder) measuring technique is so quick & easy! Tell us more.

I am SO EXCITED for this tape. Usually you see associates kind of fumbling and trying to do quick math with the measuring tape (which I am seriously terrible at so I feel their pain), but those days are gone. This tape tells you EXACTLY what your band size is and what your cup size is –no math required. It also tells you your sister size, which is a game changer. For those that don’t know what a sister size is, it is a comparable bra size to the one you measured. It holds the same amount of breast tissue but the band size differs. So sometimes girls find a better fit with their sister size, but this info is also good to know if your measured size in your fave color is sold out and feel like your heart can’t go on without it, in which case, again, I can relate.

There's #AerieREAL In Store For You

There's #AerieREAL In Store For YouWhat is a BFF?

When you say “BFF” you probably think of someone supportive, honest, fun and understanding. So our Aerie BFFs, or Best Fit Finders, are exactly that. They are the best of the best in our stores (I clearly like the word “best”). These are our associates that have a ton of experience and are truly the bra fitting pros. They know all of the in’s and out’s of our collection, fitting and troubleshooting. So if you are in store looking for a fitting- look for the girls with “BFF” on their name badge + booty bag (our new fanny packs)!

How is the #AerieREAL love being shared by our BFFs throughout the bra fitting experience? (ie. body project training)

This new experience is quick and easy, but our goal is to have you leave feeling more confident and more beautiful than when you walked in. We know shopping for intimates is a super vulnerable experience- and we’ve all been there. So we’ve armed our associates with some tools to help make you feel good. We’ve trained associates to take the focus off of the number and size and just focus on how she feels. Sometimes your bra is the first thing you want to take off, but that shouldn’t be the case! At the end of the day- we want her to feel good and more importantly, feel comfortable. We’ve also given associates training on what to do if they are hearing customers feeling insecure and how associates can combat it. Working in stores, you have women whose bodies have changed, they gained or lost weight, just had a baby or have just gone through puberty- associates need to be comfortable handling all of that and the emotions that come along with it. We’ve also amped up the information we’ve given associates on our bra collection so they can truly help find you the right bra to make you feel good.

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What would you say to someone who is nervous about coming into our store to get a bra fitting for the first time?

“Just do it”- Nike, but also…me. Bra Fittings are more fun and easy than what you probably have pictured in your head. A fitting is truly key to finding your best most comfortable size and style. Plus our Aerie associates are seriously so amazing. I have been in a ton of stores these past few months working on this new training program and it astounds me how passionate each and every associate is. They are going to find you a bra you’ll love and have you walking out feelin’ like Beyonce. So seriously, just do it.

 

Can’t make it to the store? Order your fave styles online with free shipping and free returns when you buy a bra or bralette.

Feel good inside and out.

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Follow Her Friday: Laura Porter

We’re inspired each day by the stories you share that show how you’re #AerieREAL. This week we’re sharing the story of 23-year-old Laura Porter, a student at the George Washington University, and founder of SPEAK GW. A recovering ED warrior and advocate for change and body positivity, Laura works each day to provide resources, and raise awareness and attention to the problem of eating disorders specifically on campus. Read on below to learn more about Laura and to follow her journey!

Follow Her Friday: Laura PorterAerie: Hi, Laura! Thanks for chatting with us. We love SPEAK’s mission. What inspired you to launch SPEAK GW?

Laura: I wanted to create a space and a community where people weren’t afraid to speak up about eating disorders.  I am inspired by the community Proud2BMe and NEDA have built online, and I love being able to bring that community to men and women in college, because that’s what I needed when I was struggling. Organizations like SPEAK and Proud2BMe give young people the opportunities to use their voices and silence stigma, which really changes lives.

Aerie: Do you have a role model? If so who is he/ she and why does he/ she inspire you?

Laura: My role models are the men and women who share their stories so bravely with others and those warriors who fought internal battles with addiction, eating disorders and other illnesses, and won.  There are so many people I have met in treatment who I now see doing amazing things and successfully and bravely taking on life’s challenges one day at a time.  Those are my role models.

Follow Her Friday: Laura Porter

Laura and her best friend and former VP of SPEAK, Katie Duman.

Follow Her Friday: Laura Porter

Laura and Brian Cuban, an Eating Disorder and Addiction Recovery Advocate at a SPEAK GW event.

Aerie: After graduation, what is your ultimate dream job?

Laura: It’s my dream to speak to young men and women around the country and share my story of recovery from alcoholism and an eating disorder. I want people to never feel alone and to know that there is always hope.

Aerie: Do you have a favorite quote or mantra? 

Laura: My mantra is “speaking up saves lives.” It’s so true because when we share our stories and use our voices, we can reach people in ways that can change a life.

Follow Her Friday: Laura Porter

Laura and her sister, Abby. ❤

Aerie: What does being #AerieREAL mean to you?

Laura: It means showing my true self to others,  knowing that I am worthy of love and letting go of perfection. It’s about being me—unapologetically.

Follow Her Friday: Laura Porter

Laura sharing the #AerieREAL love! Show us your selfie with #LoveYouRealSelfie.

Aerie: What’s your favorite Aerie bra fit?

Laura: The Softest Lace Racerback Bralette.  It’s perfect to add extra color to my typically neutral wardrobe.

