Follow Her Friday: Elisabeth Tavierne

Not many people can say they’ve impacted thousands of girls at over a dozen university campuses nationwide, with a movement showing no signs of slowing…but Elisabeth Tavierne can.

Elisabeth found her passion for fitness through swimming for over 10 years, finally competing at the collegiate level at The Ohio State University. It wasn’t until she “hung up her towel” midway through college when she realized that many women’s sole form of workout was the elliptical or treadmill. Not to mention, they didn’t look like they were having fun.

ElisaTThis desire to “liberate girls from the elliptical” inspired her to create CHAARG (Changing Health, Attitudes, and Actions to Recreate Girls). Through CHAARG, she set out to create opportunities for girls to find their individual passion for fitness, whether it be dance, yoga, or running marathons. She ultimately built a supportive and encouraging community of college girls wanting to lead lead happy, healthy and active lives.

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Aerie: Hi, Elisabeth! Thanks for chatting with us! What does #AerieREAL mean to you?

Elisabeth: #AerieREAL means truly loving yourself for who you are. In this day and age, so many young women are plagued with confidence issues, whether it has to do with their body, in their work, or among their peers. Although everyone is bound to have insecurities from time to time, it is important that self loves trump all. There is absolutely no one in the whole wide world who is YOU. That in and of itself is pretty awesome. Get to know who you are, and own it.

Aerie: What makes you #AerieREAL?

Elisabeth: Following my passion and helping other find theirs.

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Where do you see yourself in 3 years?

Elisabeth: As a Chicago native – either still in Chicago or living in another exciting city (I would love to live in Australia for a little — I’m actually a dual citizen!). Most importantly, continuing to do what I love every day. My goal is to expand CHAARG to every university in the United States — if not the world, so in 3 years I hope to have a good start on that.

Aerie: What’s your favorite inspirational quote?

Elisabeth: This is a long one, but I love it.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” – Marianne Williamson

Aerie: What has been your biggest accomplishment thus far?

Elisabeth: Reaching 1,000 members last fall was definitely a huge milestone for us. Also, it’s always an accomplishment hearing from girls that CHAARG has changed her life. I remember one girl specifically said that CHAARG has allowed her to be the best version of herself. It is an incredible feeling.

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Aerie: Do you have a role model? If so, who is he or she, and why does he or she inspire you?

Elisabeth: All of my CHAARG girls are my inspiration. Every night before I go to bed I scroll through the #inCHAARG feed on Instagram and am blown away by their passion, dedication and positivity. These women motivate and support each other not only in gym, but in life. I am so blessed to be surrounded by them.

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Aerie: Do you have a favorite Aerie item? Do share!

Elisabeth: The Aerie Hi-Rise Printed Legging!

Aerie: What are three things you always have to have with you?

Elisabeth: Phone, Burt’s Bees and gum! 99% of the time I also a coffee in my hand.

Aerie: Instagram, Facebook, Twitter, All, or Nothing?

Elisabeth: Instagram all the way!

Aerie: Favorite song to listen to in the car or working out?

Elisabeth: Lately I’ve been obsessed with Timeflies (I know, I jumped on the bandwagon pretty late).

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Thank you, Elisabeth! Keep up with her on Instagram or Twitter. While you’re at it, find out more about CHAARG on their Twitter, Instagram and Blog!

Xoxo,

Aerie

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Wear America X Muses & Rebels

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We sat down with former AEO Women’s Wovens Design Director, Natasha Landenberger, the founder, owner and designer of Muses & Rebels to talk about daily inspiration, the pros and cons of starting your own business and balancing it all. When this Los Angeles native is not hard at work building her lifestyle brand empire, she is spending her weekends making frequent trips to the beach, the Rose Bowl and other local flea markets to find materials, vintage clothing and unusual objects for photo shoots. Basically, she does it all.

How did you start Muses & Rebels and where do you draw daily inspiration from?
I created Muses & Rebels in 2010 after spending a month in Japan with one of my best friends. She had made a beaded necklace that I loved which influenced me to make jewelry while I was staying with her & her family in Osaka. I made my first thread wrapped chain bracelet during this trip. When I returned home, my mom was extremely supportive of the pieces I had made (as most moms are) and told me I should sell them… that was the beginning of Muses & Rebels.  When I launched M&R, it was a new venture into accessories and I am completely self-taught when it comes to jewelry.

