Daily WHOA! – Day 12: Limited Edition Bras + Undies

Daily WHOA! – Day 12: Limited Edition Bras + Undies

It’s the 12th and final day of our Daily WHOA Holiday countdown, and do we have a gift for you!  Today only, shop all bras 50% off only at Aerie.com.

But wait, there’s more in store! Visit your local Aerie store and receive 5 free undies when you buy 5 for 30!

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What are you waiting for? Share us your weekend Aerie haul at #MerryAerie!

xo, Aerie

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Merry Aerie Holiday Windows

Merry Aerie Holiday Windows

If you’ve ever been to the mall during the holidays, it’s hard not to notice how retailers turn their windows into magical scenes of holiday spirit. Here at Aerie, the planning starts long before the cold weather hits.

Aerie Holiday Window Story

Our brand marketing & visualizing teams get together to talk Holiday props and window options.

Aerie Holiday Window Story

Different Holiday box options to utilize in our Aerie store windows.

This year, the planning process started in June with a meeting that brought together our brand and visual merchandising teams. Our teams began brainstorming different propping ideas for the store windows and discussed what would be feasible for our store associates to build at each location. Every detail was thought about, down to the size, color and number of boxes and whether we would make them or order them. Deadlines for the details happened way in advance of the season, requiring us to have our items nailed down.

Aerie Holiday Window Story

A member of our brand team stands in for one of our favorite Aerie girls, Nina Agdal.

The team then gathered at the lab stores we have set up at our HQ, which help us visualize how our actual store locations will look. The team began to work through placement options of print marketing, props and physical Aerie product. No question was too big or too small, including discussions on how high the marketing should be and where to position the GWP totes for the window. They also talked through window decal ideas to ensure we were getting our messaging across. It’s always important for us to keep in mind the different store formats and window sizes per location.

Aerie Holiday Window Story

Every detail in the window is considered from the height of the boxes to the placement of product and marketing imagery.

After several rounds of trial and error and getting the windows set up to a point where the team was happy, we walked our leadership team through the displays. This process can have several edits, anywhere from the copy on the marketing to the color of the boxes in the windows. Once everyone was aligned and the windows were signed off, the teams began placing orders for each store in the country. Shipments were sent and the rest was up to our amazing store associates to execute. The final result? Take a look for yourself below!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

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DIY: Gift Wrapping

DIY: Gift Wrapping

One of the best parts of the holidays are unwrapping gifts. Nothing makes a gift feel more special than a one-of-a-kind wrapping job. You’ve spent hours picking the perfect gifts for everyone in your life and our stylist Anna created two unique gift wrapping ideas to give your hard work the ultimate finishing touch.

Idea 1: Customized Gift Tags

What You’ll Need:

Yarn

Thick white paper

Clear glue

Scissors

Various colors of glitter

Pencil

Scotch tape

 

Step One:

Gather your materials.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step One

 

Step Two:

Put your gift in a box and measure your yarn by wrapping it around your gift box. This will determine how many “ornaments” you will need.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Two

 

Step Three:

Begin drawing various sized circles on the white paper (we traced a nail polish remover cap and a glitter bottle for perfect circles). Make sure to make two circles bigger for the name tags.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Three

 

Step Four:

Cut out your circles, cover them in an even layer of clear glue and then cover them with glitter. Make sure to leave some space on bigger name tag circles so you can easily write on them.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Four

 

Step Five:

Once the glitter dries glue your “ornaments” onto the yarn.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Five

 

Step Six:

Secure yarn on the back corner of gift box with scotch tape and wrap around the box then secure once again at the bottom back corner.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Six

 

Step Seven:

Write your personal greeting on the name tags.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step 8

 

Idea Two: Wrap a Gift Using a Scarf

What you’ll need:

A medium sized gift box

Scissors

Scotch tape

Plain wrapping paper

Your favorite AEO scarf

Ribbon or twine (we used a distressed leather rope – you can find one at any craft store)

Dried pine cone (optional)

 

Step One:

Gather your materials and wrap your gift in regular paper. We chose plain brown craft paper.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step One

