Holiday Packing Guide

Traveling near or far this holiday? Go cozy! Read on for our must-pack faves!

Holiday Packing Guide

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Holiday Packing GuideReady set, swim! Doing laps at the fitness center or going hot tubbing with your friends? Always have your bikini packed. This season we’re loving fun prints that pop!

Holiday Packing Guide

Snowflakes & chill. A comfy sports bra and velvet boxers are made for cozying up if you get snowed in.

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Holiday Packing Guide

Heat up our fave ski-inspired leggings. Just add a waffle tee! Keep it extra cozy with a furry scarf and brighten up with colorful sunnies.

What are you taking home with you for the holidays? Comment below & tell us!

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Real Talk with Cassie Wegeng

Cassie is an animal trainer and caretaker turned non-profit world saver focused on leading a healthy lifestyle (and eating all the donuts along the way). She’s also one of our newest #AerieREAL faces! Read on to see what makes her #AerieREAL and how her time at the Aerie bra photoshoot encouraged her to be her best self.

CassieWegangWhat workout makes you feel REAL good?

I have been following the “Tone It Up” program for several years now, and I LOVE it!! Tone It Up is a combination of nutrition education and recipes, workouts and community. I’ve met some incredible, supportive women through the Tone It Up community who are like minded and keep me accountable! The workouts are a planned for you, can be done anywhere, and they’re a mix of anything and everything – HIIT, kickboxing, dance cardio, weights, yoga, even meditation. I cannot recommend it enough, as it literally changed my perspective on health and has been a major part of my life. I’m also a sucker for a good beach run.

Do you have any tips for staying motivated?

GREAT question – as this is different for everyone! Motivation will ebb and flow, and that’s ok! Fitness and nutrition is a life long journey, not a shortcut to quick results. Find something that works for YOU and makes you happy. What helps me stay motivated is the feeling I get after I workout. The more you do it, the easier it gets, and eventually it becomes FUN and your body will crave it. You will never, ever regret working out (even if it’s terribly difficult throughout!), and you’ll feel accomplished no matter what.

How has your active lifestyle impacted how you feel about your body?

Leading a healthy lifestyle has proven to me that my body is capable of so much, mentally and physically! A huge part of an active lifestyle to me is the mental component – finding the strength to push through challenges. Our bodies are so much stronger than our brain sometimes. Turning negative self talk around during a workout is a tool I’ve learned to utilize more in my daily life as well! When we treat ourselves and talk to ourselves with love, our bodies love us back and carry us through life’s ups and downs with strength and confidence.IMG_5675_f_1

Tell us your experience on the shoot!

Photoshoot day was quite literally the BEST day ever (ok, wedding steals first place, but you know what I mean). I never wanted it to end! There was so much love, laughter, music, dancing, amazing clothing, inspiring stories and conversation, and friendships made that will last a lifetime. I am so grateful to Aerie for the opportunity to share our stories, and I will forever cherish the memories made throughout this journey.

What makes you #AerieREAL?

I think being #AerieREAL means just being REAL! Social media these days makes it so easy to get wrapped up in trying to be “perfect”. I am so over society’s definition of perfection. I’m 100% trying to prove that perfection is being you through and through, because no one else on the planet can do that. I’m also a big proponent of living a healthy lifestyle and working hard to reach your goals. That’s when I feel my best, which allows me to be the best for those I love!

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3 Tips To Start Your Own Side Hustle

Hey Aerie girls, me again! It’s Jenna Kutcher over here waving at you in her yoga pants and hustling behind the keyboard, but that’s what life looks like these days — but it didn’t always look like this! Today? I get to serve the world as an #AerieREAL Role Model, through The Goal Digger Podcast, my online education, and the platforms I’ve built with encouraging messages, marketing know-how, and strategies that can help others get paid to do what they love! I used to dream that I’d wear power suits and have a corner office with windows but when I found myself in a stuffy windowless office at the age of 22 with a mountain of paperwork and lurking anxiety, I knew that the ladder climbing life wasn’t for me. I started to dream of ways I could escape the corporate hustle and when I dream, I don’t dream small. I should have known, the girl who would host lemonade stands on her country dirt road that saw maybe 10 cars a day would turn into an entrepreneur but I never thought that I could truly make a go at it…. the leap felt too big, too impossible for this Midwest girl who had landed what she thought was her “dream” job out of college.

