Real Talk with Lindsay Avner

We sat down for a quick Q & A with Bright Pink‘s CEO and Founder, Lindsay Avner, a national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women.  Read on to learn more about Lindsay’s morning routine, her favorite Aerie Bra (100% of sales go to Bright Pink!) and Bright Pink’s Breast Health Reminder Text Program.

Who or what inspired you to launch Bright Pink?

I have a strong family history of breast and ovarian cancer. 11 women in my family have passed away from these diseases. With this information, I decided to undergo genetic testing to better understand my personal risk. The results showed I tested positive for the BRCA1 gene mutation giving me up to an 87% risk of breast cancer and up to a 54% risk of ovarian cancer. At the time, I was only 23 years old. I didn’t want to wait to get cancer so in 2006, I made history as the youngest woman in the country to opt for a risk reducing double mastectomy. Throughout my journey, I had a hard time finding resources for women like me – healthy women that wanted to take proactive action to live a healthy life. I started Bright Pink to empower women with the resources and information they need to be proactive advocates for their breast and ovarian health at a young age.

Life as a CEO and Founder can be busy we’re sure! What’s an average morning for you like?

All mornings are busy! I usually wake up around 7am and quickly check email on my phone, lying in bed. I get ready pretty quick and out the door within 30 minutes or so. I usually grab some hard boiled eggs and an apple that I eat while I am driving into the city and the best part of my job, is that from the moment I arrive each morning until I leave to catch a workout, I get to collaborate with my awesome team and our partners, and drive the strategy to save more women’s lives..

Real Talk with Lindsay Avner Shop now: Limited-Edition Bright Pink® Sunnie Demi | Move Twist Headband | Water Bottle | EOS Lip Balm | Nail Polish | Flat Top Round Sunglasses | Street Level Reversible Mini Tote | Ban.do Notebook

How do you de-stress?

Exercising – spin classes are my favorite!

Bright Pink created a tool to help you assess your personal level of risk for breast and ovarian cancer, can you tell us more about it?

AssessYourRisk.org is a 19-question quiz comprised of questions about family health history and lifestyle factors that play a role in a person’s baseline level of risk for breast and ovarian cancer. It provides customized results which include where the person lands on the risk spectrum from Average, Increased to High Risk for both breast and ovarian cancer, the factors that are working on her favor or not working in her favor, and most importantly how to take action. My favorite part – you can email the results to your doctor to have a conversation at your next appointment or share with a friend you love to ensure she knows her risk.

If you could debunk one breast cancer myth, what would it be?

Your Dad’s family history of cancer doesn’t affect you. This is so untrue. Your family health history on your dad’s side is just as important as on your mom’s side since we get 50% of our genes from our mom and 50% from our dad. Men can also carry and pass on genetic mutations—like BRCA—that greatly increase breast and ovarian cancer risk. Take the time to gather your family’s health history on both sides – Ask who had cancer, how old were they, and what kind of cancer was detected and use the information to assess your risk for breast and ovarian cancer and speak to your doctor.

Can you tell us about Bright Pink’s Breast Health Reminder Text Program?

Bright Pink’s Breast Health Reminders are fun, playful, monthly text messages reminding you to check in with your breasts, or “treasure your chest!” It’s important to check in every month to get to know your normal so you can notice when something’s not normal. Text PINK to 59227 to sign up. Don’t forget to text Y for “yes” to confirm!

Are you a Pushup, Lightly Lined or Bralette kind of girl?

Lightly lined like Bright Pink’s new Sunnie Demi at Aerie

Real Talk with Lindsay Avner What are ways our girls can be proactive with Bright Pink?

• Complete the AssessYourRisk.org quiz and share with a friend
• Visit ExploreYourGenetics.org, our new digital tool that demystifies the genetic testing process
• Sign up for Breast Health Reminders by texting PINK to 59227 – It’s just one text a month!

