Get To Know #AerieREAL Role Model Iskra

“You are unique, you are different, and that’s your strength. That’s your superpower.”

Iskra is #AerieREAL!

As our original #AerieREAL Role Model, Iskra leads this new generation of game-changing women. A model and body positivity activist, Iskra advocates for self-love and self-care through her work as an ambassador with the National Eating Disorders Association (NEDA).

Iskra believes the key to success is confidence. And with how much this amazing #AerieREAL Role Model has achieved in just 27 short years, we believe it too!

Just like Iskra empowers #AerieREAL girls everywhere to feel good inside and out, she knows that’s what we try to do with every single piece in our collection. “Aerie designs for a girl to feel confident and comfortable. The whole outlook of the brand has changed to making the girl feel good about herself.” Shop Iskra’s faves and see more from all of our #AerieREAL Role Models here.

Iskra’s words to live by? “YOU R ENOUGH.”

Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

Tags: , , , , , , , , , , ,

Introducing #AerieREAL Role Models

No retouching. Body positivity. Girl power. Introducing #AerieREAL Role Models!

Joining our original Role Model and Body Positivity Activist Iskra is Singer-Songwriter Rachel Platten, Actress Yara Shahidi and Gold Medal Gymnast Aly Raisman. Each of these amazing women inspires us, just like each of YOU inspires us and empowers those around you every single day.

See more from our #AerieREAL Role Models here (and watch them below!), shop their faves and stay tuned for Real Talks and so much more inspiration from these amazing women.

This is women supporting women. This is empowerment. This is #AerieREAL!

Rachel, Yara, Aly and Iskra are #AerieREAL, and so are YOU! Join the movement and share what makes you an #AerieREAL Role Model.

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Real Talk With Iskra: Spark x Iskra Fragrance

Introducing… Spark x Iskra! An extra-special new collaboration with #AerieREAL Role Model, Iskra. Her first fragrance comes in a eau de parfum, and a special self-care kit that also includes a bath bomb and candle. We can’t get enough of this scent for spring! Read on to see what inspired Iskra to create this new scent.Real Talk With Iskra: Spark x Iskra Fragrance

How did this amazing new fragrance come to be?

I’ve been working with Aerie for 4 years. Over the years my role as #AerieREAL Role Model has grown and I’ve had the opportunity to work on new and exciting projects with them, this fragrance is one of those! I have such a strong connection with Aerie and their consumers, I really felt like I could create a fragrance that the Aerie fan base could connect with and love. It’s amazing to be part of Aerie campaigns and be behind the camera. To create something with them from scratch was such a fun and exciting experience!

Spark x Iskra’s notes are fresh watermelon, delicate jasmine and cozy vanilla. What was the inspiration behind choosing these notes?

When I was deciding which scents I wanted, the most important thing to me was to make sure the end result was something that made women and girls feel confident, happy, empowered to be themselves, express their uniqueness, and to have a ton of fun doing it! Somehow, the notes of fresh watermelon, delicate jasmine and cozy vanilla did just that. I am so excited for people to try it.

Processed with VSCO with hb1 preset

Tell us about the bottle & design of the fragrance. What’s special about it?

Like everything I do with Aerie I want the product to be totally unique but also really accessible for my followers. I think the bottle and its design captures the feeling I want people to have when they wear my fragrance. What’s unique is the stickers that come with the bottle. The stickers can be used to customise the bottle so it reflects your personality, so you can have a one-of-a-kind bottle just like you are one of a kind!

The Spark x Iskra collection features a fragrance, scented bath bomb and candle. Can we look forward to seeing more of your signature products in the future?

Creating these products was so much fun. I absolutely loved the process. It is such a cool experience creating something tangible from scratch that people will be able to actually use and I definitely would be interested in expanding on that. That said, right now I am really focusing on the launch of the Spark x Iskra collection and excited to finally share my fragrance with my followers and the Aerie fans!

Where will you wear the Spark x Iskra fragrance? Comment below & tell us!

Tags: , , , , , , , , , , , , , , , , , ,

Iskra Presents… Our MOST Giftable!

Your one-stop shop for this season’s must-get, must-give gifts! Watch Iskra count down our top 10 cozy faves this holiday.

  1. The City Sweatshirt Collection is back and bigger than ever! These sweats are MADE for your leggings.
  2. NEW Sleep Leggings! In ribbed, waffle and plush styles, these are our softest, coziest, newest leggings. Sleep in them. Stay in them. Wear them out (we won’t tell).
  3. Flannel PJ Sets. A classic is always the right choice!
  4. Layer on the love with Cable Knit Sweaters.
  5. Bralettes and undie sets in our NEW Nordic Lace, inspired by our dreamy trip to Iceland.
  6. Cozy Undie Bundles – the best gifts undie the tree!
  7. Chill Leggings made for every day and everywhere.
  8. Get your Aerie on with our must-have logo undies.
  9. Super soft Play Leggings to take you straight from coffee to class.
  10. POMS! Add a mix & match pom to snap on Pom-Tastic Hats, Snoods and Slippers.

What Aerie faves are on the top of your gift list? Comment below & tell us!

Tags: , , , , , , , , , , , , , , , , , , , , ,

#AerieREAL Girls Stick Together

60% of women feel some sort of negative emotion when trying on bras in fitting rooms. We want to change that! The fitting room should be a place where you feel good about yourself from the inside out. Because YOU should feel amazing. YOU should feel confident. YOU should feel worthy.

We’re launching a new campaign today to encourage all girls to feel good…. because #AerieREAL girls stick together! Watch Iskra share the love and read on to find out how YOU can get involved.

 

What to do:

  • Head to your local Aerie store
  • Grab a sticky note in the fitting room and write your positive vibes#AerieREAL Girls Stick Together
  • Focus your note on REAL, inner beauty—strength, intelligence and beauty within. Go beyond physical compliments: You ARE amazing! vs. You LOOK amazing.

#AerieREAL Girls Stick Together

  • Stick it on the wall in the fitting room to empower girls to come
  • Share the #AerieREAL love! Get digital and share your message (or a message you found) with others using #AerieREAL for a chance to be featured on @Aerie!#AerieREAL Girls Stick Together

We love the REAL you!

 

Tags: , , , , , , , , , , , , , ,

#AerieREAL Love From Iskra: Real Me Collection

Hi Aerie girls,

If you haven’t seen the stunning new Aerie Real Me collection, you HAVE to check it out. I’ve been so excited for you to see the all new collection of bras and bralettes in the softest fabric ever, most stretchy yet supportive fits and in the most beautiful array of skin colour tones and shades.

It’s what we’ve always wanted and more!

So I wanted to make a quick video to tell you about my fave real me bra from the new collection.

I can’t wait for you to feel the fabrics, enjoy trying all the new shades against your unique skin and celebrate being the real you in Real Me. 🙂

I’d love to see your #AerieREAL pics and get your feedback on the new collection on social. Be sure to share with #AerieREAL or tag us @aerie.

Sending you all loads of love,

Iskra xoxo

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,