Aerie: Do you have a secret skill or talent? Spill!

Laura: I can do impressions really well, especially accents. I’m from Houston, Texas and have family from Mississippi, so I’ve nailed the southern twang.

Thank you, Laura! Be sure to follow Laura on Instagram and her organization SPEAK.

For more information and resources, visit Aerie.com/NEDA. Tell us your story at AerieREAL.com!

xoxo,

Aerie

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Follow Her Friday: Vallena Lipske

We’re inspired each day by the stories you share that show how you’re #AerieREAL. This week we wanted to highlight an incredible story from Aerie girl, Vallena Lipske. Having overcome some serious adversity growing up, she’s grown into an inspiring woman who’s certainly worth your follow! Get to know more about her after this adorable pic of her and her pup.

 

Follow Her Friday: Vallena Lipske

Aerie: Hi, Vallena! Tell us a little about yourself!

I grew up in a small earthy town in Northern California. Growing up, I spent my time outdoors; playing volleyball, hiking, going to the beach, and hanging out with my best friends (we still spend all of our time together whenever we’re home from our universities for summer).

I think a lot of my values came from home; here we all respect and support each other for our strengths and differences. In fact, our most recent paddleboarding excursion resulted in myself paddle-sitting while our most athletic friend did the paddling (no judgments made).

I recently moved across the country to Pennsylvania (Villanova University) to pursue my goal of getting my Bachelors of Science in Nursing to become a Pediatric Oncology Nurse Practitioner. And I couldn’t be happier. I love everything about nursing, and helping others, it truly is my passion.

I’m now in the committee running one of the largest Special Olympics programs in the US and this next year, I’ll be the Vice President of Membership of my sorority, Kappa Delta. I can’t wait to welcome the next class of freshmen into Kappa Delta and share our values of respect, diversity , and confidence with them.

Aerie: What does #AerieREAL mean to you?

Vallena: To me, #AerieREAL means celebrating being authentic, unique, confident, and #unretouched, inside and out.

Aerie: What makes you #AerieREAL?

Vallena: At a young age, I was diagnosed with Stage Four Neuroblastoma. I underwent chemotherapy, radiation, and had an intense surgery that left me with a twelve-inch scar across my abdomen. I used to be embarrassed of my scar, but I’ve learned to love myself for all of who I am. My scar is now a source of liberation, pride and confidence constantly reminding me that I’ve been given the opportunity to thrive and help others.

As a college-aged girl, I know how difficult it is to be authentic and confident. But, living true to my values and surrounding myself with people who respect those values has been one of the most rewarding experiences of my life. In my opinion, that’s what being #AerieREAL is. Nothing feels better than being true to yourself, despite what others may think.

Follow Her Friday: Vallena Lipske

Aerie: Where do you see yourself in 3 years?

Vallena: In 3 years, I see myself working as a Pediatric Oncology nurse, giving the kind of care to children that I was so lucky to receive myself.

Aerie: What’s your favorite inspirational quote?
Vallena: “Tell me, what is it you plan to do with your one wild and precious life?” This quote (actually a question) by Mary Oliver, my favorite poet, never fails to remind me to be grateful for the life I get to live, and that I have the opportunity to choose my attitude and future each day. Follow Her Friday: Vallena Lipske Follow Her Friday: Vallena Lipske

Aerie: What has been your biggest accomplishment thus far?
Vallena: My biggest accomplishment this summer was becoming fluent in Spanish while in Spain. I got a glimpse of what it felt like to live in a foreign country with a different primary language. I know my knowledge of Spanish will make a great difference in the lives of my Spanish-speaking patients when I’m a nurse.

Aerie; Do you have a role model? If so, who is he or she, and why does he or she inspire you?
Vallena: One of my biggest role models is my “big sister” in my sorority, Brianna. She embodies what it means to be #AerieREAL. She’s proud of who she is and lives true to her values. She balances her academic life (she’s also a nursing student), social life (she was vice-president of our sorority last year and is an amazing dancer), and physical life (she exercises, always motivated by her health, rather than image). I’ve never heard her make a negative comment about her body, or anyone else’s. Her confidence and positivity radiate to everyone around her and make them more comfortable in being who they are. Follow Her Friday: Vallena Lipske Follow Her Friday: Vallena Lipske

Aerie: Favorite song to listen to in the car or working out?
Vallena: The song “Roar” by Katy Perry never fails to leave me with that I can do anything feeling.

Aerie: What’s your favorite part of the day?
Vallena: The morning 100%! I love having a cup of coffee, watching the sunrise, and thinking about all the possibilities the day holds.

Follow Her Friday: Vallena Lipske Aerie: Do you have a secret talent, skill or quirk? Do tell!
Vallena: I absolutely love dancing, but not your typical dancing. Not the kind of dancing where you take a dance class and you’re told what to do. Not the kind of ballroom dancing that I did in middle school. Not even the kind of dancing at our sorority mixers. I’m talking about around the house while doing dishes, dancing on the porch jumping up and down, scaring your brother in the other room dancing.
Follow Her Friday: Vallena Lipske

Thank you so much for sharing your story with us, Vallena! You can follow Vallena on Instagram and Twitter, too.

Share YOUR Aerie REAL story with us and tag your photo with #AerieREAL.

xoxo,

Aerie

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