Bright, bold and colorful prints grab our attention every season. This season’s print… Global! We wanted the inside scoop on what influences our design team to create these fun and trendy prints, so we caught up with our Senior Director of Women’s Concept, Tamarah to learn what things and places sparked her team to conceive this season’s collection.
Senior Director of Women’s Concept
Tamarah in our New York Design Office concept work space
Where did you draw inspiration for the global prints?
We pulled inspiration from everywhere — Vintage [finds], traveling the world, blogs, books, paintings and more!
Can you tell us how you wear the global print trend?
I wear our black and white print mix jumpsuit with a military jacket.
If you were to share what global print piece that every girl must have in her closet right now, what would it be?
My favorite is a jumpsuit or romper, whether it be an ethnic print or tropical. Both are on trend this season.
A few skateboards that our design team had printed with some of our global prints for Spring 2014.
How cool, right?
Now we would love to learn a little about you!
What made you want to pursue fashion design?
I grew up in a crafty family. My mother and grandmother taught me to sew, knit, dye fabrics, make jewelry, weave—you name it, they can do it all. I started making clothes at a very young age, first for my dolls, and then later for myself and my friends. As far as I can remember it’s always been a part of my life and I can’t think of anything else that I’d rather be doing.
What kinds of projects do you find yourself working on from day to day?
Everything and anything — No one day is the same, but research is always part of my day. I am always looking for new inspiration; a new brand, [fashion] blogs, [street] style, silhouettes, boutique finds, prints or a color that inspires me.
What three items will we always find in your purse?
A hair tie.
What inspires your style and how would you describe it?
Anything vintage, authentic, lived-in and casual inspires my style.
You could say it’s boy meets vintage girl or somewhere in between.
We all know you thought we pulled your tail when we introduced American Beagle Outfitters in late March. At first, that was our plan, but thanks to your overwhelming response, we’ve decided to create a line exclusively for mans best friend and its coming this fall! Check out our launch on the Today Show and our #AEOStyle Roundup below featuring some insanely cute dogs…because who’s to say that only humans can have great #AEOStyle?
As part of Alternative Spring Break 2014, American Eagle Outfitters has teamed up with the Student Conservation Association to beautify and clean up urban parks throughout the country as part of Alternative Spring Break. We’ll bring you the story of each location throughout April. Join the movement this Spring Break and don’t just go somewhere, do something! Read on to learn more about our San Francisco project from Jean, an SCA team member.
Our volunteers arrived in droves to Golden Gate Park starting at 10am on Day One. I had nonstop registration traﬃc for about an hour! I loved the energy and excitement of all the volunteers. Once we did a quick introduction, we all headed out to different projects including building planter boxes, painting, cleaning around the building, planting, mulching, and weeding.
I took a deep breath, drink of water and led 25 volunteers into Golden Gate Park to work near Alvord Lake, spreading mulch and weeding planters along the bike path. Immediately, visitors to the park began thanking us as we worked. One man said the mulch was especially needed because “it’s gotten so dusty around these trees. It used to be so pretty. This will be great!” We even got a few thumbs up from people on tour buses as they yelled “thank you!” to us.
Right before lunch, we regrouped with everyone involved in the project and heard from some speakers. They did a great job motivating us and articulating the importance of not only conservation work, but urban conservation. Phil Ginsberg, the General Manager of San Francisco Recreation and Parks, was especially inspiring. He spoke of the need to protect urban greenspaces, to help the environment and give people a connection to nature within cities.
Throughout the week, we forged ahead with our projects, completing them with enthusiasm. I spoke with an SCA alum, Amanda Botsford, who said she came out to the event because she remembered how transformative her SCA experience was and she wanted to reconnect with SCA.
Throughout the week, I was so impressed to see volunteers working past 4pm to ensure everything was completed on time. The SCA members from Oakland and Menlo Park were a huge help cleaning up once we completed our work. It was awesome to see them in action! They embodied the spirit of volunteerism, and reminded me why I love working with SCA members.
