Live Your Life: December

Live Your Life: December

lyl_december

See what we’re doing to stay inspired this month. Let us know if you try any of our ideas in the comments. – See more at: http://www.ae.com/blog/#sthash.voSsVW2e.dpuf
See what we’re doing to stay inspired this month. Let us know if you try any of our ideas in the comments. – See more at: http://www.ae.com/blog/#sthash.voSsVW2e.dpuf
See what we’re doing to stay inspired this month. Let us know if you try any of our ideas in the comments. – See more at: http://www.ae.com/blog/#sthash.voSsVW2e.dpuf

See what we’re doing to stay inspired this month. Let us know if you try any of our ideas in the comments.

Make Moravian Star Ornaments.

Wear festive Fair Isle Sweaters.

Listen to the Andy Williams Christmas Album (and any of your other favorite classic holiday albums!)

Do be sure to have a Polaroid on hand to take selfies during your New Year’s Eve bash!

Give gifts that support local artists. We’re gifting lots of prints from artist Oh My Deer on Etsy.

Read a book for pleasure – we suggest A Moveable Feast by Ernest Hemingway.

Follow fashion blogger and former Project Live Your Life cast member Sincerely, Jules and shop her curated picks on AE.com.

Watch Elf starring Will Ferrell. Serve all four food groups – candy, candy canes, candy corn and syrup!

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#AEOGIFTS: Six Complete Outfits for Guys Under $50

#AEOGIFTS: Six Complete Outfits for Guys Under $50

Gift style with a head to toe look this holiday season from American Eagle Outfitters for under $50. Our stylist Coco has put together six of her favorite looks for guys to help finish off your holiday shopping.

 

Fleece Favorites

american eagle outfitters outfits under $50 holiday 2013

Warm up after a day on the slopes with a Heritage Fleece and Lodge Beanie.

Get the look:

Heritage Fleece

Original Taper Jean

Lodge Beanie

 

Rugged Workwear

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A dark, wintry flannel shirt and a tie add a dressier edge to the workwear vibe.

Get the look:

AE Epic Flannel Shirt

Slim Straight Jean

Ribbed Beanie

Fair Isle Tie (currently sold out online, available in stores)

 

Full on Indigo

set7_12_4_13_Outfits_Under_509910

Keep a head to toe look in blue fresh with marled mittens.

Get the look:

Plaid Button Down Shirt

Slim Straight Jean

Marled Mitten Gloves

 

Updated Classics

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Update his graphic t-shirt go-to with the photo real trend.

Get the look:

Photo Real T-Shirt

Slim Straight Jeans

Marled Socks

 

Snow Day Essentials

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He’ll enjoy a snow day in his favorite AEO Jean fit and a classic thermal.

Get the look:

Woodsman Thermal

Relaxed Straight Jean

Ribbed Scarf (sold out online, available in stores)

 

Holiday Party Ready

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Be sure he’s outfitted for party season with a donegal sweater and a festive scarf.

Get the look:

Softest Sweater

Skinny Jeans

Log Cabin Scarf

Show us what you’re giving and gifting this year with #AEOGIFTS for a chance to be on our blog!

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#AEOGIFTS: Four Complete Outfits for Girls Under $50

#AEOGIFTS: Four Complete Outfits for Girls Under $50

Gift style with a head to toe look this holiday season from American Eagle Outfitters for under $50. Our stylist Coco has put together four of her favorite looks for girls that will delight every fashionista on your list.

 

Winter Whites

american eagle outfitters outfits under $50 holiday 2013

Add a little sparkle to the traditional winter whites with a Metallic Beanie.

Get the look:

Real Soft Heritage Fleece

Real Soft Heritage Fleece Pant

Metallic Knit Beanie

 

Snow Day Favorites

american eagle outfitters outfits under $50 holiday 2013

Stay cozy on your snow days with Real Soft Fireside Sweaters, comfy Jeggings and a warm fur trapper.

Get the look:

Real Soft Fireside Sweater

Jegging

Fur Trapper (currently sold out online, available in stores)

 

Winter Essentials

american eagle outfitters outfits under $50 holiday 2013

You can’t go wrong with her favorite AEO Jeans, colorful thermals and slouchy knit hats.

Get the look:

Real Soft Long Sleeve Thermal

Straight Leg Jean

Slouchy Cable Beanie

 

Updated Classics

american eagle outfitters outfits under $50 holiday 2013

We’re fans of the updated cable sweater, Artist jeans and a sparkly clutch.

Get the look:

Warmest Wish Sweater

Artist Jean

Express Yourself Pouch (sold out online, available in stores)

 

Show us what you’re giving and gifting this year with #AEOGIFTS for a chance to be on our blog!

