Happy Giving Tuesday!

Help us make #RealWishes come true! Hear from #AerieREAL Role Model, Jenna Kutcher, about the most important part of the holiday season: giving back. Watch the video below to see how she’s giving back today and how you can too.

Starting today for Giving Tuesday and through 12.6, Aerie and AE are partnering with Delivering Good to donate a warm winter hat to someone in need for every winter accessory you purchase in stores or online. Give cozy. Give back.

 

Happy Giving Tuesday!

Share how you’re giving back this holiday with #RealWishes!

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3 Tips To Start Your Own Side Hustle

Hey Aerie girls, me again! It’s Jenna Kutcher over here waving at you in her yoga pants and hustling behind the keyboard, but that’s what life looks like these days — but it didn’t always look like this! Today? I get to serve the world as an #AerieREAL Role Model, through The Goal Digger Podcast, my online education, and the platforms I’ve built with encouraging messages, marketing know-how, and strategies that can help others get paid to do what they love! I used to dream that I’d wear power suits and have a corner office with windows but when I found myself in a stuffy windowless office at the age of 22 with a mountain of paperwork and lurking anxiety, I knew that the ladder climbing life wasn’t for me. I started to dream of ways I could escape the corporate hustle and when I dream, I don’t dream small. I should have known, the girl who would host lemonade stands on her country dirt road that saw maybe 10 cars a day would turn into an entrepreneur but I never thought that I could truly make a go at it…. the leap felt too big, too impossible for this Midwest girl who had landed what she thought was her “dream” job out of college.

3 Tips To Start Your Own Side Hustle

By chance, I stumbled upon a camera on Craigslist. It cost $300 and at the time, I was planning my wedding and knew I wanted to document some of the processes. It was my first “big” purchase I made with my corporate salary and I quickly fell in love with photography. Having never taken an art class, I found myself trying to learn all the funny dials and numbers and would wake up wanting to take pictures. I soon after started a blog and started to share my snapshots and what was going on in our lives as we got ready for our upcoming wedding, I shared my photos on Facebook, and soon I started to get people asking if I could take pictures of their kid or their cat or basically anything. I said “YES!” to everything and couldn’t believe someone would actually pay me to do what I loved, even if it was only $20!

I shortly after realized that my time was valuable and that there was true potential for me as a photographer. I set a goal of “retiring” from corporate America within one year’s time and I hustled…. I hustled hard. I hired a designer and got a logo made, I got asked to take pictures at my brother-in-law’s wedding in Jamaica and I went big! I didn’t want to throw away that chance so I studied wedding blogs and did the best I could. Within a year I had booked enough weddings to leave behind my salary and jump into a life of full-time entrepreneurship. Fast forward to 8 years later, I’m still an entrepreneur (though it looks drastically different than those early days!) and I’ve been able to build a multi-million dollar company from my small town in Minnesota.

So maybe you’re wondering, “Wait, how did she go from a $300 Craigslist camera to a 7-figure business?” Let me tell you: it was a lot of work, a lot of time, and a lot of passion. First things first, it all started with a side hustle. What is a side hustle? It’s not your primary income, often times it’s a passion project or an idea that you’re trying out or considering pursuing as a business. The beauty of a side hustle is that you don’t have the pressure of having to make big profits (which can quickly crush every ounce of creativity) but you can slowly focus on building it into whatever your vision is for it.

I’ve had a lot of side hustles over the years:

– Photography was my first side hustle when I was still working my corporate job!

– I started teaching online education as a side hustle to my booming wedding photography business.

– I started the Goal Digger Podcast as a side hustle when my education business was thriving!

All of these started out of pure passion where I took an idea, put some time into it and I was able to just test things out without the fear or the pressure of them having to be successful! So maybe you’re wondering, where do I begin? I’d challenge you to start with looking at the things that you’re passionate or curious about (no matter how obscure or random they may seem) and just pursue them in a focused way! What would it look like if you just worked on those passions a few hours every week for a month? You might discover you LOVE it or maybe a new idea will come to you!

