#AerieREAL Girls Stick Together

60% of women feel some sort of negative emotion when trying on bras in fitting rooms. We want to change that! The fitting room should be a place where you feel good about yourself from the inside out. Because YOU should feel amazing. YOU should feel confident. YOU should feel worthy.

We’re launching a new campaign today to encourage all girls to feel good…. because #AerieREAL girls stick together! Watch Iskra share the love and read on to find out how YOU can get involved.

 

What to do:

  • Head to your local Aerie store
  • Grab a sticky note in the fitting room and write your positive vibes#AerieREAL Girls Stick Together
  • Focus your note on REAL, inner beauty—strength, intelligence and beauty within. Go beyond physical compliments: You ARE amazing! vs. You LOOK amazing.

#AerieREAL Girls Stick Together

  • Stick it on the wall in the fitting room to empower girls to come
  • Share the #AerieREAL love! Get digital and share your message (or a message you found) with others using #AerieREAL for a chance to be featured on @Aerie!#AerieREAL Girls Stick Together

We love the REAL you!

 

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#AerieREAL Love From Iskra: Real Me Collection

Hi Aerie girls,

If you haven’t seen the stunning new Aerie Real Me collection, you HAVE to check it out. I’ve been so excited for you to see the all new collection of bras and bralettes in the softest fabric ever, most stretchy yet supportive fits and in the most beautiful array of skin colour tones and shades.

It’s what we’ve always wanted and more!

So I wanted to make a quick video to tell you about my fave real me bra from the new collection.

I can’t wait for you to feel the fabrics, enjoy trying all the new shades against your unique skin and celebrate being the real you in Real Me. 🙂

I’d love to see your #AerieREAL pics and get your feedback on the new collection on social. Be sure to share with #AerieREAL or tag us @aerie.

Sending you all loads of love,

Iskra xoxo

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#AerieREAL Love From Iskra: GRL PWR!

Hey Aerie girls,

Hope you’re having an amazing summer! If you’ve seen the new #AerieReal campaign – you’ll know it’s all about GIRL POWER and inspired by the 90’s. (if you haven’t seen the campaign check it out now here and here)

I’m so obsessed with this campaign because I’m a big believer in supporting and empowering our girlfriends. So in today’s blog post I want to share some ways I encourage and spread GRL PWR between me and my girls 🙂

I’d love to read how you empower your girlfriends so make sure to comment below!

#AerieREAL Love From Iskra: GRL PWR!

5 Reasons Why I Believe It’s Important To Empower Your Girlfriends

  1. Your girlfriends will always be there, so don’t neglect them. Invest time and energy into hanging with them or staying in touch.
  2. I don’t have blood sisters so my girlfriends are my sisters.
  3. Your girlfriends are your support system, when you need to laugh, cry or rant they will listen.
  4. You can be the friend to stop the vicious circle of negative body image talk or gossip, which will help your girlfriends feel good about themselves and shine bright.
  5. Empowered friends are more confident and often less defensive so it is easier to defuse misunderstandings.

5 Ways To Empower Your Girlfriends

  1. Complimenting them on things that you love about them – try any of the below:
    • Personality — ‘I love being around you, you literally make everyone laugh’
    • Their Clothes and style — ‘Your sweater is so cute’
    • Efforts — ‘you’ve been killing it at school’ – ‘It really inspires me how well you look after your _____ (mom, dog, brother)’
    • Friendship/loyalty — ‘You’re always there for me and that really means a lot to me’
    • Taste in music / food / creativity / culture — ‘Your fried chicken is BOMB’
  2. Help them out if they are struggling at school or work by holding a study night.
  3. Be a good listener, give them time, don’t interrupt, don’t judge!
  4. Encourage them to follow their dreams, have a fun filled day of vision boarding and be there when they need you.
  5. Defend them but also allow them to make their own mistakes, offering up advice but not telling them what and what not to do. We grow by making choices, and as girlfriends, the best thing we can do is be there for each other, the good, the bad and waiting with pizza.

And these are just my own ways, but you know your girlfriends better than anyone! So celebrate each other 🙂 we are so lucky to have one another. So let’s build each other up, we are not in competition; there is room for everyone because we are all completely unique.

Sending all you magical unicorns all my love,

Iskra xx

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#AerieREAL Love From Iskra: Goal Setting

Hey Aerie girls,

I wanted to talk about dreams and goal settings and share some ways I get creative and organised to help me achieve my ambitions.

The first thing to remember is that any dream you have is valid. We are encouraged as young children to be whatever we want when we grow up but as we move through the education system we are then told to choose a college course and pick a career that’s actually attainable…

I just want to tell you no matter what age you are or what you are currently doing we have the power to be and do anything. I recently trained with a 20 times undefeated boxing champ and she only started boxing at 29 years old! She was going through a divorce and had a 8 year old but found what she loved and was talented at and has never looked back!

So now I will share with you things that have helped me get where I am today.

First off I LOVE vision boarding.

My vision board is in my bedroom. I put pictures and quotes on it. Some are my dreams, some inspire me, and some remind me of people and moments that are special to me.