3 Tips To Start Your Own Side Hustle

By chance, I stumbled upon a camera on Craigslist. It cost $300 and at the time, I was planning my wedding and knew I wanted to document some of the processes. It was my first “big” purchase I made with my corporate salary and I quickly fell in love with photography. Having never taken an art class, I found myself trying to learn all the funny dials and numbers and would wake up wanting to take pictures. I soon after started a blog and started to share my snapshots and what was going on in our lives as we got ready for our upcoming wedding, I shared my photos on Facebook, and soon I started to get people asking if I could take pictures of their kid or their cat or basically anything. I said “YES!” to everything and couldn’t believe someone would actually pay me to do what I loved, even if it was only $20!

I shortly after realized that my time was valuable and that there was true potential for me as a photographer. I set a goal of “retiring” from corporate America within one year’s time and I hustled…. I hustled hard. I hired a designer and got a logo made, I got asked to take pictures at my brother-in-law’s wedding in Jamaica and I went big! I didn’t want to throw away that chance so I studied wedding blogs and did the best I could. Within a year I had booked enough weddings to leave behind my salary and jump into a life of full-time entrepreneurship. Fast forward to 8 years later, I’m still an entrepreneur (though it looks drastically different than those early days!) and I’ve been able to build a multi-million dollar company from my small town in Minnesota.

So maybe you’re wondering, “Wait, how did she go from a $300 Craigslist camera to a 7-figure business?” Let me tell you: it was a lot of work, a lot of time, and a lot of passion. First things first, it all started with a side hustle. What is a side hustle? It’s not your primary income, often times it’s a passion project or an idea that you’re trying out or considering pursuing as a business. The beauty of a side hustle is that you don’t have the pressure of having to make big profits (which can quickly crush every ounce of creativity) but you can slowly focus on building it into whatever your vision is for it.

I’ve had a lot of side hustles over the years:

– Photography was my first side hustle when I was still working my corporate job!

– I started teaching online education as a side hustle to my booming wedding photography business.

– I started the Goal Digger Podcast as a side hustle when my education business was thriving!

All of these started out of pure passion where I took an idea, put some time into it and I was able to just test things out without the fear or the pressure of them having to be successful! So maybe you’re wondering, where do I begin? I’d challenge you to start with looking at the things that you’re passionate or curious about (no matter how obscure or random they may seem) and just pursue them in a focused way! What would it look like if you just worked on those passions a few hours every week for a month? You might discover you LOVE it or maybe a new idea will come to you!

Next? Focus on what you’re naturally good at. Too often, we’re so close to our genius spots that we don’t even realize that they don’t come naturally to others. What do people always ask you about? What advice do you find yourself giving over and over? What are you known for? These things can help you to determine a potential side hustle that could not only set you up to excel but also allow you to help others! Lastly, take your time. For me: I couldn’t just jump and hope the net would appear, I needed to make sure I had a plan that was sound and stable so that I wouldn’t totally fall flat on my face. There is absolutely no shame in having your side hustle be just that: a side hustle. When I was transitioning from my 9-5, I used every extra penny from that job to fund my dream and it was the best thing I did to set myself up for success.

So I want to know: what is your big, scary dream? If you could do anything in the world, what would it be? I’d love to read your comments below and be able to cheer you on! This entrepreneur life isn’t always glamorous, a lot of times it’s long days in my sweatpants behind a computer but I honestly wouldn’t change it for the world!

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Real Talk With Danielle Candray

Danielle is an advocate and mentor for those with alopecia, a condition in which hair is lost from some or all areas of the body. She’s also a camp counselor with the National Alopecia Areata Foundation and one of the stars of our latest #AerieREAL bra photoshoot. Read on to see how the NAAF has impacted Danielle’s life and what makes her #AerieREAL!