Thank you, Lindsay! To learn more about prevention and early detection of breast and ovarian cancer visit Bright Pink.org. xo

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Knowledge is Power! Bright Pink’s Tips to be Proactive About Your Health

At Aerie, we are so excited to be partnering with Bright Pink, a nonprofit organization that focuses on the early detection and prevention of breast and ovarian cancers in young women. The organization was founded by Lindsay Avner, a pretty powerful Aerie girl herself, who started Bright Pink while she was in her early 20s. Lindsay was frustrated by the lack of resources for young women of all levels of risk, so she set out to make her own!

Bright Pink’s mission is to help girls get the tools and information they need to be proactive about their health today. Check out the videos below as Lindsay sets the record straight on some common misconceptions, and gives her tips for being your healthiest self, right now. Knowledge is power!

Assess Your Risk

How do you know your personal risk for developing breast or ovarian cancer? Bright Pink has a 5-minute quiz that will help you determine just that. Take the Assess Your Risk Quiz today to find out your risk, and some lifestyle choices you can make to reduce it.

Is It Time for a Checkup?

You only need to see a doctor when you’re sick, right? Wrong! Lindsay explains how often you should be seeing your doctor to keep your breasts and ovaries healthy, and some questions you should be asking each time you get a checkup.

Ovarian Health 101

So, we hear a lot about our breasts at this time of year. But what’s the deal with our ovaries? Watch below as Lindsay explains the basics about ovarian health, and signs and symptoms of ovarian cancer to look out for.

Know Your Normal

One of the biggest myths of all is that there’s a “normal” when it comes to your body. Every body is different, and your body and breasts will naturally change over time. The key is to know YOUR normal. Lindsay gives some tips for checking in with your body below. Another great reminder? Text PINK to 59227 to receive monthly reminders to check your breasts!

Xoxo,

Aerie

 

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#AerieSupports Bright Pink

For our fifth consecutive year, Aerie is proud to be partnering with Bright Pink, the only national non profit organization focused on educating young women about the prevention of breast and ovarian cancer starting at a young age. We kicked off our partnership by giving life-saving information and a healthy Pink Lady apple to our corporate and distribution center associates; hosting Brighten Up workshops on all of our campuses; and hosting a 5K on the South Side Campus. Read on below to find out how you can join us in supporting Bright Pink! 

#AerieSupports Bright Pink

Time to run for our girls!

#AerieSupports Bright Pink

Jen Foyle, Aerie’s Executive Vice President welcomes and thanks everyone for attending and their support!

#AerieSupports Bright Pink

#AerieSupports Bright Pink

#AerieSupports Bright Pink

#AerieSupports Bright Pink

#AerieSupports Bright Pink

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Sprinting to the finish line!

Breasts, boobs, ta-tas…whatever you call them. It’s time to check them. Share the video below with your friends and family!

Now it’s your turn. Support your girls with our new limited-edition Charley Bra! 100% of the sales of this bra go to Bright Pink. In US stores & online!

#AerieSupports Bright Pink

100% of the sales of our limited-edition Charley Bra go to Bright Pink! Shop now.

For more information, visit, Aerie.com/BrightPink!


Xoxo,

Aerie

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#AerieREAL Panel of Amazing Women

We’ve seen an incredible amount of support for #AerieREAL and we love seeing the support spread from woman to woman as each shares their #AerieREAL story. Your kind words, open hearts, and courage are what inspired us to launch our new challenge, “What Do You Love About You?”.

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You’re invited to self-nominate or to nominate a friend that you believe is #AerieREAL. We want to feature their moments, celebrate them and their accomplishments in hope that they inspire others.

5 individuals will be chosen to receive the ultimate Aerie experience! They’ll be invited to join us at Aerie’s HQ and will be featured in an interview on the AEO blog (right here!) complimented by a mini shoot in our Photo Studio. Then, our winners will join Aerie’s style and fit expert, Jenny Altman, as they enjoy a $200 shopping spree and more!

We have a panel of amazing, REAL women who will read through the entries! Read on below to learn a bit more about each and what makes them #AerieREAL.

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Dana Seguin, Aerie’s Senior Director of Marketing has been in the retail business for over 14 years. The last eight years has been spent in brand development and marketing for Chico’s, American Eagle Outfitters and their intimates brand, Aerie. She has spent the last year working on Aerie Real and refuses to use retouched images and helps to promote positive body image.

