Bracelet DIY in stores

Share the love this October. In honor of Breast Cancer Awareness Month, show someone undergoing treatment that you’re thinking of them. Make an empowering bracelet in select Aerie stores & we’ll send it along! See if your store is on the list below.

Bracelet DIY in stores

Create your own words of encouragement or get inspired by some of our faves.

  • Strong
  • Warrior
  • Fearless
  • Brave
  • U got this
  • GRL PWR
  • Courage
  • Fighter
  • Real love
  • Hope
  • Hi beautiful
  • Fierce

Bracelet DIY in stores

Create a bracelet in a store near you:

Stores

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There’s #AerieREAL In Store For You

Feelings change. Bodies change. We’re changing with you. Finding a bra you love should be empowering. That’s why we’ve created a new bra fitting experience. We spoke with the Lead of Store Operations, Christina Daniels, about the experience. Read on to see why you should head to your local Aerie store for a free bra fitting from one of our BFF’s (Best Fit Finders). 

There's #AerieREAL In Store For You

Tell us about the new bra fitting experience in store! What makes it different from anything Aerie girls have experienced before?

I think one of the problems is the stereotype behind bra fittings. We did A TON of research as a brand and our girl was saying it was overwhelming, she felt super critical of her body, she was anxious and overall it was just unpleasant. But when you have a good, comfortable bra (and an awesome bra fitting experience)- you feel Ah-mazing and that is what we want for every girl. And I worked in stores too- there is seriously no better feeling than changing a woman’s confidence by just helping her with a bra. It is one of the reasons I’ve been with the brand for so long!

There's #AerieREAL In Store For YouOur new BFF (Best Fit Finder) measuring technique is so quick & easy! Tell us more.

I am SO EXCITED for this tape. Usually you see associates kind of fumbling and trying to do quick math with the measuring tape (which I am seriously terrible at so I feel their pain), but those days are gone. This tape tells you EXACTLY what your band size is and what your cup size is –no math required. It also tells you your sister size, which is a game changer. For those that don’t know what a sister size is, it is a comparable bra size to the one you measured. It holds the same amount of breast tissue but the band size differs. So sometimes girls find a better fit with their sister size, but this info is also good to know if your measured size in your fave color is sold out and feel like your heart can’t go on without it, in which case, again, I can relate.

There's #AerieREAL In Store For You

There's #AerieREAL In Store For YouWhat is a BFF?

When you say “BFF” you probably think of someone supportive, honest, fun and understanding. So our Aerie BFFs, or Best Fit Finders, are exactly that. They are the best of the best in our stores (I clearly like the word “best”). These are our associates that have a ton of experience and are truly the bra fitting pros. They know all of the in’s and out’s of our collection, fitting and troubleshooting. So if you are in store looking for a fitting- look for the girls with “BFF” on their name badge + booty bag (our new fanny packs)!

How is the #AerieREAL love being shared by our BFFs throughout the bra fitting experience? (ie. body project training)

This new experience is quick and easy, but our goal is to have you leave feeling more confident and more beautiful than when you walked in. We know shopping for intimates is a super vulnerable experience- and we’ve all been there. So we’ve armed our associates with some tools to help make you feel good. We’ve trained associates to take the focus off of the number and size and just focus on how she feels. Sometimes your bra is the first thing you want to take off, but that shouldn’t be the case! At the end of the day- we want her to feel good and more importantly, feel comfortable. We’ve also given associates training on what to do if they are hearing customers feeling insecure and how associates can combat it. Working in stores, you have women whose bodies have changed, they gained or lost weight, just had a baby or have just gone through puberty- associates need to be comfortable handling all of that and the emotions that come along with it. We’ve also amped up the information we’ve given associates on our bra collection so they can truly help find you the right bra to make you feel good.

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What would you say to someone who is nervous about coming into our store to get a bra fitting for the first time?

“Just do it”- Nike, but also…me. Bra Fittings are more fun and easy than what you probably have pictured in your head. A fitting is truly key to finding your best most comfortable size and style. Plus our Aerie associates are seriously so amazing. I have been in a ton of stores these past few months working on this new training program and it astounds me how passionate each and every associate is. They are going to find you a bra you’ll love and have you walking out feelin’ like Beyonce. So seriously, just do it.

 

Can’t make it to the store? Order your fave styles online with free shipping and free returns when you buy a bra or bralette.

Feel good inside and out.

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Real Talk With Steffi Lynn

#AerieREAL girl Steffi Lynn founded Have A Nice Day, a hand lettering and illustration company. This year, we partnered with Steffi for numerous events and new store openings to help bring color and customization to our Aerie stores. Read on to learn more about Steffi, her business and what makes her #AerieREAL!

Real Talk With Steffi Lynn

How did you first become interested in lettering and design?

I first started in illustrating in high school and started doing lettering once I started attending Pratt in 2012! I’ve always been curious about illustrated typography so it was nice to be able to learn a skill that I could do both in!

What advice do you have for other creatives who are just starting out?

To not be scared to try new styles! I feel like people get stuck wanting to have a certain look to their brand and forget to experiment!

Can you tell us a bit about your creative process and what inspired your designs for Aerie’s windows?

I have and am constantly inspired by nature and I think it was a perfect fit to incorporate that into Aerie’s #AerieREAL!

Real Talk With Steffi Lynn

Photo by Meg Farrell

Real Talk With Steffi Lynn

Photo by Meg Farrell

You have worked on several projects for Aerie. What has been your favorite so far?  

Illustrating and designing the store windows is definitely my favorite so far! I love projects that incorporate multiple materials.  All the illustrations/lettering are flat but I got to do layers with acrylic and wood which makes it more dimensional and turns something simple into a more intriguing piece.

 What makes you #AerieREAL?

I’m not afraid to be myself and not scared to take action to achieve my goals! I love what I do and I express myself through all of my creations to try to bring joy to everyone around me!

Real Talk With Steffi Lynn

Want to learn more about our new store design? Read more about them here!

 

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Celebrate Solstice In Store!

Can’t make it to Aerie x Solstice in Times Square? That doesn’t mean you have to miss out! We are having yoga in select stores on the summer solstice on Saturday, June 24th.

Celebrate Solstice In Store!

Enjoy a FREE 1-hour yoga class at your local store or mall followed by a shopping party and light refreshments (details vary by store). Be sure to contact your local Aerie store to get the deets on their event!

Celebrate Solstice In Store!

Check out our Facebook to see if there’s an event happening near you! Celebrate solstice in your nearest Aerie store. Want to start shopping now? Shop this look here.

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Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Shopping, inspiration and fun fun fun now open at 72 Spring Street… it’s Aerie like you’ve never seen it before! Our new pop-up brings you the full Aerie collection and #AerieREAL experience, from inspirational events with Iskra, to Chill. Play. Move. workout classes on weekends, to personalized shopping sessions. Stop by the next time you’re in NYC to see our extra special new space!

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Spring Street just got REAL! Come see us at 72 Spring Street in SoHo.

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Jen Foyle, Aerie Global Brand President, officially opens our amazing new space. 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Cheers to #AerieREAL! 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Everyone’s welcome and there’s only one rule: keep it #AerieREAL

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

We partnered with local female-owned businesses like Uprooted Flower Truck to showcase their brands and continue our mission of empowering girls everywhere. 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

#AerieREAL inspiration by Aerie Graphic Designer @brittersjay

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Our new pop-up is open just in time for holiday shopping! 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

 

We can’t wait to see you soon!

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