On a daily basis I am inspired by images on Tumblr, Pinterest, blogs and magazines. I have always loved the beach and my husband is a surfer, so I am naturally inspired by the surf/beach lifestyle.

You mentioned being completely self-taught when it comes to designing jewelry, can you describe that creative process?
Designing jewelry has been a very different process for me personally than designing clothing. With jewelry, I first find the materials and then design the styles. With clothing, it is the opposite – I design the styles and then find the fabrics and trims that best fit the design. As I am creating the jewelry for a specific collection, I draw from images I’ve curated, key colors for the season, and the overall concept of the collection. Being a self-taught jewelry designer means I am learning new techniques with each design and the collections are growing stronger with my knowledge.

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Muses and Rebels began selling jewelry and and has slowly transitioned to clothing, can you tell us about that natural progression and motivation behind your current assortment?
Coming from a fashion design background, I have always intended to add clothing to the line. I created Muses & Rebels with the idea that it will become a lifestyle brand, not only focusing on jewelry. I first grew the line with a small assortment of hand tie-dyed bikinis and screen printed tees. Adding a men’s jewelry line seemed like a natural progression and also a need in the market. More clothing for both women and men will be added to our online shop with a focus on vintage items that are trend right and pieces you just need to have.

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Can you tell us a little about Muses and Rebels’ “made for you” concept?
The Muses & Rebels’ “made for you” concept means our products are made to order. M&R styles are not mass produced – they are lovingly handmade for each customer in limited quantities. I also like to think of Muses & Rebels as a line with products that are perfect for the individual. These are pieces that are “made for you.”

You’re also a fashion illustrator for many American contemporary brands – how do you balance this, along with your M&R responsibilities?
M&R is my top priority, but I will always make time for fashion illustration opportunities because it is something I truly enjoy doing. In order to keep the business moving forward and take on additional projects, I tend to count every day of the week as a workday. I work a lot, but it is so worth it.

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Can you speak to the pros and cons of running your own company vs. designing for a large brand?
The great thing about running my own company is that I am my own boss. This is a good thing and also a bad thing. It’s great because I am ultimately the decision maker and get to envision and create a brand exactly as I want it to be. Creating a brand and watching it grow and become known is so gratifying and rewarding. It is tough being your own boss because you are completely responsible for all aspects of the business – meeting deadlines, growing the brand, sales, and production. The stress and pressure of the business side of owning a company can be a lot to handle while still motivating to be creative. When compared to designing for a large brand, the business pressure is quite minimal because you have the support of a large company. In many ways it seems easier to design and be creative when you have a team to help produce your designs. Large brands also provide the comfort of a salary, compensation, bonuses and benefits.

Do you have any advice for someone interested in starting their own company?
Don’t wait to start your own company if you have the passion and the idea – take advantage of the moment and dive in. My advice is to be very aware of your financial responsibility for the company, slowly build your brand in a way to minimize your expenses and learn from your customers. It is important to keep the big picture of your company in mind and to not get sidetracked by the minute details.

Want a chance to win a @musesandrebels necklace from our #WearAmerica collection? Follow and RT to enter! See Official Rules for complete details.

 

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AEO Associate Interview: Kai G.

At AEO, we have some pretty talented and amazing associates working behind the scenes to deliver the best  product to date. Senior Fabric Development Manager, Kai Gomes-Brown is no exception to this rule. Get to learn all about Kai and her daily responsibilities at AEO.

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Meet Kai, Senior Fabric Development Manager for AEO and aerie Knits.

Name:  Kai Gomes-Brown

Occupation:  Senior Fabric Development Manager – for AEO and aerie Knits

AEO:  Where are you from?
Kai: 
I’m originally from Fairfield, CT but I consider Queens my home!  I’ve lived in NYC for 20 years!

