How To Hygge With Erin

Hygge (“hoo-gah”): the magic that comes from creating your happy place and living the cozy life. We were inspired by this Nordic concept during our holiday photoshoot in Iceland, and we’re still all about that cozy life back in the US! Watch our video with Aerie Stylist, Erin’s tips for getting your hygge on this season.

Start with cozy layers (duh!)

We LOVE the warm Bouclé Oversized Sweaters and soft Sleep Leggings for cozy hygge feels. Throw on our Pom-Tastic Slippers for ultimate cozy!

Add the essentials.

Fuzzy rugs and plush blankets are must-haves for a hygge-ready home. Mix and match soft plush fabrics with fleeces and faux furs for holiday chill.

Set the scene. 

Surround yourself with twinkle lights, handmade art and your fave happy quotes. Sip on a cup of hot cocoa and start living your best hygge life!

Hygge and kisses!

How do you hygge this holiday season? Comment below & tell us!

 

 

 

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DIY Advent Calendar

Sleigh away the December days with our easy DIY advent calendar! An updated twist on your fave childhood tradition, this customizable calendar is the cutest addition to your holiday decorations. Read on below to see how we made this countdown to Christmas!

WHAT YOU NEED:

  • Pencil
  • Black permanent marker or black paint
  • Fine point permanent marker or fine point brush
  • Wooden sign
  • Nails
  • Hammer
  • Pine sprig
  • String

WHAT TO DO:

  1. Using your pencil, draw numbers on each line, forming the shape of a Christmas tree. Starting with #1 as the top of the tree and work your way down to #20-25 as the trunk.
  2. Go over the pencil numbers with your permanent marker or black paint, whichever you prefer.
  3. Tie pine sprigs together in a circle to form a wreath roughly the size of each number. Add a small bow or ribbon to make it festive!
  4. Once the paint or marker is dry, hammer a nail above each number. This will act as your “wreath” hanger.
  5. Start your countdown to Christmas!

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We’re Popping Up & Giving Back!

This holiday, we’re making #RealWishes come true! Our pop-up truck is hitting the road this week, and this holiday’s Give Real tour is all about giving back.

At 4 stops on the east coast, we’ll be donating 50% of ALL sales to a local non-profit:

  • Philadelphia: Women Against Abuse, a non-profit that provides compassionate services for people in need & leads advocacy & education efforts to help end domestic violence.
  • Washington, D.C.: N Street Village, a charity that empowers homeless & low-income women in D.C. to claim their highest quality of life.
  • Chicago: Bright Pink®, a non-profit dedicated to prevention & early detection of breast & ovarian cancers in young women.
  • NYC: Foster Pride, a charity that helps children in foster care through mentoring & the arts.

 

Get more info and RSVP now at www.aerie.com/popuptour. Stop by and see us if you’re in the area, and stay tuned for more ways that we’ll be giving back all season long (and how you can get involved!) with #RealWishes.

 

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Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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Holiday Playlist

Whether you’re getting your hygge on at home or hosting a gift swap, this playlist is a must-have for however you’re spending the holidays! Play these songs on repeat for non-stop holiday beats.

Holiday Playlist

Check out our newest playlist below and follow us on Spotify for more of your fave tunes.

What’s your fave remix of an old holiday classic? Comment below & tell us!

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STYLIST’S PICKS: FAVE GIFTS

Need a little gifting inspo? If the girls on your list are like Erin, give them the gift of COZY with her fave gifts this holiday season.

STYLIST’S PICKS: FAVE GIFTS

 

#1: SWEATSHIRTS

STYLIST’S PICKS: FAVE GIFTS

“I have too many sweatshirts,” said no one ever. They’re the easiest to wear and the happiest to unwrap. They’re also “IN!” Take advantage of the trend and gift a favorite from our City Sweatshirt Collection. With 3 styles, there’s an option for every girl: the original oversized City crew, the distressed details on the Downtown crew and the side zips and front ties on the Street Hoodie. With their longer lengths, they’re also MADE for the next gift on Erin’s list…

 

#2: LEGGINGS

STYLIST’S PICKS: FAVE GIFTS

With your help, the girls on your list will never have to wear pants this winter! Pick from our collection of Chill, Play and Move Leggings in 5 fabrics and fits made for everything and anything your friends do. These leggings are for staying in, working out, running around and everything in between.

 

#3: POMS!

STYLIST’S PICKS: FAVE GIFTS

This season’s most fun gifts are pom-tastic! Make winter a little more fun and gift our Pom-Tastic Hats, Snoods and Slippers. They all come with snappable poms that you can pull off and swap in a different mix & match ball of fun!

Want to see more of our fave gifts this season? Shop our holiday gift guide here.

 

 

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