Love The Swim You’re In! #AerieREAL

 

Love the swim you’re in! For the second year in a row, we’re asking #AerieREAL girls to help us bring body positivity to the beach and beyond. For every 100% unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association.

To keep up with all the love, follow us on Twitter and Instagram. And share your photos! Tell us why YOU love the swim you’re in and encourage your friends to join, too. Because EVERY body is a perfect beach body.

 

 

 

Tags: , , , , , , , , , , , , , ,

#AerieREAL <3 All Woman Project

We’re so excited to support the All Woman Project on their new campaign and celebrate REAL, unretouched beauty in all women. Started last year by Charli Howard and Clémentine Desseaux, the project aims to challenge the “standard” definition of beauty as shown in fashion and the media. Beauty doesn’t come in one size or color, and the All Woman Project reflects that by featuring a diverse group of women with different body types, ethnicities and ages.

#AerieREAL &lt;3 All Woman ProjectPartnering with these amazing women was an easy decision for our brand. Like the beautiful images in the All Woman Project, all Aerie images feature 100% unretouched women. Beyond no retouching, #AerieREAL is our commitment to empowering and inspiring confidence in all girls, inside and out.

#AerieREAL &lt;3 All Woman ProjectCheck out some of our favorite photos from the new campaign shot by Heather Hazzan, and see more at allwomanproject.com.

As always, love the REAL you!

#AerieREAL &lt;3 All Woman Project

“Perfection does not exist and so we should stop comparing ourselves to anyone else.” – Iskra Lawrence

#AerieREAL &lt;3 All Woman Project

“I want all women to feel free and limitless.” – Clémentine Desseaux

#AerieREAL &lt;3 All Woman Project

“You will have disappointment. You will make mistakes. But just trust the process. Trust that you are exactly where you should be.” – Holly Rilinger

Tags: , , , , , , , , ,