AEO:  Tell us a little bit about yourself and what you do….
Kai:
  Growing up I always loved fashion!   My love for fashion began in the late 80’s when I started watching Style with Elsa Klensch, (a television show about fashion and design from around the world that aired from 1980 to 2001) with my parents on Saturday mornings.  I would watch the show to see designer runway shows presented during New York, London, Milan and Paris fashion weeks.  I learned a lot about high fashion and the designers that created the collections.  In high school my favorite elective course was Home Economics where I learned to sew and then I attended F.I.T. (Fashion Institute of Technology) where I studied Merchandising.  I’ve worked in fashion since graduation for some of the most recognizable names in the industry. As a Fabric Developer it’s very important to stay in tune with the latest and upcoming trends in fabrics and silhouette so I am able to work with designers and fabric suppliers to interpret those trends into fabrics that are in line with the American Eagle Outfitter’s and aerie aesthetics and price structure.  Unfortunately, Style with Elsa Klensch is no longer on television but there are a number of resources like blogs and magazines that I use and are available to everyone to research the latest and upcoming fashion trends!

AEO:  What kind of projects do you find yourself working on from day to day?
Kai:  As I mentioned one of the most significant aspects of being a Fabric Developer is to research in order to stay in tune with the latest and upcoming trends. I work on weekly trend recap reports and competitive analysis reports to share with our designers and fabric suppliers.  Another important function of my day to day responsibilities is to maintain the fabric library that houses numerous types of knit fabrics including: jerseys, ribs, laces, waffles, jacquards and many more.  When a designer is in need of a fabric they can search the library to find a fabric that suits their needs.

AEO:  What do you love most about working with clothing?
Kai:  I love that what you wear is an expression of who you are. It’s really important to me that I develop fabrics that are great quality and on-trend so our customer feels confident when they wear our clothes.

AEO:  We’ve been hearing a lot about plush fabric. Tell us more!
Kai: I’m really excited about Plush!  This fabric is the softest fabric ever!  It’s super cozy and luxe but completely versatile to wear for both day and night!

AEO:  What differentiates plush fabric from other fabrics used in graphic t-shirts and tanks?
Kai:  The biggest difference is that Plush is a rib that is specially treated to get the cozy, plush surface whereas most (but not all) of the fabrics used for graphics, tanks and tees are jerseys with smooth surfaces.

AEO:  What are a few different ways that you can wear this plush fabric?
Kai:  Plush can pretty much be styled with anything!  A pair of AE distressed Hi-Rise Jeggings with AEO Buckle Strap Booties, a Sky High Suspender Skirt with AEO High Top sneakers or a pair of aerie printed Leggings with Riding Boots.  The styling combinations are endless!

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Introducing, Plush Fabric.

Shop the look:
Vintage Plush Heart Graphic T-Shirt
Ruffle Hem Skort
Shimmery Slip On Sneaker

AEO:  What are your top three items for this upcoming season?
Kai:  I can’t name just three!  My top four “most favorite, I can’t wait for fall” items are:  the AEO Sky-Hi Jegging and Vegan Leather Moto Jacket, aerie’s Skinny Jogger and of course, the Plush Long Sleeve T-Shirt!

AEO:  What’s your personal style like?
Kai:  I would describe my personal style as being relaxed, chic and edgy.  I get a lot of inspiration from runway shows and high end designers. I try to interpret that aesthetic into my look but within my budget through-my hair styles, clothing and accessories.  Some of my favorite places to shop are AEO, asos, Saks Fifth Avenue, H&M, Barney’s and Alchemist in Miami.

AEO:  Where do you draw your daily inspiration from?
Kai:  Blogs, magazines, fashion trend services and people watching!  Some of my daily blog reads include:   Stylesnooperdan, MajaWyh, TheyAllHateUs, WhoWhatWear and YahooStyle.  My favorite magazines are V, Elle, Harper’s Bazaar, Jalouse and Elle Decor.

AEO:  What is your favorite city that you’ve either traveled to or what to travel to?
Kai
:  My most favorite city that I’ve traveled to so far is Barcelona and I hope to visit Paris in the very near future.