Real Talk With Danielle Candrey

How has alopecia impacted your life?

I’ve had Alopecia since I was 2 and a half and I’m now 19 years old. Growing up with it was extremely difficult for me because kids made fun of me for years. I didn’t know anyone who had Alopecia so that caused me to feel isolated.When I was about 14, I attended an Alopecia conference hosted by the National Alopecia Areata Foundation (NAAF) and it changed my life. I met amazing people who were just like me and the conference helped me get the courage to wear my wig less. I’ve gone to the conference every year since, so about six years and I have completely transformed. I made alopecia become something positive that could benefit me. I’ve met the most amazing people through alopecia and I have been given the opportunity to inspire other alopecians to embrace/accept themselves which is incredibly rewarding.

What would you like to share with those who are not familiar with alopecia? 

For those who are not familiar with alopecia, we are not sick. Most people assume that we are very sick and feel the need to treat us differently. Alopecia is not life threatening but is life altering. Alopecia is an auto-immune disease that causes the immune system to attack our hair follicles thus causing hair loss. There are different types of alopecia, I have alopecia areata which means my hair grows/falls out in patches. If you see someone who you think might have Alopecia, try not to stare too much, it makes some of us a bit uncomfortable. Everyone deals with their alopecia differently. Some are very open about it and like to talk about it like myself but some are still shy about it and feel embarrassed when asked questions. My tip for when meeting someone new who has alopecia would be to wait to ask questions until they mention their aloepcia themselves!Real Talk With Danielle Candrey

What’s one of your proudest moments?  

My proudest moment just happened in late June! I was working as a kid’s camp counselor for the NAAF Conference. My group started out with about 4 teenage girl campers but by the end of the conference, I ended up with 12 girls. I guess our table was the popular table! Throughout the conference, I talked to some of the girls and gave them advice, shared my experiences with alopecia, and even encouraged a few off them to take off their wig/hat! On the last day of the conference I was thanked by many of the girls’ parents because I helped their daughters come out of their shells and the girls were grateful that I was their camp counselor. Although I was there to make the conference a great experience for them, I believe they made my experience unforgettable and I thank them for that. So yeah, this past NAAF conference as a camp counselor was my proudest moment!

What makes you #AerieREAL?

I’m #AerieREAL because I’m not letting my alopecia or weight prevent me from doing the things I love!

The beauty about #AerieREAL is that it doesn’t mean we are “perfect” or love every inch of ourselves every day. To me, it means that it’s okay to have bad days because that’s what makes us human and real. As long as we remember to accept ourselves the way we are and treat our bodies with respect, then we can all be #AerieREAL.

 

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Introducing Our Newest #AerieREAL Ambassadors

This year, we more than doubled our #AerieREAL Ambassador universities from 10 to 25! The goal of the program is for every girl to feel good and know that the REAL you is the best you. We feel that one of the best places to do this is on campus!

We spoke with Laurie Mattock, Manager of Brand Experience, about the new and improved ambassador training. “This summer, we brought in over 45 of our newest brand ambassadors from college campuses across the country who will be sharing the #AerieREAL love all year long!  We definitely wanted to give the girls an experience to remember.” Read more about their time at Aerie HQ below.

Introducing Our Newest #AerieREAL Ambassadors

Introducing Our Newest #AerieREAL Ambassadors

Ambassadors began their day with yoga and team-building outside of Aerie HQ. Namaste #AerieREAL!

Introducing Our Newest #AerieREAL Ambassadors

Introducing Our Newest #AerieREAL Ambassadors

Ambassadors underwent training and became BFF’s (bra fit finders!) so they can help other girls on campus feel real good, too! This Aerie-exclusive way to measure helps you find your new best fit.

Introducing Our Newest #AerieREAL Ambassadors

Introducing Our Newest #AerieREAL Ambassadors

“So many girls have told us they’d love more support as they transition from home to school to their first jobs—so we’re spreading the #AerieREAL love across the US with the help of these AMAZING ambassadors!” said Laurie.