You don’t need rules to make a vision board and I love getting together with my besties and having a whole day of getting creative. I like to grab my fave magazines or images I find online and make it super colourful with crayons and pens.

You will just need a corkboard or even some cardboard you can add pictures and quotes too. Of course you can add other things too if you want, friendship bracelets, gig tickets, cards from your besties! Your board your rules!

So you put a picture of Times Square on your moodboard, what’s next? It’s not just gunna happen by staring at it lol! You’ve got to have a plan. Make your dream a goal, add a date or year when you want it happen, think about things you need to do to make this happen! I call this my POA… Plan Of Action.

A POA is great for bigger goals, which are longer term and require lots of actions. But for everyday things to do, I make lists on my cell phone. I group list items as things I need to do now and things I can do later. So I also keep the highest priority or the nearest deadline things at the top of the list.

The important thing is to find something that works for you. For me it is my vision board, POAs, and cell phone lists.

Don’t be afraid to have big dreams – they’re the best sort! Breaking them down into smaller steps and setting specific goals will make your dreams easier to achieve. You might find your your goals change over time but that’s OK, go for it! You’re still be super effective having dreams and getting things done! And don’t forget to help your besties have inspiring dreams, set goals, and have fun!

Excited to see your vision boards! Tag me @iskra and @aerie #AerieReal

Sending you so much love!

Iskra x

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#AerieREAL Love From Iskra: Beach Workouts

Hey Aerie Girls,  

This time of year is the worst for being bombarded with messages about ‘beach bodies,’ ‘summer bodies’ and ‘bikini bodies.’ The thing is our bodies are beautiful and worthy of wearing whatever we want 365 days of the year and we do NOT need to change for a season.

All of these messages to make us feel like we have to look a certain way have been contrived to make us buy ‘fit tea’ or try a new slimming gadget or even buy a new belly blitzing DVD. When that’s not a reason to feel under pressure to look a certain way. If you love working out you do it for you and not because the media or society has told you you have to look a certain way to wear a bikini.

I will not be working out more or cutting calories to be ‘beach ready.’ The body I already have, I respect and value all year round and know it’s worthy to be on the beach. Being on the beach is about enjoyment, living in the moment, feeling the sand between your toes and the warm sun on your skin, having fun with friends and loved ones.That’s what I want you all to be celebrating this summer– your freedom to know you are good enough just as you are.

I hope you enjoy these videos! We wanted to create something to be different from so many campaigns about ‘summer bodies’ and encourage you to have fun every day of the year in your imperfectly perfect bodies,

love iskra

x

Want to know @iskra’s #AerieREAL beach body secrets? Watch now!

A post shared by aerie (@aerie) on

 

 

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#AerieREAL Love From Iskra: Beach Bag Essentials

Hey Aerie girls,

It’s finally feeling like summer is here, so I wanted to share my Beach Bag Essentials with you 🙂

In June I’ll be taking my yearly trip and this time I plan on heading somewhere in Europe – maybe Santorini then onto a beach vacay hopefully in the Caribbean like Turks and Caicos. Eeekk so excited!

So I’m going to make sure I pack very carefully as I tend to overdo everything and end up not wearing half of my clothes. This year I’m thinking of planning day by day, so literally writing out each day I’m away in numbers then deciding the type of outfit I need for the different days. So for days I’m flying I’m going to need my sweatpants!

#AerieREAL Love From Iskra: Beach Bag Essentials

Here’s my overview of what I’m taking away with me this summer:

  • Sunnies!!! OK so I don’t know why but I’m pretty forgetful especially with sunglasses yet they are so important so they will literally be the first I pack and the Aerie flower shades are super fun and I will also want to take a mirror pair as I love that look.
  • Bright happy bikini so I feel happy and confident on the beach! I try on a ton of swim to make sure I get a two piece I feel secure and sexy in so I just enjoy being on the beach.
  • A cute coverup that I can throw on over my swim at the beach, or a scarf when it cools down in the evenings.#AerieREAL Love From Iskra: Beach Bag Essentials
  • I love having a hat on holiday that can finish off an outfit and doubles up to protect my face, hair and neck!
  • A good pair of shorts that can be worn casually, over swim or even dressed up for a cool outfit. I personally love these stretchy grey pair as they are super comfy and easy to wear as well as the on trend lace up detail.
  • I take a ton of easy tees on trips. I’m all about comfort and I usually need to cover up my shoulders because i burn so easily :O
  • Usually I use perfume daily but when I’m on vacay I want something lighter and fresher so I tend to use a body spray which I will spritz throughout the day to keep smelling yummy lol.
  • Finally a new addition to my beach bag is going to be a cute purse / wallet but one that’s big enough to keep my money safe and my bits and bobs like keys / lip balm / sunnies and that way I’m going to be able to find those essentials more easily in my bag and it can double up as a cute clutch bag at night too 🙂

#AerieREAL Love From Iskra: Beach Bag Essentials

I hope you enjoyed finding out what’s going in my beach bag! I hope you all have a wonderful summer and make sure you tag your unretouched swim pics with #AerieReal. I want to see them!

Lots of love,

Iskra xxx

 

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