Have you worn our new plush fabric yet? If so, tell us your thoughts in the comments below.

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Follow Her Friday: Kelsey Miller

We’re inspired each day by the stories you share that show how you’re #AerieREAL. This week we wanted to highlight an incredible story from Aerie girl, Kelsey Miller. As the Senior Features Writer at Refinery 29, we loved reading her funny and very candid musings each day. Her honest approach, especially when it comes to body image is refreshing. Read more below about this fantastic Brooklyn-ite below!

Follow Her Friday: Kelsey Miller #AerieREAL

Aerie: Hi, Kelsey! We are so excited to chat with you. Tell us a little bit about yourself! How did you get started in writing? 
Kelsey: I’m an out & proud late-bloomer. I began my writing career a few years ago, fiddling with personal essays and some humor pieces. When I got my position at Refinery29, I found that my most personal work is what hit home for readers and I decided to take the plunge with one very personal issue: food. I’ve struggled with disordered eating, body image, and yo-yo dieting for my entire life, and of course, I’m not alone there. But I finally quit dieting in the fall or 2013 and began chronicling my journey with Intuitive Eating and sustainable fitness in a column called The Anti-Diet Project.
Now, I’m working on a memoir called BIG GIRL: How I Gave Up Dieting & Got A Life, exploring my journey into the morass of disordered eating and, at last, out of it. It’s a story of struggles many of us have faced, and the rocky path toward freedom from food obsession and self-loathing. But, it’s funny! I hope!

Aerie: What does #AerieREAL mean to you?
Kelsey: It means knowing that you’re pretty great, right now, this minute. You’re you, and trying to be or look like someone else is what gets us into trouble. We all need growth but no one needs “fixing.” So, just be the most YOU, the most honest and forthright, even if you right now feel uncomfortable, ridiculous or fallible. Because, that’s everyone — that’s just the deal with being alive.

Follow Her Friday: Kelsey Miller #AerieREAL

Aerie: What makes you #AerieREAL?
Kelsey: I know that I’m not finished as a person, and I give up on the concept of “finished.” I struggle with self-esteem some days, and other days I feel like a rockstar. But, no matter what, this is who I am, and I refuse to sit out on life because of that. Why should I? With all my flaws, both physical and personal, I’ve still managed to do pretty well. I have friends, love in my life, and a career I’m sincerely thrilled about. I also have lousy days, bad habits, and a laundry pile the size of a grown man. Nothing is ever going to be perfect or even close to perfect. Screw perfect.

Aerie: What’s your favorite inspirational quote?
Kelsey: This question is killing me. Every time I go searching for THE inspiration quote I need, I end up losing two hours on Pinterest. Well, I don’t know if this is my favorite, but it’s one I never forget from Eleanor Roosevelt: “No one can make you feel inferior without your consent.”

Aerie: What has been your biggest accomplishment thus far?
Kelsey: I want to say something very zen and mature here, but really I’m just so pleased and proud of my book. Every time I sit at my laptop and fuss over a tough paragraph, I have to remind myself that getting a book deal is a pretty incredible accomplishment and I should take the time remember that. Plus, the whole reason I’m writing a book is because I made a radical decision to change my life and embrace myself. So, high five, me. And, then I get back to work.

Aerie: Do you have a role model? If so, who is he or she, and why does he or she inspire you?
Kelsey: Every time I feel overwhelmed or ridiculous I think about Tina Fey. She’s made a career based on refusing to see herself through anyone else’s lens and I think we can all agree it’s working out pretty well for her. She’s always unapologetically herself, and she’s a seemingly tireless creator. Her brilliant work aside, I admire her creative energy, her bs-free attitude, and the fact that she manages to somehow have a life on top of everything — but never puts forth an image of perfection. She seems to have it all while acknowledging the myth of “having it all.” She’s open about struggling and the importance of missteps. She’s a wonder, to be sure. But, she’s the real deal, too.

Follow Her Friday: Kelsey Miller #AerieREAL

Kelsey and her handsome boyfriend, Harry Tanielyan!