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Daily WHOA! – Day 12: Limited Edition Bras + Undies

Daily WHOA! – Day 12: Limited Edition Bras + Undies

It’s the 12th and final day of our Daily WHOA Holiday countdown, and do we have a gift for you!  Today only, shop all bras 50% off only at Aerie.com.

But wait, there’s more in store! Visit your local Aerie store and receive 5 free undies when you buy 5 for 30!

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What are you waiting for? Share us your weekend Aerie haul at #MerryAerie!

xo, Aerie

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Merry Aerie Holiday Windows

Merry Aerie Holiday Windows

If you’ve ever been to the mall during the holidays, it’s hard not to notice how retailers turn their windows into magical scenes of holiday spirit. Here at Aerie, the planning starts long before the cold weather hits.

Aerie Holiday Window Story

Our brand marketing & visualizing teams get together to talk Holiday props and window options.

Aerie Holiday Window Story

Different Holiday box options to utilize in our Aerie store windows.

This year, the planning process started in June with a meeting that brought together our brand and visual merchandising teams. Our teams began brainstorming different propping ideas for the store windows and discussed what would be feasible for our store associates to build at each location. Every detail was thought about, down to the size, color and number of boxes and whether we would make them or order them. Deadlines for the details happened way in advance of the season, requiring us to have our items nailed down.

Aerie Holiday Window Story

A member of our brand team stands in for one of our favorite Aerie girls, Nina Agdal.

The team then gathered at the lab stores we have set up at our HQ, which help us visualize how our actual store locations will look. The team began to work through placement options of print marketing, props and physical Aerie product. No question was too big or too small, including discussions on how high the marketing should be and where to position the GWP totes for the window. They also talked through window decal ideas to ensure we were getting our messaging across. It’s always important for us to keep in mind the different store formats and window sizes per location.

Aerie Holiday Window Story

Every detail in the window is considered from the height of the boxes to the placement of product and marketing imagery.

After several rounds of trial and error and getting the windows set up to a point where the team was happy, we walked our leadership team through the displays. This process can have several edits, anywhere from the copy on the marketing to the color of the boxes in the windows. Once everyone was aligned and the windows were signed off, the teams began placing orders for each store in the country. Shipments were sent and the rest was up to our amazing store associates to execute. The final result? Take a look for yourself below!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

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DIY: Gift Wrapping

DIY: Gift Wrapping

One of the best parts of the holidays are unwrapping gifts. Nothing makes a gift feel more special than a one-of-a-kind wrapping job. You’ve spent hours picking the perfect gifts for everyone in your life and our stylist Anna created two unique gift wrapping ideas to give your hard work the ultimate finishing touch.

Idea 1: Customized Gift Tags

What You’ll Need:

Yarn

Thick white paper

Clear glue

Scissors

Various colors of glitter

Pencil

Scotch tape

 

Step One:

Gather your materials.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step One

 

Step Two:

Put your gift in a box and measure your yarn by wrapping it around your gift box. This will determine how many “ornaments” you will need.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Two

 

Step Three:

Begin drawing various sized circles on the white paper (we traced a nail polish remover cap and a glitter bottle for perfect circles). Make sure to make two circles bigger for the name tags.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Three

 

Step Four:

Cut out your circles, cover them in an even layer of clear glue and then cover them with glitter. Make sure to leave some space on bigger name tag circles so you can easily write on them.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Four

 

Step Five:

Once the glitter dries glue your “ornaments” onto the yarn.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Five

 

Step Six:

Secure yarn on the back corner of gift box with scotch tape and wrap around the box then secure once again at the bottom back corner.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Six

 

Step Seven:

Write your personal greeting on the name tags.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step 8

 

Idea Two: Wrap a Gift Using a Scarf

What you’ll need:

A medium sized gift box

Scissors

Scotch tape

Plain wrapping paper

Your favorite AEO scarf

Ribbon or twine (we used a distressed leather rope – you can find one at any craft store)

Dried pine cone (optional)

 

Step One:

Gather your materials and wrap your gift in regular paper. We chose plain brown craft paper.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step One

 

Step Two:

Lay out your scarf and fold it in half. Place the fringe-side up and fold over about a third of the way down.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Two

 

Step Three:

Place the box on the scarf so that it covers the fringe. Fold the bottom of the scarf up and the top of the scarf down onto the box.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Three

 

Step Four:

Measure the rope so it can tie around the box to secure the scarf in place.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Four

 

Step Five:

Secure the pine cone around the bow and add a gift tag.

american eagle outfitters holiday 2013 diy gift wrap scarf

Step Five

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