The project was an incredible success. The park looks better than ever and we left our stamp with the colorful mural created by Chor Boogie.
Keep checking back for coverage of our clean up and art installations this Spring Break in New Orleans, Chicago and Pittsburgh.
It’s swim season — and we are loving the fun prints on our swimwear this season! We interviewed Sarah Cassar, one of our women’s swimwear designers in our New York Design Office to tell us what inspired the print trends for spring. We also got an insight into her style and what pieces she recommends for Spring.
Sarah enjoying the sun on her NYC rooftop
Associate Designer: Swimwear and Dresses
Where are you from:
Sleepy Hollow, NY
Tell us a little bit about yourself and what inspired all the swim trends this season?
I’ve always been an artistic and sporty person so designing clothing for young, fun active people is a perfect fit! I like to design things that I also want to wear. It’s great working for a company like American Eagle Outfitters, because it’s a lifestyle that I want to be a part of.
For swim, I like to have a few different suit options depending on what I am doing. I like scuba diving and my fiancé is teaching me how to surf so I need a couple suits that won’t fall off in a big wave. But I also love wearing a bathing suit as a layering piece in the summer even if you aren’t at the beach! So I need a couple fashion pieces that just look really sexy under a loose tank top.
The best way to get inspired for swim is to get out and do stuff! I like to see what people are wearing and how they are styling them. I’ve been to over 30 different countries so traveling has always been important to me. My recent beach trips have been to the islands off northern Columbia, Belize and the Cayman Islands.
This year we wanted to capture a few different stories. We have a tropical, festival, retro-femme, and black/white story to cover all the great trends that are happening. The best part of designing swim is working with our CAD (computer aided design aka pattern designers) team on the patterns. Swim patterns should always be bright, sunny, clean and cute! Swim is never serious, it always should be fun and happy. That’s the way I like to live my life-thinking about or being at the beach!
What do you love most about working in a creative field?
Our office! These people are the best to work with. Our production team, Kyla and Nia, always keep me laughing.
Sarah and co-workers sporting swimwear at our New York Design Office
Any upcoming vacations planned that you are excited about?
I’m getting married this year and we are going on a Safari for our Honeymoon. We are still researching the best place to go in Africa. I’ve never been and there are so many options! I’d love to also go to Morocco and the Galapagos Islands.
Sarah scuba diving with sea creatures
What is the best advice you’ve ever received?
Someone once said that our generation will have four different careers, so go ahead and try new things and don’t be afraid to start over. I switched from Merchandising to Design and it was the right move for me!
And the advice you’d offer aspiring designers?
Push the envelope with your designs then pull it back just one step.
Three items on your AEO wish list -
1. Our woven printed easy layering dress—it makes a great beach cover up that you can wear on and off the shore!
2. The lace crossback tank, its great to wear to a concert or festival.
3. AEO Swim! I love our tropical pineapple prints (in-stores in April), they are so fun and fresh!
Five items every girl should have this season-
1. A bottom layer that’s okay to show- Wear a swimsuit off the beach or one of our cute lacy bralettes that are made to be seen.
2. A match back outfit–doesn’t matter if it’s with a skirt, pants, or romper.
3. A flirty dress–it has to warm up sometime soon in NY!
4. Delicate jewelry–fine piece are very feminine.
5. Really good friends to spend the summer with!
Where do you find inspiration?
Everywhere: friends, blogs, Pinterest, travel and nature. It’s important to combine inspiration from all over! When I see something that’s amazing, I make sure to make it feel new. Either I bring it together with other elements that are unexpected or use it in a new way.
Sarah getting inspired at a flower market in Columbia
Wedges or Flats?
It’s a coin toss! I have a closet full of heels but they just don’t work for a girl on the go.
Twitter or Instagram?
Love learning about our designers? Click here to learn more about the designer behind our Legend T-shirt, Stacey Lange.
American Eagle Outfitters is all about expressing your individual style. That’s why we asked you to share your personal look with #AEOStyle on Instagram and Twitter for a chance to show us how you live your life in fashion.
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