Introducing Our Newest #AerieREAL Ambassadors

Keep an eye out for #AerieREAL ambassadors on your campus!

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Real Talk with Evelyn Riddell

Evie is a history student at the University of Toronto, an active member of the type one diabetes community, and she just so happens to be fearless wearing a bra in front of a camera! Read on for more of her story and why she wanted to join our latest #AerieREAL photoshoot.

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What made you want to join this #AerieREAL bra photoshoot?

Aerie has been my favourite store for many years. I started out with wearing their clothes, and then ended up loving their message. I often looked at their photos in store and on social media, wondering if I could ever be a part of their movement, but at first I thought my Type One Diabetes would somehow disqualify me. After all, I had never seen anyone like myself represented before. I had faith, however, that if any store could change this, it would be Aerie! When I saw the contest opportunity on their Instagram, I decided to take a chance and apply. I hoped that I would be given the opportunity to not only make my dream come true, but to represent all Type One diabetics and give them a voice.

You’re on our site rocking a bra and an insulin pump, and people everywhere (us included!) are so inspired by you. How does it feel to represent the diabetic community?  

It has been absolutely surreal! When I was diagnosed, one of the first things I noticed was how incredibly supportive the Type One community is. From the very beginning I have been an active member of this community, and I am forever grateful for the lessons, friends and opportunities it has given me. It feels amazing to be giving back, and be representing Type Ones within the #AerieREAL movement. I’ve heard from countless individuals saying how this campaign is the first time they’ve seen themselves represented in the media. I have received messages from tweens, teens, adults, and parents of young children. Many individuals have even sent me photos wearing their Continuous Glucose Monitors [CGM] or insulin pumps visibly for the first time. My hope is that one day soon it won’t be a single campaign representing the community, but Type One representation will be so normalized that we’ll see devices worn confidently, and blood sugar checks done proudly everywhere… until there’s a cure!!

Have you seen representation of people with diabetes in the media before? How has it (or the lack of it) affected you?

The only time I see Type One representation in the media is when I’m actively looking for it. That’s why the type one community is so important, because it provides us with examples of individuals thriving and proudly living with Type One Diabetes. Without these, there really isn’t representation within “mainstream” media. There is a narrative of general “diabetes” within advertising, which leads to many misunderstandings about the differences between Type One and Type Two diabetes. Because of this incomplete narrative I have received many rude or ignorant comments about my personal health. I have been subjected to comments from both my peers and strangers, ranging from my eating habits to their reasons for my diagnosis, and even my body type. This was not easy to deal with as a 12 year old girl already struggling with self-confidence and body positivity. This is why representation of Type One Diabetes is so important, because it can educate people and help breakdown harmful misconceptions. I know that this campaign would have meant the world to a me at 12 years old, and I hope that it will mean just as much to everyone else.BTS2_Carousel_Bras_2_2

Tell us about your experience on the shoot!

The shoot was absolutely incredible! One of the most empowering, exciting and fulfilling days of my life! Every single person on set genuinely believes in Aerie’s message. Their first priority was making sure all the models felt comfortable and safe. Wearing just a bra and underwear can be intimidating, especially with flashing lights and cameras pointed at you. This being said, I never felt anything other than comfortable and was surprised how natural it all felt. As someone with Type One diabetes, Aerie made sure there was always food in case I went low, and were all eager to learn more about how my devices worked. I arrived beyond excited yet very nervous, and by the end of the day, left feeling like I had a new family.

What makes you #AerieREAL?

I’m not perfect, far from it, but I’m trying my best! I’m real about this, and I want people to know it! When it comes to my Type One Diabetes, I don’t want to pretend that it’s not difficult. Growing up I was always a perfectionist, but type one has helped teach me that there is no such thing as “perfect”. Having a chronic illness means learning to accept both the highs and the lows, and being content with knowing you’re trying your best. I wear my insulin pump and CGM proudly, because without it I can’t grow, mature and live the life I want to.

 

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