 

Step Two:

Lay out your scarf and fold it in half. Place the fringe-side up and fold over about a third of the way down.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Two

 

Step Three:

Place the box on the scarf so that it covers the fringe. Fold the bottom of the scarf up and the top of the scarf down onto the box.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Three

 

Step Four:

Measure the rope so it can tie around the box to secure the scarf in place.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Four

 

Step Five:

Secure the pine cone around the bow and add a gift tag.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Five

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Legendary Gifts: Fireside Sweaters

Legendary Gifts: Fireside Sweaters

One of the things we look forward to every holiday season is cozying up by the fire in our favorite sweater. The Real Soft Fireside Sweater is one of our favorites. It is the perfect everyday sweater and is a great layering piece as well.

Jessica from My Style Vita took on our Real Soft Fireside Sweater, part of our Legendary Gifts series. See how she dressed it up for a holiday party and head over to her blog to see even more photos.

 

 

What are your styling tips for the Real Soft Fireside Sweater?

One of my favorite holiday colors outside of a great bold red is a cobalt blue. This sweater is a great piece to dress up with sparkly jewelry and it instantly feels festive with the bold bright color.

Who on your list does the Real Soft Fireside Sweater make a perfect gift for?

The Real Soft Fireside Sweater would be a great gift for my sister since she looks so great in blue. I think she’d be able to wear this to work and out for drinks with the right accessories.

 

Show us what you’re giving and gifting this year with #AEOGIFTS for a chance to be on our blog!

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Legendary Gifts: Thermals

Legendary Gifts: Thermals

You don’t need an entire wardrobe change to take your look from day to holiday party this season. Today’s legendary gift, the Merry Maker Thermal, adds a little shine to your most essential layer, making it easy to glam up just about any look.

Anum from SummerXSkin styled the Merry Maker Thermal in a look that is holiday party ready. See her look below and head over to her blog to check out even more shots.

 

 

What are your styling tips for the Merry Maker Thermal?

The holidays are about staying cozy and warm so I wanted to pair the classic Merry Maker Thermal with a leather panel skirt. To emphasize more on the crew neck I added a big chunky necklace. This outfit can be worn to the office as well as a simple holiday gathering!

Who on your list do thermals make a perfect gift for?

I’d love to gift this thermal to a friend or my mom. It’s snug, warm and can be dressed up or down.

 

Show us what you’re giving and gifting this year with #AEOGIFTS for a chance to be on our blog!

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What to Wear at Your Holiday Party

What to Wear at Your Holiday Party

Is your calendar booking up with holiday parties that call for the perfect dressed-up look? Our styling team at American Eagle Outfitters has looks for guys and girls that are ready for rocking around the Christmas tree, stopping underneath the Mistletoe or  counting down to 2014. Be sure to show us your holiday party looks with #AEOSTYLE for a chance to see yourself here!

 

What to Wear at Your Holiday Party american eagle outfitters holiday 2013

Add sparkle with the Sequin Striped Mini Skirt

 

Get the look:

Wool Moto Coat

Real Soft Favorite V-Neck T-Shirt

Sequin Striped Mini Skirt

Footed Tights

Ankle Boots (similar)

Metallic Fringe Bag (sold out online, available in store)

 

What to Wear at Your Holiday Party american eagle outfitters holiday 2013

Channel your inner Daisy Buchannon with the Fringe Tiered Dress

 

Get the look:

Lightweight Wool Blazer

Seychelles Scoundrel Bootie

Fringe Tiered Dress

Slouchy Beanie (similar)

 

What to Wear at Your Holiday Party american eagle outfitters holiday 2013

Dress up any look with a Wool Peacoat

Get the look:

Softest Sweater

Peacoat

Crisp Button Down

Slim Straight Jeans

Fair Isle Tie

Timberland Earth Keepers

 

What to Wear at Your Holiday Party american eagle outfitters holiday 2013

A printed button down shirt dresses up the classic denim on denim look.

 

Get the look:

Dark Denim Jacket

Printed Button Down

Slim Jean

Oxford Shoe

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