As our original #AerieREAL Role Model, Iskra leads this new generation of game-changing women. A model and body positivity activist, Iskra advocates for self-love and self-care through her work as an ambassador with the National Eating Disorders Association (NEDA).
Iskra believes the key to success is confidence. And with how much this amazing #AerieREAL Role Model has achieved in just 27 short years, we believe it too!
Just like Iskra empowers #AerieREAL girls everywhere to feel good inside and out, she knows that’s what we try to do with every single piece in our collection. “Aerie designs for a girl to feel confident and comfortable. The whole outlook of the brand has changed to making the girl feel good about herself.” Shop Iskra’s faves and see more from all of our #AerieREAL Role Models here.
No retouching. Body positivity. Girl power. Introducing #AerieREAL Role Models!
Joining our original Role Model and Body Positivity Activist Iskra is Singer-Songwriter Rachel Platten, Actress Yara Shahidi and Gold Medal Gymnast Aly Raisman. Each of these amazing women inspires us, just like each of YOU inspires us and empowers those around you every single day.
See more from our #AerieREAL Role Models here (and watch them below!), shop their faves and stay tuned for Real Talks and so much more inspiration from these amazing women.
This is women supporting women. This is empowerment. This is #AerieREAL!
Rachel, Yara, Aly and Iskra are #AerieREAL, and so are YOU! Join the movement and share what makes you an #AerieREAL Role Model.
Introducing… Spark x Iskra! An extra-special new collaboration with #AerieREAL Role Model, Iskra. Her first fragrance comes in a eau de parfum, and a special self-care kit that also includes a bath bomb and candle. We can’t get enough of this scent for spring! Read on to see what inspired Iskra to create this new scent.
How did this amazing new fragrance come to be?
I’ve been working with Aerie for 4 years. Over the years my role as #AerieREAL Role Model has grown and I’ve had the opportunity to work on new and exciting projects with them, this fragrance is one of those! I have such a strong connection with Aerie and their consumers, I really felt like I could create a fragrance that the Aerie fan base could connect with and love. It’s amazing to be part of Aerie campaigns and be behind the camera. To create something with them from scratch was such a fun and exciting experience!
Spark x Iskra’s notes are fresh watermelon, delicate jasmine and cozy vanilla. What was the inspiration behind choosing these notes?
When I was deciding which scents I wanted, the most important thing to me was to make sure the end result was something that made women and girls feel confident, happy, empowered to be themselves, express their uniqueness, and to have a ton of fun doing it! Somehow, the notes of fresh watermelon, delicate jasmine and cozy vanilla did just that. I am so excited for people to try it.
Tell us about the bottle & design of the fragrance. What’s special about it?
Like everything I do with Aerie I want the product to be totally unique but also really accessible for my followers. I think the bottle and its design captures the feeling I want people to have when they wear my fragrance. What’s unique is the stickers that come with the bottle. The stickers can be used to customise the bottle so it reflects your personality, so you can have a one-of-a-kind bottle just like you are one of a kind!
The Spark x Iskra collection features a fragrance, scented bath bomb and candle. Can we look forward to seeing more of your signature products in the future?
Creating these products was so much fun. I absolutely loved the process. It is such a cool experience creating something tangible from scratch that people will be able to actually use and I definitely would be interested in expanding on that. That said, right now I am really focusing on the launch of the Spark x Iskra collection and excited to finally share my fragrance with my followers and the Aerie fans!
To celebrate our NEW Lincoln Road store in Miami, we partnered with our friends at Create & Cultivate for a day of Real Talk and fun with some of our #AerieREAL girls.
It was a day of inspiring talks, treats and—of course—shopping!
Panels focused on empowerment, body positivity and wellness, featuring game-changing women who are breaking stereotypes and living their dreams. Thamarr, #AerieREAL girl from Musings of a Curvy Lady, said “I love meeting other female entrepreneurs that are super passionate about using their voice for good. Their fierce desire to make things happen is so electric.”
Ava Frati came to Lincoln Road to tell the story of her swimwear line, Po Swim. She started Po Swim at just 15, and we’re so excited to support her amazing brand. Check it out at our Lincoln Road store and Aerie.com!
The first panel, Self-Love: Learning To Live, Love & Thrive As Ourselves, featured Fo Porter, Alex Michael May, Chante Bryant, Aly Raisman and Heather Records. The girls discussed how they keep it #AerieREAL in in and out of the public eye. Alex Michael May shared: “So many beautiful women came to #ccxaerie@createcultivate pop up at @aerie to share their hearts—to have REAL TALK about the things that connect us—imposter syndrome, loving ourselves and of course laughing through it all.”
During the second panel, Unfiltered & Fierce: Navigating The Digital World With Authenticity, speakers Jenna Kutcher, Katie Sturino, Daniela Ramirez, Iskra Lawrence and Jaclyn Johnson talked about their presence on social media and how they’ve stayed true to themselves while their social followings have grown.
After Real Talk, girls were invited to a mocktails where they were able to meet speakers and mingle. Aly Raisman was there to sign her new book, “Fierce.”
From DIY dream pillows and name plates to a sundae bar, sweetness was spread all around at the Lincoln Road opening. #AerieREAL girl Noyemi summed it up this week: “Last weekend was nothing short of amazing. Thanks to @createcultivate & @aerie for hosting an event highlighting the importance of self acceptance and positive body image. Thank you to all the panelists who killed it with their energy!”
Check out our Facebook events for upcoming fun at Lincoln Road, and come see us to shop any time. See you soon!
NEW Sleep Leggings! In ribbed, waffle and plush styles, these are our softest, coziest, newest leggings. Sleep in them. Stay in them. Wear them out (we won’t tell).
We partnered with Darling Magazine to bring a strong group of #AerieREAL women together for a weekend full of self-discovery and inspiration. For 3 days, 21 women from all over the world shared their stories and bonded through group workshops, family-style dinners and adventures to the beach. We talked, we laughed, we cried… and the love was REAL!
We started each day with a little flow and a lot of fuel. At morning yoga, we set an intention for our practice: clearing our heads, finding balance, dedicating the time to someone or something. It’s amazing what you can accomplish when you find a little peace of mind, and yoga was a great way to kick off days full of conversation and self-reflection.
“The power of women brought together to simply love and be… two words: pure magic. Find your girls and love them hard.” – Alexis Jones, founder of two powerful movements: I Am That Girl and Protect Her.
Fall was right on time for this cozy weekend. We snuggled up for daytime workshops focused on identity, positive self-talk, intuition and belief systems.
“If you’re currently struggling with something, look back and try to find where that fear originated from. If you can recognize it, you can OWN it, and you can rise above it.” – Cassey Ho, aka @blogilates, creator of POP Pilates and PIIT28.
So much love for these Darling and #AerieREAL ladies!
“So much can change in a year friends. In a CONVERSATION. In a moment. We are all changing and learning and becoming. And the journey is long, and hard… and painful. But above all, it is BEAUTIFUL. It is redeeming. And it (and YOU!) are WORTH IT.” – Blogger Alex Michael May
We are filled with gratitude for this amazing group of women, and hope for what we have the power to accomplish together. Want to recreate your own retreat? Get your friends together and get talking. Together we can all make the world a better and brighter place.
