That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!


Getting ready!


AEO CMO, Michael Leedy (second from Right) with a few of the crew members


The crew hard at work


AEO Stylists, Preston and Lauren trying to survive the desert heat


The dust storms were so intense that production was shut down for half a day


That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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#AEOSTYLE Challenge Denim Edition: Slim

We believe in one-of-a-kind fits, not one size fits all… so we put our blood, sweat and tears into designing the best fits for you. This season, we’re highlighting real bloggers in each of our denim fits to give you styling inspiration.

Ryan Charchian from The Fashionisto Diaries is wearing our Slim Jean this season. Our Slim Jean is about to be your new favorite fit… lean, versatile and perfect for someone who prefers slim but not skinny.

What inspired Ryan’s look:
American Eagle Outfitters has a ton of great pieces to go back to school with. I paired this tribal print baseball tee with light wash slim jeans to show the contrast of the pieces. The slim jeans are also very comfortable if you aren’t in a skinny jean kind of mood for class. This backpack is really big and I’ll be able to carry my laptop and textbooks with me no problem.

At school, shoes make a statement. These camo-like New Balances really stand out with the bright “N,” which also matches the baseball tee.

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Shop Ryan’s look:
Slim Jean (Light Vintage)
Baseball T-Shirt
New Balance Ballistic 501 Sneaker
Canvas Buckled Backpack

About Ryan:
Ryan Charchian is a military brat and started blogging to connect with old friends and show them new things happening in his life. Ryan’s blog turned into something more as he started to feature his style and his adventures in fashion. Fashionisto Diaries became what it is today when Ryan was in high school. Ryan started attending fashion week during his junior year and has attended every season of New York Fashion Week since.

During the Spring/Summer 2014 shows, Ryan was one of the bloggers Tumblr selected to attend fashion week and create content for the platform. This accelerated Ryan’s blog and his passion to create amazing content. During that same season, Ryan started to create YouTube videos. Currently he produces two videos a week: Mansome Mondays, which features men’s skincare and grooming, and Fashion Fridays, which features men’s fashion and style advice.

Ryan lives in New York and attends the Fashion Institute of Technology where he is majoring in Advertising and Marketing Communications.

Show us how you wear our Slim fit with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog or style gallery.

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#AEOSTYLE Challenge: Destroyed Denim

#AEOSTYLE Challenge: Destroyed Denim

What’s the coolest trend in denim this spring? According to our awesome customers who are showing off their #AEOSTYLE on Twitter and Instagram, it’s wearing their favorite jean fit updated with a new destroyed wash. This season, you can find a destroyed wash in every fit of American Eagle Outfitters denim from Jegging to Boyfriend and Straight.

We have destroyed detailing in both dark and light washes that suit any mood or occasion. From the runways to fashion blogs to street style snaps, destroyed denim is having its moment in the spring sun. Our Assistant Denim Buyer, Sangam S., said the Hi-Rise Jegging Crop in Medium Destroy is one of her favorite pieces this season.

Check out how these five girls styled their destroyed denim to make them their own. Destroyed denim is completely versatile and can take you from day to night with a few simple accessory changes. We’ll be wearing our destroyed denim now through summer with options from full-length jeans to crops to shorts.

Get her look:

Boy Jean Crop (similar)

Get her look:

Patchwork Skinny Jean

Get her look:

Hi-Rise Jegging Crop

Get her look:

Printed Sweatshirt


Get her look:


Get her look:

Hi-Rise Jegging

Show us how you wear your destroyed denim with #AEOSTYLE on Twitter and Instagram for a chance to be featured on our blog or style gallery.

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#AEOSTYLE: Editors Love Denim

#AEOSTYLE: Editors Love Denim

This month, American Eagle Outfitters jeans have been seen in some of our favorite magazines. The March issues of both Nylon and Teen Vogue featured two trends that are essential to our spring wardrobe: acid-washed jeans and denim overalls. Both of these trends seem to come back year after year and we couldn’t be more excited that the editors loved our new takes on these staples.

Nylon’s March issue with cover star Vanessa Hudgens pulled together a roundup of their favorite acid-washed jeans in the story “Acid Trip”. The roundup featured one of our newly updated jean fits, Straight. Our Straight Jean has a classic slim fit that looks great with rolled cuffs and your favorite spring shoes. We’ve updated it even further with a cool acid-wash and destroyed details.


teen vogue american eagle outfitters denim overalls


Get the look:

Straight Jean

In March’s spring fashion issue of Teen Vogue, featuring cover star Lea Michele, AEO’s denim overalls made an editorial appearance. This throwback style just got boho cool with front slant pockets, whiskering and fading. Paired with a snapback baseball cap and button down shirt, denim overalls are an easy way to take on the tomboy trend this season. To do the tomboy trend best with no fear of looking sloppy, try solid neutrals like black, grey and white.

Get the look:

Denim Overalls

Want to try the acid wash or denim overall trend yourself? Show us how you’re rocking your spring denim with #AEOSTYLE for a chance to be on!

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