Amy Levin is the founder and creative director of CollegeFashionista, a fashion website featuring content from college students at more than 400 campuses around the world. A Chicago native, she launched the website in 2009 after a semester abroad in London, where the growing importance of street style inspired her to create a community for fashion, photography and self expression.

Jenny Altman, Aerie’s Style and Fit Expert, is the go-to resource from how-to’s and bra quick fixes. As a fashion editor and stylist for InStylePeople Style Watch, and O, the Oprah Magazine, Jenny has helped dress some of the world’s most celebrated personalities and most importantly she helps transform countless REAL women on a daily basis with her website ILOVEAGOOD.COM. Celebrity or not, Jenny believes intimates are (literally) the foundation of a confident look for all women and her passion is helping women find the right pieces for their body shape by talking about it in a REAL way.

Lindsay Avner, the Founder and CEO at Bright Pink was the youngest patient in the US to bravely opt for a risk-reducing double mastectomy with reconstruction. During the experience, Lindsay was frustrated by the lack of resources for women in her specific situation. So, armed with optimism and dedication, Lindsay founded Bright in Pink in January 2007. Now in its seventh year, Bright Pink is the only national non-profit focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support to high-risk individuals.

Each day these women exemplify what being #AerieREAL means. It’s being true to you. Believing that imperfections are beautiful and believing that no one can change who you are.

Tweet us, tag us, or tell us your story today! We’ll be highlighting our favorites by April 6th, but you can always tell us your #AerieREAL story anytime on Twitter and Instagram by tagging us with #AerieREAL.

olapic

xoxo,

Aerie

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Aerie Friends & Family: Bright Pink Medical Professional Adviser, Dr. Rachel Wellner

Aerie Friends & Family: Bright Pink Medical Professional Adviser, Dr. Rachel Wellner

Meet Dr. Rachel Wellner, a Medical Professional Adviser for Bright Pink. Read on to learn more about how she is lending her medical knowledge to the Bright Pink community.

Aerie Bright Pink

Meet Dr. Rachel Wellner, Bright Pink Medical Professional Adviser

 

Please tell us a little bit about yourself.

I am a breast surgeon practicing at Hackensack University Medical Center.  I offer comprehensive breast health care, treating both benign and malignant condition, and I aim to do so with compassion.  My aims of treatment include rendering my patients disease-free, restoring and enhancing physical form, and promoting a healthy lifestyle and quality of life. I am very interested in international health care, setting up many programs around the world to aide those with less access to medical technology.  I spent the past several years as an attending at The Mount Sinai Hospital, Beth Israel Medical Center, and was Director of Breast Services at The New York Eye and Ear Infirmary.  I currently reside in Manhattan.  My hobbies include tennis, yoga, cycling, reading, playing musical instruments, writing.  I also practice meditation and concentrate on optimizing the mind-body-spirit connection in myself and others.

How did you hear about/ get involved with Bright Pink?

Last year, I met several inspirational young women from Bright Pink, including Lindsay Avner.  I was honored to be an invited speaker at one of their forums.

Who or what has been the most important influence in your life?

My four grandparents were Jewish refugees in Europe during World War II.  All four experienced the Holocaust– and survived. Growing up conscious of the potential for human suffering, I wanted to dedicate my life to its prevention and mitigation. Treating patients with breast cancer was a natural fit. Helping women who are inherent survivors through their battle both inspires and humbles me daily.

Why is it important for girls/women to become educated in breast/ovarian health?

Information is power! Prevention and early detection of breast and ovarian cancer save lives.  Women/girls should get to know their bodies and learn some of the early warning signs in order to get the medical attention they need early on, vastly improving their chances of having a positive outcome or preventing a life threatening situation altogether.

What inspires you in everyday life?

My patients, the earth, music, art, fresh air, love, Bright Pink!…. life!

What do you love about Bright Pink?

Certainly, the cohort of incredible young women working to raise awareness is awe-inspiring.

 

 

 

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