Aerie: Do you have a favorite Aerie item? 
Kelsey: Aerie bikini undies have been my favorite since college, so it’s hard for me to say I love anything more. But, I think the Aerie Real T-Shirt is pretty tough to beat. I might love it a little bit more. I STILL LOVE YOU TOO, UNDIES!

Aerie: Instagram, Facebook, Twitter, All, or Nothing?
Kelsey: All, but it’s mainly Instagram and Twitter these days. I feel like I’m able to be funny and smart-mouth’d on those platforms, whereas on Facebook I feel like I need to watch my mouth lest my grandfather happen to log in that day. Plus, Facebook keeps giving me ads about how to lose a hundred pounds and I’m like, hey, Facebook, I got this.

Aerie: Favorite song to listen to in the car or working out?
Kelsey: Right now? “Carrying The Banner” from Newsies (the movie, not the show). I refuse to be embarrassed by my enduring love of musicals. If you were a theater kid like me, then nothing gets your heart pumping more than a cast recording. Whatever gets you through the workout, people.

Aerie: Do you have a secret talent, skill or quirk? Do tell! 
Kelsey: I can do the entire rap from TLC’s “Waterfalls.” And, I absolutely will do it if you give me 2.5 glasses of wine.

Follow Her Friday: Kelsey Miller #AerieREAL

Thank you, Kelsey! Follow her on Instagram here and on Twitter here!

xoxo,

Aerie

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Music Monday: MKTO

Back in August, the talented Malcolm Kelley and Tony Oller from MKTO performed at Stage AE in Pittsburgh, Pa. We were lucky enough to sneak onto their tour bus to grab an exclusive AEO interview, behind the scenes photos and enjoy an out-of-this-world concert. Check out the interview below and keep it classic!

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Music Monday: AEO Up Next: Vance Joy

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For this week’s installment of AEO Up Next, we present Aussie indie folkster, Vance Joy. He’s been super busy on tour and handling the new-found stardom that comes with a chart-topping hit. That hit is called “Riptide” and it’s just about the most simultaneously lighthearted and painful love song out right now. Check it out below and read on to get to know the man behind Vance Joy in the Q & A after the jump.

AEO:  People usually want to know what any artist’s influences are. But we’re going to make you narrow that down to the one album that truly affected your path in music.

Vance Joy:  Elliott Smith: Either/Or

AEO:  Where was your first show and what was it like?

VJ:  It was at the Queenscliff Music Festival when I was 10. I was with my family. My little sister and I sat near the edge of the stage as Jimmy Little played his set. We had had his album “Messenger” in the family car for a while before the show, so we knew the tunes. I have a few strong memories of that night.

AEO:  Anyone who’s seen any movies about rock bands knows that the tour bus can be like an extension of a wild backstage party or a place for band antics. Tell us the craziest or funniest tour bus story to date.

VJ:  Our tour bus isn’t crazy at all it is pretty calm. On the long road trips you need to just zone out and read or watch some t.v show. We have had some late night music dancing sessions which have been memorable. I get so pumped up listening to “Turn Down For What.” And also Sheryl Crow “If It Makes You Happy”, but mainly “Turn Down For What”. We were driving around Maine with turn down for what pumping and getting so fired up.

AEO:  What was the last song you played on your phone?

VJ:  “Mad World” cat Stevens

AEO:  What’s your favorite thing to do when you have a creative block that you need to work through?

VJ:  Go run errands and make them the focus. Make coffee dates and run around like a headless chook.

AEO:  Top 5 albums that anyone who’s reading this should go out and buy right now:

VJ:  Cat Stevens – Tea for the TillermanColdplay – Rush of Blood to the HeadElliott Smith – Figure 8Father John Misty – Fear funKillers – Day and Age

Now that you’ve gotten to know about Vance, channel his look with #AEOStyle.

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Shop the look: 1 | 2 | 3 | 4 | 5 | 6 |

1: Solid Poplin Button Down Shirt
2: Slim Jean
3: Downtown Leather Belt
4: Thorogood 1892 Boot
5: Slim Jean
6: Plaid Button Down Shirt

Want more Vance Joy action? Check out our BTS 1 playlist curated by Vance on Spotify!

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