Next? Focus on what you’re naturally good at. Too often, we’re so close to our genius spots that we don’t even realize that they don’t come naturally to others. What do people always ask you about? What advice do you find yourself giving over and over? What are you known for? These things can help you to determine a potential side hustle that could not only set you up to excel but also allow you to help others! Lastly, take your time. For me: I couldn’t just jump and hope the net would appear, I needed to make sure I had a plan that was sound and stable so that I wouldn’t totally fall flat on my face. There is absolutely no shame in having your side hustle be just that: a side hustle. When I was transitioning from my 9-5, I used every extra penny from that job to fund my dream and it was the best thing I did to set myself up for success.

So I want to know: what is your big, scary dream? If you could do anything in the world, what would it be? I’d love to read your comments below and be able to cheer you on! This entrepreneur life isn’t always glamorous, a lot of times it’s long days in my sweatpants behind a computer but I honestly wouldn’t change it for the world!

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Feeling REAL good in your bra with Jenna Kutcher

Let’s be honest, going bra shopping hasn’t been at the top of our list of “fun experiences”…. but that? That’s a thing of the past and now shopping for bras doesn’t have to be this daunting experience where you leave frustrated, insecure, and empty handed…. because if we get down to it, it’s not even really about the bra itself but how you FEEL in it and Aerie is making sure that you’ll leave the store feeling real good.

When I sat down with the Aerie team, recounting awkward dressing room experiences and frustrations that left me wondering what was wrong with my body or squeezing into bras that just didn’t fit right, I realized that many other women probably have shared similar experiences. Ladies, we are not alone in the fact that finding the best fit for the “the girls” isn’t an easy task – but now? It’s one that can leave you feeling powerful, happy, and REAL.

At the shoot, we quickly discovered that pregnancy had already changed my body (and cup size) a lot, so there I was, standing in a dressing room saying a silent prayer that I could find something to fit my changing body. The Aerie team got to work finding new bras that fit me amazingly and I let out a “sigh” of relief knowing there were options that could accommodate my changing “girls” that left me feeling powerful and confident. Dressing room nightmares, be gone, because Aerie’s changing the game once and for all.

So let’s dive on into what’s new at Aerie and I’ll share my personal experience (candidly) about each collection and how they made me feel!

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To kick off the collections, let’s start with the “Real Me” line, which feels almost like a second skin. The new Real Me Full Coverage Push Up Bra has a great amount of lift and boost, and I’m drawn to wear this bra in my everyday life the most because it feels like an extension of me without feeling like too much.

The “Real Happy” is named that for a reason, this collection is known for all the right options in all the right places and let me tell you… the Real Happy Full Coverage Lightly Lined Bras has the most cup coverage of all the options and reinforced straps. Since my body is a changing being pregnant, this one makes me feel the most secure of all!

3.jpgNow, let me tell you about the “Real Sunnie!” There’s a reason this is the #1 tee shirt bra for Aerie, it’s soft, stretchy, and supportive and amazing for under just about everything. It comes in many options from lightly lined to wireless, so you’re sure to find the best fit! Seriously, from strapless to push up, there’s a Real Sunnie waiting for you!

The “Real Power” lives up to its name with a plunging neckline and convertible straps – not to mention a convertible amount of boost in the form of a push up. It can be your secret power for the next time you need a little extra something! The lace options are TO-DIE-FOR and probably my personal favorite from this collection!

Regardless of which you choose, it’s all about how you F EEL – from the experience of shopping whether you’re in a fitting room or the comfort of your home, we want your Aerie purchase to be made with total confidence (and it can, because returns? They are on us!) Now? I’m excited to purchase new bras because I know that there’s a size for me and everybody and options for every occasion. Trust me, when you focus on how you feel, everything changes!

 

 

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